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Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 2 of 4Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 3 of 4Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 4 of 4
Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 1 of 4

Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair

$15.89 ($3.53/fluid ounce)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Overtoned Golden Rose over Brown or Vibrant Rose Gold over Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description

Where healthy hair and real color meet.
Overtone's Golden Rose Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Rose Gold hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 91018411
UPC: 810079291007
Item Number (DPCI): 063-01-3006
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic orange 31, basic red 51, basic yellow 57

Allergens & Warnings:

Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.

Shipping details

Estimated ship dimensions: 7.65 inches length x 2.2 inches width x 2.35 inches height
Estimated ship weight: 0.386 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Will the color stain my skin?

submitted by ISOfunhair - 10 days ago
  • A: Our colors can temporarily stain skin, especially deeper or more vibrant shades. We recommend using gloves during application and wiping away any product on the skin as quickly as possible. Any staining that does occur is usually temporary and fades with washing.

    submitted byoVertone Color - 3 days ago
    Brand expert

Q: What does the application process involve?

submitted by AI Shopping Assistant - 2 months ago
  • A: Apply to clean, dry hair, saturate, wait 15 minutes, rinse until clear, and style.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this hair dye free from harmful chemicals?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is free from ammonia, peroxide, sulfates, parabens, and phthalates.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What natural ingredients are included in this hair mask?

submitted by AI Shopping Assistant - 2 months ago
  • A: The mask is infused with coconut, avocado, shea butter, and castor oils for deep hydration.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the hair type compatibility for this hair mask?

submitted by AI Shopping Assistant - 2 months ago
  • A: This hair mask is formulated for all hair types, ensuring versatility for different textures.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How long should I leave the mask on my hair?

submitted by AI Shopping Assistant - 2 months ago
  • A: You should leave the mask on your hair for 15 minutes for optimal color development.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

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5 out of 5 stars
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Covers my grey hair wonderfully!

This deep purple covers my grey hair very well! It comes out as a lighter purple, which I love. I will continue to use this color.
Angi B.
2 guests found this review helpful. Did you?
5 out of 5 stars
12 December, 2025
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Yay!

It works great for grey hair!!
Vivian D.
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5 out of 5 stars
11 December, 2025
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Great color deposit without damage.

I had really bad bleached hair, I finally colored it a medium brown and it was terrible, it was turning greenish. I used this today and it really gave me a beautiful dark rich brown/black it filled it in nicely. I have tough grays it helped a bit and definitely covered some but I'm going to treat the roots only more frequently. It left it so soft and more natural looking. I was able to straighten it with no problems. It gave me a much healthier looking color. I really think this is going to be my product.
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4 guests found this review helpful. Did you?
5 out of 5 stars
10 December, 2025
originally posted on https://overtone.co/
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Saves me a trip to the salon

I love stormy sterling color depositing treatment mask. I was spending money monthly going for a mask at the salon and this color matches perfectly for a fraction of the price! My hair is soft and the color is perfect.
Gina S.
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3 out of 5 stars
9 December, 2025
originally posted on https://overtone.co/
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Formula changes

The formula has changed. I like that it is thinner, but the color isn't a vibrant as it was before and didn't cover my silver as well as before.
Teresa O.
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5 out of 5 stars
8 December, 2025
originally posted on https://overtone.co/
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Amazing for Refreshing Professional Color

I started using Overtone at the reccomendation of my hair stylist to keep my color refreshed in between appointments. Ive been using the color depositing mask for each color I've gotten and I've been very impressed with how well it maintains my professional color!
Elyse W.
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5 out of 5 stars
7 December, 2025
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So pretty!

This color is beautiful and one of my favorites
Lisa
1 guest found this review helpful. Did you?
4 out of 5 stars
7 December, 2025
originally posted on https://overtone.co/
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Beautiful Blue!

Bought at Sally beauty Supply, I previously had a dark red that was fading and wanted something different I bleached out the remaining red and put this over it and wow! My hair feels healthy and is so shiny after using this, just make sure you wipe it off your neck and ears quickly to avoid staining
Maddison B.
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5 out of 5 stars
7 December, 2025
originally posted on https://overtone.co/
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The best pink in the business!

This color mixes really well with others-- I've gotten a vibrant magenta with it alone, a light pink, and mixed it with blue to make a lovely medium purple!
S
2 guests found this review helpful. Did you?
4 out of 5 stars
5 December, 2025
originally posted on https://overtone.co/
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On gray it turns purple

A nice purple! And it's not like Overtone claims it works on grays. But close up, it's very purple.
C M.
2 guests found this review helpful. Did you?
5 out of 5 stars
1 December, 2025
originally posted on https://overtone.co/
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No More Brassy Yellow

I received this in the sampler pack for gray/ silver hair. I didn't want purple hair but didn't want to waste this shade either so I mixed it with 2 parts Stormy Sterling with 1 part pastel purple and it gave me the natural shade I was hoping for and covered the brassy yellow that I had. The added plus it that it's a conditioner so you get the benefit of color without the dryness caused by harsh chemicals in permanent hair color. My hair is super dry naturally so anything that makes it look shiny and healthier is much appreciated. I attached before and y pictures..it obvious which is which..lol
Peggy W.
8 guests found this review helpful. Did you?
3 out of 5 stars
28 November, 2025
originally posted on https://overtone.co/
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Used to love this

I've been a tried and true overtone customer for years, and I would always get their emerald green color depositing conditioner. it gave me the perfect color, kept my hair healthy, made me happy, etc. when they replaced it with this, I went ahead and bought it, thinking it would be a similar experience. that was unfortunately not the case. a big reason why I bought the green conditioner from overtone was because it had a yellow base for the color, not a blue base. I absolutely hate blue in my hair; it doesn't look good. so it was disheartening to use this in my hair today to find that the base is now blue. It's a big enough deal to me to make me wanna switch to a different dye somewhere else; but overtone still has amazing products, my personal experience just wasn't what it used to be.
Skylar
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5 out of 5 stars
28 November, 2025
originally posted on https://overtone.co/
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Not too orange

Loved how this came out! Used the Overtone bleach on it first and I do a section in the front right part. I usually do the red so I was very nervous. However, I am pale in the cooler months and tan in the summer so I love how the red in better for the summer and this one is better for my skin tone in the cooler months.
Lindsey Z.
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5 out of 5 stars
28 November, 2025
originally posted on https://overtone.co/
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Use to tone down the red and ginger

I love mixing colors! Making my own shades and changing it up is my favorite thing! I get tons of compliments and give advice to people all the time!
Lynn S.
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5 out of 5 stars
28 November, 2025
originally posted on https://overtone.co/
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Love this color for my natural grey hair

It is so nourishing for my scalp and I love the color. I have natural grey hair and I use this to tone my hair. I am also allergic to hair dye, but this brand is the only brand that doesn't give me an allergic reaction. Best color for grey hair and also if you are growing out your greys and need a little help with the transition.
Missika
1 guest found this review helpful. Did you?
5 out of 5 stars
26 November, 2025
originally posted on https://overtone.co/
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Silver dreams and graying confidently

My crown is getting grayer by the day and my lengths are still medium warm brown. The contrast drives me crazy. Today was my third application, I finished the jar. I don't wash or condition my hair often and I wanted a deep condition this morning. WOW the results! This product affirms my choice in never covering my grays with dye!
L
7 guests found this review helpful. Did you?
4 out of 5 stars
26 November, 2025
originally posted on https://overtone.co/
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Can't find my new shade.

I fell in ❤️ with your red for brown hair. I've used it since your brand hit the market. But now, I'm in my early 60's and I want to cover my gray hairs with something more caramel, more golden goddess and you don't have anything that comes close to it. Don't want to use chemicals for a highlight. Just want to blend my gray hair with some golden highlights and go on my fabulous way. Any suggestions?
Gina S.
1 guest found this review helpful. Did you?
4 out of 5 stars
24 November, 2025
originally posted on https://overtone.co/
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Excellent quality

Makes my hair feel soft and silky. Great colour depositing.
Jeannie E.
Did you find this review helpful?
5 out of 5 stars
18 November, 2025
originally posted on https://overtone.co/
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Great for natural redheads

great for red hair that fades with age
Thea R.
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase

(no review title)

Did the testing phase even happen with this product? It's something to match the color of your hair to the box, follow all instructions, and have ZERO results. This might be the worst product I've ever spent hard earned money on.
1 reply from oVertone Color team - 4 months ago
Thank you for sharing your experience — we’re sorry to hear the results didn’t meet your expectations. Color can vary based on hair porosity and texture. We’ve shared your feedback with our team for further review.
SextonC87
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

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