Optimum Nutrition Protein Powder Roll Tub - Cinnamon - 1.55lbs: Whey, 24g Protein, Muscle Growth
$29.99 ($1.21/ounce)
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$56.99($0.90/ounce)
was $65.99 New lower price
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 58 Servings - 3.96lbs
4.6 out of 5 stars with 187 ratings
Frequently bought together
$24.99($1.97/ounce)
$18.74 with Target Circle
4.8 out of 5 stars with 297 ratings
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Guests are saying
This protein powder has garnered positive feedback for its delicious flavors, particularly the cinnamon roll variant, which many guests describe as a delightful treat that mixes well with various liquids. Guests appreciate its smooth texture, effective protein content, and versatility in shakes and baking. While some mention minor concerns about packaging and aftertaste, the overall consensus highlights its quality and effectiveness in supporting fitness goals, making it a popular choice for both casual and serious fitness enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 794 reviews
100% would recommend
3 recommendations
5 out of 5 stars
25 September, 2025
originally posted on optimumnutrition.com
Great Product & Flavor
The Chocolate Peanut Butter flavor is amazing and has made getting back into the habit of drinking my daily protein requirements much easier.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
Good for work out protein .
Taste pretty good specially with spring water .
1 out of 5 stars
27 August, 2025
originally posted on optimumnutrition.com
grass fed
full of artificial ingredients and it is snot grass fed cow milk
1 reply from Optimum Nutrition team - 7 months ago
We appreciate your honest feedback and prioritize designing formulas with the best ingredients in mind. Please rest assured we’ve shared your feedback with our internal teams!
5 out of 5 stars
21 August, 2025
originally posted on optimumnutrition.com
Superb!
After tryng dozens of whey powders, I found this one. I will stay with this one as it is pure quality! Highly reconmend!
1 reply from Optimum Nutrition team - 7 months ago
Glad to take the top spot! 🏅 🙌
5 out of 5 stars
20 August, 2025
originally posted on optimumnutrition.com
It's the Best for a Reason
I got back into lifting after years of being off, and the need for protein powder was overwhelming...the cheap stuff made me break out, and the cost of others was prohibitive. I decided to try ON Chocolate, and I found a winner. It mixes easily with water or milk, and I love the flavor both ways. With a blender bottle it has no clumps. I also make a shake in the morning with banana, peanut butter, olive oil, powdered oats, and a scoop of the milk chocolate, and its perfect for bulking in the morning if you don't like breakfast.
1 reply from Optimum Nutrition team - 7 months ago
When you need a winner, Gold Standard 100% is the answer!
4 out of 5 stars
19 August, 2025
originally posted on optimumnutrition.com
Has good protein count
Mixes well. Good protein count. Taste of flavor is very faint. Mixes well in my Ninja blaster.
3 out of 5 stars
4 August, 2025Verified purchase
Price increase is wild
This powder went from 17.99 to 27.99 to 30.99!!! In a year
5 out of 5 stars
3 August, 2025
originally posted on optimumnutrition.com
Nice for the price!!
I bought 3 different flavors! Like all 3! I mix them with milk in a Ninja blender.
1 reply from Optimum Nutrition team - 8 months ago
The only thing better than one Gold Standard 100% Whey is three! 🧠
4 out of 5 stars
31 July, 2025
originally posted on influenster.com

CinnaShake
[This review was collected as part of a promotion.] The packaging could have been better but that doesn’t speak to the value. It taste ok, but the ingredients and effectiveness are what I am looking for!
5 out of 5 stars
20 July, 2025
originally posted on optimumnutrition.com
Great way to get your protein!
The Double Rich Chocolate is amazing. Taste and texture are perfect. I was expecting to have to choke it down to get my daily protein, but this stuff is amazing. It's a great support to my training, and as a 72-year-old woman I need that support.
1 reply from Optimum Nutrition team - 8 months ago
Truly inspiring! We're happy Double Rich Chocolate is your protein of choice. Keep up the grind!
5 out of 5 stars
30 June, 2025
originally posted on optimumnutrition.com
2nd favorite
Mix with minimum water for best flavor. Too much water waters it down.
5 out of 5 stars
20 June, 2025
originally posted on optimumnutrition.com
Make ON your GO 2! For a NEW YOU
As a seasoned Fitness veteran, soon to hit 66 years old. I recomend to all my clients ages 14 to 103 to include a QUALITY source of protein. And ON has always been my #1 choice!
1 reply from Optimum Nutrition team - 9 months ago
The godfather has spoken! 📝
1 out of 5 stars
7 June, 2025
originally posted on optimumnutrition.com
Eh
I tried the Extreme Milk chocolate and was pretty disappointed. It tastes stale in a way? I will say it was better by placing my shaker bottle in the freezer for a few minutes. But here I am with quite a large bag. I guess I'll have to get creative with some extracts/seasonings.
1 reply from Optimum Nutrition team - 9 months ago
We are sorry to hear of the experience you’ve had with your purchase of Extreme Milk Chocolate. We greatly appreciate you bringing your concern to our attention and will be reaching out shortly to resolve with you directly.
1 out of 5 stars
2 June, 2025
originally posted on optimumnutrition.com
Plastics are killing our planet
Optimum Nutrition is violating their sustainability commitment by not reducing the amount of plastic they use in their protein powder containers.
5 out of 5 stars
5 May, 2025
originally posted on optimumnutrition.com
Good
Very good protein.l liked it.wanted to continue long
5 out of 5 stars
30 April, 2025
originally posted on optimumnutrition.com
Fully recommend
Best protein ever, especially the vanilla ice cream flavor.
1 out of 5 stars
28 April, 2025
originally posted on optimumnutrition.com
Just nasty
This flavor tastes terrible. I thought it would be a great flavor but not so much.
5 out of 5 stars
27 April, 2025
originally posted on optimumnutrition.com
Best bang for the buck
I've been using this powder for 3 years. Mixes better than all I've used over the years. Tastes good and works.
5 out of 5 stars
6 April, 2025
originally posted on optimumnutrition.com
New customer turned returning customer
This is the first time I’ve tried a product like this. It is amazing. It’s so easy to prepare and it doesn’t stay clumpy at the bottom of my bottle like the pre bottled products do. I would definitely recommend to any one that asks.
5 out of 5 stars
24 March, 2025
originally posted on optimumnutrition.com
authentication
I bought it yesterday, and wanted to verify on the authentication of the product, couldn't find any authentication code , need help
1 reply from Optimum Nutrition team - 1 year ago
For assistance with verification, please email us at "oncustsuppus@optimumnutrition.com" You may also view our product authentication guide: https://www.optimumnutrition.com/en-us/authentic-products