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Optimum Nutrition Protein Powder Roll Tub - Cinnamon - 1.55lbs: Whey, 24g Protein, Muscle Growth - 2 of 4Optimum Nutrition Protein Powder Roll Tub - Cinnamon - 1.55lbs: Whey, 24g Protein, Muscle Growth - 3 of 4Optimum Nutrition Protein Powder Roll Tub - Cinnamon - 1.55lbs: Whey, 24g Protein, Muscle Growth - 4 of 4
Optimum Nutrition Protein Powder Roll Tub - Cinnamon - 1.55lbs: Whey, 24g Protein, Muscle Growth - 1 of 4

Optimum Nutrition Protein Powder Roll Tub - Cinnamon - 1.55lbs: Whey, 24g Protein, Muscle Growth

1 Question
$30.99 ($1.25/ounce)

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At a glance

About this item

Highlights

  • 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
  • 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
  • Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat “isolated” out. It’s a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
  • Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts
  • Trusted Brand, Tested Quality & Versatile Use – For 35 years, athletes have trusted Optimum Nutrition to fuel their training. Gold Standard Whey is the trusted choice for gym-goers, athletes, and everyday fitness enthusiasts worldwide — use post-workout or as a protein supplement anytime

Description

Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 91260382
UPC: 748927069884
Item Number (DPCI): 082-02-2635
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 1 scoop

Serving Per Container: 22

Amount 31 g (About 1 Scoop)

Calories: 120
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 1grm5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 3grm1%
Dietary Fiber 1grm0%
Total Sugars 2grm0%
Protein 24grm48%
Calcium 140mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), sunflower and/or soy lecithin, natural and artificial flavor, ground cinnamon, salt, gum blend (cellulose gum, xanthan gum, carrageenan), sucralose, acesulfame potassium.

Allergens & Warnings:

Contains: milk, soy.

Shipping details

Estimated ship dimensions: 5.5 inches length x 5.5 inches width x 8.672 inches height
Estimated ship weight: 1.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How does this mix in hot coffee?

submitted by D Rob - 4 months ago
  • A: We recommend mixing the powder with cold water, milk, or other beverage.

    submitted byOptimum Nutrition - 4 months ago
    Brand expert

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Guests are saying

This protein powder has garnered positive feedback for its delicious flavors, particularly the cinnamon roll and chocolate varieties, making it a favorite among fitness enthusiasts. Guests appreciate its smooth mixability, effective protein content, and versatility in shakes and baking. Many have noted improvements in muscle recovery and overall satisfaction with their protein intake. The product is also praised for being gentle on the stomach, making it suitable for various dietary needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 100 reviews
    100% would recommend
    3 recommendations
    4 out of 5 stars
    27 September, 2026
    originally posted on optimumnutrition.com

    Nutritional & Healthy!

    [This review was collected as part of a promotion.] ON 100% WGS GF CINNAMON ROLL 1.5LB is optimum nutrition packed with all of the nutrients needed to stay active and healthy. It has a really pleasant taste & scent and it is tolerated well. It's ideal and perfect for folks who workout or exercises regularly and it's healthy for you. It comes in smaller to larger sizes and can be purchased at most mass retailers and health stores.
    KimberlyF
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2025Verified purchase

    Good for work out protein .

    Taste pretty good specially with spring water .
    Buffalo plaid
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 August, 2025
    originally posted on optimumnutrition.com

    Has good protein count

    Mixes well. Good protein count. Taste of flavor is very faint. Mixes well in my Ninja blaster.
    Old Hoodlum
    Did you find this review helpful?
    3 out of 5 stars
    4 August, 2025Verified purchase

    Price increase is wild

    This powder went from 17.99 to 27.99 to 30.99!!! In a year
    Wtv
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    31 July, 2025
    originally posted on optimumnutrition.com

    CinnaShake

    [This review was collected as part of a promotion.] The packaging could have been better but that doesn’t speak to the value. It taste ok, but the ingredients and effectiveness are what I am looking for!
    cmarquiseb_531
    Did you find this review helpful?
    5 out of 5 stars
    30 June, 2025
    originally posted on optimumnutrition.com

    2nd favorite

    Mix with minimum water for best flavor. Too much water waters it down.
    Mathew954
    Did you find this review helpful?
    1 out of 5 stars
    28 April, 2025
    originally posted on optimumnutrition.com

    Just nasty

    This flavor tastes terrible. I thought it would be a great flavor but not so much.
    T. F.
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2025
    originally posted on optimumnutrition.com

    New customer turned returning customer

    This is the first time I’ve tried a product like this. It is amazing. It’s so easy to prepare and it doesn’t stay clumpy at the bottom of my bottle like the pre bottled products do. I would definitely recommend to any one that asks.
    New customer
    Did you find this review helpful?
    4 out of 5 stars
    16 December, 2024
    originally posted on optimumnutrition.com

    Good taste

    Not bad. I have not had many cinnamon rolls, so I don't know if this is spot on. However, if used with milk, it does taste a lot like Cinnamon Toast Crunch cereal. For me personally, 2 lbs. is just enough before I'm like yeah it's time to switch flavors.
    1 reply from Optimum Nutrition team - 2 years ago
    We're happy to hear this helps bring back memories of Cinnamon Toast Crunch! Thanks for sharing!
    Did you find this review helpful?
    5 out of 5 stars
    26 November, 2024
    originally posted on optimumnutrition.com

    Great taste !

    [This review was collected as part of a promotion.] Gold Star’s Cinnamon Roll whey protein is a tasty and effective post-workout option. The flavor is rich and sweet but not overpowering, and it mixes smoothly with water or milk. It provides high-quality protein that supports muscle recovery without upsetting the stomach. Plus, it’s gluten-free, making it suitable for those with dietary restrictions. Overall, it offers great value for money with its delicious taste, clean ingredients, and solid performance. Perfect for anyone looking to boost recovery after a workout.
    1 reply from Optimum Nutrition team - 2 years ago
    Thanks for the thorough review and recommendation!
    stefani_meleski_453394
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 November, 2024Verified purchase

    Weird after taste

    This protein powder is good in shakes (alone with milk or added with other ingredients). The initial taste is good but it’s got a weird aftertaste. That would be my only dislike.
    Dogmom
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 November, 2024
    originally posted on optimumnutrition.com

    Nutrition

    [This review was collected as part of a promotion.] The cinnamon clover was great and it tastes very good with my mixer and the ingredients are good and the value is grwta can’t neat it and the ozchaking is cool
    lindsayv2_700617
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2024
    originally posted on optimumnutrition.com

    Taste wonderful!

    [This review was collected as part of a promotion.] Delicious! Isn’t chalky and goes well with the smoothies I make. It acutely does taste like a cinnamon roll. Now about effectiveness, I do like this one better for my morning workout and along with my recovery drink I feel like I have less aches and pains in my muscles. I’ll purchase again and highly recommend!
    1 reply from Optimum Nutrition team - 2 years ago
    Glad to hear we've won you over! Thanks for the great review!
    sbjlouky
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2024
    originally posted on optimumnutrition.com

    Helps with you requirements

    [This review was collected as part of a promotion.] Great way to cover my protein intake, a little sweet for me but really helps to maintain my appetite. Loved the smell of this protein and package.
    fiorellao4
    Did you find this review helpful?
    4 out of 5 stars
    30 October, 2024
    originally posted on optimumnutrition.com

    Good

    [This review was collected as part of a promotion.] I received this product for free from Influenster to try in exchange for my honest review. I like this powder. It taste good and dissolves well the ingredient list looks good and the packaging is easy.
    karen723
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2024

    Delicious and light

    Light and not overpowering! My favorite flavor besides the strawberries and cream!
    Ruwel
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2024
    originally posted on optimumnutrition.com

    Exactly like a cinnamon roll!

    [This review was collected as part of a promotion.] This is so good, it's been my daily breakfast staple! Smells and tastes exactly like a cinnamon roll! Tastes delicious with milk or almond milk!! You can barely taste the whey in it which is what I prefer. Highly recommend!!
    Did you find this review helpful?
    4 out of 5 stars
    25 October, 2024
    originally posted on optimumnutrition.com

    Tasty

    [This review was collected as part of a promotion.] I think this is a pretty tasty protein powder! Blends well without gritty feeling and is very yummy. I mix with water and it still tastes great. Did the job and kept me full
    hbpizzu
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2024
    originally posted on optimumnutrition.com

    Excellent product!!!

    [This review was collected as part of a promotion.] This protein powder is by far one of the best I’ve ever used. It blends smoothly with water, milk, or in shakes, with no clumping or grainy texture. The taste is just right—not too sweet and free from that artificial flavor that many others have. I’ve seen noticeable improvements in muscle recovery and overall energy after my workouts. It’s also gentle on the stomach, with no bloating or discomfort. Whether you’re building muscle or maintaining a lean physique, this protein powder is an excellent choice. I highly recommend it to anyone focused on their fitness and nutrition!
    isamaryk
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2024
    originally posted on optimumnutrition.com

    All a round good

    [This review was collected as part of a promotion.] Yummm this tastes so good! Leaves me feeling great and refreshed after a work out not so laggy! Basic packing value for the money is fully there. Try it out for your self’s and share your review.
    czeno
    Did you find this review helpful?

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