VERB Hydrating Shampoo Reformulation - 12 fl oz - Ulta Beauty
$22.00 ($1.83/fluid ounce)
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4.5 out of 5 stars with 603 ratings
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Guests are saying
The hydrating shampoo has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its ability to leave hair feeling soft, clean, and hydrated, while others express concerns about changes in formula and scent. Guests highlight its effectiveness in managing dryness and frizz, making it a popular choice for those with color-treated or curly hair. However, some have experienced issues with build-up and scent intensity, suggesting a need for careful consideration based on hair type.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 767 reviews
33% would recommend
3 recommendations
5 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com
Favorite shampoo
I have fine, low porosity hair and this shampoo is my holy grail. I've tried many different products but none compare to this. This shampoo tames my frizz and leaves my hair soft and shiny.
1 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com
I usually don't write reviews
But this one was so bad I had to. I have healthy fine, non color treated hair.. My hair feels like straw after one use. The smell should have been the first red flag. It smelled like the most overpowering bottle of hairspray. It kind of singes the nostrils like it's some sort of alcohol. I just can't recommend this.
5 out of 5 stars
11 February, 2026
originally posted on Verb
Very moisturizing without being to
Very moisturizing without being to heavy. It also smells great!
3 out of 5 stars
2 February, 2026
originally posted on http://www.ulta.com
Not for sensitive scalps
I don't know what the old formula was like and maybe it's just me, but my scalp does not like this shampoo. My hair looks great and feels soft but I get flakes within a day. I'll use the rest of the shampoo and conditioner but I won't repurchase
5 out of 5 stars
5 January, 2026
originally posted on Verb
Love Love Love
[This review was collected as part of a promotion.] After hunting for hair care forever (there is SO much out there), my friend told me about Verb and bc she knows all the good things I gave it a go and have never looked back.
1 out of 5 stars
28 December, 2025
originally posted on Verb
New formulas are horrible!
What you've done with your new formulas are beyond disappointing.
5 out of 5 stars
17 December, 2025
originally posted on Verb
Repurchased 10x
[This review was collected as part of a promotion.] I've honestly lost count on how many times I've purchased this shampoo. I love the hydrating line. As a person who constantly dabbles with blonding services, this helps keep my hair hydrated but also cleanses away the product I use in my hair. The conditioner is also amazing. I've started purchasing the jumbo size. I already have a back up jumbo size!
5 out of 5 stars
7 December, 2025
originally posted on Verb
Best of the best
[This review was collected as part of a promotion.] Keeps my hair hydrated all year around without buildup. Been using Verb products for 2 years and won’t switch to anything else.
5 out of 5 stars
5 December, 2025
originally posted on Verb
awesome
[This review was collected as part of a promotion.] works great for my very curly hair to keep frizz down
1 out of 5 stars
27 November, 2025
originally posted on http://www.ulta.com
New Forumla is Terrible
We used to by this all the time, but it's changed for the worse. The new formula leaves hair with a film. I'm not sure if it's the fragrance - but it was so bad we tossed a 32 oz bottle.
1 out of 5 stars
13 November, 2025
originally posted on http://www.ulta.com
New formula is unusable. Had to throw out my bottle.
The old formula was the best shampoo I've ever used for my hair and I loved the scent. The new shampoo is gunky in my hair. I cant even brush it after it is freshly washed and dried it is immediately greasy. Please bring back the old formula.
1 out of 5 stars
11 November, 2025
originally posted on http://www.ulta.com
New formula (teal bottle) is awful
The old formula had aloe juice, light protiens, this one completely took that out of the formula, its thicker than the old version and left my hair feeling oily. The smell is better i will say that more of an amber smell and less citrusy.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 October, 2025Verified purchase
formula change?
I think they changed the formula. This dried out my hair so much it squeaked and then left my scalp itchy and flaky after first use. I've gotten this before and was fine through a whole bottle. Won't be buying again!
5 out of 5 stars
19 October, 2025
originally posted on Verb
Great Product
[This review was collected as part of a promotion.] great smell, lathers easily, not 'heavy', leaves hair light and full. will be a regular buyer of this shampoo. 5 stars !!
1 out of 5 stars
22 August, 2025
originally posted on http://www.ulta.com
Horrible
This might be one of the worst shampoo & conditioners that I've used. Dish soap would be more hydrating. It completly dried out my hair and turned it into a tangled, frizzy, coarse mess. I will stick to the Ghost shampoo & conditioner - those are great.
5 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com
I love this!
I have the kerratin treatment and need sulphate free shampoo. A lady at Ulta recommended this! It is reasonably priced and it does give some suds. My hair looks great after using Verb!
5 out of 5 stars
6 August, 2025
originally posted on Verb
I love Verb!
First time using the Hydrate shampoo and I love it. I've used the Ghost Shampoo a few times and it is worth it. Makes your hair feel soooo soft and smell great. The hydrate is amazing also!!
5 out of 5 stars
27 July, 2025
originally posted on Verb
Love this shampoo
I love this shampoo! It makes my hair feel soft, doesn’t weigh it down and gives it nice body. That is a lot because I have fine hair but a lot of it.
1 out of 5 stars
10 July, 2025
originally posted on http://www.ulta.com
Not worth it
I feel like the shampoo was overpriced. It wouldn't even lather for me and left my hair feeling so dry the bottles feel like they're half empty as well. I would not buy this again.
2 out of 5 stars
10 July, 2025
originally posted on http://www.verbproducts.com/
Bring back the old formula
Bring back the old formula. Fragrance is off and has an odd texture.