Betty Crocker Wicked Mix to Reveal Vanilla Cupcake Kit - 11.4oz
$6.69 ($0.59/ounce)
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4.8 out of 5 stars with 960 ratings
Highly rated
$1.99 - $6.49
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4.6 out of 5 stars with 5358 ratings
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Guests are saying
The BC Wicked Reveal Cupcake Kit offers a fun and engaging baking experience for families, featuring easy-to-follow instructions and a delightful surprise filling that adds excitement. Guests appreciate the light and airy texture of the cupcakes, complemented by a unique whipped topping. While some found the flavor lacking, many enjoyed the creative aspect and versatility of the kit for various occasions. Overall, it provides a memorable baking adventure for both kids and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 133 reviews
23% would recommend
13 recommendations
5 out of 5 stars
3 March, 2026
originally posted on influenster.com

Yum!
[This review was collected as part of a promotion.] I received this as a testinf product and really enjoyed it! It was super easy to make, clear instructions, they tasted amazing and the colors are so pretty! My daughter had a blast baking them! Clean up was super easy!
3 out of 5 stars
23 February, 2026
originally posted on influenster.com

Wicked fun!
[This review was collected as part of a promotion.] I got these for a fun treat for my family who love cupcakes and Wicked. The color revel was a fun touch! The cupcakes are vanilla flavored and seemed to have a more artificial smell and tatse than I'm used too. I do like that it came with a frosting mix also.
1 reply from Betty Crocker team - 1 month ago
Thank you so much for trying our Wicked Reveal Cupcake Kit! We’re glad the color reveal added some fun to your treat. We’re sorry if the flavor tasted a bit artificial to you, and we appreciate you sharing that feedback with us. Thanks for sharing your photos! Have a great day!
2 out of 5 stars
11 February, 2026
originally posted on Betty Crocker
Mediocre
The only thing good about these cupcakes is the fun element of revealing the color. For the record, we got green. The cupcake mix itself was quite watery and thin when prepared according to the package instructions. We used a rubber spatula and a pour spout measuring cup for the cupcake batter. We scraped just about every drop and got about 8 cupcakes. The cupcake itself was decent but nothing so special that I would run out and buy another box.
1 reply from Betty Crocker team - 2 months ago
Thank you for sharing your thoughts. Your feedback is important to us, and we value your perspective. Thanks for giving it a try!
4 out of 5 stars
26 January, 2026
originally posted on influenster.com

This cupcake Kit is everything!!!
[This review was collected as part of a promotion.] BC Wicked Reveal Cupcake Kit was awesome. When I added the ingredients it revealed one of my favorite colors, pink. The icing was easy to mix and it came out thick. The cupcakes came out moist and delicious.
4 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Fun for Wicked fans!
The surprise aspect was fun! The cupcake wrappers were folded in the box and were flimsy, so I used my own. The frosting was light and fluffy. The flavor was OK. You can't expect a whole lot from a box, but I enjoyed baking them with my daughter.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
meh
Tastes like I made it with an easy bake oven. Frosting is weird. Daughter had fun though and color reveal was neat.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Bad
They tasted horrible!!
4 out of 5 stars
1 January, 2026
originally posted on Betty Crocker
The frosting is the best
Where can I find the frosting mix? Cupcake is decent but the frosting... it is the star. If this isn't a stand alone product it should be! I do love the whole kit, that it came with paper cupcake holder/wrapper was a bonus. Makes just the right amount, unlike a cake mix. If I can find another I will buy just for the frosting mix.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2025
READ BEFORE BUYING OR MAKING
Get any other box mix instead of this. If you insist on this product, or if you've already purchased... 1. Aim for 9-10 cupcakes, not 12. There isn't enough batter provided for 12 cupcakes. 9 is probably ideal if you can. 2. Pitch the "frosting mix" right into the trash, as it is not worth the one cup of milk it requires. It's actually insanely bad. Just use a homemade frosting, or pick up the standard Betty Crocker vanilla one in the plastic jar. Why they didn't include their classic frosting over whatever powder mix garbage is beyond me. If you have nothing else but this frosting mix, definitely add a teaspoon of vanilla and powdered sugar to taste. Otherwise, this isn't gonna work. The biggest complaints about this product are regarding the sweetness of both the cake and frosting. The cake will be a decent sweetness if you use another frosting. The frosting that comes with this ends up being a weird whipped cream-wannabe product that is not sweet. It just isn't. It's not something you want on a cupcake.
5 out of 5 stars
11 December, 2025
originally posted on influenster.com

Amazing and delicious!
[This review was collected as part of a promotion.] Omgoodness!! This product is so cool! It changes color when you mix the batter, the whipped topping is delicious and the cupcakes are so colorful! This is so motivating for kids!
4 out of 5 stars
10 December, 2025
originally posted on influenster.com

Colorful fun
[This review was collected as part of a promotion.] These were so fun to make with my kids. We watched the movie at home and made these for a snack. It was so yummy. The colors were vibrant and looked nice.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com

Perfect!
[This review was collected as part of a promotion.] Super straightforward. The instructions were easy to follow and everything I needed (mix, frosting, liners) was right there in the box. You only need to add simple things like an egg, oil, water, and milk.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
(no review title)
Great tasting cupcakes but we made our own buttercream icing. Didn’t like texture of whipped cream mix included.
3 out of 5 stars
4 December, 2025
originally posted on influenster.com

Fun
[This review was collected as part of a promotion.] This was so much to prepare ! It’s a great thing to do with the kids and they tasted pretty good. It was a great value for the fun and price and assembly was super easy
1 reply from Betty Crocker team - 3 months ago
Thank you so much for taking the time to share your experience. We’re glad to hear the kit was fun to make and that the kids enjoyed it. We appreciate your feedback and hope your next treat is even more enjoyable.
5 out of 5 stars
29 November, 2025
originally posted on influenster.com

Fun and tasty
[This review was collected as part of a promotion.] My nieces loved these. They loved the surprise reveal of the green cupcakes. They tasted amazing and super simple to make with them. I want to do another batch
5 out of 5 stars
29 November, 2025
originally posted on influenster.com

Tasty
[This review was collected as part of a promotion.] These cupcakes were so fun to make. Especially since the new Wicked movie just came out. But I’ll use any excuse to make cupcakes. The directions were easy and they tasted great.
2 out of 5 stars
29 November, 2025
originally posted on influenster.com

Its okay
[This review was collected as part of a promotion.] I received the Wicked Cupcake Mix by Betty Crocker in exchange for my honest review. The box came with everything you need; liners, cake mix, and frosting mix. The cake batter was noticeably lighter and more runny than other Betty Crocker mixes, and I was only able to get 9 cupcakes out of it instead of the usual 12. The concept is fun and the kids enjoyed the experience, but personally I wasn’t impressed with the taste. The flavor reminded me more of an artificial pancake mix, which was disappointing since I usually enjoy their other cake mixes. The frosting texture was also a bit gritty, even after stirring longer than recommended. Overall, I think this one needs some tweaks in production — definitely a miss for me
1 reply from Betty Crocker team - 3 months ago
Thank you for taking the time to share such detailed feedback. We’re glad to hear the kit was fun for the kids, but we’re sorry the taste and texture didn’t meet your expectations. We appreciate you letting us know about your experience.
5 out of 5 stars
28 November, 2025
originally posted on influenster.com

Fun, bright, and delicious
[This review was collected as part of a promotion.] Cupcakes are super easy to make, bake up moist and soft, and the colorful surprise is a huge hit. Perfect for parties or a fun treat—highly recommend!
5 out of 5 stars
27 November, 2025
originally posted on influenster.com

Baking Made Fun & Easy with Wicked Mix
[This review was collected as part of a promotion.] The Vanilla Cupcake Kit by Wicked Mix Fo Real is reliable, with clear instructions, functional design, and cute, sturdy packaging. My daughter loves preparing this with me.
5 out of 5 stars
25 November, 2025
originally posted on influenster.com

Yummy fun mystery Wicked cupcakes
[This review was collected as part of a promotion.] Very easy to make! Loved the color changing mystery mix. It was fun to see what you’re going to get. Easy ingredients to add that you may already have on hand. Not sure what the flavor maybe a subtle strawberry? but the icing is good. Value of the item was a good price. I do like how they had the icing mix with it and you just had to add milk. Fast and easy cake mix. Only thing for me was I didn’t have a hand blender so I had to hand whisk the topping haha was a good workout though.