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Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 2 of 4Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 3 of 4Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 4 of 4
Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 1 of 4

Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz

$8.89 ($0.32/fluid ounce)See 1 deal for this item

In Stock

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At a glance

About this item

Highlights

  • ALL DAY VOLUME AND FULLNESS: Dove Volume & Fullness Shampoo and Conditioner system is designed for flat hair. Infused with Biotin , the Dove Volume & Fullness System leaves hair with all-day body.
  • SHAMPOO FOR FINE, THIN HAIR: Try this Dove hair shampoo for 99% more healthy fullness* *with system vs. flat hair"
  • BIO-PROTEIN CARE: Our Volume & Fullness range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
  • HOW TO USE: Apply Dove Volume & Fullness shampoo to wet hair, lather and rinse before using Dove Volume & Fullness conditioner.
  • BACKED BY SCIENCE: This hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage.
  • CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.

Description

Bring all day body and fullness back to your hair with Dove Volume & Fullness shampoo. This volume formula turns flat hair into all-day voluminous hair for 99% more healthy fullness*. Dove Volume & Fullness shampoo is the first step in our regimen towards fuller looking hair. Use it with Dove Volume & Fullness conditioner and experience more healthy, fuller hair with all day body and bounce. Our Dove Volume & Fullness range* is enriched with biotin, known to provide strength and features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Use the shampoo for 99% more healthy fullness.* Dove Volume & Fullness hair products are ideal for fine, thin, flat hair that needs extra care. Apply Dove Volume & Fullness shampoo to wet hair, lather and rinse before using Dove Volume & Fullness conditioner for maximum volume. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *with system vs. flat hair *shampoo, conditioner/mask & serum
Hair Type: All Hair Types, Fine
Health Facts: Vegan
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Basic Cleansing, Volumizing
Net weight: 28 fl oz (US)
TCIN: 92337801
UPC: 079400514042
Item Number (DPCI): 063-02-8439
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium chloride, sodium gluconate, fragrance (parfum), glycerin, citric acid, sodium benzoate, ppg-9, disodium edta, polyquaternium-10, cocos nucifera (coconut) oil, biotin, hydrolyzed soy protein, sh polypeptide-121, amyl cinnamal, benzyl salicylate, hexyl cinnamal, limonene, linalool, red 33 (ci 17200), blue 1 (ci 42090).

Shipping details

Estimated ship dimensions: 2.43 inches length x 3.38 inches width x 9.61 inches height
Estimated ship weight: 2.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product suitable for all hair types?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, this shampoo is suitable for all hair types but is particularly beneficial for fine and thin hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How should this shampoo be applied for best results?

submitted by AI Shopping Assistant - 2 months ago
  • A: For best results, apply to wet hair, lather thoroughly, and rinse before using the conditioner.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What certification does this shampoo have regarding animal testing?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo is PETA-approved and is not tested on animals, ensuring a cruelty-free product.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What unique ingredients does this shampoo contain?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo contains biotin and Bio-Protein Care technology designed to strengthen hair and promote fullness.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The main purpose of this shampoo is to provide basic cleansing while adding volume and fullness to fine, thin hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this shampoo sulfate free?

submitted by Kimmik - 2 months ago
  • A: Hi Kimmik, we appreciate your inquiry about whether this shampoo is sulfate free. The scientists at Unilever are constantly researching and testing new formulations as part of our mission to create products that care for skin and hair in the best possible way. Each Dove product is uniquely formulated to meet the specific needs of the men and women we hear from through our research. Currently, due to consumer preferences, Dove Women’s body washes and dry shampoos are the only Dove products formulated without sulfates.

    submitted byDoveExpert - 16 days ago
    Brand expert

Q: Does this have any scent or fragrance? Will this dry hair out if used daily?

submitted by Target shopper - 2 months ago
  • A: =Youre not supposed to wash your hair every da with any shampoo. Its recomended to wash your hair 1 - 3 days a week. I personally have long, heavy, straight hair, and i wash my hair Sundays and Wednes

    submitted bySamantha - 2 months ago

Q: Is it safe for color treated hair?

submitted by T - 9 months ago
  • A: Thanks for reaching out. Our Volume & Fullness Shampoo can be used on all type of hairs. We hope this helps!

    submitted byDoveExpert - 8 months ago
    Brand expert

Q: Why is there dye in this????

submitted by Confusedconsumer - 1 year ago
  • A: We appreciate your feedback on our Volume & Fullness Shampoo. We're sorry it wasn't the right fit for you, and we've shared your comments with our team.

    submitted byDoveExpert - 1 year ago
    Brand expert

Q: what does this smell like?

submitted by ak - 1 year ago
  • A: Thank you for asking. Our Beauty Volume + Fullness Hair Shampoo contains a floral character, with a mild, sweet herbaceous facet and a hint of pear. A powdery and floral musky scent full of softness. We hope this helps!

    submitted byDoveExpert - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This shampoo is designed to add volume and fullness, particularly for fine and thin hair. Many guests appreciate its pleasant scent and effective cleansing properties, which leave hair feeling clean and bouncy. The pump packaging is also a highlight, making it easy to dispense. While some guests experienced mixed results regarding volume, the overall value and quality of the product have garnered positive feedback, making it a worthwhile option for those seeking a boost in their hair's appearance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 174 reviews
    57% would recommend
    7 recommendations
    4 out of 5 stars
    22 January, 2026
    originally posted on influenster.com
    Image

    Boyfriend hair looks great

    [This review was collected as part of a promotion.] I gave this boyfriend and he actually likes it, which is rare. His hair looks noticeably fuller and has more lift without feeling dry or stiff. It cleans well, the conditioner doesn’t weigh his hair down, and it smells good without being overpowering. Solid everyday shampoo and conditioner, especially if you want volume without doing anything extra.
    _meredithfisher_8356
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 January, 2026Verified purchase

    Weird texture

    Weird consistency - gel like.
    Brittany
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 January, 2026
    originally posted on dove.com
    Image

    Best Volume Shampoo and Conditioner

    This is one of the best volumizing shampoo and conditioner that I have ever used. Most leave your hair feeling greasy or gloopy this one leaves your hair clean looking and soft as well as giving wonderful volume. Noticeable volume as I have been receiving feedback and compliments. Thank you very much Dove!
    Gwarrdwyn
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 December, 2025
    originally posted on influenster.com
    Image

    Smells great

    [This review was collected as part of a promotion.] It has a lovely scent that smells like cookies rather than the powdery scents most deodorant has I really do like this collaboration it smells good!
    prettylittlewitch_4823
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 December, 2025Verified purchase

    Silky

    The Best shampoo & conditioner leaves my hair soft and silky
    Love it
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2025Verified purchase

    formula change!!!

    This shampoo used to be really good, but apparenly the formula has changed. Now it leaves my hair sooooo dry and limp. Definitley do not recommend and will not repurchase
    1 reply from DoveExpert team - 18 days ago
    Hi Heather, we're truly sorry to hear about the issue you've experienced with the Dove Volume & Fullness Shampoo. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54380894 we’ll make sure to assist you promptly.
    SB
    quality: 1 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    19 October, 2025Verified purchase

    (no review title)

    Made my hair so dry!!!
    1 reply from DoveExpert team - 6 months ago
    Hi Karen, thank you for your feedback. We regret to hear that you were disappointed with the performance of our Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care. Please be assured that your comments have been shared with our team for further review and consideration.
    Karen
    Did you find this review helpful?
    3 out of 5 stars
    6 October, 2025
    originally posted on influenster.com
    Image

    Decent Basic Shampoo

    [This review was collected as part of a promotion.] I think the shampoo is decent however it didn't give me the volume I had hoped. It also wasn't as lathery as I'd hope. My hair gets oily quickly and a soapy shampoo is my preference.
    iammindee_5223
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 September, 2025Verified purchase

    Love it!

    Fantastic shampoo! My fine hair and oily scalp need to be washed daily and my usual shampoo and conditioner were not cutting it to the point where I had to use tons of shampoo and my styling products just made my hair limp and greasy. Abbey Yung’s recommendation of Dove shampoos lead me to this. I can honestly say this is my new favorite shampoo. It cleans so well without leaving my hair full of residue. YES TO SULFATES AND SILICONES! I also like that there’s no animal testing. Hopefully Dove will continue to go further with greening their products, like Garnier has done.
    Kara
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 September, 2025

    Not for me

    My hair smelled like a dryer sheet and it was giving me a headache. I washed twice with a different shampoo to get the smell out and it still smells strongly like a dryer sheet. It did give volume but that intense smell makes it not worth it to me. My scalp was also very itchy.
    1 reply from DoveExpert team - 7 months ago
    Hi KateB, We are sorry to hear that our Dove Shampoo smelled bad. Your feedback is important to us, and we take it seriously. Our team would like to connect with you to gather some additional details. Please reach out to us at unileverconsumercare.usa@unilever.com or consumer.services@unilever.com with your contact details and the reference ID 52583843, so we can assist you further.
    KateB
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    30 June, 2025
    originally posted on influenster.com
    Image

    Very disappointing

    [This review was collected as part of a promotion.] The scent of this is nice but the product was a huge disappointment. My hair was left dull, flat, and lifeless. I definitely won't use this again. Had to wash my hair again so it actually looked and felt clean.
    ericab7cf7_7748
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    28 June, 2025
    originally posted on influenster.com
    Image

    Great volume for a great price!!

    [This review was collected as part of a promotion.] I love how clean and voluminous my hair feels when using this product! As someone with fine oil prone hair, it is hard to find products that don’t weigh down your hair. This is a very affordable product considering how amazing it is and how much product you get! I love the clean fresh scent as well! I would purchase in the future!
    hannahd405_8022
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 June, 2025Verified purchase

    I had to leave a review!

    I don’t typically write many reviews but I wanted to share my experience! I was looking for a more affordable shampoo than what I was currently using (Biolage). I gave this a try fully expecting it to NOT live up to my expectations. This shampoo worked fantastically and made my thin fine hair feel fuller, clean but not dried out and soft to the touch. I am so pleasantly surprised! Give it a try and save yourself some money!
    Lreagan
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 June, 2025
    originally posted on influenster.com
    Image

    A great shampoo

    [This review was collected as part of a promotion.] This Dove shampoo smells great and leaves my hair feeling very smooth and hydrated. I love that it also leaves my hair with so much volume and fullness. It really helps with damaged hair as well.
    kelseymit308_576
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 June, 2025
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] I don’t know why it’s taken this long to realize the way that thickening shampoos and products work is by creating a more textured surface. Whether that is by stripping your hair of natural oils or my depositing something onto the hair follicle to make it textured. And the products that make your hair all slippery and sleek have done the opposite- they’ve removed that friction. So anyway, yeah, this shampoo does that. My hair felt rougher and after drying it gave the appearance of being thicker.
    tammy2204_8307
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 May, 2025
    originally posted on influenster.com
    Image

    Volume shampoo

    [This review was collected as part of a promotion.] Having a shampoo that adds volume and fullness with bio protein technology is great for my hair. The fragrance is nice. I like the pump bottle. I only wish the shampoo was a bit thicker and that it would lather up more.
    yorkietoo_6533
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 May, 2025
    originally posted on influenster.com
    Image

    Added volume

    [This review was collected as part of a promotion.] I received the Dove Shampoo Volume & Fullness for fine, Thin hair from Influenster in exchange for my honest opinion. Unfortunately I cannot show you pictures because I recently lost my home. And the shampoo and conditioner were still inside. The packaging was beautiful and it gave me hair more volume than any other products I have tried. The value for your money is worth every cent. And it smells amazing too; I will be purchasing this from now on.
    karenk66_564
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    14 May, 2025
    originally posted on influenster.com
    Image

    Why pay more for worse product?

    [This review was collected as part of a promotion.] I absolutely loved this shampoo. My fall out when washing my hair was basically non existent. The volume I got was unlike any expensive shampoo I’ve use. The scent of this is to die for! And I love the amount of product you get per bottle.
    thenameisambra_5765
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 April, 2025
    originally posted on influenster.com
    Image

    Affordable and Effective

    [This review was collected as part of a promotion.] Have really been enjoying this shampoo; almost out and will be getting another. I appreciate the pump and how my hair looks dried and styled when I use it. Solid choice for someone with thin hair looking for an affordable shampoo.
    briannas343
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2025Verified purchase

    Fresh and clean smelling!

    This smells so good- it reminds me a lot of the smell of Biolage. It’s a clean and light smell. My hair felt so smooth and hydrated after. Definitely feels like a more expensive shampoo!
    jrenae
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

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