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Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz
$8.89 ($0.32/fluid ounce)
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About this item
Highlights
- ALL DAY VOLUME AND FULLNESS: Dove Volume & Fullness Shampoo and Conditioner system is designed for flat hair. Infused with Biotin , the Dove Volume & Fullness System leaves hair with all-day body.
- SHAMPOO FOR FINE, THIN HAIR: Try this Dove hair shampoo for 99% more healthy fullness* *with system vs. flat hair"
- BIO-PROTEIN CARE: Our Volume & Fullness range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
- HOW TO USE: Apply Dove Volume & Fullness shampoo to wet hair, lather and rinse before using Dove Volume & Fullness conditioner.
- BACKED BY SCIENCE: This hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage.
- CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.
Description
Bring all day body and fullness back to your hair with Dove Volume & Fullness shampoo. This volume formula turns flat hair into all-day voluminous hair for 99% more healthy fullness*. Dove Volume & Fullness shampoo is the first step in our regimen towards fuller looking hair. Use it with Dove Volume & Fullness conditioner and experience more healthy, fuller hair with all day body and bounce. Our Dove Volume & Fullness range* is enriched with biotin, known to provide strength and features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Use the shampoo for 99% more healthy fullness.* Dove Volume & Fullness hair products are ideal for fine, thin, flat hair that needs extra care. Apply Dove Volume & Fullness shampoo to wet hair, lather and rinse before using Dove Volume & Fullness conditioner for maximum volume. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *with system vs. flat hair *shampoo, conditioner/mask & serum
Hair Type: All Hair Types, Fine
Health Facts: Vegan
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Basic Cleansing, Volumizing
Net weight: 28 fl oz (US)
TCIN: 92337801
UPC: 079400514042
Item Number (DPCI): 063-02-8439
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium chloride, sodium gluconate, fragrance (parfum), glycerin, citric acid, sodium benzoate, ppg-9, disodium edta, polyquaternium-10, cocos nucifera (coconut) oil, biotin, hydrolyzed soy protein, sh polypeptide-121, amyl cinnamal, benzyl salicylate, hexyl cinnamal, limonene, linalool, red 33 (ci 17200), blue 1 (ci 42090).' '
Shipping details
Estimated ship dimensions: 3.62 inches length x 2.67 inches width x 9.5 inches height
Estimated ship weight: 1.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it safe for color treated hair?
submitted by T - 3 months ago
A: Thanks for reaching out. Our Volume & Fullness Shampoo can be used on all type of hairs. We hope this helps!
submitted byDoveExpert - 3 months agoBrand expert
Q: Why is there dye in this????
submitted by Confusedconsumer - 7 months ago
A: We appreciate your feedback on our Volume & Fullness Shampoo. We're sorry it wasn't the right fit for you, and we've shared your comments with our team.
submitted byDoveExpert - 7 months agoBrand expert
Q: what does this smell like?
submitted by ak - 8 months ago
A: Thank you for asking. Our Beauty Volume + Fullness Hair Shampoo contains a floral character, with a mild, sweet herbaceous facet and a hint of pear. A powdery and floral musky scent full of softness. We hope this helps!
submitted byDoveExpert - 8 months agoBrand expert
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Guests are saying
This shampoo is designed to add volume and fullness, particularly for fine and thin hair. Many guests appreciate its pleasant scent and effective cleansing properties, which leave hair feeling clean and bouncy. The pump packaging is also a highlight, making it easy to dispense. While some guests experienced mixed results regarding volume, the overall value and quality of the product have garnered positive feedback, making it a worthwhile option for those seeking a boost in their hair's appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 142 reviews
75% would recommend
4 recommendations
1 out of 5 stars
19 October, 2025Verified purchase
(no review title)
Made my hair so dry!!!
1 reply from DoveExpert team - 12 days ago
Hi Karen, thank you for your feedback. We regret to hear that you were disappointed with the performance of our Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care. Please be assured that your comments have been shared with our team for further review and consideration.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
Love it!
Fantastic shampoo! My fine hair and oily scalp need to be washed daily and my usual shampoo and conditioner were not cutting it to the point where I had to use tons of shampoo and my styling products just made my hair limp and greasy. Abbey Yung’s recommendation of Dove shampoos lead me to this. I can honestly say this is my new favorite shampoo. It cleans so well without leaving my hair full of residue. YES TO SULFATES AND SILICONES! I also like that there’s no animal testing. Hopefully Dove will continue to go further with greening their products, like Garnier has done.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025
Not for me
My hair smelled like a dryer sheet and it was giving me a headache. I washed twice with a different shampoo to get the smell out and it still smells strongly like a dryer sheet. It did give volume but that intense smell makes it not worth it to me. My scalp was also very itchy.
1 reply from DoveExpert team - 1 month ago
Hi KateB, We are sorry to hear that our Dove Shampoo smelled bad. Your feedback is important to us, and we take it seriously. Our team would like to connect with you to gather some additional details. Please reach out to us at unileverconsumercare.usa@unilever.com or consumer.services@unilever.com with your contact details and the reference ID 52583843, so we can assist you further.
1 out of 5 stars
30 June, 2025
originally posted on influenster.com
Very disappointing
[This review was collected as part of a promotion.] The scent of this is nice but the product was a huge disappointment. My hair was left dull, flat, and lifeless. I definitely won't use this again. Had to wash my hair again so it actually looked and felt clean.
5 out of 5 stars
28 June, 2025
originally posted on influenster.com
Great volume for a great price!!
[This review was collected as part of a promotion.] I love how clean and voluminous my hair feels when using this product! As someone with fine oil prone hair, it is hard to find products that don’t weigh down your hair. This is a very affordable product considering how amazing it is and how much product you get! I love the clean fresh scent as well! I would purchase in the future!
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2025Verified purchase
I had to leave a review!
I don’t typically write many reviews but I wanted to share my experience! I was looking for a more affordable shampoo than what I was currently using (Biolage). I gave this a try fully expecting it to NOT live up to my expectations. This shampoo worked fantastically and made my thin fine hair feel fuller, clean but not dried out and soft to the touch. I am so pleasantly surprised! Give it a try and save yourself some money!
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
A great shampoo
[This review was collected as part of a promotion.] This Dove shampoo smells great and leaves my hair feeling very smooth and hydrated. I love that it also leaves my hair with so much volume and fullness. It really helps with damaged hair as well.
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I don’t know why it’s taken this long to realize the way that thickening shampoos and products work is by creating a more textured surface. Whether that is by stripping your hair of natural oils or my depositing something onto the hair follicle to make it textured. And the products that make your hair all slippery and sleek have done the opposite- they’ve removed that friction. So anyway, yeah, this shampoo does that. My hair felt rougher and after drying it gave the appearance of being thicker.
4 out of 5 stars
19 May, 2025
originally posted on influenster.com
Volume shampoo
[This review was collected as part of a promotion.] Having a shampoo that adds volume and fullness with bio protein technology is great for my hair. The fragrance is nice. I like the pump bottle. I only wish the shampoo was a bit thicker and that it would lather up more.
5 out of 5 stars
17 May, 2025
originally posted on influenster.com
Added volume
[This review was collected as part of a promotion.] I received the Dove Shampoo Volume & Fullness for fine, Thin hair from Influenster in exchange for my honest opinion. Unfortunately I cannot show you pictures because I recently lost my home. And the shampoo and conditioner were still inside. The packaging was beautiful and it gave me hair more volume than any other products I have tried. The value for your money is worth every cent. And it smells amazing too; I will be purchasing this from now on.
5 out of 5 stars
14 May, 2025
originally posted on influenster.com
Why pay more for worse product?
[This review was collected as part of a promotion.] I absolutely loved this shampoo. My fall out when washing my hair was basically non existent. The volume I got was unlike any expensive shampoo I’ve use. The scent of this is to die for! And I love the amount of product you get per bottle.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2025Verified purchase
Fresh and clean smelling!
This smells so good- it reminds me a lot of the smell of Biolage. It’s a clean and light smell. My hair felt so smooth and hydrated after. Definitely feels like a more expensive shampoo!
5 out of 5 stars
4 April, 2025
originally posted on influenster.com
Healthy hair perks
[This review was collected as part of a promotion.] I was pleasantly surprised by the quality of this shampoo, I have thick hair already but could see the difference in volume and bounce. My son has thinner hair and could see a difference as well. It lathers very well and has a great lasting clean hair scent. You definitely get your moneys worth compared to other brands.
5 out of 5 stars
3 April, 2025
originally posted on influenster.com
Value for money and shiny hair
[This review was collected as part of a promotion.] I didn't receive the package but I have used the product anyways. The results are amazing. I was not expecting my hair to turn out great after wash. Highly recommend.
5 out of 5 stars
31 March, 2025
originally posted on influenster.com
Gives volume without dryness
[This review was collected as part of a promotion.] Love the way this makes my hair feel! Give great volume and body without drying out my hair. Smells great too! I am so happy to find a product that is also strengthening for my hair!
5 out of 5 stars
29 March, 2025
originally posted on TopBox Marketing
Shampoo Volume + Fullness
[This review was collected as part of a promotion.] Shampoo Volume + Fullness effectively lifts hair from the roots, adding lightweight volume without weighing it down. Its gentle formula and pleasant scent make it perfect for fine hair.
5 out of 5 stars
27 March, 2025
originally posted on TopBox Marketing
Great shampoo
[This review was collected as part of a promotion.] As someone who has flat/thin hair this shampoo brought it back to life. After using it a few times my hair already feels and looks fuller. The shampoo lathers up so well even with a small amount. I would definitely recommend. I received this product for free from Topbox Marketing for testing and review purposes.
5 out of 5 stars
27 March, 2025
originally posted on TopBox Marketing
Wonderful shampoo
[This review was collected as part of a promotion.] I received this product from toolbox circle for my honest review. The shampoo has a lovely smell and lather. My hair is damaged and over processed and it helped with moisture and damage. I would recommend. I am 48 years old.
5 out of 5 stars
26 March, 2025
originally posted on TopBox Marketing
Very deep clean and no residue!
[This review was collected as part of a promotion.] I love this shampoo. It lathers very well, gives my scalp a nice, deep clean, and doesn't leave any residue behind. I have an oily scalp, so I don't like moisturizing shampoos or anything that leaves residue or a film behind. That's fine for conditioner, but not shampoo, not for me. This shampoo checks all my boxes and leaves my scalp feeling truly clean! I also love that it's a big pump bottle, so it's lasts longer and I won't have to repurchase so often. I recieved this item for free from Topbox Marketing for testing and review purposes.
5 out of 5 stars
26 March, 2025
originally posted on TopBox Marketing
Must Have
[This review was collected as part of a promotion.] The scent is good I love the pump packaging makes it easy to use It is effective and does give volume this shampoo worked great on my fine hair this line helps give me both volume and shine that last I highly recommend this product