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Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 2 of 4Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 3 of 4Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 4 of 4
Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz - 1 of 4

Dove Beauty Volume + Fullness Hair Shampoo Pump with Biotin & Bio-Protein Care - 28 fl oz

7 Questions
$8.89 ($0.32/fluid ounce)
 

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At a glance

About this item

Highlights

  • ALL DAY VOLUME AND FULLNESS: Dove Volume & Fullness Shampoo and Conditioner system is designed for flat hair. Infused with Biotin , the Dove Volume & Fullness System leaves hair with all-day body.
  • SHAMPOO FOR FINE, THIN HAIR: Try this Dove hair shampoo for 99% more healthy fullness* *with system vs. flat hair"
  • BIO-PROTEIN CARE: Our Volume & Fullness range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
  • HOW TO USE: Apply Dove Volume & Fullness shampoo to wet hair, lather and rinse before using Dove Volume & Fullness conditioner.
  • BACKED BY SCIENCE: This hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage.
  • CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.

Description

Bring all day body and fullness back to your hair with Dove Volume & Fullness shampoo. This volume formula turns flat hair into all-day voluminous hair for 99% more healthy fullness*. Dove Volume & Fullness shampoo is the first step in our regimen towards fuller looking hair. Use it with Dove Volume & Fullness conditioner and experience more healthy, fuller hair with all day body and bounce. Our Dove Volume & Fullness range* is enriched with biotin, known to provide strength and features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Use the shampoo for 99% more healthy fullness.* Dove Volume & Fullness hair products are ideal for fine, thin, flat hair that needs extra care. Apply Dove Volume & Fullness shampoo to wet hair, lather and rinse before using Dove Volume & Fullness conditioner for maximum volume. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *with system vs. flat hair *shampoo, conditioner/mask & serum
Hair Type: Thick
Health Facts: Vegan
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Basic Cleansing, Volumizing
TCIN: 92337801
UPC: 079400514042
Item Number (DPCI): 063-02-8439
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium chloride, sodium gluconate, fragrance (parfum), glycerin, citric acid, sodium benzoate, ppg-9, disodium edta, polyquaternium-10, cocos nucifera (coconut) oil, biotin, hydrolyzed soy protein, sh polypeptide-121, amyl cinnamal, benzyl salicylate, hexyl cinnamal, limonene, linalool, red 33 (ci 17200), blue 1 (ci 42090).

Shipping details

Estimated ship dimensions: 2.43 inches length x 3.38 inches width x 9.61 inches height
Estimated ship weight: 2.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the ingredients?

submitted by knee high opaque socks - 7 days ago

  • A: Hi, we appreciate your inquiry regarding the ingredients of Dove Volume & Fullness Shampoo. Please find the ingredients: water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium chloride, sodium gluconate, fragrance (parfum), glycerin, citric acid, sodium benzoate, ppg-9, disodium edta, polyquaternium-10, cocos nucifera (coconut) oil, biotin, hydrolyzed soy protein, sh polypeptide-121, amyl cinnamal, benzyl salicylate, hexyl cinnamal, limonene, linalool, red 33 (ci 17200), blue 1 (ci 42090).

    submitted byDoveExpert - 7 days ago
    Brand expert

Q: What is the scent? Floral? Fruity? Coconut? Earthy?

submitted by bianca - 2 months ago

  • A: Hi Bianca, We appreciate your query and would like to provide you with the best possible assistance. Kindly email us at unileverconsumercare.usa@unilever.com with your reference ID 55705099, and we will make sure to assist you promptly.

    submitted byDoveExpert - 2 months ago
    Brand expert

Q: Is this shampoo sulfate free?

submitted by Kimmik - 8 months ago

  • A: Hi Kimmik, we appreciate your inquiry about whether this shampoo is sulfate free. The scientists at Unilever are constantly researching and testing new formulations as part of our mission to create products that care for skin and hair in the best possible way. Each Dove product is uniquely formulated to meet the specific needs of the men and women we hear from through our research. Currently, due to consumer preferences, Dove Women’s body washes and dry shampoos are the only Dove products formulated without sulfates.

    submitted byDoveExpert - 7 months ago
    Brand expert

Q: Does this have any scent or fragrance? Will this dry hair out if used daily?

submitted by Target customer - 8 months ago

  • A: =Youre not supposed to wash your hair every da with any shampoo. Its recomended to wash your hair 1 - 3 days a week. I personally have long, heavy, straight hair, and i wash my hair Sundays and Wednes

    submitted bySamantha - 8 months ago

Q: Is it safe for color treated hair?

submitted by T - 1 year ago

  • A: Thanks for reaching out. Our Volume & Fullness Shampoo can be used on all type of hairs. We hope this helps!

    submitted byDoveExpert - 1 year ago
    Brand expert

Q: Why is there dye in this????

submitted by Confusedconsumer - 1 year ago

  • A: We appreciate your feedback on our Volume & Fullness Shampoo. We're sorry it wasn't the right fit for you, and we've shared your comments with our team.

    submitted byDoveExpert - 1 year ago
    Brand expert

Q: what does this smell like?

submitted by ak - 2 years ago

  • A: Thank you for asking. Our Beauty Volume + Fullness Hair Shampoo contains a floral character, with a mild, sweet herbaceous facet and a hint of pear. A powdery and floral musky scent full of softness. We hope this helps!

    submitted byDoveExpert - 2 years ago
    Brand expert
See all questions (7)

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Guests are saying

This shampoo is highly praised for its ability to add volume and fullness to fine hair while maintaining a clean and fresh scent. Guests appreciate its lathering capability and the ease of use provided by the pump bottle. Many have noted improvements in hair texture, softness, and overall health after regular use. It is considered an affordable option that delivers salon-like results, making it a favorite among those with fine or flat hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 236 reviews
    60% would recommend
    10 recommendations
    5 out of 5 stars
    22 September, 2026
    originally posted on influenster.com
    Image

    Amazing

    By repairByDave damage therapy really helps rejuvenate your hair and give you fullness and volume by repairing the damage hair and giving a new life
    DeniseS
    Did you find this review helpful?
    4 out of 5 stars
    16 September, 2026
    originally posted on influenster.com
    Image

    My hair still isn’t full

    The Dove volume and fullness shampoo was nice but I feel like it could have been better. It cleaned my hair well, but there was not noticeable volume added. It also tangled my hair more than other shampoos I have tried. This was easy on my scalp and did not cause any irritation. I would repurchase Dove shampoo again, but it would not be the volume and fullness shampoo.
    1 reply from Dove Consumer Care team - 13 days ago
    Hi, thank you for taking the time to share your experience with us. We’re so glad our product has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    JordynT
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 September, 2026Verified purchase

    Not changing to another one anytime soon

    First of all I am a curly hair and is really hard for me to like a shampoo that does not make it frizzy so finding this shampoo bu accident was a win to me. why I say by accident while I was trying a different brand my husband bought this one for him lol so I decided to try and omg I loved it . Make sure you buy the conditioner is a plus..
    They changed the formula
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026
    originally posted on influenster.com
    Image

    DEFINITELY RECOMMEND

    I purchased this as an impulse and WOW! First of all, the scent on the hair is absolutely wonderful! I received so many compliments on my hair because of it.
    EmilyC
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on influenster.com
    Image

    Perfect go to shampoo for volume and TLC

    This Dove shampoo is my new go to when it comes to adding some fullness and love to my hair! I have thick hair and after using this shampoo my hair feels soft and clean but not weighed down. It adds just enough volume and fullness that will last a couple of days. Not to mention the shine and TLC my hair craves. It also lathers up nicely without leaving any kind of residue. My scalp and hair feel clean for days after a wash. Couldn’t recommend more!
    SamanthaC
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026
    originally posted on influenster.com
    Image

    Good shampoo

    Has almost no scent. Makes my hair fluffy and light. Reduce scalp oiliness. I feel no residue after using. After using it a few times, I bought another bottle for my child to take to school.
    1 reply from Dove Consumer Service team - 1 month ago
    Hi, thank you for taking the time to share your experience with us! We’re so glad Dove Shampoo Volume & Fullness has been a favorite for you. Hearing feedback like this motivates us to keep delivering products you can rely on and love. We truly appreciate you for sharing your feedback with us. Rest assured, we will share your comments with our team.
    NaN6
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2026
    originally posted on influenster.com
    Image

    Volume

    It did give me a good volume really good shampoo, tried another from this range it was good as well pair it up with both the shampoo and conditioner works really well
    IlfD
    Did you find this review helpful?
    4 out of 5 stars
    11 August, 2026
    originally posted on influenster.com
    Image

    Great drugstore shampoo

    Great shampoo for oily scalp - doesn’t dry out the hair and cleanses thoroughly. The smell is also great. Foams quickly and only require a bit if product.
    1 reply from Dove Consumer Service team - 2 months ago
    Hi, thank you for taking the time to share your experience with us. We’re so glad Dove Volume & Fullness Shampoo has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    NadiaS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 August, 2026
    originally posted on influenster.com
    Image

    Yep

    Love it!!!! Really give volume and smells so good! I get so many compliments and questions asking what I use!! I have fine hair but it’s thick so it’s always weighed down. But not with this!
    EmilyK
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on dove.com
    Image

    Excellent clean, amazing scent, and beautiful volume!

    I love this Dove shampoo! It provides a deep clean right from the roots without drying out my hair. The scent is amazing and lasts throughout the day. Its pump format is very convenient for frequent use, and it rinses out easily while adding incredible volume. Highly recommended!
    yinetr10
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    (no review title)

    Great shampoo
    Peg
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on influenster.com
    Image

    It meets our needs; it has a good texture and goes a long way. The scent is absolutely delicious and pleasant, and it leaves hair shiny, silky, and hydrated. It’s great for any hair type.

    Es un shappo súper rico de la marca dove un olor espectacular deja tu cabello hermoso sedoso tiene buena concentración deja tu cabello hermoso 🤩
    YessikaG
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on influenster.com
    Image

    Perfection

    Perfection by far! I use many Dove products as I color my hair, so I switch between products. This is another one of my favorites. Sooo much lather, volume, fuller hair and correction from coloring my hair after using this product is amazing. Don’t hesitate buying this, it’s easy on the budget, and it works!
    LindaD
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on influenster.com
    Image

    Clean hair with more body

    From the first use, it left a fresh and long-lasting clean feeling. The packaging is practical and sturdy, and the dispenser makes application easy. My hair feels fuller and more voluminous without feeling weighed down. It lives up to its promises and leaves a pleasant feeling after every wash.
    SarelaO
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on dove.com
    Image

    Good

    It leaves my hair hydrated and clean for a long time. I love this product. The bottle has a very convenient pump dispenser that dispenses just the right amount of product.
    1 reply from Dove Consumer Service team - 8 days ago
    Hi, thank you for taking the time to share your experience with us. We’re so glad Dove Shampoo Volume & Fullness has been a favorite for you. Your kind feedback means a lot, and we’ll be sure to share your message with our team. Thank you for your support!
    lisipelfort
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on influenster.com
    Image

    Silky and Shiny hairs

    Used Dove Daily Shine for 8 months. It keeps my long hair incredibly soft, silky, and healthy with a gorgeous shine. Perfect everyday shampoo! Highly recommend it to the girls who have dry hair.
    NehaB
    Did you find this review helpful?
    1 out of 5 stars
    5 June, 2026

    (no review title)

    This is making my hair tangled and dry
    1 reply from DoveExpert team - 4 months ago
    Hi Jennie, we’re sorry to hear that the Dove Volume & Fullness Shampoo left your hair feeling tangled and dry. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55114161), so we can address your concerns promptly.
    Jennie
    Did you find this review helpful?
    5 out of 5 stars
    2 June, 2026
    originally posted on dove.com
    Image

    Deep hydration

    Shampoo that its base brings a good amount of the product, it is recommended to apply it in any type of skin , especially those that require hydration , it does a lot of foam and when the rinse is performed the skin is completely treated . It has an exquisite smell.
    yain
    Did you find this review helpful?
    4 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    Nice drugstore shampoo

    This is a great affordable shampoo. It laters well and rinses completely without leaving behind a residue feeling. Smells great. Will repurchase.
    JennM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 May, 2026
    originally posted on dove.com
    Image

    A fantastic product!!

    [This review was collected as part of a promotion.] My hair never felt and smelled so good! It’s my first choice whenever I think of shampoo! My family asks me for this shampoo whenever they visit from abroad!
    YasmineE
    1 guest found this review helpful. Did you?

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