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Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 2 of 4Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 3 of 4Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 4 of 4
Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 1 of 4

Alfaparf Milano Evolution of the Color Hair Dye - 5 - Light Natural Brown Haircolor

$15.99 reg $21.00
Sale save $5.01 (24% off)

color5 light natural brown

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by SleekShop
Eligible for registries and wish lists

About this item

Highlights

  • Achieve full gray coverage and rich pigment infusion with professional-grade permanent color made for both men’s and women’s hair needs.
  • Designed to deliver natural-looking shine while locking in tone using exclusive Hyper-Intense Color System for optimal longevity.
  • 3D Tech powered by Hyaluronic Acid, MLV and HCI ensures moisture balance, pigment stability and salon-quality finish in every application.
  • Up to 69% added UV protection keeps your light natural brown shade radiant even under direct sunlight or harsh weather exposure.
  • Smooth, easy-to-apply texture blends effortlessly while lifting color up to 3 levels, enhancing your hair’s depth and vibrancy instantly.

Description

Discover a professional-grade solution to elevate your hair transformation with Alfaparf Milano Evolution of the Color Hair Dye in 5 - Light Natural Brown. Designed for both men and women, this premium permanent hair color delivers a natural, radiant shade while ensuring 100% gray hair coverage in one application. Formulated with an advanced Hyper-Intense Color System (HCI), it penetrates each strand deeply, infusing it with intense pigment for superior richness and depth. The result is long-lasting vibrancy and flawless tone that enhances your personal style without compromise. Whether you're covering grays or trying a fresh new tone, this elegant Light Natural Brown color offers balanced warmth and subtle sophistication.

Experience next-level color care powered by Alfaparf Milano’s exclusive 3D Tech formula, which combines Hyaluronic Acid (HA) for hydration, Multi-Lamellar Vehicle (MLV) for even pigment delivery, and HCI technology for maximum intensity. This innovative blend boosts color retention by up to 40% while helping protect your hair against environmental stressors. Up to 69% UV protection ensures your shade stays stunning in the sun, while 3 levels of lightening give your hair an effortlessly luminous glow. Designed for salon-quality results at home, this formula enhances every strand with visibly healthier color and touchable softness.

Alfaparf Milano Professional Hair Color redefines what a hair dye should be—luxurious, long-lasting, and ultra-nourishing. This formula respects the structure of your hair while delivering high-performance pigment. It doesn’t just change the shade—it transforms your hair into a silkier, shinier version of itself. Ideal for all hair types, the Light Natural Brown haircolor offers a flattering tone that complements a wide range of complexions. If you’re looking for the perfect balance between rich color and healthy shine, this dye gives you a result that looks as good as it feels. Elevate your hair routine with a formula trusted by professionals around the world.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Product Name: Alfaparf Milano Evolution of the Color Hair Dye - 5 - Light Natural Brown Haircolor
Processing Time: 35 minutes
TCIN: 92468597
UPC: 3711764172762
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details

Estimated ship dimensions: 2 inches length x 2 inches width x 2 inches height
Estimated ship weight: 2.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Does this come with developer? If I need to purchase developer what is the mixing ratio?

submitted by Kp - 1 year ago
  • A: 2 oz developer (20%), half of the tube (it has lines on the sides so you don’t have to worry) And no it does not come with developer

    submitted byAzP - 10 months ago

Q: Does Alaparf Milano hair dye contain ammonia?

submitted by SJ - 2 years ago
  • A: Yes this contains ammonia. Remember to mix with developer before applying.

    submitted byCindy293 - 2 years ago

Q: Does it cover grays?

submitted by Happy Mom - 3 months ago

Q: Can I use this product to tone my hair with 5V developer?

submitted by Erika G - 6 months ago

Q: Does it contain ammonia?

submitted by Eva - 7 months ago

Q: What develaper should i buy ?

submitted by AE - 9 months ago

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value: 5 out of 5
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Excellent

Excellent. I love it
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effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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quality: 1 out of 5
value: 1 out of 5
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Love it

I recently tried Alfaparf Milano Evolution to dye my hair at home, and it’s one of the best I’ve used! Color: I went with a medium brown, and the result was vibrant, rich, and multidimensional—like a salon job. Even after a few washes, the color stayed fresh. Application: The dye was easy to apply and didn’t make a mess. The texture was smooth, and the smell wasn’t as strong as other dyes I’ve tried. Hair Condition: After rinsing, my hair felt soft, not dried out. Three weeks in, the color’s still holding up well. Verdict: If you’re dying at home, Alfaparf Milano Evolution gives you professional-quality results with minimal hassle. Definitely worth it!
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