$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Light As Air Make Up Feel: Super Stay Up to 30HR Lumi Matte Foundation delivers buildable full coverage foundation that lasts all day. Achieve a flawless base that feels like nothing on skin. Say goodbye to flat looking skin & look lit-from-within
- Longwear Liquid Foundation Formula: Infused with amino acids to deliver a matte finish with a hint of luminosity. Our formula’s flexible film resists sweat, water & transfer for all day shine control. Stay flawless no matter what the day has in store
- Available In 24 Shades: This Maybelline foundation is available in 24 luminous matte face makeup shades. Our light as air liquid makeup foundation formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity
- Maybelline Has What You Need: Create any look with Maybelline foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing Super Stay Up to 30HR Lumi-Matte Foundation, Maybelline New York’s airy longwear foundation makeup designed for every and any occasion! This longwear, breathable foundation delivers up to 30HR of light as air coverage that feels super comfortable on skin. Infused with amino acids for a luminous matte finish. Lightweight formula adjusts to skin and resists sweat, water and transfer. Get the lumi-matte look: Matte with a hint of luminosity, and never look flat again! Available in 24 shades. Vegan formula. Non-comedogenic. Dermatologically tested for safety. Suitable for all skin types, even sensitive skin.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Suggested Age: 13 Years and Up
Color Finish: Semi-Matte
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Fair
Skin Undertone: Neutral
Beauty Purpose: Skin Tone Improvement, Color Correction, Brightening
Net weight: 1 fl oz (US)
TCIN: 92213930
UPC: 041554094909
Item Number (DPCI): 052-07-2337
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.18 inches length x 1.18 inches width x 4.61 inches height
Estimated ship weight: 0.19 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this a water based formula or silicone based?
submitted by nicolepapa - 2 months ago
A: I have found Silicone based
submitted byPrincessDiamonte - 2 months agoA: Hi there! Thank you for reaching out about our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. All the ingredients we use in a product are listed on the package or the label of the product itself. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.
submitted byMaybelline Consumer Care - 2 months agoBrand expert
Q: IS THIS FOUNDATION SPF FREE
submitted by Loulou - 13 days ago
A: Hi there! Thank you for reaching out about our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. This formula does not contain SPF. We hope this is helpful!
submitted byMaybelline Consumer Care - 10 days agoBrand expert
Q: What matches the maybelline 30 hour sun beige
submitted by Kim - 2 months ago
A: Hi there, Kim! Thank you for reaching out about our Superfluff Volumizing Eyebrow Gel. This easy, natural-looking eyebrow gel comes with a fluff brush that softly fills and fluffs every brow hair. Its innovative airy volumizing mousse formula diffuses onto hair for a soft, full look. Now, available in 6 natural shades, from Blonde and Soft Brown to Black Brown and Black. XOXO
submitted byMaybelline Consumer Care - 2 months agoBrand expert
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Summary of reviews
This foundation offers a lightweight feel with buildable coverage, making it suitable for various skin types. Guests appreciate its matte finish that doesn't appear flat, and its ability to blend seamlessly into the skin. Many find it long-lasting, with a comfortable wear throughout the day. However, some guests noted issues with shade matching and dryness for very dry skin. Overall, it is a versatile option for everyday use, especially for those seeking a natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 570 reviews
50% would recommend
16 recommendations
5 Stars for Maybelline - 0 stars for Delivery
5 out of 5 stars
Megan - 6 days ago, Verified purchaser
This is now my 4th bottle of the Lumi -matte foundation. It works great on my combination/oily skin! However, I had this item shipped, and it arrived without the original seal spilling all through my package. I attempted to do a standard return with a replacement, but was only offered in-store returns for this item. I needed the item for this weekend and live over 28 miles from the nearest Target. I am highly dissatisfied with my order experience.
Has anyone notice this
3 out of 5 stars
Michelle - 11 days ago, Verified purchaser
It oxidized too much! The first time I used it, I was so in love that it looked on my skin! Beautiful application, but it oxidized so much, and It matches perfectly to my skin color, but idk if I should buy a lighter shade or mix it 🤔 makeup is expensive, too, throw away
1 reply from Maybelline Consumer Care team - 9 days ago
Hello Michelle! We appreciate you sharing your experience with our Super Stay 30HR Wear Lumi-Matte Liquid Foundation in shade 129. We understand how frustrating oxidation can be, especially when the initial application looks so promising. While our foundations are formulated to minimize oxidation, various factors like skin's natural oils and environmental conditions can sometimes influence color shift. Purchasing a slightly lighter shade or mixing with another foundation could be potential solutions. We'd also be happy to assist you with shade matching through our customer service channels.
Good summer foundation!
4 out of 5 stars
jennabellie_1056 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I will say that I have no real issues with this makeup besides feeling like I have to build a lot on it unlike other foundations I use. To me it’s great for a summer foundation. Light, staying power is there and has an awesome array of colors. Not sure if I need makeup that lasts 30 hours but it’s good to know if I’m busy saving the world I won’t have to worry about touching up right away with Maybelline. I’m old fashioned so the only reasons I knocked it down a star was for the buildable foundation for me. My tired skin need more peekaboo in the office on a Monday morning. So to summarize! Great for a night out or as a summer touch up for the people that are lucky to only need a touch up!
No coverage
1 out of 5 stars
35 year customer - 13 days ago
originally posted on maybelline.com
I have been using Maybelline products for 35 years and this new super stay Lumi Matt foundation is the worst product I have ever used. It is oily with no coverage and I miss the old super stay foundation. I guess it’s time to find a new brand.
BURNS
1 out of 5 stars
BURNS1 - 13 days ago
originally posted on maybelline.com
THIS PRODUCT BURNS. I tried another time an had to immediately wipe it off. It should come with a WARNING!!!!!!!! I THOUGHT 'CHILI PEPPER; WAS THE COLOR
Long wear and light finish
5 out of 5 stars
moa15_3268 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love that this blush is light to apply but still has a long wear. I like the mix of dewy and matte. The shade was way off for me but they have many options and I’m sure you could find a perfect match!
New formula doesn’t last
1 out of 5 stars
Yaya123 - 17 days ago
originally posted on maybelline.com
Completely a different foundation than the previous version Did not like it!
Nothing compares to dream foundation
1 out of 5 stars
Thumbs down graphic, would not recommend
Happy Mama - 19 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
Worst most skin drying, wrinkle magnifing, creasing enhancing product. Would not even call this a foundation. It doesn’t covers or conceal a thing. Not even worth the one star. BRING back the dream foundation. The dream foundation was hydrating long lasting and buildable. I’m having to sort through these garbage foundations because you took away the dream foundation , which was the BEST foundation ever. This foundation is Awful. It dries like acrylic paint, crackles and breaks apart the worst. Please bring back the good dream one!
Maybelline, New York super stay Lumi Matt foundati
4 out of 5 stars
anykaw_7415 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This foundation has amazing coverage. The finish is very much Matt. This has a wide shade range even though this did not match me. It is very easy to blend out. I like the texture of this foundation. It’s not too thin or thick.
Bring back OG superstay foundation!
1 out of 5 stars
Alejandraaaaaa - 23 days ago
originally posted on maybelline.com
Oily makeup, not good coverage, isn’t transfer proof, doesn’t last
Great Buildable Foundation
4 out of 5 stars
krepaso_9409 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This foundation coverage is buildable and goes on smooth! Easy to blend but shade did not match my skin tone. The coverage lasts for a while as well.
Thinner then expected
3 out of 5 stars
christineh255_1247 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The formula for this is much thinner than expected. It was lighter coverage due to the thinness. If you have oily skin this might not be the best option, I wouldn’t wear it as every day make up.
Oily, doesn’t last as long as before!
1 out of 5 stars
Laurenabss - 24 days ago
originally posted on maybelline.com
THIS NEW FORMULA SUCKS!!!! I and many of your customers that bought the old formula are not happy-CHANGE IT BACK!!!!! I have used this since I was in middle school and I graduated high school in 2017. I will be changing foundations.
Super easy applicator
5 out of 5 stars
Call her Gina - 24 days ago
originally posted on maybelline.com
This foundation is super light on the skin, blends so well leaving you with that matte finishing look. For a girlie like me who isn't much into heavy make-up I'm happy.. This is by far the best make-up purchase I've made.
Oxidizes
1 out of 5 stars
MelMoniB - 24 days ago
originally posted on maybelline.com
This foundation oxidizes pretty quickly and does not match skin. Please bring back the original super stay foundation!!!
Nice Foundation
4 out of 5 stars
LorriP - 25 days ago
originally posted on maybelline.com
Color match was good. It looks and feels very good on the skin. Nice full coverage. Not too matte, not dewy, looks like we'll conditioned skin.
Great Choice!
5 out of 5 stars
Thumbs up graphic, would recommend
Renee - 26 days ago, Verified purchaser
Great choice for my oily, textured and mature skin. Truly offers lightweight feel with build able coverage, even suitable for my oily skin type. I do appreciate the matte finish and it doesn't appear flat, and it's proven ability to blend seamlessly into the skin. It is long-lasting, with a comfortable wear throughout the day. Very pleased with easy shade matching. Overall, it is a versatile option for everyday use and natural look. You will like!
Missing the 24 Hour Foundation
2 out of 5 stars
Maggie60 - 28 days ago
originally posted on maybelline.com
I use to love the 24 hour formula for this foundation and felt that foundation had a much more luminous finish. I liked the consistency of that formula better too, because it was a little thicker than this new 30 hour formula, and the coverage was superb and glowing but did not feel heavy or "cakey".
Not as good as it was !!!
2 out of 5 stars
Cdfoley1 - 28 days ago
originally posted on maybelline.com
I have been buying this for years and have been truly in love. Problem now is when the changed package they also changed formula. It use to be creamy now it's like water and dont cover worth a flip. I am very upset at the change .
Great Everyday Foundation
5 out of 5 stars
melanies1_2550 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I just may replace my prestige brand foundation for this one! The coverage is just enough without covering all of my freckles and the shade is perfect.