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Dry Idea Roll-On Deodorant & Antiperspirant - Unscented 3.25 fl oz: For Under Arm, Normal & Sensitive Skin - 2 of 4Dry Idea Roll-On Deodorant & Antiperspirant - Unscented 3.25 fl oz: For Under Arm, Normal & Sensitive Skin - 3 of 4Dry Idea Roll-On Deodorant & Antiperspirant - Unscented 3.25 fl oz: For Under Arm, Normal & Sensitive Skin - 4 of 4
Dry Idea Roll-On Deodorant & Antiperspirant - Unscented 3.25 fl oz: For Under Arm, Normal & Sensitive Skin - 1 of 4

Dry Idea Roll-On Deodorant & Antiperspirant - Unscented 3.25 fl oz: For Under Arm, Normal & Sensitive Skin

$6.49 ($2.00/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 2X longer sweat protection* so you can skip the paper towel + underarm sink bath. *than ordinary antiperspirants
  • 72-hour odor protection for the ultimate sniff test survival.
  • Hypoallergenic and dermatologist-tested to be easy on skin and hard on stink.
  • Dries fast so you can simply apply and get going.
  • That’s a dry idea: Dry Idea can’t unstress the world for you, but it can unsweat and unstink it.

Description

Adulthood doesn’t have to stink, thanks to a roll-on deodorant and antiperspirant that already sweated all the details. Our deodorants are dermatologist tested, and cosigned by the group chat, protecting you from sweat 2x longer, so you can stay dry from Saturday yoga to Sunday scaries. This hypoallergenic formula is hard on stink, but sensitive on skin. Plus, it goes on clear and stays clear.
Scent: Unscented
Product Warning: Consult a doctor if you have kidney disease, keep out of reach of children
Product Form: Roll On
Package Quantity: 1
Recommended Skin Type: Mature, Dry, Normal, Sensitive
Net weight: 3.25 fl oz (US)
TCIN: 94109187
UPC: 850042203095
Item Number (DPCI): 049-01-9668
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

aluminum zirconium pentachlorohydrex gly' '16.3%

Purpose

Antiperspirant

Directions

Directions: Shake well. Apply to underarms only.

Other information

TM/©2023

Inactive ingredients

inactive ingredients: cyclomethicone, disteardimonium hectorite, propylene carbonate, tocopheryl acetate (vitamin e acetate), isopropyl myristate, fragrance, gossypium herbaceum (cotton) seed oil

Shipping details

Estimated ship dimensions: 1.69 inches length x 1.77 inches width x 6.07 inches height
Estimated ship weight: 0.276 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The Dry Idea roll-on deodorant has been a long-time favorite for many guests due to its effectiveness in keeping them dry without stickiness. However, recent changes in packaging and formula have led to concerns about availability and performance. Guests express disappointment over the inability to find the unscented version and issues with the roller ball not functioning properly. Many hope for a return to the original formula that they have relied on for years.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.5 out of 5 stars with 119 reviews
    value: 3 out of 5
    effectiveness: 3.6 out of 5
    long lasting: 3.6 out of 5
    quality: 3.4 out of 5
    scent: 3.8 out of 5
    50% would recommend
    6 recommendations
    1 out of 5 stars
    1 April, 2026

    (no review title)

    After several years, I finally give up. Tip for any company manufacturing ANY "roll-on" product - MAKE SURE THE ROLL-ON WORKS! Got stuck with the LAST of several of these that didnt work - the roller simply didnt move at all. Wont waste another cent on this deodorant!
    DebJM
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on Dry Idea
    Image

    Please bring back to Canada!

    I have been using this product for decades and over the last few years have had difficulty finding it. It’s an excellent product and I am hopeful that you will be putting it back on Canadian shelves soon.
    Allison01
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2026Verified purchase

    Dry idea roll-on deodorant

    The best!!! Been using this product since late 1970's, and it's the only deodorant that kept me dry and never any irritation.
    Hay U
    effectiveness: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on Dry Idea
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    Bring this Back!!!

    I've been using Dry Idea unscented roll on for probably 35 years. I can't locate it anywhere. I've tried other products and don't like any.
    GTiegen
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on Dry Idea
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    I’m searching everywhere but I can’t find!!!

    I have been using the deodorant since my 20’s I’m now 53. PLEASE DO NOT DISCONTINUE! 2/26
    Houston Girl
    Did you find this review helpful?
    3 out of 5 stars
    11 February, 2026
    originally posted on Dry Idea
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    Dry idea roll on

    I've used this product for about 50 years. In last couple yrs all the rollers stick and I have to get a rag to unstick it as I use it. I now have gone to a Secret product after all these yrs. Formula seems different too.
    1 reply from Thriving Brands team - 28 days ago
    We appreciate your response. Although it is very uncommon, we do occasionally hear from consumers that they are experiencing this, and we understand that this can be disappointing. We encourage you to call 1-888-4-Thriving to share your experience. Our Customer Service Representatives can help with your product questions.
    1 reply from Thriving Brands team - 14 days ago
    We are sorry to hear this and want to learn more about your experience. You can contact us at info@thriving-brands.com.
    Robbie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 January, 2026
    originally posted on Dry Idea
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    Best deodorant ever

    [This review was collected as part of a promotion.] I haven’t been able to find Dry Idea for years, maybe because it has a new design. My best and I totally agree this is the best product.i just hope the company wasn’t bought out and has a different formula.
    Jennypop
    Did you find this review helpful?
    1 out of 5 stars
    20 January, 2026
    originally posted on Dry Idea
    Image

    Dry Idea unscented doesn’t work as well as before

    I have been using Dry Idea unscented for years, at least 20 years but ever since the packaging changed to where now it’s an orange-ish cap, the deodorant just doesn’t work as well as before. I’ve read countless other people make the same statement so when will the manufacturer revert back to the original formula that really did work? And please don’t tell me that it hasn’t changed. I never used to smell my armpit odor with the previous (men’s) unscented Dry Idea deodorant. Now I do all the time and I’m going to have to try other brands to see if someone else makes a deodorant I can rely on to keep the odor away like the old formula did (when the packaging was a beige colored bottle with a matching lid, I never noticed it until I could only find the orange-ish cap bottle you show on your website. Are you really wanting to lose the business of countless customers like me who have consistently used your product for years but notice the difference in its effectiveness? Listen to your (former) customers.
    1 reply from Thriving Brands team - 28 days ago
    Weare sorry you've had this experience and want to make sure you have the product you are looking for. We encourage you to try a product from our lineup. We believe you will find a favorite! If you have further questions, you can contact us at info@thriving-brands.com
    Disappointed customer
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    13 January, 2026
    originally posted on Dry Idea
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    Great product

    I have been using Dry Idea for years and love it. However, the new packaging of the unscented roll-on has an issue. The product previously came with a white cap and worked fine but it was recently changed to orange and it doesnt roll on. I have bought 4 bottles and with all of them, the roller doesn't work. To get any of the deodorant you have to turn it upside down, shake it, and squeeze it. Even then, only a very small amount seeps out between the roller and the bottle edge. Very frustrating. Great product, terrible packaging. I will have to stop recommending it if this issue is not fixed.
    Earthshadow28
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 December, 2025
    originally posted on Dry Idea
    Image

    Please do not discontinue I am begging you

    I am begging and pleading with my whole heart to mever discontinue this. My skin is extremely sensitive and this is the only deodorant that doesn’t make me break out AND actually works. Its stays dry for over two days. I was heartbroken when I couldn’t find it in Canada anymore. But I love this product so much that wvery year I get whichever friend or family member that happens to be visiting the US to get this deodorant for me I was 15 when I started usong this. I am 24 now
    1 reply from Thriving Brands team - 14 days ago
    Rest assured that this is safe! It is not going away any time soon. Take a look at the website for places it can be found, or you can contact us at info@thriving-brands.com
    PlsDoNotDiscontinue
    Did you find this review helpful?
    1 out of 5 stars
    30 December, 2025
    originally posted on Dry Idea
    Image

    Way too overpriced

    I have used the roll on for years and liked it but quit buying it as it is outrageously overpriced. This new ownership has destroyed the product with it's pricing. Shame on their greed, it will fade away as people refuse to over pay with so many other choices that are reasonably priced.
    1 reply from Thriving Brands team - 14 days ago
    We are sorry you had this experience. We would like to hear more about where you are shopping and prices you are seeing. Please contact us at info@thriving-brands.com.
    dryidea
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 December, 2025
    originally posted on Dry Idea
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    Long time user

    I cannot do without it. New packaging is nice but so expensive. I like to buy in bulk but no difference in prices.
    Kc18
    Did you find this review helpful?
    5 out of 5 stars
    27 November, 2025
    originally posted on Dry Idea
    Image

    I desperately need this hypoallergenic deodorant!

    I have a life threatening allergy to something in other deodorant and this is the only kind I can safely use. I used to be able to find it almost everywhere now I can't find it even at the manufacturer! I'm out and I need some urgently ! HELP!
    Lily837
    Did you find this review helpful?
    1 out of 5 stars
    23 November, 2025
    originally posted on Dry Idea
    Image

    Why, why, why?!

    I’ve used the unscented version of this product for 40+ years. Now it has vanished from Canada completely. WTF?!
    1 reply from Thriving Brands team - 28 days ago
    We apologize for any inconvenience. Due to retail distribution issues, these products have been discontinued in Canada.
    Tim R
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 November, 2025

    new packaging, worse functionally.

    new changes are bad. not sure if the formula has changed but since the packaging change, when upside down, roller ball tends to leak and it doesnt apply as well. Whatever you did to save money, whether you short cut steps in building the container, or whether you simply diluted the product, revert or continue to lose customers.
    1 reply from Dry Idea team - 5 months ago
    We appreciate your response. Although uncommon, we do occasionally hear from consumers that they are experiencing this, and we understand that this can be disappointing. We encourage you to call 1-888-4-Thriving to share your experience. Our Customer Service Representatives can help.
    Steve
    effectiveness: 2 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    scent: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2025

    Not good with white marks on clothes

    Leaves white chalky lines all over clothes. Seriously???!!! 👎🏼👎🏼👎🏼
    1 reply from Dry Idea team - 5 months ago
    We are sorry you have this experience. This product is formulated to reduce potential clothing issues. However, these issues can occur with use of any antiperspirant product. We encourage you to consider a deodorant alternative if this becomes an issue.
    Cross trainer
    effectiveness: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on Dry Idea
    Image

    Please don't stop making this product

    I have been using dry idea unscented roll-on for 50 or so years. It is the only product that works precisely as it is advertised. Please do not discontinue this item!
    Bunny7890
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on Dry Idea
    Image

    Bring back the Baby Powder Roll On Please!!!!!

    I used the baby powder roll on for decades. My mother used it as well. We loved it! Why did you take it away??? Please bring it back!!!!!
    1 reply from Thriving Brands team - 14 days ago
    Good news! You can find this product under its new name, Fresh Linen. Please feel free to check our website to see where it can be found near you. We hope you will continue to use it for decades to come!
    SweatyBetty
    Did you find this review helpful?
    2 out of 5 stars
    16 October, 2025
    originally posted on Dry Idea
    Image

    Just an IDEA, No Longer a Dry One

    I have been using Dry Idea for as long as I can remember. I even remember a scent other than Powder Fresh and Unscented. It has lost it's most important quality of keeping me dry. Something changed, it feels like, for lack of a better description, liquid baby powder. It doesn't dry as quickly as it used to and it isn't nearly as effective. This change kind of lines up with the new packaging. I'm guessing they are looking to market mostly to women with the pink and orange label. It's not just marketing a rebrand with a new look. It's a changed, ineffective product. At first I thought I bought an old roll-on but no. So, I like many others am looking for a new roll-on as my favorite did itself in. Oh, it says it lasts 72 hrs. If you can get it to feel like it's dry enough to dress (or it's a talcum powder feel) you might feel like me and be lucky to get 12 hrs. I want the old Dry Idea back.
    1 reply from Thriving Brands team - 28 days ago
    We want to make sure you have the product you are looking for.We encourage you to try a product from our line up. We believe you will find a favorite! If you have further questions, you can contact us at info@thriving-brands.com
    Nina
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 October, 2025Verified purchase

    Great deoderant

    I love this deodorant I have used this brand since I was in college. It’s great
    Lory
    effectiveness: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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