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Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty

Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 2 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 3 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 4 of 4
Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 1 of 4
$36.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
  • 12-hour staying power for a fresh, natural-looking bronze or soft contour.
  • Packed with skin-loving ingredients for a flawless, healthy glow.

Description

What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.

What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.  

Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Cosmetic Coverage: Full
Product Form: Balm
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233075
UPC: 602004161116
Item Number (DPCI): 342-02-0873
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1571 reviews

    Love this bronzer - its smooth and super build-abl

    5 out of 5 stars
    mndii___8842 - 4 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I absolutely love this bronzer! I had been previously using and loving the ELF Putty Bronzer and wasn't sure if I'd find another product that would give me similar but better, build-able results. The colour goes well against my medium olive skin and dries to a soft, powder like finish. There's no prominent scent and it came in recyclable packaging! All pluses in my book!
    Did you find this review helpful?

    Great bronzer

    5 out of 5 stars
    meganc7_356 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This color is amazing! It’s just the right about of bronzer without being in your face! It’s perfect if you want to build a good face and blends amazing! And I this weekend I was able to use it as a eyeshadow when I forgot mine on an out of town trip! Highly recommend!
    Did you find this review helpful?

    Smooth like butter

    5 out of 5 stars
    neelaml_2216 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I was honestly skeptical about this however it proved me wrong and I’m so glad it did. It blends like a dream. I even gave it to my mom to try and she’s never worn makeup and loves it. It’s buildable which depending on the day I love!
    Did you find this review helpful?

    Best bronzer

    5 out of 5 stars
    alondrav84_1891 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I truly love this bronzer what I love the most about it is how it a buildable coverage were you can build up the bronzer without it looking muddy. It applies to the skin so smooth and the finish is incredible. This bronzer has definitely become my favorite.
    Did you find this review helpful?

    Great bronzer

    5 out of 5 stars
    aves1_6703 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This is a great bronzer! It blends seamlessly with my foundation and gives a nice healthy no makeup look. It gives you such a nice sun kissed look. I would definitely buy again.
    Did you find this review helpful?

    Nice and natural

    5 out of 5 stars
    oliviao97_8785 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Very blendable and nice color for a subtle bronzed look! Great for winter and spring! Will continue to reach for it in my daily makeup routine. Would recommend!
    Did you find this review helpful?

    Nice shade for pale skin

    5 out of 5 stars
    aliciahyphenjo_8319 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This is a very subtle if you want it matte finished bronzer. As a pale person the specific shade wasn’t too orange or off putting color. I’m not a fan of scented products but this wasn’t too over powering. This would not substitute a contour as it is still a warm tone.
    Did you find this review helpful?

    So versatile!

    4 out of 5 stars
    glenn_cocob_3330 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This shade is a bit deep for my skin tone, but I actually love using it as an eyeshadow and a soft bronzer. It blends beautifully and stays put all day. The formula is super long-wearing, waterproof, and sweatproof—perfect for all-day wear, especially in the heat. A little goes a long way, and it gives a gorgeous natural finish!
    Did you find this review helpful?

    Perfect for summer!!

    5 out of 5 stars
    anamelf_2916 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The Hoola Wave Bronzing Balm is a fantastic product for anyone looking to achieve a sun-kissed glow without the hassle of sun exposure. Overall it is a must-have for anyone wanting an effortless, natural bronzed look.
    Did you find this review helpful?

    Cute compact

    4 out of 5 stars
    suzeec18_3772 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I right yeah, it went on. They're very smooth and not patchy. The shade is a little too dark. However, so I gotta be careful when using it. I like the little mirror I feel like nowadays palettes or products that should have a mirror do not come with one now. So the fact that it has one I think, is a plus.
    Did you find this review helpful?

    Hoola Wave Bronzing Balm.

    4 out of 5 stars
    angelwing3rd_7906 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Hoola Wave Bronzing Balm. This bronzer applies a natural, sheer but buildable glow. A cream to powder-like formula. Has no sparkles gives skin a sun-kissed glow. For better application, use a dense foundation brush, swirl the brush around inside the bronzer and apply. This bronzer won’t budge under water. The packaging is very beachy, a nod to summertime.
    Did you find this review helpful?

    Nice bronzer for pale skin

    4 out of 5 stars
    - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I received this bronzer in exchange for an honest review. I have pretty pale, cool toned skin, so for a long time I avoided bronzers due to a lot of them being way too warm for my skin. When I received the shade light I was happy to see that it wasn’t overtly warm at all. This gives my skin a super natural looking sun kissed effect. The formula is creamy, both quite buildable and blendable, and layers well with other makeup. The packaging is also really cute. This will probably be a staple for me this summer and I’d definitely recommend it.
    Did you find this review helpful?

    Everything that was missing in the hoola line

    5 out of 5 stars
    jessicaw965c_6930 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Pleasantly surprised with this. I love the original Hoola powder bronzer and really liked how they had different shades added in the last decade for more skin tones. They used to have a product called dew the hoola which was essentially a liquid bronzer. That one was lastly discontinued and missed the mark, but them coming out with this cream version of hoola really patched up everything that the liquid one was lacking. Can be applied with a brush or sponge, and doesn’t have to be set with a powder bronzer but it does sit nicely underneath products. Benefit really knows how to do cheek products beautifully. I’ve been a big fan and I’m so glad they finally have a proper cream bronzer.
    Did you find this review helpful?

    Love

    5 out of 5 stars
    brandylloyd84_9479 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I absolutely love this brand. It blends so well. The formula is just so buttery. I am fair-skinned so try to have a light hand and this is buildable. No funny smile. Easy to use packaging.
    Did you find this review helpful?

    Blends nicely

    4 out of 5 stars
    chelsie886_4071 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Love this new Hoola bronzer for fair skin! It’s buildable, a beautiful shade far far skinned girlies and looks really natural. My favorite thing is it does not look muddy and blends out nicely with the applicator. It looks slightly satin in the compact but applies matte. One star deducted because I do not think it lasts all day.
    Did you find this review helpful?

    Great!

    5 out of 5 stars
    devinf_8134 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Not bad! I like that’s it’s buildable so you can get what effect or look you are wanting. I love this brands packaging as well! Not too sparkly either like some bronzers.
    Did you find this review helpful?

    Nice package, good bronzer

    4 out of 5 stars
    sparkleonom_5500 - 5 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I'm not someone who wears bronzer all the time so this was kind of hard for me to judge, but the packaging was excellent easy to open and also closed easily. The scent was neutral which I appreciated and the shade was buildable. I would personally prefer more shimmer but as this is a matte product I think it does well as in that product, and people who are into that will enjoy it.
    Did you find this review helpful?

    A little goes a long way!

    4 out of 5 stars
    miyaa8_295 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I’m looking forward to trying this product a bit more. I have never used a bronzer like this, so I had a bit of a learning curve with this. Its blends great, but a little goes a long way!! This is very pigmented and applying too much will mess with you look. Overall, great product that I look forward to testing and perfecting over time.
    Did you find this review helpful?

    Buildable Blendable Balm

    5 out of 5 stars
    cicibawse_1264 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I already loved the original Hoola bronzer, but this balm version is a game-changer for my dry skin. It blends like a dream and gives me a soft, sun-kissed warmth without looking patchy or orange. The texture is creamy but not greasy, and it works great over bare skin or foundation. I especially love how buildable it is — perfect for a natural glow or a more sculpted bronze look. Plus, the packaging is so cute and travel-friendly!
    Did you find this review helpful?

    Beautiful formula

    4 out of 5 stars
    juliam410_3911 - 6 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I love the formula of this bronzer! It goes on as a cream, but dries down well and looks more matte. It also stays put and is long lasting. The color does pull pretty orange on me, but I’m very fair with pink undertones, so most bronzers pull orange on me.
    Did you find this review helpful?

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