Tom's of Maine Antiplaque and Whitening Toothpaste - 4.5oz/3pk
$13.99 ($1.04/ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $9.99($1.25/ounce)Coupon: $3 off3.9 out of 5 stars with 285 ratings
- $6.99($1.70/ounce)Coupon: $1 off4.5 out of 5 stars with 681 ratings
- $8.15 - $24.99Select items on clearance4.4 out of 5 stars with 192 ratings
- $9.49 - $14.39Lower price on select items4.3 out of 5 stars with 186 ratings
Frequently bought together
- $10.99Buy 1, get 1 50% off Native beauty & personal care4.8 out of 5 stars with 614 ratings
Guests also viewed
- $9.99($1.25/ounce)Coupon: $3 off3.9 out of 5 stars with 285 ratings
- $6.99($1.70/ounce)Coupon: $1 off4.5 out of 5 stars with 681 ratings
- Highly rated$2.59 - $11.49Buy 1, get 1 30% off Colgate Optic White oral care on select items4.7 out of 5 stars with 5086 ratings
- Highly rated$8.99Buy 1, get 1 30% off Colgate Optic White oral care4.7 out of 5 stars with 2333 ratings
- $14.99Buy 1, get 1 30% off Colgate Optic White oral care4.4 out of 5 stars with 306 ratings
Related Categories
Guests are saying
The recent formula change of this toothpaste has left many guests disappointed, as the new flavor is perceived as overly sweet and artificial compared to the original minty taste. Guests appreciated the previous formulation for its natural ingredients and effective cleaning properties. Many are now seeking alternatives due to the unpleasant aftertaste and texture of the new version. The product's integrity seems compromised, leading to a loss of loyal customers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 928 reviews
effectiveness: 2.95 out of 5
quality: 2.6 out of 5
value: 2.46 out of 5
28% would recommend
99 recommendations
1 out of 5 stars
10 November, 2026
originally posted on tomsofmaine
(no review title)
We have been buying Tom's for many years and kept purchasing even when they reduced the tube size. But now we are considering switching brands. The new "great taste" is absolutely terrible. Tastes like cheap candy. Is it true it hss Stevia in it?
From Customer Care team
Hi there, Cat here. We’re sorry the updated flavor hasn’t been a good fit for you, especially after so many years of choosing Tom’s of Maine. We understand how disappointing that can be and would appreciate the opportunity to learn more about your experience and see how we can help. Please give us a call at 1-800-367-8667, Monday through Friday, 9:00 AM–5:30 PM EST. 💚
3 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2026Verified purchase
(no review title)
Teeth feel clean without buildup between brushes.
5 out of 5 stars
31 October, 2026Verified purchase
(no review title)
Been using this for years and I think it is better than fluoride toothpaste. My teeth are so white with this.
1 out of 5 stars
30 October, 2026
originally posted on tomsofmaine
Disappointed Customer
I just bought a three-pack, thinking I was buying the same Toothpaste I have used for thirty years and I can't believe the awful, artificial taste now that is in my mouth. I will not purchase this product again. I never buy stevia or anything that has this flavor for a reason, it does not taste good and again, I will not be brushing my teeth with this brand anymore. So today I "wake up, brush teeth, and make a change."
From Customer Care team
Hey there, Crystal here. Sorry the new flavor isn't what you expected. We appreciate your feedback and will be sharing it with our team. We hope you give our other flavors a try. You may just find your new favorite.
11 days ago
1 out of 5 stars
26 October, 2026
originally posted on tomsofmaine
(no review title)
Terrible flavor change. Another US company changing a wining product! Why change the taste to a sweeter stevia based flavor!! Terrible. Tastes like all the saccharine flavored pastes like crest etc. you’ve ruined a good product to cater to the sugar addicted users. Why not just add high fructose corn syrup instead of hiding behind stevia. Looking for a new tooth paste now.
From Customer Care team
Hi there, Alex here. We’re sorry the updated flavor hasn’t been a good fit for you. We understand how disappointing it can be when a longtime favorite changes, and we’d appreciate the opportunity to learn more about your experience and see how we can help. Please give us a call at 1-800-367-8667, Monday through Friday, 9:00 AM–5:30 PM EST. 💚
17 days ago
1 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2026Verified purchase
Opened box.
One of the packages was already opened when I received it. I exchanged it at the store. It shouldn't be shipped out when the package is ripped opened!
1 out of 5 stars
24 October, 2026Verified purchase
(no review title)
i liked tom's because it was minty without being disgustingly sweet like other toothpastes. the new formula ruined it
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2026Verified purchase
(no review title)
I being use this Tom's for long time really like it
1 out of 5 stars
15 October, 2026
originally posted on tomsofmaine
New taste is a mistake, reverse it like Coke did
The addition of new chemicals to achieve the "Great New Taste" is a mistake. Many who like your products are health conscious and limit or eliminate sugars and other carbs in the diet. For these people, everything does not have to taste like candy or have a intense flavor. A sweet taste is resented as a reminder of deadly past addictions. These carbohydrate-mimicking compounds cause negative metabolic responses even if limited to the mouth.
From Customer Care team
Hey there, Crystal here. Sorry to hear our new taste is not to your liking. We appreciate your feedback and will let our team know your thoughts. In the meantime, we many different flavors to try from, call us at (800) 367-8667 Mon-Fri 9:00am-5:30pm EST. We are more than happy to help find a toothpaste best for you!
9 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2026Verified purchase
New Formula Ruined Product
I love when companies sell out and the new parent company completely destroys the integrity of the original product. Colgate has absolutely ruined this toothpaste, and now after a decade of using this product, I need to find a new toothpaste. This new formula is absolutely disgusting and leaves your mouth tasting like artificial sweetners all day, it's nauseating. Despite their efforts at cutting costs to try to raise their profit, I hope they lose an enormous amount of money over this change.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2026Verified purchase
Beware the new flavor
Had been using this toothpaste for almost a decade - it reduced sensitivity as well as the prescription toothpaste I had been using. But I have 4 new tubes that I will donate instead. This new formula is gross - an aftertaste that reminds me of stevia and it makes my lips feel weird. I let it sit for 20 minutes and then brushed again with a different toothpaste to clear the taste. So disappointing - I have to go look for a new toothpaste now after previously being so happy with Tom's.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2026Verified purchase
They Ruined a Great Toothpaste!
The original Tom’s of Maine toothpaste was great, but unfortunately, the formula has recently changed since the brand was acquired by Colgate-Palmolive. The new formula is advertised as having a “New Great Taste,” but I find it anything but great. The original had a pleasant peppermint flavor, while the new formula tastes overwhelmingly like artificial sweeteners. It’s unpleasant enough that I actually dread brushing my teeth with it. I loved the original formula, but I would no longer recommend this toothpaste. I wish they would bring the original formula back!
1 out of 5 stars
3 October, 2026
originally posted on tomsofmaine
Mouth sores, thanks.
Whatever you did, is now giving me mouth sores. Guess you added poison. Switching and sad.
From Customer Care team
Hey there, Crystal here. Sorry to hear you had that experience. We would love to learn more. Feel free to call us at (800)367-8667 Mon-Fri, 9am-5:30pm EST.
1 month ago
1 out of 5 stars
1 October, 2026
originally posted on tomsofmaine
Please go back to older version of "Peppermint"
I have ordered 3 packs of this (total of 6 paste), assuming this wont be "NewGreat Taste". I bought one "New Great taste" and its terrible, the taste is very bad and cannot use that anymore. I ordered this (hoping this wont be "NewGreat taste" but leaving the review for the newer version here.
From Customer Care team
Hey, Crystal here! Sorry to hear you didn't like the flavor. We appreciate your feedback and let our team know your thoughts.
1 month ago
1 out of 5 stars
29 September, 2026
originally posted on tomsofmaine
Terrible new formula barf!!
The new formula and taste of this toothpaste is disgusting. I have a rare genetic disease which prevents me from ingesting any form of sugar, natural or substitute. This added ingredient xylitol/stevia makes me sick to my stomach and I can't get the artificial sweet chemical taste out of my mouth. So dissatisfied and disappointing to be blindsided by this gross formula. Give us back the old version, nobody likes the added sugar and chemical taste. Where's the pepermint? I will be requesting a refund and looking for a new brand not affiliated with Colgate
From Customer Care team
Hey there, Crystal here! Sorry to hear you had that experience we would love to learn more. Please give us a call at (800) 367-8667 Mon - Fri 9:00AM - 5:30PM (ET).
1 month ago
1 out of 5 stars
27 September, 2026
originally posted on tomsofmaine
Candid review of NEW GREAT TASTE
Mason here of Iowa: I have been a devout consumer of Tom's fluoride-free peppermint toothpaste since I joined the workforce roughly 13 years ago. While purchasing a routine dual pack recently, I opened a new tube to begin using. My first thought upon brushing: this new tube must be rancid. I continued to use, thinking perhaps only the toothpaste near the opening was bad. However, I would then notice the NEW GREAT TASTE verbiage and compare against an older tube I still have in my travel pack. Then, I realized the change in ingredients. As a consumer, I don't know anything about ingredient sourcing, though I wonder if it would be convenient and ethical to bring back sodium lauryl sulfate and sodium bicarbonate to replace the newly added lauryl glocoside / disodium cocoyl glutamate / rebaudioside A / sodium hydroxide. In addition to the drop in taste quality, I notice the texture is off-putting. While I enjoyed the foamy body of the original, the new soupy product tends to fall out of my mouth immediately. It could be operator error, though I must trust my immaculate hygiene and home care history. I reckon I have roughly one month left of my old good supply, and then I will consider other fluoride-free toothpastes out there. You have my contact information with this review. Thank you for your product throughout my mid-twenties into my late thirties. - Mason of Iowa
1 out of 5 stars
26 September, 2026
originally posted on tomsofmaine
New formula is awful
The new formula is awful. It tastes artificial and chalky and no one in our family will use it now after being loyal customers for 25 years. So disappointing that we have to find a new toothpaste now. We just bought a two pack, can’t use it and are out the $ and out of luck.
From Customer Care team
Thank you for being such a loyal Tom's of Maine fan! We're sorry to hear you don't like the new formula. We'll share your thoughts on the changes with our team.
2 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2026Verified purchase
Horrible
Horrifying...taste like poison and bitter! Why did you change it, it was perfect! Too late to return.
1 out of 5 stars
15 September, 2026Verified purchase
Gross New Taste
We have used this toothpaste for years and always buy the three pack. I just opened up a new pack and brushed my teeth. I thought it had gone bad until I say the label said, “New great taste!” New? Yes. Great? Absolutely not. It tastes like spearmint instead of peppermint. There is also an unpleasant artificial sweetener flavor that lingers in your mouth after brushing. It looks like it’s time to find a new toothpaste brand.
1 out of 5 stars
13 September, 2026
originally posted on tomsofmaine
Awful flavor change
I have used this toothpaste since the 90s. I recently purchased my usual 2 pack and brushed my teeth. Immediately noticed a difference and looked at the tube. New Flavor? Why are we messing with a formula that has worked for decades?? There were many loyal customers that enjoyed the non sweetened minty flavor. Now that is covered by sickly sweet Stevia. I could get that in a cheap toothpaste. Now I guess I'm going to have to find a new brand.
From Customer Care team
Thanks for being such a loyal user and we're sorry to hear the new formula missed the mark for you. We've shared your feedback with our team.
2 months ago