Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
haruharu wonder Black Rice Bakuchiol Eye Cream - 0.67 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry, Acne-Prone Skin - 2 of 4haruharu wonder Black Rice Bakuchiol Eye Cream - 0.67 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry, Acne-Prone Skin - 3 of 4haruharu wonder Black Rice Bakuchiol Eye Cream - 0.67 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry, Acne-Prone Skin - 4 of 4
haruharu wonder Black Rice Bakuchiol Eye Cream - 0.67 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry, Acne-Prone Skin - 1 of 4

haruharu wonder Black Rice Bakuchiol Eye Cream - 0.67 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry, Acne-Prone Skin

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • SMOOTH LOOKING EYES START HERE: Powered by bakuchiol, a natural retinol alternative, this cream targets fine lines and wrinkles around the eyes with visible firming results.
  • SAY GOODBYE TO TIRED EYES: Niacinamide, adenosine, and natto gum hydrate and smooth, leaving your eyes looking refreshed and revitalized.
  • EYES THAT FEEL FRESHER: Plant• powered ingredients target puffiness and sagging, giving your eyes a more lifted, refreshed look.
  • EYE CARE MADE EASY: Treat your eyes morning and night to a quick, soothing boost that smooths and hydrates, all in one step.
  • GENTLE CARE FOR DELICATE SKIN: Designed to calm and nourish, this eye cream works effectively without irritation, perfect for even the most sensitive areas.

Description

A dual-functional eye cream that helps to brighten dark circles, whilst also providing natural anti-aging care for the eye area. With fermented Black Rice, Bamboo Shoot Bark extract, and plant-derived Bakuchiol (retinol replacement ingredient) of 5,000ppm, haruharu wonder's Black Rice Eye Cream is clinically proven to combat wrinkles around the eyes, moisturise the skin, and improve dark circles.

How to use:
Apply an appropriate amount to the eye area.
Scent: Unscented
Health Facts: Contains Bakuchiol, Contains Niacinamide, Contains Madecassoside
Product Warning: Keep out of reach of animals, keep out of reach of children
Product Form: Cream
Beauty Purpose: Smoothing, Brightening, Firming
Recommended Skin Type: Combination, Acne-Prone, Dry, Oily, Sensitive, Mature, Normal
Net weight: .67 Ounces
TCIN: 94743157
UPC: 8809532221523
Item Number (DPCI): 037-14-8564
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, helian thus annuus (sunflower) seed oil, caprylic/capric triglyceride, niacinamide, 1,2-hexanediol,cetyl alco hol, cetearyl alcohol, c14 -22 alcohols, bakuchiol (5,000ppm),stearyl alco hol, carbomer, cetearyl glucoside, tromethamine, butylene glycol, oryza sativa (rice) extract (2,000 ppm),cetyl palmitate, c12-20 alkyl glucoside, sodium acrylate/sodium acryloyldimethyl taurate copolymer, sorbitan pal mitate, sorbitan olivate, polyisobutene, myristyl alcohol, phyllostachys pubescens shoot bark extract, zanthoxylum piper itum fruit extract, usnea barbata (lichen) extract, pulsatilla koreana extra ct, aspergillus ferment, ethylhexylglycerin, panax ginseng root extract, cyclodextrin, adenosine, lauryl alcohol, sodium hyaluronate, disodium edta, caprylyl/capryl glucoside, sorbitan oleate, glucose, wheat amino acids, natto gum, pentylene glycol, madecassosidea

Allergens & Warnings:

CAUTIONS IN USE 1. IN CASE OF HAVING SIDE EFFECTS SUCH AS RED RASH, SWOLLENNESS AND/OR ITCHING WHILE USING THIS COSMETICS, OR IN CASE SUCH SYMPTOMS APPEAR BY DIRECT SUNLIGHT AFTER USING IT, CONSULT A DERMATOLOGIST IMMEDIATELY. 2. DO NOT APPLY IT ON THE PART WHERE YOU HAVE SCAR, ECZEMA OR DERMATITIS. 3. PRECAUTIONS FOR TREATMENT AND STORAGE. 1) KEEP IT OUT THE REACH OF CHILDREN. 2) AVOID THE PLACE WHERE THE DIRECT SUNLIGHT IS.

Shipping details

Estimated ship dimensions: 0.99 inches length x 6.03 inches width x 0.95 inches height
Estimated ship weight: 0.033 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this be used on the eyelid?

submitted by Ashley M - 3 months ago
  • A: Yes the product says it can be used on eyelid

    submitted byYasemin - 2 months ago
  • A: Dear Customer, Thank you for your interest in the haruharu wonder Black Rice Bakuchiol Eye Cream. Yes, this eye cream can be used on the eyelids. The recommended application is to gently tap a small amount around the eye area, including the eyelids, until it is fully absorbed. The formula is designed to be gentle for the delicate eye area and contains ingredients such as bakuchiol (a plant-based alternative to retinol), niacinamide, and fermented black rice to help moisturize and improve the appearance of fine lines.

    submitted byharuharuwonder team - 2 months ago
    Brand expert

Q: Can this be used while breastfeeding ?

submitted by Adelfin - 2 months ago
  • A: Dear Customer, Thank you for your interest in the haruharu wonder Black Rice Bakuchiol Eye Cream. This eye cream contains bakuchiol, a plant-based alternative to retinol that is generally considered gentler and not classified as harmful like traditional retinoids. Topical use is likely low risk during breastfeeding because absorption into the bloodstream is minimal. However, there are no definitive studies confirming its safety for breastfeeding, so it is best to consult your doctor or OB-GYN before use to be fully safe. Thank you for interesting our brand.

    submitted byharuharuwonder team - 2 months ago
    Brand expert

Q: What key ingredients are included in the eye cream?

submitted by AI Shopping Assistant - 3 months ago
  • A: The eye cream contains Bakuchiol, Niacinamide, and Madecassoside for effective anti-aging and moisturizing benefits.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this eye cream be used on all skin types?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the cream is suitable for various skin types, including sensitive, dry, and oily skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How often should I apply this eye cream?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is recommended to apply the eye cream both morning and night for optimal results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does the eye cream have a scent?

submitted by AI Shopping Assistant - 3 months ago
  • A: The eye cream is unscented, making it ideal for those sensitive to fragrances.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What benefits does the cream provide for dark circles?

submitted by AI Shopping Assistant - 3 months ago
  • A: This eye cream helps to brighten dark circles while providing hydration and anti-aging care.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this product be used under concealer without breaking it ?

submitted by anonymous - 3 months ago
  • A: Dear Customer, Thank you for your interest in the haruharu wonder Black Rice Bakuchiol Eye Cream. Yes, this eye cream can be used under concealer without breaking it, as long as you let it fully absorb first. It has a lightweight, hydrating texture that smooths the under‑eye area, so when it’s given a moment to sink in, most concealers apply more evenly and don’t slide or crease. Applying a thin layer and allowing it to set for a minute will give the best results under makeup. Thank you for interesting our brand.

    submitted byharuharuwonder team - 2 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Guests also viewed

4.2 out of 5 stars with 14 reviews
effectiveness: 3.75 out of 5
quality: 3.75 out of 5
value: 4 out of 5
75% would recommend
4 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase

(no review title)

Burns under eyes
Em
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
8 April, 2026

(no review title)

Wow! So impressed with the hydration and lightweight finish!
Liz
effectiveness: 4 out of 5
quality: 4 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
28 March, 2026Verified purchase

(no review title)

Super moisturizing and helped with my puffy eyes
KBB
1 guest found this review helpful. Did you?
1 out of 5 stars
12 March, 2026Verified purchase

(no review title)

Item never arrived in package. Target claimed it did and failed to replace it
Habiba
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026Verified purchase

Amazing eye cream using it am & pm

I’ve used an am and pm eye cream from a department store for decades but after purchasing all the other products in this line decided to give it a try. I did a little research and came across a beauty influencer who said that this eye cream was a very close favorite to a very expensive famous French brand. Not a greasy feel and my concealer goes over it with no fine lines visible after using. You only need very little product the tube will last quite awhile.
ChrisKC
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
9 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026Verified purchase

The best eye cream!

Best eye cream
Mommaof3
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy