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Well People Skinforia Serum Foundation - 50ml - 2 of 4Well People Skinforia Serum Foundation - 50ml - 3 of 4Well People Skinforia Serum Foundation - 50ml - 4 of 4
Well People Skinforia Serum Foundation - 50ml - 1 of 4

Well People Skinforia Serum Foundation - 10 Fair Cool - 50ml: Moisturizing, Noncomedogenic, Buildable Coverage, Mineral Oil-Free

$30.00
Color10 Fair Cool

In Stock

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At a glance

About this item

Highlights

  • EWG-verified tinted serum foundation that provides a long-lasting, skin-like finish
  • Enriched with plant-powered ingredients to help moisturize, visibly brighten, and smooth the look of fine lines
  • Non-comedogenic and great for all skin types (even sensitive)
  • Available in 15 flexible shades to suit a wide range of skin tones
  • This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.

Description

Meet your ultimate skin-loving foundation. Well People Skinforia Serum Foundation is a tinted serum-infused formula that’s supercharged with plant-powered ingredients to moisturize, smooth, even skin tone and improve the look of fine lines to enhance your complexion. The lightweight, non-comedogenic serum foundation delivers buildable, long-lasting coverage and a natural, skin-like finish.

Why you’ll love it:
• EWG-verified tinted serum foundation that provides a long-lasting, skin-like finish
• Enriched with plant-powered ingredients to moisturize, smooth, even skin tone and improve the look of fine lines
• Non-comedogenic and great for all skin types (even sensitive)
• Available in 15 flexible shades to suit a wide range of skin tones
Plant-powered ingredients:
• 5% Birch Sap: Moisturizes & helps soothes skin
• 2.6% Mushroom Complex: Visibly brightens, even skin tone, visibly plumps and helps to improve the look of fine lines

All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.

Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.

Well People is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your Well People product!
Suggested Age: 12 Years and Up
Health Facts: Nonylphenol Ethoxylate Free, Phthalate-Free, Paraben-Free, Triclosan-Free, Talcum-Free, Artificial Fragrance-Free, Propylene Glycol-Free, Sulfate-Free, Mineral Oil-Free, Noncomedogenic
Color Finish: Natural, Smooth
Color Palette: Light Tones
Skin Tone: All Skin Tones
Skin Undertone: Neutral
Product Form: Liquid
Cosmetic Coverage: Buildable
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Texture Improvement, Concealing, Color Correction, Brightening, Moisturizing
Recommended Skin Type: Oily, Normal, Dry, Combination
Net weight: 50 Milliliters
Features: Blendable, Lightweight, smoothes, Long Lasting, Moisturizing, Non-Comedogenic
TCIN: 94749087
UPC: 609332311251
Item Number (DPCI): 052-00-3261
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.122 inches length x 2.028 inches width x 3.602 inches height
Estimated ship weight: 0.173 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What skin types is the foundation suitable for?

submitted by AI Shopping Assistant - 2 months ago

  • A: The foundation is suitable for oily, dry, normal, and combination skin types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What cosmetic coverage does this foundation provide?

submitted by AI Shopping Assistant - 2 months ago

  • A: This foundation offers buildable coverage for a customizable finish.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What benefits does this foundation provide for the skin?

submitted by AI Shopping Assistant - 2 months ago

  • A: It improves skin texture, conceals imperfections, corrects color, brightens, and moisturizes.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product cruelty-free?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, this foundation is certified cruelty-free.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is the foundation free from harmful chemicals?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is free from phthalates, parabens, sulfates, and artificial fragrances.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Why is phenoxyethanol in this?

submitted by Jen - 3 months ago
See all questions (6)

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3.1 out of 5 stars with 9 reviews
easy to apply: 4 out of 5
easy to remove: 4 out of 5
long lasting: 2.5 out of 5
quality: 3.25 out of 5
value: 3 out of 5
50% would recommend
6 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2026
  • Hair color: Brunette
  • Skin tone: Light
  • Skin type: Normal
  • Skin concern: Uneven skin tone, Redness, Dullness, Sun damage
  • Eye color: Brown

A bit too pink but leave skin looking glowy!

I’m surprised this foundation doesn’t have better reviews. I love it! It really does brighten my tone up and I love the texture it gives me skin! it makes it look so nice and hydrated. It leaves my skin looking like my skin but better. My one complaint that made me knocks star off is just the color match for Fair-Neutral is a teeny too pink for me. It’s not a huge deal breaker but I just wish that there was a 4th fair option for a more olive toned color. Otherwise, I love this as my daily foundation and definitely recommend it!
Gabyrella
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 April, 2026
  • Skin tone: Medium
  • Eye color: Hazel
  • Skin concern: Dark circles, Aging, Pores, Sensitivity, Sun damage
  • Skin type: Combination
  • Hair color: Brunette

Changed formula super disappointing.

Changed the formula and it’s anything BUT clean at this point…between the EDTA ingredient and others, royal disappointment.
Natalie
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
8 April, 2026

Clean and Beautiful Foundation

[This review was collected as part of a promotion.] I'm a clean beauty enthusiast and have been wanting to try Well People and I was thoroughly impressed with their Skinforia Serum Foundation. Being pregnant, I am quite particular with ingredients and love how clean this foundation is. Overall, the application of the foundation was easy to apply and it seamlessly blended with my skin. The finish was more of a natural finish which works well with my combination skin. The foundation is more of a light coverage where it still looks and feels like skin, giving a more natural look. The foundation performed well throughout the day and lasted for 10 hours with primer and setting powder. It's definitely comparable to my silicone based foundations and lately I have been gravitating toward this foundation for daily wear. I'm so glad to try this foundation and I can't wait to try more products from Well People for cleaner beauty alternatives.
Amika
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
  • Skin type: Combination
  • Skin tone: Light

(no review title)

Finding a foundation that has clean ingredients is hard to find. This is a buildable coverage. Can’t wait to try more products from this brand.
Nicole
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
21 March, 2026

It's okay. Not raving over it

[This review was collected as part of a promotion.] It's smooth, the color is really off. There are better products out there
Tahj
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2026
  • Skin tone: Light
  • Skin type: Normal

(no review title)

It goes on very pretty but after 8 hours my face looks so oily. I normally don’t get this oily with foundations
Alli
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 1 out of 5
quality: 2 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026
  • Skin tone: Medium

Buy this!

This is amazing! Very lightweight, easy to blend and buildable for coverage. Makes your gorgeous self look even better 😉. Love Well People, they make EWG verified products, which is very important to me. I have been a customer forever and always will be.
A
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026
  • Skin concern: Dullness, Redness, Sensitivity
  • Skin tone: Light
  • Skin type: Normal
  • Eye color: Blue
  • Hair color: Red

(no review title)

Lightweight and medium coverage but so so drying. It exaggerates every pore, line, and dryness. Going to try using a really heavy moisturizer under to see if it helps. I am a skin care girlie typically but disappointed by this one!
Bre19
5 guests found this review helpful. Did you?

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