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Maybelline Great Lash Volumizing and Lengthening Mascara
$5.99
Color103 Dark Brown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Dark Brown Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Dye-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Washable, Double-Ended, Ophthalmologist Tested
TCIN: 12053858
UPC: 041554532982
Item Number (DPCI): 052-07-0215
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g1535 3 ingredients: aqua/water/eau, cera alba/beeswax/cire dabeille, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, phenoxyethanol, silica, myristic acid, quaternium-22, butylparaben. [+/- may contain ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines]
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE® PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 0.94 inches length x 2.71 inches width x 5.53 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a loyal following for its ability to deliver long, defined lashes without clumping. Many guests appreciate its natural look and ease of application, making it a staple in their makeup routines. While some have experienced issues with the formula or applicator, the overall consensus is that it provides excellent value and performance, especially for those seeking a reliable everyday mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 7011 reviews
easy to apply: 4.23 out of 5
easy to remove: 4.13 out of 5
long lasting: 3.52 out of 5
quality: 3.5 out of 5
value: 3.67 out of 5
63% would recommend
275 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Eye color: Brown
- Hair color: Black
No good
No likes lost your money
4 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
(no review title)
Go to when need mascara in a hurry and need to ensure it has a smooth texture. Basic go to mascara if you aren’t looking for any volume or curling.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily
- Skin concern: Redness
- Hair color: Grey
- Eye color: Green
Favorite mascara
I love this mascara! Have used it forever! Found the color I wanted at target & ordered it immediately & picked it up the next day!
2 out of 5 stars
3 October, 2025
- Skin tone: Light
Horrible
Weighed my lashes down and separated and you need to wait a long time to curl your lashes Mabye I’m using it wrong but for eyebrows it’s great
1 reply from Maybelline Consumer Care team - 13 days ago
Hi there! Thanks for your feedback on our Great Lash Mascara. We're sorry you're not loving the results, and we've shared your comments with our team - we're always improving! We suggest our Colossal Bubble Mascara, available in waterproof and washable formulas. It delivers buildable, inflated volume and sleek separation with its unique formula and comb brush. For best results, wiggle at the lash line, then pull up. Explore our other Maybelline mascaras to find your perfect match! XO
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Great feel and coverage!
This tried and true mascare goes on smoothly and has good coverage. It doesn't clump and feels great!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025Verified purchase
Doesnt work
It doesn't show up as much as I would want it to and didn't last through the day.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi Vivian, thank you for reaching out about Maybelline Great Lash Washable Mascara. We are sorry to hear you did not get the results you had expected with this mascara. We recommend trying our new Colossal Bubble Washable Mascara. This mascara delivers buildable, inflated volume with sleek separation. This lash inflating formula and inflator comb brush allow you to bubble up every lash for airy volume. We hope you give it a try and we will be sure to share your feedback with our team!
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025Verified purchase
The best
Waterproof and long lasting !!!!!!! I use it to cover my forehead grey hair lines and it stay as is all day rain or shine !!!!!!!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 July, 2025
Watery
I have straight lashes and wanted a natural-looking mascara that doesn't clump, so I bought a clear mascara. However, it was falsely advertised — it weighs my lashes down and doesn't work, even if I curl them. Please reconsider if you're looking for a good clear mascara for straight lashes.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
My forever favorite
I've been using this mascara for decades. Never disappoints. Super easy to wash off. I've tried others, high end brands and I always come back to this mascara.
1 out of 5 stars
14 July, 2025
originally posted on maybelline.com
Great lash changes
I have used great lash for over 45 years , now it’s burning my eyes . What did you do ? Also there is hardly any mascara in the tube. I don’t know what to change to .
5 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Blue
Highly recommend
Perfect mascara- royal blue color 👌🏻
1 out of 5 stars
Thumbs down graphic, would not recommend
6 July, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
No go
This used to be a good mascara. Now I put it on and it doesn't dry and it's not waterproof.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there Karen! We appreciate you taking the time to share your feedback on the Great Lash Volumizing and Lengthening Mascara. We're sorry to hear it didn't meet your expectations. We will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin concern: Dark circles
- Skin type: Normal
Your Guide Girl
I’ve been bouncing around from clear mascara to clear mascara, but this one is my favorite I recommend it to all my friends. It literally last well over 6 months. Now my lashes are naturally curled and already a dark brown so when I apply it, it seems like I am wearing mascara. But I just love this mascara so much and had to leave a review😊🩷
5 out of 5 stars
29 June, 2025
originally posted on maybelline.com
Love it
Been using it for years my teenaged IM 57 now . Love your product Maybelline you are part of my daily life. Thanks u. Caroline
1 out of 5 stars
Thumbs down graphic, would not recommend
28 June, 2025Verified purchase
Awful reaction
Like some other reviewers, I had a pretty bad reaction to this mascara. I do have sensitive skin in general, but I’ve never had issues like this with any other eye makeup. Went straight into the trash after one use, which is a shame since I liked the brush and lack of clumps.
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Great buy!
Easy online shopping and easy pick up in store.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2025Verified purchase
Eye Inflamation
Every time I buy this I end up with an eye issue. Others in this type didn’t seem to bother me but I liked the brush. Don’t know if they differ but I sure took note on it and will not buy again.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! We are so sorry to hear about your experience with our Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
- Skin concern: Sensitivity, Acne, Aging
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
:)
Works great!!! Will repurchase!
5 out of 5 stars
Thumbs up graphic, would recommend
15 May, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
It's been around for years for a reason!
Can't go wrong with great lash!
5 out of 5 stars
4 April, 2025
originally posted on maybelline.com
Been a goto for decades
[This review was collected as part of a promotion.] Maybelline Great Lash Mascara has been my go-to for decades and for good reason. It never fails to give my lashes that classic, defined look without clumping. Easy to apply, long-lasting, and always reliable. A timeless staple in my makeup bag!