$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes two (2) 5.1 oz tubes of Colgate Total Active Prevention Whitening Toothpaste
- Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, stains, bad breath, and cavities
- This whitening fluoride toothpaste pack uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste pack offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Toothpaste
- Helps Prevent Plaque, Tartar, Cavities & Gingivitis
- Now with Relief for Sensitive Teeth
Description
Help stop oral health problems* before they start with this Colgate Total Active Prevention Whitening Toothpaste Pack. This anticavity toothpaste pack fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, bad breath, and cavities. In addition, this whitening toothpaste blends peppermint and spearmint together for an invigorating minty flavor profile. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free, Sugar-Free, Vegan
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Sustainability Claims: Source-Reduced
Package Quantity: 2
Net weight: 10.2 Ounces
Features: Stain Shield, Tartar Control, Enamel-Safe, Whitening
TCIN: 13773430
UPC: 827854001942
Item Number (DPCI): 049-09-0352
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)' '0.454%
Purpose
Anticavity Antigingivitis AntisensitivityUses
• Aids in the prevention of cavities • Helps prevent gingivitis • Helps interfere with harmful effects of plaque associated with gingivitis • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contactDirections
Directions • adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. • do not swallow. • children under 12 years of age: consult a dentist.Other information
ADA Accepted - American Dental Association®, Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist., • Helps prevent and reduce gingivitis between teeth, • Helps prevent cavities, • Helps reduce tooth sensitivity, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, • Helps remove tooth surface stain, • Helps reduce bad breath, • Helps prevent and reduce plaque, Recyclable tubeInactive ingredients
inactive ingredients: sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, titanium dioxide' '
Shipping details
Estimated ship dimensions: 7.7 inches length x 3.6 inches width x 1.6 inches height
Estimated ship weight: 0.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the Colgate Total Active Prevention Whitening Toothpaste for its refreshing mint flavor and effective cleaning properties. Many highlight its ability to leave a long-lasting clean feeling while also providing cavity protection and gentle whitening. The toothpaste is praised for its smooth texture and practical packaging, making it a reliable choice for daily oral care. Overall, it combines quality and value, making it a favorite among families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1884 reviews
effectiveness: 4.55 out of 5
quality: 4.5 out of 5
value: 4.65 out of 5
77% would recommend
31 recommendations
Reliable Everyday Protection
5 out of 5 stars
deeo31_6270 - 6 days ago
originally posted on influenster.com

I've been using **Colgate Cavity Protection Toothpaste with Fluoride** for years, and it's still one of the most dependable options out there. It has a clean, classic mint flavor—not too strong or overpowering—and it leaves my mouth feeling fresh and clean after every brush. What I appreciate most is the fluoride formula, which really helps strengthen enamel and prevent cavities. I've noticed fewer sensitivity issues over time, and my dentist consistently compliments the overall health of my teeth. It's not flashy or trendy, but if you're looking for an affordable, no-nonsense toothpaste that *actually works*, Colgate Cavity Protection is a solid choice. Perfect for daily use and trusted by generations for a reason.
Good one
5 out of 5 stars
mzjaxn_8404 - 10 days ago
originally posted on influenster.com

This toothpaste keeps your breath fresh and teeth white. It actually works really well and id purchase over and over again. One of my favorites.
No Burning
5 out of 5 stars
Thumbs up graphic, would recommend
Jess - 22 days ago, Verified purchaser
Recently decided to try this toothpaste. After a few weeks of use, I enjoy how fresh it makes me feel and it does not cause any burning sensation. It also does not make my teeth more sensitive.
Amazing will buy again
5 out of 5 stars
zoel152_2007 - 22 days ago
originally posted on influenster.com

Not overly minty , just the right flavour. Great value for money especially when you buy the double pack, works out cheaper. Packaging is bright. It really helps stop the effect of cavity’s and also helps brighten that smile too.
The flavor is perfect
5 out of 5 stars
kianap31_991 - 26 days ago
originally posted on influenster.com

The effectiveness is great the packaging is very good the ingredients is just right it values for your money because it as 2 into the package the flavor is perfect
Good teeth protection
5 out of 5 stars
archanah1_544 - 27 days ago
originally posted on influenster.com

Excellent toothpaste I really love the freshness it keeps fresh for whole day and gives great protection for the teeth and has different flavours also very effective.
Keeps the teeth and gum fresh and clean
5 out of 5 stars
krissy0_300 - 29 days ago
originally posted on influenster.com

The packaging is very nice and secure and it's great value for money. The flavour is strong good enough to get morning freshness and it's very effective in making the teeth white and keeping it clean.
Freshness & Sensitivity
5 out of 5 stars
Thumbs up graphic, would recommend
ThrivinSammy - 29 days ago, Verified purchaser
The freshness after using this toothpaste is my favorite! It also has enough protection for my sensitive teeth.
Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Momma - 1 month ago, Verified purchaser
CLEANS GREAT & FRESHENS BREATH
Smile pretty!
5 out of 5 stars
Thumbs up graphic, would recommend
Andi19 - 2 months ago, Verified purchaser
Great value. Fresh, minty and clean feel. This toothpaste makes my teeth feel like they took a fresh cool shower.
A good alternative
3 out of 5 stars
itsmahnoorghani_4298 - 2 months ago
originally posted on influenster.com

A like it but I would recommend a non fluoride toothpaste which is more effective and does cause harm to the gums but overall it’s a good toothpaste as an alternative and value for money.
1 reply from Customer Care team - 2 months ago
Thanks for the feedback! We'll be sure to share the feedback with the team. ❤
Clean and Refreshiing!
4 out of 5 stars
jadan29_7844 - 2 months ago
originally posted on influenster.com

The taste is refreshing. The packaging is colorful. The price is not to bad. It gets the job done and leaves you mouth feeling clean and fresh. It makes my teeth look better and brighter.
Great
5 out of 5 stars
faithn42_6051 - 2 months ago
originally posted on influenster.com

I love this toothpaste!! My doctor recommended it and it definitely helps me to prevent cavities. I would also recommend this product as well!!
Good for price
4 out of 5 stars
maggyj5_6078 - 2 months ago
originally posted on influenster.com

I like Colgate cavity I like the taste and makes my mouth feel refreshed after. The two pack is always a good deal for the price. The only concern I have is with the fluoride
Great
5 out of 5 stars
daniellea183_1772 - 2 months ago
originally posted on influenster.com

Great toothpaste. I only buy Colgate but the white kind. Makes my teeth feel clean and minty. Doesn’t leave a nasty residue. Decent price also for what you get.
really good!!!!
5 out of 5 stars
linak50_5332 - 2 months ago
originally posted on influenster.com

this stuff literally whitened my teeth!! it did a good job cleaning my teeth. it has a normal minty flavor, not too strong. this was also a good price for what it was able to do for my teeth!! i feel like it’s worth it if you are needing a new toothpaste
Leaves a clean and refreshed ferling
5 out of 5 stars
ireend1_590 - 3 months ago
originally posted on influenster.com

This has always been a dependable toothpaste for me and my family. It leaves my teeth clean and refreshed. I love that it does not have a strong burning sensation when brushing. Mild yet cleans well.
Ingredients change
1 out of 5 stars
Thumbs down graphic, would not recommend
Hit or miss - 3 months ago, Verified purchaser
I’ve always used this toothpaste and the recently changed their ingredients and it’s not the same. Why!!!
Leaves teeth feeling fresh and strong
4 out of 5 stars
arickj_2360 - 3 months ago
originally posted on influenster.com

The optic white brand from Colgate is a must. The flavor and ingredients leave the mouth feeling fresh. The bottle sits easy on the counter and it’s a great price for a two pack that last.
Keep your teeth white!
5 out of 5 stars
samanthale454_427 - 3 months ago
originally posted on influenster.com

Need the perfect white teeth look no further. I have been using this for years and it’s the best. Whitens my teeth while leaving a minty fresh taste in your mouth. Great price point (especially when it’s a 2 pack).