$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Not for use in dishwashers., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 11.13 inches length x 6.25 inches width x 4.01 inches height
Estimated ship weight: 5.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Discover more options
$13.59($0.18/fluid ounce)
4.4 out of 5 stars with 4113 ratings
$7.49($0.08/fluid ounce)
4.7 out of 5 stars with 982 ratings
Related Categories
Guests are saying
The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 31334 reviews
cleans effectively: 4.33 out of 5
quality: 3.82 out of 5
value: 3.78 out of 5
57% would recommend
1046 recommendations
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Crosby - 2 days ago, Verified purchaser
Delivery was great this time no issues
“A Reliable and Effective Kitchen Companion"
5 out of 5 stars
brittanyf15_2473 - 12 days ago
originally posted on influenster.com

As someone who's been doing the dishes for what feels like a lifetime, I can confidently say that Dawn Dish Soap Original stands out in the crowded market of dishwashing detergents. From the moment you squeeze the bottle, the distinct, fresh lemon scent fills the air, creating a pleasant aroma that lingers throughout the kitchen. The color is a cheerful blue, making it visually appealing on the sink. When it comes to performance, Dawn truly shines. A little goes a long way—just a small drop is enough to create a rich lather that cuts through grease and stubborn food residues easily. I often find myself tackling pots and pans that have been caked with burnt-on grease, and Dawn handles the job effortlessly. The soap doesn't just clean well; it rinses off easily too, leaving no soapy residue behind, which is a big plus in maintaining my dishware's shine. Moreover, I've noticed that it's gentle enough on my hands, which is a significant consideration for someone who washes a lot of dishes. It doesn’t leave my skin feeling dry or irritated, which can be a concern with other brands. I also appreciate that Dawn has a reputation for being environmentally conscious, often working with organizations like the Wildlife Rehabilitation Program to help injured animals affected by oil spills. This makes me feel good about using their product. Overall, Dawn Dish Soap Original is a reliable kitchen staple. It effectively cuts through grime, smells great, is gentle on skin, and reflects a commitment to environmental responsibility. I highly recommend it for anyone looking for an efficient and trustworthy dish soap.
A must have
5 out of 5 stars
adamv13_3919 - 12 days ago
originally posted on influenster.com

Dawn Ultra is a mainstay in my household and is completely irreplaceable, not only is it affordable but it’s strong, smells great and a little goes a long way! If it’s safe on ducks then it’s safe enough for me too!
Love Dawn!
5 out of 5 stars
dee89_1487 - 13 days ago
originally posted on influenster.com

Such a good dish detergent! I have used this kind for as long as I could remember! I also use a little in my laundry from time to time, helps with my husbands dirty work clothes! It’s afffordable and it works, can’t beat it!
Absurdly strong new scent
1 out of 5 stars
formerloyalcustomer - 13 days ago
originally posted on dawn-dish.com
Had been the best but the new scent is overpowering. I reached out to customer care first because I assumed it had to be a manufacturing error but then when I went to buy I replacement I found they're all like that now. I've used Dawn Original for many years and while the soap itself is effective, I can't use it anymore from the ridiculous amount of perfume. Makes me sneeze while doing the dishes, the whole house smells for at least half a day, and no matter how much I rinse out the dishcloth after, the hamper smells of it until the wash is done. I hope they have some sense and return to the old fragrance. And announce that they do, because I'll be using another brand until then. The rest of this bottle will have to go.
1 reply from Customer Care team - 10 days ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Great product !
5 out of 5 stars
shirleyy19_6219 - 14 days ago
originally posted on influenster.com

Great product of the dish washing. Down never disappoints me. The glassware or dish looks shiny after used it. I still can use it even I allergic for most of detergent.
Horrible New Smell
1 out of 5 stars
Bring back the old - 14 days ago
originally posted on dawn-dish.com
I bought a new bottle of “original” dawn after my gallon jug ran out and INSTANTLY knew there was something HORRIBLY wrong with the smell. I thought I bought the wrong thing but after digging I realized the original dawn no longer exists. I literally couldn’t use it without gagging so in the trash it went. Not just the kitchen trash but all the way to the outside trash can. I wish there would have been an uprising about the scent change as much as the Cracker Barrel logo change.
1 reply from Customer Care team - 10 days ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New scent/ fragrance is terrible!
1 out of 5 stars
Flyboy - 14 days ago
originally posted on dawn-dish.com
Just bought a new bottle of Dawn Ultra, apparently the same one that I have always been buying. The new scent added to it is very strong and lingers on the dishes, especially anything plastic. The previous version did not do this. Very disappointing. I will throw this bottle out and will not buy again.
1 reply from Customer Care team - 13 days ago
We're sorry you're disappointed with the change in fragrance, Flyboy. Extensive research and consumer testing goes into our products to create appealing features, and our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes, especially if they’re not rinsed thoroughly or if you have hard water which can interfere with the effectiveness of the soap and leave behind residue. Also, if certain items always pick up a flavor, they're probably worn to the point of being porous, such as items made of cast iron and plastic, and we recommend that you do not soak these items. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. Finally, be sure to rinse the dishes thoroughly with clean water. We take your satisfaction very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Dawn dish soap - the BEST
5 out of 5 stars
kalebd7_5454 - 15 days ago
originally posted on influenster.com

Dawn Dish Soap is my go-to for tackling tough grease and everyday cleaning. It cuts through messes quickly and leaves dishes sparkling clean. A little goes a long way, making it both effective and reliable. Not to mention - the scent is great too. Leaves my whole kitchen smelling fresh and clean.
Horrible, headache inducing "new" scent !
1 out of 5 stars
Islander - 15 days ago
originally posted on dawn-dish.com
At first I thought it was me, and then I went to the Internet and did a search for "have they changed the scent of Dawn Ultra". What a rabbit hole. I am not as scent sensitive as some, but I am scent sensitive, particularly when it comes to cleaning and personal care products. This may be the first "change in 10 years" but you are about to lose a significant portion of your loyal customer base who cannot abide the lingering, cloying, new scent. And, of course I've purchased a big bottle. This new scent is giving me headaches. I currently have the kitchen door and windows open in an effort to dissipate it. My stomach is churning. Why would you RUIN a product that was a staple for your customers. Never again. And, don't even suggest the "No Scent" version - I've sniffed it. Definitely not my idea of "no scent".
1 reply from Customer Care team - 14 days ago
There's nothing more important to us than our users safety and satisfaction, so we're very sorry to hear that you had this experience. We're always looking for ways to improve your users dishwashing experience, so we made the scent change to this dish soap after receiving positive feedback during extensive consumer testing. While scent preferences and perceptions will vary from person to person, we never expect it to make your stomach churn especially with our safety checks. Because you had this experience, we ask that you discontinue using it. It may be possible that you used one of our lightly-scented Free & Clear Dish Soaps. However, we do have a fragrance-free version with our Dawn E-Z Squeeze Free & Clear Fragrance-Free Dish Soap. We'd like to connect about this, make a report to our Quality and Safety Teams, tell you more about this dish soap, and help. Please call us at (800) 725-3296.
best dish soap for cleaning
5 out of 5 stars
maggietg1986_3556 - 15 days ago
originally posted on influenster.com

Dawn is a little pricier, it cuts grease better than any other A small amount goes a long way, smells fresh, and I love that it’s safe enough to use on wildlife. Great value
Can't get past the perfume smell!
1 out of 5 stars
Disappointed83 - 16 days ago
originally posted on dawn-dish.com
I have used Dawn for years and always loved it. It was one of the only dish soaps that did not have an overpowering scent. This new dawn is infused with a floral fragrance that lingers, regardless of how many times you rinse. Nothing is worse then drinking from a cup or cooking in a pan that smells of perfume. I might as well use laundry soap. It's terrible! I apologize for the 1 star, but it's how I honestly feel right now. I imagine it still cleans and cuts grease like the old formula, but I can't get past the perfume smell! Please go back to the old original scent.
1 reply from Customer Care team - 14 days ago
Firstly, thank you so much for your years of loyalty and support. We're sorry that you're not a fan of this scent. Luckily, there is a way to prevent the lingering scent. Typically, we see this when it comes to certain dishes. These dishes will be porous, and are typically your cast irons, old dishware, and even plastics. We suggest you hand wash these dishes and avoid soaking them in dawn dish. To remove any scent, just soak them in hot water with a bit of distilled white vinegar added to it. We'd love to connect and ensure your feedback is heard regarding this change. Please call us at (800) 725-3296.
New scent to strong
1 out of 5 stars
Housewife4ever - 16 days ago
originally posted on dawn-dish.com
The new scent is awful! I can smell and taste it on all my cooking ware and cups. They need to go back to the original scent that was NOT intense as the new one.
1 reply from Customer Care team - 14 days ago
We're so sorry you're finding a taste and scent left behind on your dishes, Housewife4ever. Extensive research and consumer testing goes into our products, and we can understand your disappointment at having this experience. We wouldn't expect Dawn to leave scent lingering on the dishes, or to impart a taste into food, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous, and items made of cast iron and plastic items can absorb flavors. For best results, we recommend that you do not soak porous items; wash immediately and rinse thoroughly. also, if you would prefer an unscented product, try our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your satisfaction seriously, and our Dawn Team would like to learn details of your experience in order to further help. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
My absolute favorite soap
5 out of 5 stars
melissad944_9674 - 16 days ago
originally posted on influenster.com

“This isn’t just dish soap—it’s a rescue mission in a bottle. It slices through grease like a laser through fog, but still feels soft enough that I don’t have to scrub my hands raw after washing a mountain of dishes. I’ve used it to clean everything from kitchen counters to paint brushes, and it never lets me down. One drop somehow does the work of five, and the scent is clean and comforting without being overwhelming. If dish soap could have a personality, this one’s a dependable best friend—always ready, never fussy.”
Horrible SCENT brink back original scent…..
1 out of 5 stars
Shawn1124 - 16 days ago
originally posted on dawn-dish.com
I love dawn but hate the new scent. Literally I don’t know why they changed it. It gives me a major headache every-time I’ve used it. If I’d known they were going to change the original scent I would have bought more. And it’s not only dawn every single dish soap and laundry detergent have horrible irritating fragrances. Horrible! And no your fragrance free one does not have the same cleaning power so that’s not an option for me. Everyone I know is complaining. Fix this problem don’t be like all the other brands that don’t listen to their customers.
1 reply from Customer Care team - 15 days ago
We’re very sorry you experienced a headache when using this fragrace of our dish soap, Shawn. Extensive research and consumer testing goes into our products, and our products are tested to be safe when used as directed. Because you're experiencing headaches, we recommend that you discontinue use of this scent. We offer a variety of product versions, and would like to help a loyal Dawn fan like yourself find another Dawn dish soap version you can love. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, and we'll be happy to further assist you.
The best dish soap there has ever been
5 out of 5 stars
Thumbs up graphic, would recommend
PaoloXX - 17 days ago, Verified purchaser
Truly this is the only dish soap to use. It's a classic. I love the wildlife commercials and knowing this helps save wildlife after oil spills. And it's no surprise because this is truly the only dish soap that cuts throughout grease quickly and effectively on the first run. I tried lots of cheaper brands and natural alternatives but in the end Dawn is king (or queen). Nothing gets gross dishes squeaky clean like Dawn. I especially like the blue version because it is the best Dawn to spot treat stains before putting in the laundry. Extra win, extra value.
I use nothing else but this
5 out of 5 stars
hollyr258_4473 - 18 days ago
originally posted on influenster.com

I love this and will use no other soap in my home it does is job and is a great value for the money smells great and help in oil spill disasters and anything in between
Best de greaser
5 out of 5 stars
jademarie86_925 - 19 days ago
originally posted on influenster.com

I love Dawn dish soap, that stuff will de grease anything, a staple in our home, I had a drop to my mop water, I clean my outside windows with it, it’s used daily in our home.
Do recommend
5 out of 5 stars
hannahz77_9935 - 19 days ago
originally posted on influenster.com

Great soap. Works really well. Package is convenient. Smells great and is a good price. Gets the tough stuff off easily enough, have not had any issues.
Detest New Clean Scent
1 out of 5 stars
Maggie31 - 20 days ago
originally posted on dawn-dish.com
I love Dawn Original blue dish detergent liquid and use it for dishes, laundry and cleaning. I’ve found it superior to multiple other products. I recently purchased a new bottle and noted a change in the smell of the product. A sticker on the bottle states “New Clean Scent”. Detest the New Clean Scent, so much that I’m questioning my alternatives. Please go back to the classic original scent. I’m begging you!
1 reply from Customer Care team - 16 days ago
We're so sorry you're disappointed with the updated fragrance, Maggie31. Extensive research and consumer testing goes into our products to create appealing features and the superior cleaning ability that loyal Dawn consumers like yourself know and trust. Because preferences can vary from person to person, we offer a variety of product versions and scents. We hope you'll consider trying a different Dawn product, such as our Dawn Lemon Essence scent, or our Dawn Free & Clear Fragrance-Free dish soap. Your satisfaction matters, and our Dawn Team will be happy to assist with any questions or concerns that you have. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.