$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Black Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
- EPA HFC Labeling: product manufactured or imported after January 1, 2025, will be permanently labeled in a visible place with this information: Hydrofluorocarbon 152a and the four-digit year of manufacture
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of black root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Formaldehyde-Free, Dye-Free, Aluminum-Free, Sulfate-Free, Ammonia-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457618
UPC: 071249318577
Item Number (DPCI): 063-01-0608
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162053 e, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane, f.i.l. # d179540/2
Shipping details
Estimated ship dimensions: 5.66 inches length x 1.37 inches width x 1.37 inches height
Estimated ship weight: 0.15 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 5623 reviews
effectiveness: 3.81 out of 5
quality: 3.56 out of 5
value: 3.45 out of 5
67% would recommend
556 recommendations
Messy
1 out of 5 stars
Thumbs down graphic, would not recommend
kmom3 - 17 hours ago
If you touch your hair at all during the day, your fingers will turn black. This product is not effective. Will not reuse.
I'm sure if you have yellow hair, it's great
1 out of 5 stars
Thumbs down graphic, would not recommend
CW - 5 days ago
This is awful.. unless you have yellow hair. I should have known better. Never again. Awful!
missing one
1 out of 5 stars
Thumbs down graphic, would not recommend
wrong order - 7 days ago, Verified purchaser
I ordered 4 only received 3.
Don’t do it….
1 out of 5 stars
RedHead79 - 10 days ago
originally posted on lorealparisusa.com
I am so disappointed in this product! I have red hair with a touch of copper in it and I was trying to get another week or so out of my salon color. I bought this in the red color hoping to help. Big mistake. I followed the instructions to a “T” and now my new growth/roots are mahogany. So much more noticeable now. I don’t have time to wash it out and redo my hair before a big family event. I am upset and even embarrassed. Will not buy again.
Not good for blonde hair
1 out of 5 stars
Julia987 - 10 days ago
originally posted on lorealparisusa.com
I used the light to medium blonde spray , my hair turned a very strange orange yellow color that looked terrible and very unnatural. The product also made my clean hair feel stiff and crunchy. I did not like this product and would not recommend it for blonde hair. I use Loreal hair dye color 9 to dye my hair and I never have a problem with the color, but this spray is not good.
Black fingertips
1 out of 5 stars
TwinB - 11 days ago
originally posted on lorealparisusa.com
Highly disappointed. This product left black hair dye on my fingertips. I know to let it set & dry but even after that, still had same issue. Sadly, I now know I have to buy the other brand.
Not True Color
1 out of 5 stars
Mrnkuster - 18 days ago
originally posted on lorealparisusa.com
I wanted to like this, but I bought red and it sprayed out brown. Now instead of gray/blond roots, I have dark brown roots.
Root tip
2 out of 5 stars
Thumbs down graphic, would not recommend
Root Coverup - 28 days ago, Verified purchaser
Expensive for size of product
Leaks will stain clothes
3 out of 5 stars
SusiQ15 - 1 month ago
originally posted on lorealparisusa.com
I really like this product. However, I have purchased several cans and they all leak. The leaks stain any clothes they land on. Please work on the spray mechanism so that it does not leak. It is hard to see where the leak comes from. I just see the spots after I have sprayed on the product.
Not the color advertised.
1 out of 5 stars
Thumbs down graphic, would not recommend
Christmas Tree - 2 months ago, Verified purchaser
Is not the color advertised. It is a dark brown.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out about our Magic Root Cover Up Systems - Light Golden Brown. We are so sorry to hear this shade was darker than expected. We are passing your feedback along to our team!
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 2 months ago, Verified purchaser
Works great and it is easy to fix if there’s too much in one spot or on scalp.
Works great, avoid touching after spraying
5 out of 5 stars
Thumbs up graphic, would recommend
scarvalho - 2 months ago, Verified purchaser
It's meant to temporarily cover roots people, not dye your hair. It does that, allows me to go a bit longer between dyes. It appears other people are using it as hair dye. Just use a little on the parts to hide the growing grey.
Will need to buy a darker blonde color
3 out of 5 stars
Thumbs up graphic, would recommend
A - 2 months ago, Verified purchaser
I bought the light-to medium blonde. I am certainly not platinum. But it came out almost white. And I found it unhelpful with coverage. The texture was tacky. I had considered re-washing my hair. My hair color is a golden blonde with highlights. I have naturally ash/dark blonde hair. I am more likely to try a powdered version next. This is likely more helpful for brunettes.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, A! We appreciate you taking the time to reach out about our Magic Root Cover Up. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Worst root touch-up product!
1 out of 5 stars
Thumbs down graphic, would not recommend
Shop girl - 3 months ago, Verified purchaser
Product transfers and stains everything! Irritates your scalp. The spray nozzle doesn’t spray out evenly and drips product all over your clothes. Waste of money!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hey there! Thank you for your feedback on our Magic Root Cover Up, we are sad to hear that this did not meet your expectations, and you had some transfers. We understand that this can be frustrating, and we will share this information with our production team. We suggets for best results we recommend following thse steps: 1. Shake the can well. 2. Hold the can 4–6 inches from your hair. Spray the color onto new growth and partly through the length of the hair to blend in the color. Step 3. Comb and let dry for one minute. We hope you give it another try and love the results.
Thought it would work since my hair is thinning.
1 out of 5 stars
Marsha 43 - 3 months ago
originally posted on lorealparisusa.com
Made my hair wirey stiff and sticky. Never purchase again. Also, the color transferred onto my pillow case.
Great quick fix!
4 out of 5 stars
Thumbs up graphic, would recommend
Lili - 3 months ago, Verified purchaser
Great coverage and easy to apply, but be careful spraying too much. Also DONT touch your hair it will get all over your hands! I apply hairspray to lock in the color so not much comes off.
Recommend
5 out of 5 stars
Thumbs up graphic, would recommend
P - 3 months ago, Verified purchaser
I like this product have been using it since past 3-4 years however it makes my hair dry and stiff and if accidentally there is a stain on your dress it won’t go away🥹
This so works !
5 out of 5 stars
Thumbs up graphic, would recommend
Jen loved it 2wice - 3 months ago, Verified purchaser
I love this a quick fix every time I buy this on every target run pretty much
Works very well for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
azturtle53 - 3 months ago, Verified purchaser
I use the red, which is a little darker than my exact shade of red, but works fine at covering my gray roots! I only need it at week 3 - 6 after my hairdresser does it. And since I usually wash it only once a week, it lasts quite a while.
Covers the gray....
3 out of 5 stars
g2010 - 3 months ago, Verified purchaser
Bought because of L’Oreal name. It does stay on- I washed my hair twice and some was still in hair. It does do the job it says it does- cover the gray roots. The medium brown was darker than expected. Will be returning as darker than expected and my hair stylist said for me not to use.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We appreciate you taking the time to reach out about our Magic Root Cover Up. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!