New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Beauty by Bali Women's Foam Wirefree Bra B540 - 2 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 3 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 4 of 4
Beauty by Bali Women's Foam Wirefree Bra B540 - 1 of 4

Beauty by Bali Women's Foam Wirefree Bra B540 - Beige 40C: Lightly Lined, Adjustable Strap, Back Hook, Polka Dot Pattern

$23.99

In Stock

Eligible for registries and wish lists

Fit & style

  • All-around comfort
  • Ultra-thin foam cups stretch for fit flexibility
  • 2-play side and back support
  • Wirefree
  • Comfort band gently flexes to move with you

About this item

Fit & style

  • All-around comfort
  • Ultra-thin foam cups stretch for fit flexibility
  • 2-play side and back support
  • Wirefree
  • Comfort band gently flexes to move with you
This Beauty By Bali Wirefree bra (Style #B540) offers you a flexible fit and all-around comfort. With its 2-ply sides and smooth back support, you will move comfortably through your day. Ultra-thin foam cups provide coverage without the bulk. Wireless design and comfort band provides all-around comfort and support. Available in multiple colors and sizes in a gorgeous dot pattern.
Sizing: Womens
Material: 94% Nylon, 6% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Support Level: Light Support
Garment Details: Adjustable Strap
Package Quantity: 1
Garment back type: Scoop
Shapewear qualities: Back Slimming
Bra cup construction details: Wireless, Lightly Lined Cup
Coverage: Full
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 52498365
UPC: 617914382490
Item Number (DPCI): 023-09-5119
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.3 inches length x 6.9 inches width x 1.9 inches height
Estimated ship weight: 0.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this bra maintain its shape after washing?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, hand washing and proper drying methods help maintain the bra's shape and support.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What materials are used in this bra's construction?

submitted by AI Shopping Assistant - 1 month ago
  • A: The bra is made from 94% nylon and 6% spandex, providing flexibility and comfort.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What level of support does this wireless bra provide?

submitted by AI Shopping Assistant - 1 month ago
  • A: This bra offers light support, making it ideal for everyday wear and comfort.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of straps does this bra feature?

submitted by AI Shopping Assistant - 1 month ago
  • A: The bra includes adjustable straps to ensure a customized fit and added comfort.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of closure does this bra have?

submitted by AI Shopping Assistant - 1 month ago
  • A: The bra features a back hook and loop fastener for secure and easy wearing.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this a push up bra?

submitted by Evie - 10 months ago
  • A: Hello Evie! Thank you for your question. The Beauty by Bali Women's Foam Wirefree Bra B540 is a wirefree bra designed for comfort and support, but it is not specifically labeled as a push-up bra. It features foam cups that provide shaping and a smooth look under clothing. If you're looking for a push-up effect, you might want to check the product description or consider other styles designed for enhanced lift.

    submitted byMfg Cust Service - 10 months ago
    Brand expert

Q: DOES THIS BRA HAVE A REMOVABLE CUP?

submitted by Caroline - 10 months ago
  • A: Thank you for reaching out to us, and for your interest in the Beauty by Bali Women's Foam Wirefree Bra (Style B540). This particular bra does not feature removable cups. It is designed with ultra-thin foam cups that are sewn into the bra to provide light support and a smooth, seamless appearance under clothing. The cups are not intended to be removed or replaced. If you are looking for a similar style with removable cups, we recommend trying the Bali Comfort Revolution Easylite Wirefree Bra (Style DF3496). This option offers light support with removable foam cups for added versatility and comfort. We hope this information is helpful! If you have any other questions or need further assistance, please don’t hesitate to contact us.

    submitted byMfg Cust Service - 10 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

This wireless bra has garnered positive feedback for its comfort and support, making it a favorite among guests. Many appreciate its ability to provide a flattering shape without the discomfort of underwires. The bra is noted for its soft fabric and wide straps, which enhance wearability throughout the day. However, some guests have mentioned sizing issues and varying levels of support, suggesting careful consideration when selecting the right size.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 742 reviews
    comfort: 4.32 out of 5
    sizing: true to size
    value: 4.04 out of 5
    76% would recommend
    213 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 March, 2026Verified purchase

    Poorly Made

    Tore up in the wash after one wash. Very cheaply made.
    Maddie
    comfort: 4 out of 5
    sizing: true to size
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase

    My favorite brand

    This is my favorite brand of bra. I have a few already. And will continue purchasing these. They are so comfortable and fit perfect. They given a great amount of support. The material is very soft. I definitely recommend. I love how there is no wires either.
    Junie G
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase

    (no review title)

    Shapes very naturally
    Sandra
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    22 January, 2026Verified purchase

    (no review title)

    The bra itself is made very poorly. Target was great
    Dene
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026Verified purchase

    not a fit for me. not true to size.

    Does not fit well. makes my arms and back hurt. no support. not good.
    April
    comfort: 1 out of 5
    sizing: too big
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026Verified purchase

    (no review title)

    Comfortable & fits well
    Dava
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 January, 2026Verified purchase

    (no review title)

    Very soft and extremely comfortable!
    Just a simple girl
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026Verified purchase

    Bra

    Best bra you’ll ever buy you don’t even feel like you have a bra on hundred percent support no wires
    Me
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase

    (no review title)

    Fits beautifully, and quite comfortable
    Lydia
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 December, 2025Verified purchase

    (no review title)

    a perfect fit.
    Shoa
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025

    Comfy

    Very comfortable bra, no wiring, and has great support!
    P
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 September, 2025Verified purchase

    Perfect

    Love it way it fits feel great when I wear the bra
    Beth
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2025

    BALI BRA

    GREAT BRA, BOUGHT IT AT ROSS FOT 7.99
    SANDY
    comfort: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2025Verified purchase

    Perfect fit

    This bra fits perfectly!
    Nene
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2025Verified purchase

    Ms

    Wouldn't think a $25 bra would be that great but it really is!
    Amy J
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2025Verified purchase

    Perfect.

    Have been searching for a wirefree bra for quite sometime and these came up, they fit perfectly. The wide strap is super comfortable and does not dig into my shoulder which was the reason for the purchase.
    BLITH
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 August, 2025Verified purchase

    Its a no for me.

    Fit is odd. Somehow the stitches don’t fit the cup and it makes my chest look weird. The fabric is soft but I returned it.
    Sol
    comfort: 3 out of 5
    sizing: too big
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 July, 2025Verified purchase

    So comfortable

    So comfortable, straps don't slip, holds everything in and uplifts!
    Julia
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 May, 2025Verified purchase

    Too big

    Way too big. Band fits like a 38 even with the tightest adjustment
    Target Momma
    comfort: 2 out of 5
    sizing: too big
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 April, 2025Verified purchase

    Bra

    Just what I was looking for. Fits perfectly and very comfortable
    Njc
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy