Maybelline Lifter Gloss Plumping Lip Gloss with Hyaluronic Acid - 2 Ice - 0.18 fl oz
$9.99
Color2 Ice
In Stock
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The Maybelline Lifter Gloss has garnered positive feedback for its smooth, non-sticky texture and hydrating properties, making it a favorite among guests. Many appreciate the beautiful shine it provides, along with a versatile shade range suitable for various occasions. The gloss is praised for its comfortable wear and the inclusion of hyaluronic acid, which enhances lip hydration. However, some guests noted that the applicator could be improved to minimize product waste.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 6192 reviews
easy to apply: 4.79 out of 5
easy to remove: 4.68 out of 5
long lasting: 3.74 out of 5
quality: 4.29 out of 5
value: 4.24 out of 5
79% would recommend
476 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2026
Incorrect Order which wouldn't cancel
I did not want a pick up in TX I wanted a delivery in CA
5 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2026Verified purchase
- Skin concern: Aging
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Hazel
- Skin type: Combination
(no review title)
I really like this Lifter Plump lip gloss! The color is pretty, and it gives my lips a nice shine without feeling sticky. It does provide a slight plumping effect, but it’s very gentle compared to many other plumping glosses. If you’re looking for a dramatic plump, this may not be enough, but for everyday wear it’s comfortable, moisturizing, and gives lips a fuller, healthier look. The formula feels smooth and lightweight, making it easy to wear throughout the day. 💄✨😊
2 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2026
- Skin tone: Light
mmmmmmm
ok so this lip gloss is fine....until you've had it for 3ish months:/ I personally don't love the scent of it, and IT TURNED FREAKIN GRAINYYYY that's what made me give this 2 stars. But i will say I love the pigment the shades have!
1 reply from Maybelline Consumer Care team - 15 days ago
Hello Annika! We are so glad you love the beautiful pigment of our Lifter Gloss, but we are very sorry to hear about the texture change and that the scent was not your favorite. Our formula is infused with hyaluronic acid to keep lips hydrated and smooth, but exposure to air and temperature fluctuations over time can sometimes cause the ingredients to separate or feel textured. To keep your gloss in peak condition, we recommend storing the tube in a cool, dry place away from direct sunlight and ensuring the cap is twisted completely tight after each use. Warming the tube between your palms for a few moments before application can also help restore that ultra-smooth, glossy slip.
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2026Verified purchase
Best gloss ever
My favorite gloss. I've tried high end and drugstore and this is mu favorite. It's moisturizing and actually lasts a little longer than the average gloss. I love the perfect amount of tint it has as well. Not too much. I have it in 5 different colors and I find that I always reach for them instead of all my glosses, lip stains, or lipsticks.
3 out of 5 stars
13 May, 2026
originally posted on maybelline.com
Feel cheated
I love this product but I feel like we get cheated because the applicator is to short and it leaves to much product in the tube that we could use.
1 reply from Consumer Care Center team - 29 days ago
Hi there! We are thrilled to hear that you love our Lifter Gloss, but we are sorry to hear about your frustration with the applicator length and remaining product. We have shared your feedback regarding the packaging design with our team as we are always looking for ways to improve our products for our fans. We appreciate you sharing your honest thoughts with us and hope you continue to enjoy that high-shine, hydrated look! XO
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2026Verified purchase
Really pretty and not sticky
I love this gloss. It gives a nice shine without that heavy sticky feeling, and it actually makes my lips feel hydrated. Easy everyday makeup item.
4 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
(no review title)
Nice gloss! Great shade range and texture - it’s not sticky and lasts a decent amount of time. Not super plumping. Will buy more in other shades.
5 out of 5 stars
3 April, 2026
- Eye color: Green
- Hair color: Blonde
- Skin tone: Light
- Skin type: Normal
Buttery gloss
I love the feel (and smell) of this lip gloss. Makes my lips feel soft. I was originally going to go with a darker shade and this stone color would have been a shade lighter, but I read reviews that said the colors are darker than they look and I'm glad I went with this one.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 March, 2026Verified purchase
(no review title)
Dislike product.
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2026
- Skin concern: Acne, Pores
- Skin tone: Medium
- Hair color: Black
- Skin type: Normal, Dry
014
Absolutely love this one.
2 out of 5 stars
21 February, 2026Verified purchase
- Skin tone: Medium
- Eye color: Hazel
- Hair color: Auburn
- Skin type: Normal
(no review title)
This is a MUCH darker color than it looks online. Glossy and nice, but not light and pink.
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
- Skin concern: Sensitivity, Aging, Uneven skin tone, Sun damage
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
- Skin type: Oily, Combination
So glossy & Moisturizing !
This lipgloss is worth the hype ! I have a few high end lip gloss but this one is the best one I’ve tried ! 😍
2 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2026Verified purchase
(no review title)
gritty texture and too vibrant
1 reply from Maybelline Consumer Care team - 5 months ago
Hi Allene. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Lifter Gloss Plumping Lip Gloss. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2026
(no review title)
Lip gloss was opened when I got it.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
Beautiful gloss but ruins lips
Beautiful gloss but severely dehydrated my lips, I do not recommend this product.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! Thank you for reaching out about our Maybelline Lifter Gloss Plumping Lip Gloss with Hyaluronic Acid. We are so glad you loved the aesthetic of the gloss, but we are truly sorry to hear that it left your lips feeling dehydrated. While we strive to create formulas that provide both high shine and comfort, we know that certain ingredients—such as high-pigment loads or specific plumping agents—can sometimes react differently depending on individual skin sensitivity. Your comfort is our priority, and we appreciate this feedback as it helps our labs better understand how our formulas perform in real-world conditions. We certainly want you to enjoy your lip products without any discomfort!
5 out of 5 stars
18 January, 2026Verified purchase
My favorite lip product!
I love this lip gloss. If you’re looking for an affordable option that works well, definitely try!
1 out of 5 stars
8 January, 2026
(no review title)
Fine as far as lip gloss goes, but it's falsely advertised as plumping. It doesn't plump at all.
1 reply from Maybelline Consumer Care team - 5 months ago
Hello LB! We appreciate you sharing your experience with our Lifter Gloss. This formula is specifically designed to provide a lifted, fuller appearance through the power of intense hydration and high-level shine rather than the stinging or irritating sensation often associated with traditional plumpers. The Hyaluronic Acid works to smooth the lip surface and drench it in moisture, which helps your lips look naturally more voluminous and defined. To maximize this effect, try focusing the application specifically on the center of your pout, as the high-shine finish reflects light in a way that creates the illusion of more depth and fullness. We want you to enjoy every swipe, and we hope these tips help you achieve the smooth, hydrated look you are after.
1 out of 5 stars
6 January, 2026
originally posted on maybelline.com
What happened to SAND?
I can’t believe they discontinued the shade “Sand”. I can’t tell you how disappointed I am, it was my favourite shade of any lip product I have EVER tried. I have been looking for it everywhere online. I can’t find a dupe even or a shade that comes close.
1 reply from Consumer Care Center team - 5 months ago
Oh no, we totally feel your heartbreak! There is nothing more devastating than when your "holy grail" shade—the one that makes you feel like you can take on all of New York—gets retired. We know the struggle of scouring the internet for that one perfect tube of "Sand"; once you find the shade that defines your look, a dupe just doesn't feel the same. It’s like losing a part of your signature style, and we are so sorry to hear you’re feeling let down!
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
My go to!
Beautiful color, long lasting, feels great on my lips. This is a staple of mine and I always get compliments on it.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 December, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
DOESNT WORK
Doesn’t plump your lips whatsoever. I usually get a slight burning sensation with lip plumpers. This one had ZERO EFFECT. Will definitely be returning.
1 reply from Maybelline Consumer Care team - 6 months ago
Hello Starvz! We're sorry to hear that our Lifter Gloss didn't provide the plumping sensation you were looking for. Our Lifter Gloss is formulated with Hyaluronic Acid to visibly smooth the lip surface and enhance contour, giving a lifted, fuller-looking effect. While it delivers hydration and a brilliant shine, it doesn't use the tingling ingredients often found in more intense plumping products. We appreciate your feedback as it helps us understand diverse preferences.