Extra Sensitive Whitening Toothpaste - up&up™

I like it. The taste is a little too strong . I like that it keeps my teeth white, but I do sometimes do the brushing twice. Just wished the taste/flavor wasn’t so strong.

Great toothpaste at a reasonable price

Great flavor, great price. I buy this due to it being SLS free, which is surprisingly hard to find aside from the super pricey whole foods-type toothpastes. This is half the cost and works just as well

Comparable to other name brand. Actually like Up & Up better.

Sure! Here's an engaging and friendly review based on your notes: --- **Minty Fresh… and Fierce!** **Rating: ★★★★★** I really like this sensitive toothpaste—it does exactly what it promises and leaves my mouth feeling super clean. That said, *fair warning*: this stuff is not your average mint. It’s intense. Our kid called it “spicy,” and honestly, that’s a pretty accurate description! Personally, I *love* that punchy minty kick—it makes my mouth feel extra refreshed, like it actually did something. But if you’re sensitive to strong flavors, just be prepared. All in all, 5/5 stars from me. I’ll definitely be buying it again. Just know… it’s not for the faint of mint!

I was very impressed with the store brand toothpaste that also whitens and is for sensitive teeth. Its basically identical to sensydine . Its generic mint flavored and rinses just like others. It’s great to have a cheaper alternative to more expensive brands.

Overall I really like this toothpaste. I have sensitive gums and I really like having nice pearly white teeth and so this toothpaste hits all the right needs for me. It is a Mint flavor, has fluoride and potassium nitrate which helps with the sensitivity. It says it provides Extra Whitening although honestly I am not sure which ingredient in the toothpaste provides for that and there's only two ingredients with this toothpaste. I will add though that it is not quite as thick as some national brands with similar ingredients. This toothpaste has a more creamy texture and as you can see in the picture. I would still recommend this overall though as an alternative to the national brands.

Good price than leading brands and help control the sensitive and pain teeth and its whitening on teeth

Comparable to Sensodyne and much more affordable. My new go to.

I have always had to use a toothpaste for sensitive teeth and gums. The last I used was a dental prescription which was quite pricey. I have found the Up and Up Brand of toothpaste for sensitive teeth and gums has worked just as well, if not better, and is not as costly. The mint flavor is not strong and overwhelming but mildly pleasant. From the youngest nine year old in the house, to the oldest adult, this toothpaste works well for every person in the household.

Hey, this Up & Up Sensitive toothpaste works great. It makes your teeth less sensitive and leaves them feeling clean. It also costs less then other sensitive toothpastes. So why not pick some up when you are at Target.

This Extra Sensitive Whitenening Toothpaste by Up&Up is great for not irritating my VERY sensitive teeth. I brush and rinse with warm water that doesn’t hurt my teeth and this toothpaste leaves my teeth feeling clean and breath fresh! Im not noticing any whitening yet, hence the stars.

I liked this toothpaste a lot. It has a good taste, not too minty. I am having orthodontal work and after a recent adjustment, I found that my teeth hurt less when I used this toothpaste. The consistency is bit thinner than my regular toothpaste, but that’s not a deal breaker for me.

This is very good toothpaste. It whitens but it's also for sensitive teeth and gums which is the best part for me. I'm sometimes sensitive to hot or cold food and it helps having toothpaste for this problem. The taste is also very nice which is also important.

I recently cracked a molar and have been having extra sensitivity with my normal toothpaste, I have been using this sensitive Flouride Anti cavity toothpaste and have noticed such a difference while I am waiting to get into the dentist. Though I haven’t seen a difference in my teeth being whiter I definitely felt a difference in tooth sensitivity. I would 100% definitely recommend this!

I received this toothpaste in exchange for an honest review via the Hey, Bullseye program. I normally use a "sensitive" type toothpaste and the up&up brand seems to perform well as other national brands I've tried. The mint flavor is nice and intense - a good thing in my opinion! The one thing I did notice is a different texture than I'm used to; it is more of a "cream" (softer) than a traditional toothpaste. It does stay on the toothbrush without any issues, just something different that I noticed right off the bat. I'd buy and continue to use this product.

Very good product. I have sensitive teeth and this product worked well. The quality was a good value as well. It helped to reduce my cold sensitivity to different foods. It also helped my daughter with her hot sensitivity to foods. It is a good value to other expensive brands.

Mild mint flavor and effective on sensitivity. Price is good. Did not whiten at all though so I need to switch back to a whitening toothpaste and then back to this.

I have very sensitive teeth and a certain brand name for sensitive teeth can get pricey and it honestly doesn't taste as good as this one. I have even tried a supermarket's version of this and the taste is horrible. I will always purchase more of this toothpaste. Tastes great and I can eat and drink hot/cold beverages again without worrying about the little zings of discomfort.

Been using this toothpaste for months. My teeth are starting to get sensitive more.