Complete Toothpaste - 4oz - up&up™
$3.99 ($1.00/ounce)
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$3.99 - $6.49
$5 Target GiftCard with 4 select personal care
4.5 out of 5 stars with 1364 ratings
$3.99
$5 Target GiftCard with 4 select personal care
4.2 out of 5 stars with 67 ratings
$5.99($1.50/ounce)
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 388 ratings
$5.99($1.50/ounce)
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 1658 ratings
$14.23
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$5 Target GiftCard with 4 select personal care
$9.99 - $15.79
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$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 496 ratings
Frequently bought together
$3.99($0.12/fluid ounce)
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4.5 out of 5 stars with 1300 ratings
Highly rated
$3.99($2.00/count)
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4.6 out of 5 stars with 558 ratings
$3.99 - $6.49
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4.5 out of 5 stars with 1364 ratings
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4.2 out of 5 stars with 67 ratings
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4.5 out of 5 stars with 380 ratings
$7.49($2.20/ounce)
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4.6 out of 5 stars with 3861 ratings
Guests are saying
This toothpaste offers a mild flavor and gentle cleaning experience, making it suitable for those who prefer a less intense mint taste. Many guests appreciate its fluoride protection and the fresh feeling it leaves after brushing. However, some guests express concerns about its runny consistency and lack of foaming, which may affect the overall cleaning sensation. Overall, it serves as a decent alternative for those seeking a gentle toothpaste.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.3 out of 5 stars with 161 reviews
effectiveness: 2.05 out of 5
quality: 1.69 out of 5
value: 2.44 out of 5
31% would recommend
63 recommendations
4 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase
Not minty enough
This toothpaste works well for sensitivity issues, but the flavor is just not there. There’s no minty taste hardly at all so your breath doesn’t really feel fresh after you use this toothpaste, but it does work for the sensitivity portion.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026Verified purchase
Not for Bass method!
I wanted to try a cheaper toothpaste since my favorite brands are getting more expensive with inflation. This one had a very mild minty flavor, which is fine since I don't like overly strong flavors. But it barley foams when you brush. I have receding gums, so my dentist recommended the Bass tooth brushing method, which requires you to make a flicking motion. Since this formula is so thin, it splatters everywhere and makes a mess. I will not repurchase.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
(no review title)
Just wasn't the best toothpaste to me
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
Great deal
Similar to brand name toothpaste at a great price.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
No thank you
Yuck! Don't feel it does a stellar job cleaning, bad way to start the morning when you can't get you mouth to feel clean and fresh. Plus just a bad taste in your mouth almost all day. Not finishing the tube and certainly not repurchasing.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
Colgate total generic
Does not compare to Colgate total, I won’t purchase again
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
Better than other Up&Up toothpastes
Best comparison for this brand. Clean, minty flavor that is stronger than other types; similar to Sensodine
2 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
Not worth the savings
As a long time user of parodontax, I was excited to see a cheaper alternative. It appears to be quite similar based on the ingredients, but I’ll be going back to the name brand for a few reasons. 1. The mint flavor is not strong enough to cover up the bad taste of the ingredients. 2. The consistency is very thin, almost watery. 3. It leaves a very bad aftertaste. Even my minty mouthwash is having trouble covering it up. Also, to those stating it doesn’t foam, it’s not supposed to. Parodontax doesn’t either.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
Awful
This doesn’t taste minty & leaves an odd sour/bitter after taste that lingers for hours.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025Verified purchase
Tastes bad doesn't freshen your breath enough.
Tastes bad a very light toothpaste
1 out of 5 stars
Thumbs down graphic, would not recommend
5 May, 2025
Busted open
I opened the box and the tube was open around the sides like a tube of crescent roll dough. Very sticky. Never seen anything like it before. It obviously went directly into the trash ..
1 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2025Verified purchase
Would not recommend
I wanted to try this because it is cheaper than Sensodyne & has the same ingredients. Unfortunately, it is terrible! It doesn't even feel like a paste. It's so liquidity that it doesn't even feel like you're brushing with anything. It doesn't taste like mint at all. It tastes horrible. I'm going back to Sensodyne. If I could I would give this 0 out of 5 stars.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2025Verified purchase
Ex orthodontist here
This is an actually good toothpaste, people expect it to foam up but thats not what toothpaste is supposed to do when it comes to the ingredients in here. For cavities that aren't fully decayed you can use this to help hopefully reverse that decay. Also toothpaste is supposed to come after flossing & mouth wash. Think of it as your fave routine, lotion comes last...
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2025Verified purchase
Horrible
Tastes terrible and doesn’t foam at all. I immediately rebrushed with a different toothpaste and returned it.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2025Verified purchase
not effective toothpaste at all
unfortutantely this product was terrible. It didn't work as toothpaste at all. I had to use another brand toothpaste to brush again to feel like my teeth and mouth got clean. Customer service was great in offering a refund and taking the feedback.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2025Verified purchase
Yellow teeth
I would give this toothpaste zero stars if I could. Worst purchase ever. YOUR TEETH WILL BE YELLOW! Just the worst toothpaste I have ever used.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2025
Not very bubbly or mint
I understand the bubbles aren't need to work but I this doesn't seem to be very good toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2025Verified purchase
Healthy gums
It was the best thing for my buck for the toothpaste I needed. It works well for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 January, 2025Verified purchase
Total miss
Typically I love target brand stuff but this is not good. Target, send this recipe back to your chemists - it needs work
2 out of 5 stars
Thumbs down graphic, would not recommend
10 January, 2025
Gritty and gross
I got this as a cheaper version of the Paradontax toothpaste my dentist recommended as it has the same ingredients. You get what you pay for in this case. Even though I do feel it’s effective on what it claims, it’s hard to use. The mint flavor is very lacking and this has a moderate grittiness to it making an unenjoyable brushing experience. Sometimes it makes me want to gag! When I finish this I will gladly pay the $3 more for the more expensive brand.