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Complete Toothpaste - up&up™
$3.99 ($1.00/ounce)
In Stock
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About this item
Highlights
- Complete toothpaste with fluoride
- Anticavity & antigingivitis
- Formulated for healthy gums
- Strengthens weakened enamel
- Fresh mint flavor
- 4oz tube
Description
Keep your teeth and gums healthy and strong with this Complete Toothpaste from up&up™. Formulated for healthy gums, this complete fluoride toothpaste strengthens weakened enamel and helps prevent cavities and gingivitis. A smart pick for your dental health, the toothpaste features a cool mint flavor that will leave your mouth feeling fresh.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 88947508
UPC: 085239929483
Item Number (DPCI): 049-09-0333
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride w/w (0.15% w/v fluoride ion)' '0.454%
Purpose
Anticavity, Antigingivitis, AntihypersensitivityUses
Uses aids in the prevention of dental cavities, helps interfere with the harmful effects of plaque associated with gingivitis, builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contactDirections
Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush, brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing, children under 12 years of age: Consult a dentist or doctor.Other information
Other information products containing stannous fluoride may produce surface staining of the teeth. Adequate tooth brushing may prevent these stains which are not harmful or permanent and may be removed by your dentist, this product is specifically formulated to help prevent staining, store below 30℃ (86°F)Inactive ingredients
glycerin, water, hydrated silica, pentasodium triphosphate, sodium lauryl sulfate, flavor, cellulose gum, titanium dioxide, cocamidopropyl betaine, sodium saccharin' '
Shipping details
Estimated ship dimensions: 7 inches length x 2 inches width x 1.5 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste offers a mild flavor and gentle cleaning experience, making it suitable for those who prefer a less intense mint taste. Many guests appreciate its fluoride protection and the fresh feeling it leaves after brushing. However, some guests express concerns about its runny consistency and lack of foaming, which may affect the overall cleaning sensation. Overall, it serves as a decent alternative for those seeking a gentle toothpaste.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.2 out of 5 stars with 151 reviews
effectiveness: 2 out of 5
quality: 1.63 out of 5
value: 2.38 out of 5
33% would recommend
60 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
Great deal
Similar to brand name toothpaste at a great price.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
No thank you
Yuck! Don't feel it does a stellar job cleaning, bad way to start the morning when you can't get you mouth to feel clean and fresh. Plus just a bad taste in your mouth almost all day. Not finishing the tube and certainly not repurchasing.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
Colgate total generic
Does not compare to Colgate total, I won’t purchase again
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
Better than other Up&Up toothpastes
Best comparison for this brand. Clean, minty flavor that is stronger than other types; similar to Sensodine
2 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
Not worth the savings
As a long time user of parodontax, I was excited to see a cheaper alternative. It appears to be quite similar based on the ingredients, but I’ll be going back to the name brand for a few reasons. 1. The mint flavor is not strong enough to cover up the bad taste of the ingredients. 2. The consistency is very thin, almost watery. 3. It leaves a very bad aftertaste. Even my minty mouthwash is having trouble covering it up. Also, to those stating it doesn’t foam, it’s not supposed to. Parodontax doesn’t either.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
Awful
This doesn’t taste minty & leaves an odd sour/bitter after taste that lingers for hours.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025Verified purchase
Tastes bad doesn't freshen your breath enough.
Tastes bad a very light toothpaste
1 out of 5 stars
Thumbs down graphic, would not recommend
5 May, 2025
Busted open
I opened the box and the tube was open around the sides like a tube of crescent roll dough. Very sticky. Never seen anything like it before. It obviously went directly into the trash ..
1 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2025Verified purchase
Would not recommend
I wanted to try this because it is cheaper than Sensodyne & has the same ingredients. Unfortunately, it is terrible! It doesn't even feel like a paste. It's so liquidity that it doesn't even feel like you're brushing with anything. It doesn't taste like mint at all. It tastes horrible. I'm going back to Sensodyne. If I could I would give this 0 out of 5 stars.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2025Verified purchase
Ex orthodontist here
This is an actually good toothpaste, people expect it to foam up but thats not what toothpaste is supposed to do when it comes to the ingredients in here. For cavities that aren't fully decayed you can use this to help hopefully reverse that decay. Also toothpaste is supposed to come after flossing & mouth wash. Think of it as your fave routine, lotion comes last...
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2025Verified purchase
Horrible
Tastes terrible and doesn’t foam at all. I immediately rebrushed with a different toothpaste and returned it.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2025Verified purchase
not effective toothpaste at all
unfortutantely this product was terrible. It didn't work as toothpaste at all. I had to use another brand toothpaste to brush again to feel like my teeth and mouth got clean. Customer service was great in offering a refund and taking the feedback.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2025Verified purchase
Yellow teeth
I would give this toothpaste zero stars if I could. Worst purchase ever. YOUR TEETH WILL BE YELLOW! Just the worst toothpaste I have ever used.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2025
Not very bubbly or mint
I understand the bubbles aren't need to work but I this doesn't seem to be very good toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2025Verified purchase
Healthy gums
It was the best thing for my buck for the toothpaste I needed. It works well for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 January, 2025Verified purchase
Total miss
Typically I love target brand stuff but this is not good. Target, send this recipe back to your chemists - it needs work
2 out of 5 stars
Thumbs down graphic, would not recommend
10 January, 2025
Gritty and gross
I got this as a cheaper version of the Paradontax toothpaste my dentist recommended as it has the same ingredients. You get what you pay for in this case. Even though I do feel it’s effective on what it claims, it’s hard to use. The mint flavor is very lacking and this has a moderate grittiness to it making an unenjoyable brushing experience. Sometimes it makes me want to gag! When I finish this I will gladly pay the $3 more for the more expensive brand.
2 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2025Verified purchase
No.
This is a hard no. The only thing positive is the price compared to other brands like Crest. But the consistency is so pasty but also gritty a little. The taste is a mild mint vanilla or something. I don’t know, it is awful. Now I have to make another trip just to get my regular toothpaste because I can not go another day with this one.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2024Verified purchase
MILKY WATER TOOTHPASTE
It’s like brushing your teeth with milky water. Wanted to like this toothpaste so bad. I hope it can be improved and re-launched.
2 out of 5 stars
10 December, 2024
Dont buy it
Not worth the price. It’s watered down and doesn’t have any flavor and much less cleaning sensation.