KIND Breakfast Protein Bars Peanut Butter - 10.56oz/12ct
$5.99 ($0.57/ounce) was $6.99
New lower price save $1.00 (14% reduction)
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Guests are saying
The peanut butter breakfast bars have been a beloved choice for many guests, offering a quick and nutritious option for busy mornings. However, recent changes to the formula have led to concerns about texture and flavor, with many finding the new bars hard and less enjoyable. Despite these issues, some guests still appreciate the bars for their taste and convenience, making them a versatile snack for various occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 502 reviews
quality: 3.38 out of 5
taste: 3.85 out of 5
value: 3.17 out of 5
54% would recommend
11 recommendations
1 out of 5 stars
15 May, 2026
originally posted on kindsnacks.com
PLEASE Bring back original breakfast bars
PLEASE bring back the original peanut butter breakfast bars that are NOT labeled “protein”. I can’t tolerate the new soy and isolate ingredients.
1 out of 5 stars
10 May, 2026
originally posted on kindsnacks.com
Terrible
I have been having this every morning with my coffee for YEARS. The new version is terrible! They are going in the trash. Please bring back the ones without the soy protein.
5 out of 5 stars
9 May, 2026
originally posted on kindsnacks.com
Original formula = best formula
This original formula is so much better… these are my daily breakfast… please bring it back! Hard to find this original formula and old stock “best by” dates rapidly approaching. I avoid soy protein and the all new KIND products seem to have added it. :(
3 out of 5 stars
7 May, 2026
originally posted on kindsnacks.com
Sad
The new formula is so much worse:( sad. Much less chewy and flavorful
1 out of 5 stars
6 May, 2026
originally posted on kindsnacks.com
New formula is awful!!!
Absolutely awful! Used to love these and they were eaten every day for breakfast but the new formula SUCKKKKKS! They are smaller, hard, and have less peanuts. Why did they get changed in the first place? Who asked for this?! Do not buy, they are not the same and absolutely inedible
1 out of 5 stars
6 May, 2026
originally posted on kindsnacks.com
Bring back the old formula
Would always buy old ones these new ones are bad :( can we bring them back? Or atleast sell the old ones for the ppl who like them ?
1 out of 5 stars
2 May, 2026
originally posted on kindsnacks.com
Terrible new formula on PB bars!!
The new peanut butter flavor is terrible! I used to love the old ones. These are so dry. You can barely eat them! Will not be buying these again!
1 reply from Customer Support Team team - 5 days ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
2 out of 5 stars
2 May, 2026
originally posted on kindsnacks.com
New formula not better. It’s worse
“New formula” is too dry and the bars are not soft and chewy. At first the thought I got an over baked batch but then I saw the new formula notice on the front of the box. 👎
1 reply from Customer Support Team team - 5 days ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
1 May, 2026
originally posted on kindsnacks.com
New recipe is terrible
I used to absolutely love these bars! I’d have a couple a day. Now they’re so dry I can barely eat half the package. I won’t be buying them anymore sadly.
1 reply from Customer Support Team team - 5 days ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
29 April, 2026
originally posted on kindsnacks.com
Breakfast Protein-Pnut Butter & P B Banana Dk Choc
I just bought 2 boxes of the “new formula” bars. It was harder to bite into & chew. I do not like them. I plan on returning the unopened box back to the store where I purchased them. I am so disappointed as these were one of my favorites for a long time. I do not plan on buying these again. I will need to find a different brand. Again, I’m so disappointed.
1 reply from Customer Support Team team - 11 days ago
Hi Gail, Thank you for reaching out to KIND! Although we’re sorry to hear of your disappointment with our product, we appreciate the confidence in KIND that prompted you to reach out. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
24 April, 2026
originally posted on kindsnacks.com
Old formula was a champ, new one tastes really bad
It seems like every time I really love a product, the good version doesn’t last. The moment I saw “Now with Soy” on the package, I knew the new formula wouldn’t work for me. The bars have become a bit harder, but that’s not a big issue for me since I still have good teeth. They’re less chewy now, which is fine, but the taste has completely disappeared. You get a brief hint of peanut butter, followed by a strong cardboard aftertaste. Unfortunately, I’ll be stopping my purchases after years of having these as my daily breakfast. Like so many others, I just want to say: please bring back the old formula. Though we all know that probably won’t happen.
1 reply from Customer Support Team team - 20 days ago
Hi There, Thank you for reaching out to KIND. We are very sorry to know that the new recipe of our Breakfast bars didn’t hit the mark for you. Your feedback will be shared with our marketing and production team to let them know that there are still customers like you who love the old recipe for our KIND Breakfast Bars back. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
23 April, 2026
originally posted on kindsnacks.com
Peanut Butter kind PROTEIN bar is a BIG NO
Its not even 1 star...Why oh why change something that was good? It was my husband's go to for a quick brekafast or an afternoon snack. He hates the new formula. Please go back to the old formula or at least make it an option .
1 reply from Customer Support Team team - 20 days ago
Hi There, Thank you for reaching out to KIND. We are very sorry to know that the new recipe of our Breakfast bars didn’t hit the mark for you. Your feedback will be shared with our marketing and production team to let them know that there are still customers like you who love the old recipe for our KIND Breakfast Bars back. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
27 February, 2026
originally posted on kindsnacks.com
What have you done?
Peanut butter breakfast bar was my perfect go-to for breakfast on a busy day. This new formulation is tough, hard and a struggle to eat. The flavor is strange. I guess I’m now on the hunt for a new brand? Sad!!
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
27 February, 2026
originally posted on kindsnacks.com
Did the recipe change?
These bars are now really hard and difficult to chew. Did something change to the recipe?
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!
2 out of 5 stars
25 February, 2026
originally posted on kindsnacks.com
New formula is a NO!
I used to love these ate them every morning and for a snack if lunch wasn't on the table. However this new formula is weird the texture is grainy, they aren't as moist and the flavor isn't as good. Please bring the old formula back Id pay more for it.
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
24 February, 2026
originally posted on kindsnacks.com
Terrible change!
These were my favorite bars for years! Now they're terrible! :( :( They are hard and taste like cardboard and peanutbutter mixed together. Ive also been pretty sick to my stomach since eating the new bars. Theres something in there making me sick. Please bring back the old recipe. Im telling, Ive spent so much money on these are because ive loved them so much. But now i wont be buying them anymore and Im sad!! :( :(
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!
3 out of 5 stars
23 February, 2026
originally posted on kindsnacks.com
Sadly reformulated
I hate what they have done with these! The flavor is still good but they went from being a lovely texture that was relatively chewy to being rock hard. This is true with both the peanut butter and almond butter varieties. Looking for a new breakfast bar!
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!
2 out of 5 stars
23 February, 2026
originally posted on kindsnacks.com
New Formula is Awful
I do not like the new formula I bought two boxes and had to throw them away.
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!
3 out of 5 stars
21 February, 2026
originally posted on kindsnacks.com
Something has changed
I’ve been buying this far for years. But something has changed. It’s a little dry and crunchier than before. I prefer the previous method of preparing
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
19 February, 2026
originally posted on kindsnacks.com
Hard as a rock
I bought the peanut butter breakfast bars today. They were terrible. They were as hard as a rock. I tried to bite the bar and thought I was going to break a tooth. I put it on the table and tried to break it with my fingers and couldn’t do that either! Disappointed!
1 reply from Customer Support Team team - 3 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We're sorry to hear this snack didn't hit the mark for you. Everyone has different tastes, and we truly value your input as it helps us improve. If you’d like to chat more or share any extra details, our Customer Service Team would love to hear from you at customerservice@kindsnacks.com. We really appreciate you snacking with us!