$23.00 when purchased online
Target Online store #3991
About this item
Highlights
- In just 1 hour: The dermatologist-recommended moisturizer with squalane and ceramides strengthens your skin’s moisture barrier.
- With continued use, it repairs the skin barrier to reveal healthier-looking skin.
- For up to 48 hours: The quick-absorbing formula with a rich cream texture provides intense hydration, giving skin a soft, supple feel and creating the perfect base for makeup.
- In 2 weeks: Patented blend of ingredients that includes niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles.
- Tested across a wide range of skin types, tones, ages and skin concerns, Confidence in a Cream is designed to truly be one moisturizer that works for everyone.
- Dermatologist-Tested
- Suitable for Sensitive Skin
- Mineral Oil-Free
- Tested on All Skin Types
- Key Ingredients:
- Niacinamide: Helps even skin tone and reduce the look of fine lines and wrinkles
- Peptide-Lipid Complex: Helps improve elasticity, skin firmness & hydration; smooths the look of fine lines
- Squalane: Helps hydrate the skin and reinforce the skin moisture barrier
Description
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer is your all-in-one anti-aging moisturizer that works to repair the skin barrier while reversing the top signs of aging skin!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
Scent: Citrus
Trial/Mini/Travel Size: Yes
Health Facts: Contains Ceramides, Contains Hyaluronic Acid
Product Form: Cream
Beauty Purpose: Moisturizing, Anti-Aging, Wrinkle Reduction, Skin Tone Improvement, Hydrating
Recommended Skin Type: Combination, Dry, Mature, Normal, Sensitive
Net weight: .5 fl oz (US)
TCIN: 86127296
UPC: 3605972780119
Item Number (DPCI): 342-01-8721
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.64 inches length x 1.64 inches width x 1.42 inches height
Estimated ship weight: 1.587 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
- Moisturizers
- Lip Balms & Treatments
- Face Moisturizers
- Skin Care Ingredients
- Hyaluronic Acid Products
- Lipstick & Lip Stain
Guests are saying
This cream is highly praised for its ability to hydrate and improve skin texture, making it a favorite among guests for daily use. Many appreciate its lightweight feel, non-greasy formula, and the way it enhances makeup application. Guests have noted significant improvements in skin glow and moisture retention, making it suitable for various skin types. However, some have experienced issues with the reformulated version, leading to mixed feelings about its consistency and effectiveness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 15681 reviews
24% would recommend
29 recommendations
Love the dewy look this gives my skin.
5 out of 5 stars
Kris A - 3 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I put this on at night and day. It has diminished some fine lines over time. I love the feel of it under make up. Smells great!
Little too heavy for my skin
3 out of 5 stars
laa0312 - 4 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I can use this as a nighttime moisturizer when i’m out of the purple jar, but it is a little too heavy for my oily skin
Love It Cosmetics
4 out of 5 stars
SJSunshine - 5 days ago
originally posted on itcosmetics.com
I’ve been using your face wash a long time, I love love it !!! First time trying the “confidence in a cream” anti aging . I give it a four star instead of a five ! it feels nice, but I thought it would be a little more glossier! not bad I will buy it again.
Great product, but horrible service
5 out of 5 stars
Jana79 - 6 days ago
originally posted on itcosmetics.com
Great product but since they sent me an open container I will never buy again. They would not help me to replace the used product they sent me. So unfortunately I will never buy again
Love this!!!
5 out of 5 stars
Dixie50too - 7 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Light and non-oily, great moisturizer .Having SPF would make it perfect!!!
The Best
5 out of 5 stars
CBJe - 10 days ago
originally posted on itcosmetics.com
This lightweight moisturizer is superior to anything else I have tried. It’s non greasy and wears so nicely under my Bye Bye Foundation.
Great daily moisturizer
4 out of 5 stars
AlishaJ - 10 days ago
originally posted on itcosmetics.com
The new formula is not as great as the previously formula however it still is good. It is more of a light weight formula good to complete my morning routine.
Safe for sensitive skin
5 out of 5 stars
- 10 days ago
originally posted on itcosmetics.com
This cream does not cause adverse reactions on my face.
Great Hydrating Cream
5 out of 5 stars
Idaho - 11 days ago
originally posted on http://www.ulta.com

Have used this product for several years works very well keeps you face feeling smooth and keeps those lines out of your face in control. I am over 64 years old, and have received compliments about my face complexion and they can't believe it!
Confidence in a cream
5 out of 5 stars
ITfanforlife - 11 days ago
originally posted on itcosmetics.com
I love this cream. My face is hydrated. I have been using this for 4 years.
Awesome Skin Cream
5 out of 5 stars
Cat mon Birdie - 11 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I’ve used this cream for several years. It has the best light scent and feels so good on my skin. I definitely recommend this product for anti-aging & moisturizing.
Confidence in a Cream Face Cream
5 out of 5 stars
Schwanton - 13 days ago
originally posted on itcosmetics.com
This is my go to face cream. My skin is soft and make-up glides on. The perfect cream to stock up on.
Favorite It cosmetics product!
5 out of 5 stars
ASparks - 13 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is a staple in my life! The best moisturizer I’ve ever used!
Good moisturizer!
5 out of 5 stars
Older Mary Ann - 13 days ago
originally posted on itcosmetics.com
Works well to keep my skin moist without yucky feeling. I hope it is good as other IT products I have used like the concealer, eye cream, and anti aging serum. I think I have good skin for a 71 year old. Not any visible wrinkles, a few faint creases, and a small 11 between my eyes. No dark spots!
Wonderful day cream
5 out of 5 stars
2Bebeautiful - 14 days ago
originally posted on itcosmetics.com
This cream feels amazing and it's not heavy. My skin has improved in elasticity and hydration usng this daily.
Wonderful as always
5 out of 5 stars
- 15 days ago
originally posted on itcosmetics.com
I tried this several years ago as a sample when I was traveling and had forgotten my moisturizer. It immediately became a fixture in my makeup bag! Once you put it on, your skin will feel relieved from the abuse the world throws at it! The nighttime formula is also amazing and is also a staple for me now. I can’t use anything else!
Great for aging skin
5 out of 5 stars
Pushin50 - 16 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this moisturizer. I’m 48 and I believe this helps keep me young looking.
Dry skin savior
5 out of 5 stars
BabyPea - 20 days ago
originally posted on itcosmetics.com
My skin is dry as the desert and im always struggling l With little dry skin and with this moisturizer, im not having to exfoliate as much! Yay! I've repurchase this and probably will in the future
Love this!
5 out of 5 stars
MelissaInVirginia - 21 days ago
originally posted on itcosmetics.com
I have sensitive skin and this is the one product that my skin always agrees with. I like how it is silky and doesn't weigh my skin down.
Wonderful & Light
5 out of 5 stars
SchuetzeK - 21 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this product. I use it under my make up in the morning and then again at night after I wash my face. It does not feel greasy or oily.