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Viva Signature Cloth Choose-A-Sheet Paper Towels
$28.49 ($1.84/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- WHAT’S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 12 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 12 Rolls
Features: Make-A-Size
TCIN: 87450172
UPC: 036000551815
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS. CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.Shipping details
Estimated ship dimensions: 23.7 inches length x 17.5 inches width x 10.9 inches height
Estimated ship weight: 10.747 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Viva paper towels are highly regarded for their exceptional absorbency, softness, and durability, making them a favorite for various cleaning tasks. Many guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. However, some have noted recent changes in quality, expressing concerns about thinner sheets and difficulty in tearing. Overall, they remain a reliable choice for tackling spills and everyday messes, with many guests committed to using them long-term.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5895 reviews
absorbency: 4.48 out of 5
quality: 4.35 out of 5
softness: 4.35 out of 5
strength: 4.47 out of 5
value: 4.12 out of 5
80% would recommend
573 recommendations
1 out of 5 stars
31 October, 2025
Did new delivery service is extremely bad
Did not have any store and could not get delivered
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
(no review title)
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Best best
the best paper towel that I bought in my life!
5 out of 5 stars
25 October, 2025Verified purchase
M favorite
I won't use any other this it the best very absorbent perfect for everything
5 out of 5 stars
25 October, 2025Verified purchase
(no review title)
Favorite paper towel For cleaning up sourdough discard
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
Kids dont like, making then last
Grandkids don't like texture, long lasting lol
4 out of 5 stars
18 October, 2025
originally posted on influenster.com
Actually absorbent, strong, soft paper towels
[This review was collected as part of a promotion.] I got two rolls and they lasted my boyfriend and I about 3 weeks to use all of them (we do use paper towels for cleaning / every day spills / as napkins / kitchen hand towel when storing fruit, etc. so I would say the lasted a while for the amount of use and that’s because they actually absorb the liquid but it doesn’t feel and flimsy and soaking wet like it’s going to rip. They’re really good for cleaning & storing fruit I’d say. If you look closely you can tell the texture of the paper towel is different than other brands. Just a personal preference but sometimes I do want the thin flimsy paper towels as like hand towel but otherwise def would buy I just haven’t seen this brand where I shop yet
5 out of 5 stars
18 October, 2025
originally posted on influenster.com
Best paper towels ever!
[This review was collected as part of a promotion.] The Viva Signature Cloth paper towels are the nicest paper towels I’ve ever used. They are almost like cotton cloth! They are so soft and durable. They’re great for cleaning around the house and to use in place of napkins for mealtime. I love the size of the rolls too. Highly recommend!
4 out of 5 stars
18 October, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] Texture is very different, it’s more like a cloth towel. Soaks up lots of water but not easy to remove. Really great to resuse, texture at first is different then you will get used to it.
3 out of 5 stars
18 October, 2025
originally posted on influenster.com
Absorbent and cloth like.
[This review was collected as part of a promotion.] These paper towels are very absorbent. They are more cloth like than a typical paper towel. They do not tear off the roll very easily compared to regular paper towel.
2 out of 5 stars
17 October, 2025
originally posted on influenster.com
Okay
[This review was collected as part of a promotion.] I wanted to love this but I just didn’t unfortunately. I felt like it was hard to get pieces off. I’d rather be able to pull pieces off easily. Other than that it was okay just not what I’d prefer.
5 out of 5 stars
17 October, 2025
originally posted on influenster.com
They are good for not just cleaning a spill then c
I just ran out of these but they are my absolute favorite paper towels to use. They are very sturdy, and can soak up a liquid spill with ease. I always recommend them when asked.
5 out of 5 stars
17 October, 2025
originally posted on influenster.com
Great option!
[This review was collected as part of a promotion.] These seriously feel like real cloth! This paper towel is extremely durable and soft. Great for wiping and clean up of all kinds- from counters, to windows, to hands!
5 out of 5 stars
17 October, 2025
originally posted on influenster.com
Very soft and absorbent
[This review was collected as part of a promotion.] I got a chance to try the viva signature paper towels for my honest opinion. The paper towels are very soft and absorbent. The viva is a little harder to pull off my stand up paper towel holder but worth the effort. I would recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
(no review title)
Love how these feel like real towels and are as absorbent.
4 out of 5 stars
16 October, 2025
originally posted on influenster.com
Different but good
[This review was collected as part of a promotion.] I generally buy the same brand of paper towels out of habit. So of course I was curious about trying a new to me brand with these Viva paper towels. If you’re like me and use to buying store brand paper towels, these might seem a bit strange to you. The material is more cloth-like and they have a little stretch to them. I found them to be fairly durable and absorbent. My husband noted that they did have a smell out of the plastic packaging. But I didn’t notice much while using them. The roll size is generous and I can see it lasting for a good amount of time. Overall I was impressed with these paper towels. Considering that paper towels are already pricey no matter what brand you buy, these would have to be competitively priced for me to make a switch.
4 out of 5 stars
16 October, 2025
originally posted on influenster.com
Absorbs more than expected
[This review was collected as part of a promotion.] Was impressed with the material as it’s different than most paper towels. It’s very durable and absorbs a lot more. It’s sort of like a towel material. I really liked it.
4 out of 5 stars
16 October, 2025
originally posted on influenster.com
towel-like sheets are like cleaning cloths!!
[This review was collected as part of a promotion.] Once I used Viva paper towels, I was hooked. It's all I buy. The soft, towel-like sheets are like cleaning cloths, not a paper sheet that tears and disintegrates right off. The handy half-sheets are all you usually need. I don't know if it matters, but I like the way the end of the towel sticks to the roll. No floppy end sheet. I use them in the kitchen, while cleaning up craft projects with paint and other messy stuff, in the car and on the car, wiping up pet messes, windows, and much more. I find a roll (and these are huge rolls) will last a looong time. These three rolls will keep me going for, well, a couple of years.
5 out of 5 stars
16 October, 2025Verified purchase
(no review title)
My favorite i very love
5 out of 5 stars
16 October, 2025
originally posted on influenster.com
Great quality
[This review was collected as part of a promotion.] These are by far the softest and most durable paper towels I’ve used. They feel almost like cloth, making them great for cleaning up tough messes without falling apart, even when wet. I like that they’re super absorbent, so I end up using fewer sheets compared to other brands. A bit pricier, but the quality and strength make them worth it