e.l.f. Soft Glam Satin Foundation - 65 Rich Neutral - 1 fl oz: Paraben-Free, Vegan, Medium Buildable Coverage, Liquid Form
$7.70 ($7.70/fluid ounce)See 1 deal for this item
Color65 Rich Neutral
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About this item
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and affordable option that offers medium to full buildable coverage with a natural satin finish. Guests appreciate its lightweight feel and easy application, making it suitable for everyday use. The foundation blends seamlessly into the skin, providing a healthy glow without looking cakey. With a wide range of shades available, it caters to various skin tones, making it a popular choice for those seeking quality at a budget-friendly price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 6303 reviews
easy to apply: 4.24 out of 5
easy to remove: 4.43 out of 5
long lasting: 3.65 out of 5
quality: 3.75 out of 5
value: 4.04 out of 5
63% would recommend
88 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
2 April, 2026Verified purchase
Solid Drugstore Foundation Choice
Shade was pretty good for my skin and overall this would be a solid foundation choice if I needed a fuller coverage option, but at this point in my skincare journey I think my skin looked better with a BB cream. This got a little more cakey toward the end of the day (I have oily skin) and I had to be careful not to apply too much or that problem would be worse. Also didn't go on quite as smooth as the BB cream since it's thicker.
4 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase
- Skin tone: Light
Solid rating of a 4- ish....
I give it a solid - 4.. ish....... I have went through several bottles of this. Played with different shades/ colors and mixing it with other makeup items. I love this for a "drug store, everyday foundation " when I just wanna slap it on my face & blend it or even mix it with other stuff I have laying around- verse using my pricey stuff and saving those for special occasions. Overall- It's a decent foundation, for the cost... Not sure what some reviewers here were expecting with the cost, I personally think you get what you pay for here. Works & performs well for what it is. Love that it's not too matte/flat or too Shiney/ glowy- hits just right there. I will continue to have this in my makeup bag for "those days"
2 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2026Verified purchase
- Skin tone: Medium
Terrible "Foundation"
This product did not work well for not only my skin type, but just in general. Upon applying, it just did not sit on my skin. It went on patchy, definitely did not last on the skin, and I get that it's a buildable coverage but there was essentially no coverage at all.
1 out of 5 stars
19 March, 2026
originally posted on elfcosmetics.com
Too oily/shiny
Unfortunately this product didn't suit my combination skin. It goes on nicely but looks very thick and shiny/oily.
3 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne
A Strong 3.5/5!
A strong 3.5/5! It took me a few tries to end up liking it. At first I was going to return it, but I finagled and realized this is more of an everyday makeup look when I’m doing “clean girl aesthetics”.
5 out of 5 stars
18 March, 2026
originally posted on elfcosmetics.com
New favorite every day foundation
I used cover girl for years and could never find one I liked better until now! This product is the perfect level of coverage. Not too much and not too little. I use it every day and it looks so natural most people don’t realize I’m wearing any makeup at all.
5 out of 5 stars
18 March, 2026
originally posted on elfcosmetics.com
Perfection
Ive used cover girl for years and decided to try ELF, never going back, my skin loves the feel and coverage!
1 out of 5 stars
16 March, 2026Verified purchase
(no review title)
Can’t get it delivered timely
5 out of 5 stars
15 March, 2026
originally posted on elfcosmetics.com
Great Finish!
I bought this for school and it works so nicely! Easy to apply with a nice skin like finish! Love it and very impressed!
1 out of 5 stars
14 March, 2026
originally posted on elfcosmetics.com
Another Orange Mess
The color, 30 Medium Warm, is incredibly orange and will be going into the trash. Waste of money and resources.
5 out of 5 stars
14 March, 2026
originally posted on elfcosmetics.com
Love!
love this product. i get so many compliments! i also love the building of it
5 out of 5 stars
11 March, 2026
originally posted on elfcosmetics.com
Beautiful Finish
I was looking for a foundation to replace my IT CC. I tried the Merit stick and it was just okay. Saw the ELF soft glam advertised and decided to try it. I have used several items from ELF and have always been pleased. I have used this product for over a month and was amazed from the first application. This makeup is excellent quality, easy to apply, and has so many other positives. I have already recommended it to my daughter-in-law.
5 out of 5 stars
8 March, 2026
originally posted on elfcosmetics.com
Beautiful finish
It applies really well and lasts about four hours. Perfect for mature skin because its not drying. Will also be good for combination skin. It’s inexpensive so i highly recommend it.
5 out of 5 stars
Thumbs up graphic, would recommend
8 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Dark circles, Sensitivity
- Hair color: Brunette
- Eye color: Blue
Beautiful Natural Finish
Gorgeous finish, Great shade match and a little goes a long way.
1 out of 5 stars
6 March, 2026
originally posted on elfcosmetics.com
This is a nasty foundation
Colour is off. Cloggs in pores and just sits there. Hard to blend. It reminds me of the cheap nasty foundations in the chemist as a teenager. Cheap nasty feel and look to this foundation. It's nothing to do with my skincare routine. Really disappointed with this. I'll stick to my usual foundation
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
- Skin concern: Pores
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
Love the finish on this foundation!
if you’re debating on getting this, just try it it’s honestly just as good as a higher quality foundation. I love the glow that it gives but notice it is a satin finish so it’s very versatile. In my opinion you can throw a powder on top too create a more mat look or spruce up your primers for a more glow look overall love this foundation I would purchase again without question!
5 out of 5 stars
6 March, 2026
originally posted on elfcosmetics.com
this is a great foundation
I bought this foundation near 1 month ago,020,023,025,but i like 020
5 out of 5 stars
5 March, 2026
originally posted on elfcosmetics.com
Satin foundation
Best, most affordable foundation I've tried recently. Permanently in my makeup bag. It gives me a natural looking finish and buildable effortless looking coverage (and doesn't look cakey as long as I use moisturizer underneath it). If it's not sitting right, take stock of your skin before you put it on, as it looks horrible on me if I haven't done my skincare properly in a while. Definitely recommend. I even got my Mom hooked on it lol
5 out of 5 stars
2 March, 2026
originally posted on elfcosmetics.com
Perfect
I’m uneven skin tone and this foundation really helps to even it out
2 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase
- Eye color: Green
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
Cakey
There is absolutely nothing I like about this foundation