$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting satin finish foundation that delivers medium buildable coverage
- Breathable formula doesn’t look or feel cakey
- Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
- Non-comedogenic (won’t clog pores)
- Available in 36 shades for a wide range of skin tones
- Great for dry, oily and combination skin
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Deep Tan
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908721
UPC: 609332849594
Item Number (DPCI): 052-16-2244
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.69 inches length x 1.72 inches width x 0.79 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and budget-friendly option that offers a lightweight, buildable formula with a satin finish. Guests appreciate its smooth application and natural look, making it suitable for everyday wear or special occasions. With a wide range of shades available, it caters to various skin tones. While some guests noted it may not be ideal for very oily skin, many found it to provide excellent coverage without feeling heavy or cakey.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2837 reviews
easy to apply: 4.16 out of 5
easy to remove: 4.4 out of 5
long lasting: 3.65 out of 5
quality: 3.77 out of 5
value: 4.04 out of 5
63% would recommend
65 recommendations
Great coverage, so light you forget you're wearing it.
4 out of 5 stars
Thumbs up graphic, would recommend
vca83 - 2 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
love how little product you need. This has a light luminous look that you can build I am surprised how little you need and I don't need any concealer. I forget I'm wearing this at times. Perfect match for skin I have olive skin with cool undertones. Most make up lines are hard to match for my skin tone this was perfect. I didn't give it 5 stars only because I wish it had more oil control my t zone gets shiny with this a primer helps but it's still shiny.
Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
maria - 10 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
- Skin concern: Dark circles, Pores
I love this . I rarely wear any makeup and I wanted something light and natural so I picked this foundation and it matches with my skin so good . I was afraid it wasn’t . It’s not greasy so it’s good because I do sweat a lot and that doesn’t affect it or around my nose too , it gets greasy (my nose gets greasy naturally ) but that wasn’t a problem either. Like my nose didn’t even get greasy or the makeup didn’t run or smear or anything. I posted how my skin looks without it and with . I didn’t apply a lot because I like my makeup light . But I really loved how it looks . It looks natural.
Coverage
5 out of 5 stars
rosales323_7814 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Talk about coverage! This blend so well and very light on my face. The finish is amazing and talk about out of sight out of mind with blemishes! I would highly recommend! Thank you influenster for providing me with this complimentary gift
Nice!
5 out of 5 stars
Thumbs up graphic, would recommend
Lisa Loves the Zoo - 19 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
- Skin concern: Acne, Dark circles, Aging, Pores, Sensitivity
I like this foundation! It covers but doesn’t settle in my wrinkles!
Best foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Adeline - 23 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Acne
- Skin type: Normal
This is the best foundation it go's on your skin really nice and smooth.
Amazinf
5 out of 5 stars
Thumbs up graphic, would recommend
Brandi - 28 days ago, Verified purchaser
- Hair color: Blonde
- Eye color: Brown
- Skin concern: Aging, Uneven skin tone, Dullness, Sensitivity, Redness, Acne
- Skin tone: Light
- Skin type: Dry
Better than most of the high end foundations I have tried- love the coverage and found a tone match which is always hard for me, love!!
Ok
4 out of 5 stars
azzayab_3815 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It has medium coverage. Good packaging. It blends just fine. It was a little dark for my skin. It is not perfect but doable for its price. Will not be purchasing it though
Would recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
kaylasterious - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Pores
- Hair color: Blonde
- Eye color: Green
I have bought this foundation several times to replenish. Lightweight but has nice coverage. Great range of shades. Even better for the price.
LOVE
5 out of 5 stars
baylees96ad_5333 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was gifted this foundation from elf/Influenster in exchange for an honest review. I honestly love this foundation, I like the sleek packaging, I like how affordable it is, I love the finish it gives. It’s medium to full coverage, you can build it up. I would definitely recommend this
I love this!
5 out of 5 stars
thenilamview_5108 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Soft Glam Foundation is a new holy grail in my makeup routine! It blends like a dream, giving a flawless, airbrushed finish that feels lightweight but still provides great medium-to-full coverage. I love how it evens out my skin tone without looking cakey, and it lasts beautifully throughout the day—even in heat and humidity. The shade range is impressive, and the formula works well with both a brush and a sponge. It has a soft, natural glow that makes my skin look healthy, but it’s not overly dewy, so it’s perfect for all-day wear. Plus, the price point makes it such an amazing value for the quality. If you’re looking for a foundation that feels luxurious, looks stunning, and won’t break the bank, the e.l.f. Soft Glam Foundation is a must-try!
Decent
5 out of 5 stars
urthem00n_7648 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Girrrlllll i love it. sweet smell, covers skin nicely. blend is okay, but the finish is where it gets you. packaged nicely, i would love to get this again
Smooth
5 out of 5 stars
Thumbs up graphic, would recommend
Happy grandma - 2 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Dark circles
- Skin type: Dry
I ve used this before and really liked it. Goes on nice and covers well.
A Great Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Love - 2 months ago, Verified purchaser
Such a good buy, really a great drugstore foundation. Love the finish, not dry and not greasy, a good inbetween.
Not as good as i had hoped
3 out of 5 stars
Thumbs down graphic, would not recommend
Brooke - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Hazel
likes: great color match, probably the best i ever had for my fair skin and rosacea. It didnt oxidize super dark or weird colored. Also at a very affordable. dislikes: unfortunately thats where the nice things about it kinda end. I wanted to love this as a new favorite but it applied patchy (kept picking up product when i tried to build it up a lil more). it also didnt stay very well despite primer and setting spray. really kinda bummed.
Medium quality!
4 out of 5 stars
Thumbs down graphic, would not recommend
Aubree - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination, Dry, Normal
Pretty good product!
Best color match
5 out of 5 stars
valeriem230_5934 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely LOVE elf products!! This foundation is great! Texture is not sticky and easy to apply. Leaves your skin looking amazing! Packaging was easy to open!
Beautiful foundation
5 out of 5 stars
mirellag14_2817 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Package and applicators are great for the product texture. The coverage was higher than what I expected and easy to build up and blend too The finish look was satin, giving you the look that you have make up on, but not much. The only thing that makes me sad is that the color is not actually a match for me, but looking on their website, it seems like there are options and a wide variety of shades for other people too, which is great!
It's meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Tiffany - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Hazel
I don't know what changed but even with primer it becomes patchy and I don't understand. I use a setting spray. It goes on fine but after an hour or so I am patchy on my face.
So Disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Vicky - 2 months ago
Matched my skin perfectly and didn't feel heavy or greasy so I was really hoping this would work. At application finish was very matt and gave that "made up" look. Not at all natural. It says its "soft glam" so I figured it would be good for nights out if not office wear. 1 hour after I put it on, MAJOR shine in t-zone and the color had turned orange-ish. My face not only looked greasy but like it was covered in bad spray tan. Not a good look for glam or office.
Pretty finish. Lifts off dry patches. Not long wear.
3 out of 5 stars
Thumbs down graphic, would not recommend
Susan - 3 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Green
- Hair color: Grey
- Skin concern: Aging, Sun damage
- Skin type: Normal
This has a very pretty finish, but it separates after several hours and lifts up dry patches. I won’t repurchase.