$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting satin finish foundation that delivers medium buildable coverage
- Breathable formula doesn’t look or feel cakey
- Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
- Non-comedogenic (won’t clog pores)
- Available in 36 shades for a wide range of skin tones
- Great for dry, oily and combination skin
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908680
UPC: 609332849433
Item Number (DPCI): 052-16-6976
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.5 inches length x 1.7 inches width x 4.6 inches height
Estimated ship weight: 0.0882 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and budget-friendly option that offers a lightweight, buildable formula with a satin finish. Guests appreciate its smooth application and natural look, making it suitable for everyday wear or special occasions. With a wide range of shades available, it caters to various skin tones. While some guests noted it may not be ideal for very oily skin, many found it to provide excellent coverage without feeling heavy or cakey.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2702 reviews
easy to apply: 4.16 out of 5
easy to remove: 4.38 out of 5
long lasting: 3.74 out of 5
quality: 3.81 out of 5
value: 4.05 out of 5
64% would recommend
45 recommendations
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
KC7 - 4 days ago, Verified purchaser
- Hair color: Black
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Acne, Uneven skin tone
- Eye color: Brown
Amazing light to medium coverage. So light, doesn’t feel like your wearing make up! Have tried many different, expensive foundations from Sephora. For the price, amazing! I have sensitive skin and great on mature skin.
Mom is GLOWING
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 13 days ago
- Skin tone: Medium
- Skin type: Oily
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Redness, Pores, Dark circles
Buy it, just buy it. Made this tired momma glow!
Bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Pamelamama - 14 days ago, Verified purchaser
- Skin concern: Acne
- Eye color: Green
- Hair color: Auburn
- Skin type: Normal
- Skin tone: Light
Made my skin appear very textured, almost like it wouldn’t blend in
Love
5 out of 5 stars
Thumbs up graphic, would recommend
sabedi - 18 days ago, Verified purchaser
- Skin type: Dry, Normal, Oily
- Skin tone: Medium
- Skin concern: Redness, Dark circles, Blackheads, Dullness, Acne, Sensitivity
- Hair color: Black
- Eye color: Brown
I like this one with great coverage on my foundation makeup.
Love the smooth application
5 out of 5 stars
Thumbs up graphic, would recommend
Gigi - 19 days ago, Verified purchaser
- Eye color: Brown
- Skin concern: Puffiness, Sun damage, Aging, Redness, Pores, Uneven skin tone
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
The foundation applies smoothly and makes your skin look good. However, I wished they would create the same formula with SPF 50.
Truly soft glam foundation!
4 out of 5 stars
kierram7_8659 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I do really enjoy this foundation! it’s definitely a nice satin lighter coverage but can be really built up. I wore it all day on several occasions and it held up well! I’m in the shade light neutral which is a pretty good shade match. it gives a nice hydrating look without making my skin greasy. I do have normal to oily skin in the T zone for reference. I recommend using the Elf ultimate blending brush with it to initially apply and then take a sponge all over to finish. it gives a nice even soft look
Great product line
5 out of 5 stars
jansonmariewest_8978 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great coverage without too much product. Leaves a beautiful matte finish and is very blendable. Doesn't leave you feeling like you're wearing pounds of makeup.
delivers a polished, soft glam appearance effortle
5 out of 5 stars
yslvoyage_2374 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Cosmetics Soft Glam Foundation offers a lightweight, buildable coverage with a natural finish. It blends seamlessly, providing a smooth, radiant look suitable for everyday wear. The formula feels comfortable on the skin and doesn’t clog pores. Perfect for those seeking a subtle glow, it’s affordable and easy to apply. Overall, a great drugstore option that delivers a polished, soft glam appearance effortlessly.
Too dewy
1 out of 5 stars
Thumbs down graphic, would not recommend
Poppysun - 24 days ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
It oxidized and made my face oily
Perfect for daily wear
5 out of 5 stars
Thumbs up graphic, would recommend
KC_Tara - 1 month ago, Verified purchaser
- Eye color: Blue
- Hair color: Auburn
- Skin tone: Light
- Skin type: Combination
Love this product, goes on smooth and feels light
Nice formula
4 out of 5 stars
aylaw11_4720 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tried the shade medium warm, and it was unfortunately too light for me. I can't speak to the longevity for that reason. That said, it applied well!
Yeth
4 out of 5 stars
- 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] #complimentary #elfcosmetics #elfxinfluenster pretty good foundation cheap and affordable I recommend giving it a try for sure !!!!!!!!!!
Sadly, no
1 out of 5 stars
Thumbs down graphic, would not recommend
emz4846 - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
- Eye color: Green
Broke up so quickly even with the appropriate skin care. The first hour looks beautiful but horrible by mid day.
Good shade, but caused me to breakout so bad
2 out of 5 stars
Thumbs down graphic, would not recommend
Alohamade - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry
The shade was nice but it made me break out so bad. I usually have a pretty clear complexion..but this made me breakout everywhere. My chin, cheeks. Its been days and I'm still breaking out from this product.
Love
4 out of 5 stars
smailas_6721 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Good foundation, smooth, and decent coverage. Simple packaging and nice for every day simple use. I generally like elf products so this was a nice one!
Glowy buildable coverage
5 out of 5 stars
emhawkk_779 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This foundation mimicks luxury brand at an affordable price, it stays on for me all day and has a gorgeous glow to it. It is easy to blend into my highlight, blush & contour and will be repurchasing!
DRY NOT SATIN!
1 out of 5 stars
Thumbs down graphic, would not recommend
Carissa Queen - 1 month ago, Verified purchaser
- Eye color: Blue
- Skin concern: Blackheads, Aging
- Skin type: Combination
- Hair color: Blonde
- Skin tone: Medium
This foundation is so dry and cakey on my skin, even with applying a moisturizer beforehand. Worst foundation for mature skin!
Solid
4 out of 5 stars
xosammtastic_3144 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a nice coverage, decently priced product. I think the color match pretty spot on, the formula was pretty comfortable as well. My only complaint is it stayed a bit too dewy feeling to the touch
Good coverage
5 out of 5 stars
valecst36_3553 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this foundation, it gives an airbrush finish and it can be full coverage. The color matching is almost perfect and the shade range is pretty big.
Staying Power
5 out of 5 stars
Thumbs up graphic, would recommend
FriggenLisa - 1 month ago, Verified purchaser
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Aging, Dark circles
- Hair color: Blonde
- Skin type: Combination
This has staying power! Full coverage & natural look!