$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting satin finish foundation that delivers medium buildable coverage
- Breathable formula doesn’t look or feel cakey
- Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
- Non-comedogenic (won’t clog pores)
- Available in 36 shades for a wide range of skin tones
- Great for dry, oily and combination skin
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Medium
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908725
UPC: 609332849488
Item Number (DPCI): 052-16-3759
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), isododecane, glycerin, coco-caprylate/caprate, dimethicone, propylene glycol, cetyl peg/ppg-10/1 dimethicone, c12-15 alkyl benzoate, tridecyl trimellitate, sorbitan sesquioleate, silica, boron nitride, dimethicone/vinyl dimethicone crosspolymer, magnesium stearate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, peg/ppg-15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malate, silica dimethyl silylate, aluminum hydroxide, triethoxycaprylylsilane, caprylyl glycol ethylhexylglycerin, erythritol, hibiscus sabdariffa fruit extract, butylene glycol, lycium chinense fruit extract, psidium guajava fruit extract, vaccinium angustifolium (blueberry) fruit extract, hydroxyacetophenone [+/-]: titanium dioxide (ci 77891), yellow iron oxide (ci 77492), red iron oxide (ci 77491), black iron oxide (ci 77499).
Shipping details
Estimated ship dimensions: 4.6 inches length x 1.7 inches width x 0.6 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and budget-friendly option that offers a lightweight, buildable formula with a satin finish. Guests appreciate its smooth application and natural look, making it suitable for everyday wear or special occasions. With a wide range of shades available, it caters to various skin tones. While some guests noted it may not be ideal for very oily skin, many found it to provide excellent coverage without feeling heavy or cakey.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2792 reviews
easy to apply: 4.04 out of 5
easy to remove: 4.32 out of 5
long lasting: 3.5 out of 5
quality: 3.64 out of 5
value: 3.92 out of 5
58% would recommend
58 recommendations
A Great Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Love - 2 days ago, Verified purchaser
Such a good buy, really a great drugstore foundation. Love the finish, not dry and not greasy, a good inbetween.
Not as good as i had hoped
3 out of 5 stars
Thumbs down graphic, would not recommend
Brooke - 2 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Hazel
likes: great color match, probably the best i ever had for my fair skin and rosacea. It didnt oxidize super dark or weird colored. Also at a very affordable. dislikes: unfortunately thats where the nice things about it kinda end. I wanted to love this as a new favorite but it applied patchy (kept picking up product when i tried to build it up a lil more). it also didnt stay very well despite primer and setting spray. really kinda bummed.
Medium quality!
4 out of 5 stars
Thumbs down graphic, would not recommend
Aubree - 3 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination, Dry, Normal
Pretty good product!
It's meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Tiffany - 8 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Hazel
I don't know what changed but even with primer it becomes patchy and I don't understand. I use a setting spray. It goes on fine but after an hour or so I am patchy on my face.
So Disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Vicky - 9 days ago
Matched my skin perfectly and didn't feel heavy or greasy so I was really hoping this would work. At application finish was very matt and gave that "made up" look. Not at all natural. It says its "soft glam" so I figured it would be good for nights out if not office wear. 1 hour after I put it on, MAJOR shine in t-zone and the color had turned orange-ish. My face not only looked greasy but like it was covered in bad spray tan. Not a good look for glam or office.
Pretty finish. Lifts off dry patches. Not long wear.
3 out of 5 stars
Thumbs down graphic, would not recommend
Susan - 26 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Green
- Hair color: Grey
- Skin concern: Aging, Sun damage
- Skin type: Normal
This has a very pretty finish, but it separates after several hours and lifts up dry patches. I won’t repurchase.
very nice
5 out of 5 stars
Thumbs up graphic, would recommend
Cute - 27 days ago, Verified purchaser
This foundation is foundstion is beautiful
Ok; but hard to color match
3 out of 5 stars
licitywilkes_6939 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This stuff left me orange! I received a shade that was too dark but even after buying a color in the same shade as me, it doesn't leave me with natural looking skin. HOWEVER, it is so easy to apply and a small amount goes such a long way! I like the small, compact tube for packaging and it takes such a small space.
Great!
5 out of 5 stars
daisyg100_9906 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Satin Foundation applies smoothly and feels lightweight on the skin. It has a beautiful natural finish that isn’t too matte or too dewy and provides medium, buildable coverage. It wears comfortably throughout the day and leaves the skin looking fresh and even.
Nice coverage beautiful glow
5 out of 5 stars
karam73_9711 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product free in exchange for an honest review. I actually really loved this product! I have rosacea and it made it disappear. It went on so nice with the elf brush. The shade I received was perfect. It gave me a nice glow. The bottle is cute and slender easy to throw in ur bag and go. The product did not really have a scent. I will be purchasing this product again and even suggest it to friends.
Soft glam foundation
5 out of 5 stars
raquels70_2689 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Affordable foundation with buildable coverage. I have received medium warm foundation and it does not have a scent. The package is tube like and has around 30 ml.
Perfect Light & Spot Coverage
5 out of 5 stars
earthwalkharmony - 1 month ago
- Hair color: Brunette
- Skin concern: Redness
- Eye color: Hazel
- Skin type: Combination
- Skin tone: Light
I don’t like the feel of foundation on my whole face, I dab a small amount onto darker or redder areas and blend it in. I always prime with a hyaluronic acid serum as I prefer a hydrated, dewy finish. I sometimes mix a lighter shade with this one (I squirt the product onto a small plastic plate like an easel) for under eye correction.
Perfect Foundation
5 out of 5 stars
michaels1113_3181 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This foundation is great! It’s matches my skin tone perfectly! I use it every morning in my routine. The texture is good and the finish is amazing!
this is not the one!!
1 out of 5 stars
Thumbs down graphic, would not recommend
CkyBby - 2 months ago, Verified purchaser
I should know better by now, but the influencers (who will say literally anything to get you to buy) had me convinced this was the best drugstore foundation out there. It's awful! I bought light cool, and it was so dark and orange on me! I went ahead and tried it on a day I had nowhere to go, because I figured I could go back for a lighter shade if I at least liked the formula. It's very thick and dry, and I feel like it emphasized every bit of texture and lines on my skin. Straight to the trash!!!
Upset at lack if attention
1 out of 5 stars
Thumbs down graphic, would not recommend
EG - 2 months ago
- Skin concern: Redness, Uneven skin tone
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
It's not the product itself. I'm upset that the worker who picked this out for the pickup order didn't ensure it was unopened. It had clearly been opened and used already. Really upset they chose to give that to me.
Natural finish
4 out of 5 stars
review_likeaboss_9915 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This foundation goes on so smooth. Great all day wear. It's a lovely satin finish which gives a natural glow. The shade was a great match, as well.
Not my favorite
3 out of 5 stars
mirandar143_4775 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was not extremely impressed with this foundation, unfortunately. The color was much too dark for my skin tone, so I purchased in a lighter color, which still did not match well. I have a very neutral undertone a light shade that is often hard to find shades for, and this is no exception. I wore it for a few days to be able to review it, but I have very dry skin and this clung to my dry patches and looked patchy and scaly after a few hours. I love a good budget find and was hoping to love this, but it just fell short for me. It may be a good option for someone with oily skin.
Soft glam foundation.
5 out of 5 stars
- 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Complementary, it’s a thick consistency, so it’s full coverage! It finishes kinda Matt/soft not drying at all! But will work amazing for dry skin.
Elf is that girl
5 out of 5 stars
Thumbs up graphic, would recommend
meech - 2 months ago, Verified purchaser
- Skin type: Normal, Combination
- Skin concern: Redness, Uneven skin tone, Aging, Acne
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
The only drug store foundation that has impressed me, ever. This one will be a staple for me.
Affordable, medium-coverage foundation with a natu
3 out of 5 stars
mevk_5849 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Soft Glam Satin Foundation is an affordable option with a buildable medium coverage and a satin finish. The shade I received was a little too dark for my skin tone, especially after it oxidizes, which was a disappointment. It offers a velvety, skin-like finish that is a nice balance between matte and dewy, giving a natural look that isn’t too cakey. The packaging comes in a squeeze tube and is of a thicker consistency. It blends smoothly into the skin, making application easy. Depending on the primer and your skincare, it can pill or have some patchiness when applying. Despite these minor issues, the foundation delivers solid performance for its price and comes in 36 different shade options. Overall, it’s a good choice for those seeking an affordable, medium-coverage foundation with a natural finish. #influenster #complimentary #influenstervoxbox #elfcosmetics #elffoundation #elfsoftglam #elfxinfluenster