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Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair

Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 2 of 4Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 3 of 4Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 4 of 4
Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair - 1 of 4
$14.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Overtoned Golden Rose over Brown or Vibrant Rose Gold over Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description

Where healthy hair and real color meet.
Overtone's Golden Rose Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Rose Gold hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 91018411
UPC: 810079291007
Item Number (DPCI): 063-01-3006
Origin: Made in the USA

Ingredients:

water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic orange 31, basic red 51, basic yellow 57' '

Allergens & Warnings:

Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.

Shipping details

Estimated ship dimensions: 7.65 inches length x 2.2 inches width x 2.35 inches height
Estimated ship weight: 0.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can it be temporary?

submitted by Kim - 2 months ago
  • A: Hiya! Overtone pigmented conditioners all deposit semi-permanent color onto your hair. It will fade if you stop using them, but the color might not wash out 100% with shampoo alone. Most clients find that a single use lasts about as long as a semi-permanent color would, between 2-3 weeks.

    submitted byoVertone Color - 2 months ago
    Brand expert

Q: Do you have to blow dry your hair after every shower?

submitted by Dye - 2 months ago
  • A: Great question! You don’t need to blow dry your hair after using the Raspberry Treatment Mask unless it’s part of your usual routine. The color deposits during the treatment—no heat needed to maintain it. Let us know if you have more questions!

    submitted byoVertone Color - 2 months ago
    Brand expert

Q: For super dark brown hair, how does the color show? Also how long does the scarlet red take to fade?

submitted by Lyss - 4 months ago
  • A: Hello Lyss, When it comes to darker hair, we recommend leaving the product on for 20-30 minutes. This will allow for better color results. Most clients find that a single use lasts about as long as a semi-permanent color would as oVertone is not meant to be temporary. The color typically lasts up to 2 weeks. Your color will fade out as you stop using oVertone. Fade out time and color depends on your hair, starting color, wash routine, and more.

    submitted byoVertone Color - 4 months ago
    Brand expert

Q: How long does it last? I just want to see what the color looks like on my hair.

submitted by Bianca - 4 months ago
  • A: Hi Bianca, Our conditioners vary in intensity and how long they last can vary from one client to another due to many factors such as product used, cuticle health, porosity, and texture. Many clients will see our lighter, Pastel conditioners wash away within a few shampoos, other products like our intensely pigmented may take up to 4 weeks (or more) to fade with shampooing alone. If the color needs to be removed, you'll want to use a Direct Pigment/Dye remover prior to attempt to "bleach the color out." Direct Dye Removers are specifically designed to remove the pigments that are deposited by semi-permanent, deposit only coloring products. Applying bleach directly to hair that has been colored with any brands semi-permanent pigments or using a "regular" (oxidative) dye remover, may result in the color driving further past the cuticle, into the shaft and staining the hair permanently. This result will require "resting periods" between bleaching and regular toning application. We hope this helps.

    submitted byoVertone Color - 4 months ago
    Brand expert

Q: If I have black hair will the blue show up on my hair. Like a highlight?

submitted by Natashag39 - 5 months ago
  • A: Yes, Blue can work on Black hair. It will be more subtle and more obvious in natural light. We always recommend strand testing if you are unsure about your results.

    submitted byoVertone Color - 5 months ago
    Brand expert

Q: Can this be used to cover greys?

submitted by Jgm - 5 months ago
  • A: Hi, thanks for asking. Yes, it can be used to cover greys. Pleases visit the this link, https://overtone.co/blogs/overtone/how-to-cover-gray-hair-with-coloring-conditioners, to learn more. As always, we recommend strand testing.

    submitted byoVertone Color - 5 months ago
    Brand expert

Q: Does this tone down bright red hair color that was bleached

submitted by Jodi - 6 months ago
  • A: Hi Jodi, Thank you for reaching out. Yes, our Overtone products can tone down bright red hair. We hope this helps.

    submitted byoVertone Color - 6 months ago
    Brand expert

Q: Can I use this on bleached hair? I had a bad experience with glazed and dont want my strands to turn green

submitted by tina - 6 months ago
  • A: Hello Tina, Thank you for asking. Yes, Overtone can be used on bleached hair. We always recommend strand testing first before using on your whole head.

    submitted byoVertone Color - 6 months ago
    Brand expert

Q: Is this for use on brown or unbleached hair?

submitted by Modestistheehottest - 7 months ago
  • A: Yes, Overtone does work on brown or unbleached hair.

    submitted byoVertone Color - 7 months ago
    Brand expert

Q: how long does it typically last through washes?

submitted by c - 9 months ago
  • A: Most clients find that a single use lasts about as long as a semi-permanent color would as oVertone is not meant to be temporary. Your color will fade out as you stop using oVertone. Fade out time and color depends on your hair, starting color, wash routine, and more. Head to help.overtone.co and click on 'Color Advice and Product Questions' for more info.

    submitted byoVertone Color - 8 months ago
    Brand expert

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5 out of 5 stars
Kathleen F. - 1 month ago
originally posted on https://overtone.co/
Image
I'm completely thrilled with overtone and highly recommend it to several of my friends. My hair is never looks so healthy, brilliant and I have so much fun with the colors.!
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Debra K. - 1 month ago
originally posted on https://overtone.co/
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I ordered the stormy silver and love it !!! Now I've turned my 81 year old Mother onto it so I'm ordering her the silver She is so excited!'n Thank you Overtone!!!
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originally posted on https://overtone.co/
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originally posted on https://overtone.co/
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AJ - 2 months ago
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originally posted on https://overtone.co/
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originally posted on https://overtone.co/
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