New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 2 of 4Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 3 of 4Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 4 of 4
Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 1 of 4

Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • Clinically proven to increase shine by 56.22%*
  • This go-to shampoo with Vitamin C, coconut oil, and light-reflecting panthenol (Vitamin B5) gently cleanses and protects hair while smoothing the cuticle. For radiant, soft, balanced results with natural gloss—never squeaky or stripped.
  • 1 bar shampoo = 3 liquid bottles**
  • 10x more actives than liquid shampoo**
  • Scent: Pink grapefruit + vanilla
  • Cruelty-free, vegan, plastic and microplastic-free.
  • TSA friendly & safe for color-treated, permed or chemically treated hair.
  • * Clinically tested with Everyday Shine Conditioner
  • ** vs. Typical liquid Shampoo

Description

Ethique Beauty Everyday Shine Shampoo refreshes hair with a daily boost of vitamins for a soft, shiny finish. Formulated with Vitamin C, Vitamin B5, and Coconut oil, it gently cleanses while nourishing strands and supporting natural radiance. Hair feels smooth and lightweight, looks silky and revived without stripping necessary natural oils.

ADDITIONAL CLINICALS
Clinically proven to increase shine by 56.22% in 1 wash*
Hair is 88.16% more hydrated and moisturized*
8.4x easier to comb**

HOW TO USE + STORE
1. Wet hair and bar.
2. Massage bar directly onto scalp and work into a lather with hands.
3. Rinse completely, following with your Ethique conditioner.
Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results.

Pairs best with Everyday Shine Conditioner, Scalp Health Shampoo

ABOUT ETHIQUE BEAUTY
Ethique’s powerhouse waterless formulas are backed by clinically proven results, rigorous testing, and over 50,000 five-star reviews from devoted fans. Bars packed with a dream team of potent ingredients and clean actives, adhering to strict EU standards (the strictest standards in the world).

Packaging uses 100% plastic alternative such as FSC-certified paper, aluminium, steel, or glass with great potential to be widely circular for majority of product packaging.

100% compostable packaging.

Waterless formula. More room for the good stuff.

* Clinically tested with Everyday Shine Conditioner
** vs. Typical liquid Shampoo
Hair Type: All Hair Types
Product Form: Bar
Beauty Purpose: Shine Enhancing
Net weight: 3.88 Ounces
TCIN: 94769432
UPC: 810170630149
Item Number (DPCI): 063-02-5254
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.29 inches length x 4.77 inches width x 1.93 inches height
Estimated ship weight: 0.287 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What benefits does this shampoo provide for hair shine?

submitted by AI Shopping Assistant - 2 months ago
  • A: It is clinically proven to increase shine by 56.22% after just one wash.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What key ingredients are in the shampoo bar?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo bar contains Vitamin C, coconut oil, and panthenol (Vitamin B5) for nourishing benefits.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is the shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is suitable for all hair types, providing gentle cleansing and nourishment.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the scent profile of this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo features a delightful scent blend of pink grapefruit and vanilla.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How does this shampoo bar compare to liquid shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: One bar shampoo is equivalent to three liquid bottles and contains ten times more actives.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

4.7 out of 5 stars with 349 reviews
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026Verified purchase

Works for me

Lathers up easily, and I think my hair is shinier. I have used Ethique shampoo bars for years. They last formonths using every other day.
Pager
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
25 July, 2025
originally posted on https://ethique.com/
Image

Shine for days!

I love how soft and shiny this shampoo leaves my hair!
Anais H.
Did you find this review helpful?
5 out of 5 stars
17 July, 2025
originally posted on https://ethique.com/
Image

Smells great

Great shampoo
Gabrielle
Did you find this review helpful?
5 out of 5 stars
8 July, 2025
originally posted on https://ethique.com/
Image

Great for fine, thin hair

The Everyday Shine shampoo bar works great for my fine, thin hair. Unlike some other shampoo bars, this one leaves my hair smooth and soft, not greasy or weighed down. I also use the Everyday Shine conditioner bar every couple of washes, and it's the perfect duo!
Shauna G.
Did you find this review helpful?
5 out of 5 stars
27 June, 2025
originally posted on https://ethique.com/
Image

My favorite shampoo

My whole family uses this shampoo. It's great and actually lathers with lots of bubbles!
Deana M.
Did you find this review helpful?
5 out of 5 stars
23 June, 2025
originally posted on https://ethique.com/
Image

Pleasantly surprised

I've been using the everyday shine shampoo bar and the hydrating conditioner bar for a few weeks now. I've tried shampoo bars in the past that left my hair feeling gritty and unclean (this was a different brand than Ethique), so I was a bit skeptical/worried when a friend of mine suggested these ones. However, I am SO PLEASANTLY SURPRISED with both the shampoo and conditioner bar. My hair feels so clean, and there's no gritty/grimy feeling that I experienced with that other brand. I also tend to have oily roots and dry ends (which is why I mix-and-matched the shampoo and conditioner bar), so I wash my hair every day. After just one week, I found that I wasn't waking up with oily hair in the morning, and my hair felt fuller and healthier than the name-brand shampoo bottle I was using previously. I truly am impressed, and I love these bars. I will definitely continue purchasing these products and highly recommend them to anyone who's feeling a little skeptical or who hasn't had success with shampoo bars in the past. These are the BEST!
Emma S.
Did you find this review helpful?
4 out of 5 stars
21 June, 2025
originally posted on https://ethique.com/
Image

My first purchase with new rebrand

This was my first purchase with the new rebrand and I will say that the new shape of the bar is great! This shampoo bar lathers soooo well (almost too much). But I'm happy to say that I'll get lots of use out of it. I also noticed after the first wash that my hair was extremely smooth. However, two things that I'm not a fan of is the overpowering sweet candy smell of the bar itself. It doesn't leave that smell in your hair (not that I noticed), but the smell of the bar alone is too much for me. You can smell the scent through the box...yeah, it's that strong. The other thing that I wasn't a fan of is how the new shape doesn't fit in the travel tins, which is pretty disappointing to me. I got one a few years back and recently for a friend, and now I can't use the travel case with the bar as is. Don't get me wrong, I like the new shape, but I wish in the design process they had considered the dimensions of the travel case so that we can still use them. I know they suggest cutting the bar, but I would have rather have a bit less product if it had allowed the new bar shape to fit in the travel tin.
Kaitlyn T.
Did you find this review helpful?
5 out of 5 stars
19 June, 2025
originally posted on https://ethique.com/
Image

Love it

Best shampoo bar for my hair.
Katherine P.
Did you find this review helpful?
5 out of 5 stars
9 June, 2025
originally posted on https://ethique.com/
Image

Works great!

This shampoo makes my hair so soft and shiny while still controlling the oil. I love it!
Kayleigh O.
Did you find this review helpful?
5 out of 5 stars
31 May, 2025
originally posted on https://ethique.com/
Image

Love my shampoo!

I love my shampoo! And I really like the new shape--- it fits my head and is loads easier to use, although I admit it's a little harder to merge my small remainder bar with my new big bar but I can do it. I do wish you could find different colors for the boxes! The Repair, Anti frizz, AND Shine are all in variations on pink! Ultra has started carrying them and I accidently bought the wrong pink box! The Anti Fix was ok but didn't seem to get my hair as clean and soft as the Shine shampoo does. And no huge plastic bottles!!
Stacy C.
Did you find this review helpful?
5 out of 5 stars
28 May, 2025
originally posted on https://ethique.com/
Image

Shampoo bar

I love ethique products. Great for Mother Earth and quality products
Brett M.
Did you find this review helpful?
5 out of 5 stars
13 May, 2025
originally posted on https://ethique.com/
Image

Love this product

Easy to use. Makes my hair soft and lathers well.
Kristina C.
Did you find this review helpful?
4 out of 5 stars
3 May, 2025
originally posted on https://ethique.com/
Image

Great new shape

I have the old square bars and I recently bought the new bars. I like the new shape a lot more than the old shape. I don't drop the new shape, it's easier to hold on to. I always seem to drop the conditioner of the old bar because it's so slippery. This doesn't happen with the new bars.
Kris
Did you find this review helpful?
5 out of 5 stars
19 April, 2025
originally posted on https://ethique.com/
Image

Nice smell

This was my first time trying this bar, I am happy with the smell, lather, and overall quality. I also like the new moon shape, I have found they don't get soggy at all, compared to the previous square ones.
Michelle P.
Did you find this review helpful?
4 out of 5 stars
17 April, 2025
originally posted on https://ethique.com/
Image

Everyday Shine Bar Review

I tried the old formula volume bar from Ethique which stripped my hair too much, making my scalp oily quickly. This bar suits me much better. Plus I feel it foams up more quickly. However, it doesn't dry as quickly as the old volume bar. Not sure if it's the shape or the formula but I don't think this one will last as long. Overall I recommend giving this bar a try if the volume bar didn't work for you.
Ava S.
Did you find this review helpful?
5 out of 5 stars
12 April, 2025
originally posted on https://ethique.com/
Image

Love this!

Same great product in a fun new shape!!
Kayla R.
Did you find this review helpful?
3 out of 5 stars
5 April, 2025
originally posted on https://ethique.com/
Image

Jury is currently out

I am a long time customer and this shampoo has always been my ride or die. I just used the new bar and from the first lather I could tell that you changed the ingredients. Also not a fan of the fact that the new packaging isn't compostable. I want to see you all succeed but not at the cost of the quality of your products. So currently I'm leaning disappointed and sad. The price goes up and the quality goes down.
Debra
Did you find this review helpful?
5 out of 5 stars
4 April, 2025
originally posted on https://ethique.com/
Image

Lather up!

I continue to buy this product because it checks all the boxes for me! Environmentally effective, easy to hold and use, thick, clean hair that doesn't "perfume the room" and incredible lather that is so luxurious!!! Love it and recommend it highly!
Andrea B.
Did you find this review helpful?
5 out of 5 stars
8 March, 2025
originally posted on https://ethique.com/
Image

My favorite shampoo

This is my go to shampoo. It lasts a long time, lathers well, and leaves my hair feeling clean but not stripped. Highly recommend it!
Natalie M.
Did you find this review helpful?
5 out of 5 stars
7 March, 2025
originally posted on https://ethique.com/
Image

The only shampoo!

This bar is really the only shampoo, bar or liquid, that makes my hair feal clean. It lathers, but I don't feel any sort of coating by the end of the day. I went away from it and tried other kinds and came crawling back because my hair was just terrible! I'm a die hard fan of this! :)
Brianna M.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy