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Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 2 of 4Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 3 of 4Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 4 of 4
Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types - 1 of 4

Ethique Beauty Everyday Shampoo Bar for soft, shiny hair with Coconut Oil: 3.88 oz, Shampoo, All Hair Types

$14.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Clinically proven to increase shine by 56.22%*
  • This go-to shampoo with Vitamin C, coconut oil, and light-reflecting panthenol (Vitamin B5) gently cleanses and protects hair while smoothing the cuticle. For radiant, soft, balanced results with natural gloss—never squeaky or stripped.
  • 1 bar shampoo = 3 liquid bottles**
  • 10x more actives than liquid shampoo**
  • Scent: Pink grapefruit + vanilla
  • Cruelty-free, vegan, plastic and microplastic-free.
  • TSA friendly & safe for color-treated, permed or chemically treated hair.
  • * Clinically tested with Everyday Shine Conditioner
  • ** vs. Typical liquid Shampoo

Description

Ethique Beauty Everyday Shine Shampoo refreshes hair with a daily boost of vitamins for a soft, shiny finish. Formulated with Vitamin C, Vitamin B5, and Coconut oil, it gently cleanses while nourishing strands and supporting natural radiance. Hair feels smooth and lightweight, looks silky and revived without stripping necessary natural oils.

ADDITIONAL CLINICALS
Clinically proven to increase shine by 56.22% in 1 wash*
Hair is 88.16% more hydrated and moisturized*
8.4x easier to comb**

HOW TO USE + STORE
1. Wet hair and bar.
2. Massage bar directly onto scalp and work into a lather with hands.
3. Rinse completely, following with your Ethique conditioner.
Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results.

Pairs best with Everyday Shine Conditioner, Scalp Health Shampoo

ABOUT ETHIQUE BEAUTY
Ethique’s powerhouse waterless formulas are backed by clinically proven results, rigorous testing, and over 50,000 five-star reviews from devoted fans. Bars packed with a dream team of potent ingredients and clean actives, adhering to strict EU standards (the strictest standards in the world).

Packaging uses 100% plastic alternative such as FSC-certified paper, aluminium, steel, or glass with great potential to be widely circular for majority of product packaging.

100% compostable packaging.

Waterless formula. More room for the good stuff.

* Clinically tested with Everyday Shine Conditioner
** vs. Typical liquid Shampoo
Hair Type: All Hair Types
Product Form: Bar
Beauty Purpose: Shine Enhancing
Net weight: 3.88 Ounces
TCIN: 94769432
UPC: 810170630149
Item Number (DPCI): 063-02-5254
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.29 inches length x 4.77 inches width x 1.93 inches height
Estimated ship weight: 0.287 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is complete ingredient list?

submitted by Targetholic - 2 months ago
  • A: INGREDIENTS: Sodium Coco-Sulfate, Sodium Cocoyl Isethionate, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Aqua (Water), Decyl Glucoside, Glycerine, Brassica Alcohol, Coconut Acid, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Fruit, Caprylic/Capric Triglyceride, Lactic Acid, Citrus Paradisi (Grapefruit) Peel Oil, Sodium Isethionate, Panthenol, Behentrimonium Methosulfate, Fragrance (Parfum)¹, Mica, Ascorbic Acid, Limonene², Vanillin², Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.

    submitted byEthique - 2 months ago
    Brand expert

Q: What benefits does this shampoo provide for hair shine?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is clinically proven to increase shine by 56.22% after just one wash.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredients are in the shampoo bar?

submitted by AI Shopping Assistant - 3 months ago
  • A: This shampoo bar contains Vitamin C, coconut oil, and panthenol (Vitamin B5) for nourishing benefits.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is suitable for all hair types, providing gentle cleansing and nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the scent profile of this shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: The shampoo features a delightful scent blend of pink grapefruit and vanilla.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does this shampoo bar compare to liquid shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: One bar shampoo is equivalent to three liquid bottles and contains ten times more actives.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

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Guests are saying

This shampoo bar has garnered enthusiastic praise for its ability to leave hair soft, shiny, and clean without the need for conditioner. Guests appreciate its easy lathering, pleasant scent, and eco-friendly packaging. Many have noted significant improvements in hair texture and volume, making it a favorite for those with fine or oily hair. The new shape is also well-received, although some guests have expressed concerns about the scent and compatibility with travel tins.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 350 reviews
    quality: 5 out of 5
    value: 5 out of 5
    100% would recommend
    2 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2026Verified purchase

    Great Product

    It is the best hair shampoo I have found. No need for conditioner. My hair is baby fine and this bar shampoo leaves my hair in excellent condition and not a heavy product/chemical feel. It’s the BEST!
    Susan
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase

    Works for me

    Lathers up easily, and I think my hair is shinier. I have used Ethique shampoo bars for years. They last formonths using every other day.
    Pager
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2025
    originally posted on https://ethique.com/
    Image

    Shine for days!

    I love how soft and shiny this shampoo leaves my hair!
    Anais H.
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2025
    originally posted on https://ethique.com/
    Image

    Smells great

    Great shampoo
    Gabrielle
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2025
    originally posted on https://ethique.com/
    Image

    Great for fine, thin hair

    The Everyday Shine shampoo bar works great for my fine, thin hair. Unlike some other shampoo bars, this one leaves my hair smooth and soft, not greasy or weighed down. I also use the Everyday Shine conditioner bar every couple of washes, and it's the perfect duo!
    Shauna G.
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2025
    originally posted on https://ethique.com/
    Image

    My favorite shampoo

    My whole family uses this shampoo. It's great and actually lathers with lots of bubbles!
    Deana M.
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2025
    originally posted on https://ethique.com/
    Image

    Pleasantly surprised

    I've been using the everyday shine shampoo bar and the hydrating conditioner bar for a few weeks now. I've tried shampoo bars in the past that left my hair feeling gritty and unclean (this was a different brand than Ethique), so I was a bit skeptical/worried when a friend of mine suggested these ones. However, I am SO PLEASANTLY SURPRISED with both the shampoo and conditioner bar. My hair feels so clean, and there's no gritty/grimy feeling that I experienced with that other brand. I also tend to have oily roots and dry ends (which is why I mix-and-matched the shampoo and conditioner bar), so I wash my hair every day. After just one week, I found that I wasn't waking up with oily hair in the morning, and my hair felt fuller and healthier than the name-brand shampoo bottle I was using previously. I truly am impressed, and I love these bars. I will definitely continue purchasing these products and highly recommend them to anyone who's feeling a little skeptical or who hasn't had success with shampoo bars in the past. These are the BEST!
    Emma S.
    Did you find this review helpful?
    4 out of 5 stars
    21 June, 2025
    originally posted on https://ethique.com/
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    My first purchase with new rebrand

    This was my first purchase with the new rebrand and I will say that the new shape of the bar is great! This shampoo bar lathers soooo well (almost too much). But I'm happy to say that I'll get lots of use out of it. I also noticed after the first wash that my hair was extremely smooth. However, two things that I'm not a fan of is the overpowering sweet candy smell of the bar itself. It doesn't leave that smell in your hair (not that I noticed), but the smell of the bar alone is too much for me. You can smell the scent through the box...yeah, it's that strong. The other thing that I wasn't a fan of is how the new shape doesn't fit in the travel tins, which is pretty disappointing to me. I got one a few years back and recently for a friend, and now I can't use the travel case with the bar as is. Don't get me wrong, I like the new shape, but I wish in the design process they had considered the dimensions of the travel case so that we can still use them. I know they suggest cutting the bar, but I would have rather have a bit less product if it had allowed the new bar shape to fit in the travel tin.
    Kaitlyn T.
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2025
    originally posted on https://ethique.com/
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    Love it

    Best shampoo bar for my hair.
    Katherine P.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2025
    originally posted on https://ethique.com/
    Image

    Works great!

    This shampoo makes my hair so soft and shiny while still controlling the oil. I love it!
    Kayleigh O.
    Did you find this review helpful?
    5 out of 5 stars
    31 May, 2025
    originally posted on https://ethique.com/
    Image

    Love my shampoo!

    I love my shampoo! And I really like the new shape--- it fits my head and is loads easier to use, although I admit it's a little harder to merge my small remainder bar with my new big bar but I can do it. I do wish you could find different colors for the boxes! The Repair, Anti frizz, AND Shine are all in variations on pink! Ultra has started carrying them and I accidently bought the wrong pink box! The Anti Fix was ok but didn't seem to get my hair as clean and soft as the Shine shampoo does. And no huge plastic bottles!!
    Stacy C.
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2025
    originally posted on https://ethique.com/
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    Shampoo bar

    I love ethique products. Great for Mother Earth and quality products
    Brett M.
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2025
    originally posted on https://ethique.com/
    Image

    Love this product

    Easy to use. Makes my hair soft and lathers well.
    Kristina C.
    Did you find this review helpful?
    4 out of 5 stars
    3 May, 2025
    originally posted on https://ethique.com/
    Image

    Great new shape

    I have the old square bars and I recently bought the new bars. I like the new shape a lot more than the old shape. I don't drop the new shape, it's easier to hold on to. I always seem to drop the conditioner of the old bar because it's so slippery. This doesn't happen with the new bars.
    Kris
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2025
    originally posted on https://ethique.com/
    Image

    Nice smell

    This was my first time trying this bar, I am happy with the smell, lather, and overall quality. I also like the new moon shape, I have found they don't get soggy at all, compared to the previous square ones.
    Michelle P.
    Did you find this review helpful?
    4 out of 5 stars
    17 April, 2025
    originally posted on https://ethique.com/
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    Everyday Shine Bar Review

    I tried the old formula volume bar from Ethique which stripped my hair too much, making my scalp oily quickly. This bar suits me much better. Plus I feel it foams up more quickly. However, it doesn't dry as quickly as the old volume bar. Not sure if it's the shape or the formula but I don't think this one will last as long. Overall I recommend giving this bar a try if the volume bar didn't work for you.
    Ava S.
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2025
    originally posted on https://ethique.com/
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    Love this!

    Same great product in a fun new shape!!
    Kayla R.
    Did you find this review helpful?
    3 out of 5 stars
    5 April, 2025
    originally posted on https://ethique.com/
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    Jury is currently out

    I am a long time customer and this shampoo has always been my ride or die. I just used the new bar and from the first lather I could tell that you changed the ingredients. Also not a fan of the fact that the new packaging isn't compostable. I want to see you all succeed but not at the cost of the quality of your products. So currently I'm leaning disappointed and sad. The price goes up and the quality goes down.
    Debra
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2025
    originally posted on https://ethique.com/
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    Lather up!

    I continue to buy this product because it checks all the boxes for me! Environmentally effective, easy to hold and use, thick, clean hair that doesn't "perfume the room" and incredible lather that is so luxurious!!! Love it and recommend it highly!
    Andrea B.
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2025
    originally posted on https://ethique.com/
    Image

    My favorite shampoo

    This is my go to shampoo. It lasts a long time, lathers well, and leaves my hair feeling clean but not stripped. Highly recommend it!
    Natalie M.
    Did you find this review helpful?

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