$5.29 when purchased online
Target Online store #3991
About this item
Highlights
- Crunchy high-fiber cereal simply made with wholesome wheat bran; A delicious part of any balanced breakfast
- Enjoy by the bowlful, with yogurt and fruit, and as the base for your favorite savory dishes, desserts, and bread recipes
- Low fat; Good source of 8 vitamins and minerals; Excellent source of fiber; Low sodium
- A travel-ready food; Makes a tasty snack at work, afternoon pick me up at school, or late night treat
- Includes 1, 18.6-ounce box of ready-to-eat All-Bran Cereal; Packaged for freshness and great taste
Description
Greet your morning with Kellogg's All-Bran, a delicious, low-fat breakfast cereal made with simple, wholesome ingredients. A healthy, family-favorite cereal, Kellogg's All-Bran Original is made to enjoy by the bowlful. Each serving provides a good source of 8 vitamins and minerals, is an excellent source of fiber and contains no artificial colors or flavors. A travel-ready food, Kellogg's All-Bran is an ideal companion for lunchboxes, after-school snacks, and busy, on-the-go moments. Just add your favorite dairy or nut-milk or enjoy as a crispy treat straight from the box. Kellogg's All-Bran, the goodness of a simple grain.
Serving Size: 0.666 cup
Serving Per Container: About 13
Amount 2/3 Cup (41g) of Cereal:
Calories: 120
% Daily Value*
Total Fat 2grm3%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 1.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 95mg4%
Total Carbohydrate 32grm12%
Dietary Fiber 12grm44%
Soluble Fiber 3grm0%
Insoluble Fiber 9grm0%
Total Sugars 9grm0%
Added Sugars 8grm16%
Protein 5grm5%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 4.6mg25%
Potassium 330mg6%
folic acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 190
% Daily Value*
Total Fat 2grm3%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 170mg7%
Total Carbohydrate 41grm15%
Dietary Fiber 12grm44%
Soluble Fiber 3grm0%
Insoluble Fiber 9grm0%
Total Sugars 18grm0%
Added Sugars 8grm16%
Protein 11grm17%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 4.6mg25%
Potassium 620mg10%
folic acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
wheat bran, sugar, malt flavor, contains 2% or less of salt, vitamins and minerals: niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Allergens & Warnings:
Contains wheat ingredients.Contains: Wheat
Features: No High Fructose Corn Syrup, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.6 Ounces
TCIN: 54445255
UPC: 038000198410
Item Number (DPCI): 231-00-0741
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 11.3 inches length x 7.6 inches width x 2 inches height
Estimated ship weight: 1.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: I want to order 6 boxes of Kellogg's All Bran Cereal and have them shipped to me for free. The website only lets me order 2 boxes. How can I order 6 boxes?
submitted by Nancy Dimsdale - 2 months ago
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Guests are saying
The reviews reflect a mix of nostalgia and disappointment regarding the All Bran cereal. Many guests appreciate its high fiber content and versatility in recipes, particularly for making bran muffins. However, there are significant concerns about changes in taste and texture, with some guests expressing dissatisfaction over the new formulation. Despite these issues, the cereal remains a staple for many, valued for its health benefits and ability to aid digestion.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 192 reviews
quality: 4.88 out of 5
taste: 4.44 out of 5
value: 4.38 out of 5
60% would recommend
5 recommendations
New recipe is awful
1 out of 5 stars
Evesworldblue - 3 days ago
originally posted on wkkellogg.com
Just brought the "new recipe" All Bran. It's awful please revert to old recipe otherwise I will have to find am alternative
Change in recipe
1 out of 5 stars
Annie137 - 3 days ago
originally posted on wkkellogg.com
I don’t like the new texture the product used to soften when left to soak in milk
Product ruined
1 out of 5 stars
iotas - 3 days ago
originally posted on wkkellogg.com
The new recipe is a disaster. Tasteless and unpleasant texture.
All Bran has changed now off my shopping list
1 out of 5 stars
Mrs Mert - 5 days ago
originally posted on wkkellogg.com
I have eaten All Bran for many years and enjoyed the taste and texture. It has completely changed to light grey, brown and over processed sticks. Not palliative at all. I have thrown the rest of the box in the recycle food waste and I won't be buying again in it's current format.
Disgusting new All Bran recipr
1 out of 5 stars
Disgruntled - 5 days ago
originally posted on wkkellogg.com
Very dry and bland with a horrible crunchy sweet taste. Has to be a cheap version sneakily nudged in to unsuspecting customers. Shane on you!! I have eaten All Bran most mornings for almost 40 years and this new version is disgusting in my opinion.
(no review title)
1 out of 5 stars
Savvyconsumer - 7 days ago
originally posted on wkkellogg.com
Too much sugar and salt and not enough fiber. Don’t waste your money.
Great breakfast
5 out of 5 stars
Chrisy - 13 days ago
originally posted on wkkellogg.com
Best bran cereal, lovely with hot milk and left for a few minutes.
Dystopian
1 out of 5 stars
Charlotte - 20 days ago
originally posted on wkkellogg.com
I have eaten All Bran for 15 years since I had braces, and needed a soft cereal that turned into a delicious mush with milk. The new recipe is dystopian. Bland, dry, ultra processed matchsticks - industrially engineered to maximise profits. This is the same recipe that the supermarket own brands sold to unsuspecting cheapskates for years. If anyone has any integrity left since the Mars acquisition, I would suggest Kelloggs returns to the previous recipe or it will find a lot of loyal customers abandon it. The news that the same production facility is now going to produce Cornflakes and Crunchynuts is storing up a world of pain for a large section of the cereal eating population.
Disaster
1 out of 5 stars
S - 21 days ago
originally posted on wkkellogg.com
The title "Original" is a lie. Kelloggs have destroyed Allbran. It tastes all pasty now. I am 62 and have eaten Allbran since I was 16 but this morning I opened a new box and it has totally changed and tastes like a cheap, low quality alternative. I shall now simply buy bran from a health food shop. I am sure that there are many old Allbran consumers who will feel the same.
Uneatable
1 out of 5 stars
Dagegen - 22 days ago
originally posted on wkkellogg.com
I have eaten and enjoyed Kellogs All Bran for 50 years, but your new product is revolting and I have switched to an alternative.
Disappointed!
3 out of 5 stars
AC51 - 1 month ago
originally posted on wkkellogg.com
I have used this product for 50 years – and something has changed in the last year. It turns to mush within 10 seconds of pouring milk. Not sure if they’ve changed the recipe, but I do feel they have. Very disappointing!!
1 reply from Consumer Care team - 27 days ago
I'm sorry to learn that your cereal turns to mush within 10 seconds. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
Obscene amount of sugar. They keep adding more and
1 out of 5 stars
April - 3 months ago
originally posted on wkkellogg.com
I started eating this cereal many years ago to keep me regular. I didn’t mind the bland taste at all. It worked and I fell good starting my morning with it. Then a few years back, I started to notice that they had increased the amount of sugar in it and kept increasing the amount to a whooping 9 grams per I/3 of a cup!!! That is soooo much sugar. I hate that I can no longer eat it because now it is extremely unhealthy. The one cereal that was actually good for you, has turned into a threat to your health. It is ok that it doesn’t taste sweet. It’s not supposed to. For crying out loud, can there be some cereals left out there that do not give everyone diabetes??????
Suspicious new ingredient needs to be identified!
3 out of 5 stars
Deeler - 5 months ago
originally posted on wkkellogg.com
I had been eating Kellog's All-Bran Original cereal for decades. Then I noticed Kellogg's started listing in tiny print on the label that it has added a "bioengineered" ingredient. Not specifying it raises a red flag. I will no longer buy this product until Kellogg’s identifies it!
Why would you change this?
2 out of 5 stars
Thumbs down graphic, would not recommend
Engineer - 5 months ago, Verified purchaser
These used to have a pleasant, moderately strong taste of wheat and malt; that flavor is now only a faint whisper. Spoiled the family-favorite bran muffin recipe we've been making since the 1990s. We won't be buying this again unless something changes.
Taste awful! Not the same as the old All Bran
1 out of 5 stars
Kimby - 9 months ago
originally posted on wkkellogg.com
I used to love All Bran. I saw them in the store the other day and I couldn't remember why I haven't bought them in years. I bought and box and was excited to eat them. What a disappointment! They taste awful!!
1 reply from Consumer Care team - 9 months ago
We hear and value your comments about our Kellogg's® All-Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Something disappointing has happened to All Bran
1 out of 5 stars
Susie - 1 year ago
originally posted on kelloggs.com
I was so looking forward to my All Bran this morning. Not had in a while. I looked into it because I knew it has been changed. It is truly awful. It tastes unpleasant and takes so long to eat now I will be late for work if I have it tomorrow. Never again.
Tastes like cardboard
1 out of 5 stars
Uk gal - 1 year ago
originally posted on kelloggs.com
Just bought 2 boxes. Will never buy again. Tastes like cardboard. Usually buy bran buds which I really enjoy, but have not been able to find them lately. Will be looking for a better replacement.
Texture and taste changed
1 out of 5 stars
Brijesh - 2 years ago
originally posted on kelloggs.com
I used to eat this regularly in my breakfast but now the texture has completely changed and this has made this "absolutely buy" product into "never buy".
Great cereal but always out of stock at store
5 out of 5 stars
HS - 2 years ago
originally posted on wkkellogg.com
I have always liked the taste of this cereal, but find that it is almost impossible to buy these days. Why?
Great cereal but always out of stock at store
5 out of 5 stars
HS - 2 years ago
originally posted on kelloggs.com
I have always liked the taste of this cereal, but find that it is almost impossible to buy these days. Why?