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Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 2 of 4Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 3 of 4Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 4 of 4
Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 1 of 4

Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz

$4.99 ($0.98/ounce)See 1 deal for this item

In Stock

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At a glance

About this item

Highlights

  • WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine Wicked Cool! Kids Fluoride Toothpaste in Mild Mint Flavor
  • FIGHT CAVITIES: Fluoride toothpaste provides cavity protection and strengthens enamel
  • TASTE THEY LOVE: This children's toothpaste's minty flavor freshens breath without being too overpowering
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals

Description

Too old for fruity flavors. Not ready for the strong taste of mint. Make one part of the transition to adulthood a little easier with Tom's of Maine Wicked Cool! Natural Toothpaste for Kids. This fluoride toothpaste helps strengthen enamel, freshen breath and prevent cavities — all with the natural taste of Mild Mint. Now, that's fresh! And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.

At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, Contains Fluoride, Contains Naturally Derived Ingredients, Artificial Preservative-Free, No Artificial Sweeteners
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626524
UPC: 035000971203
Item Number (DPCI): 049-09-0278
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate 0.76% (0.14% w/v fluoride ion).

Purpose

Anticavity..

Directions

Twist off cap and remove foil seal.

Adults and Children 2 Years of Age and Older

Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

Children 2 to 6 Years

Use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing).

Children Under 2 Years

Ask a dentist or physician.

Inactive ingredients

glycerin, water, calcium carbonate, hydrated silica, sodium lauryl sulfate, carrageenan, benzyl alcohol, natural flavor (peppermint oil and other natural flavor)

Question or comments?

1-800-367-8667

Shipping details

Estimated ship dimensions: 1.38 inches length x 1.46 inches width x 6.86 inches height
Estimated ship weight: 0.375 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why does it say 8+ years on the bottle but then has directions for under 8 on the back?

submitted by 12345 - 2 months ago
  • A: Hi, Zak here! Wicked Cool! toothpaste has been designed for kids 8-12 with both a mild mint flavor that appeals to kids who are ready to move on from bubblegum and fruit flavors, and colorful packaging that appeals to kids in that age group. Like Silly Strawberry, it is completely safe to use for both kids 2-7 and adults.

    submitted byTom's of Maine Consumer Affairs - 2 months ago
    Brand expert

Q: Does this dry out the mouth like other mint toothpastes?

submitted by Xxxx - 2 months ago

Additional product information and recommendations

4.6 out of 5 stars with 306 reviews
effectiveness: 4.73 out of 5
quality: 4.68 out of 5
value: 4.5 out of 5
93% would recommend
58 recommendations
1 out of 5 stars
20 February, 2026
originally posted on tomsofmaine
Image

Absurdly high amouny of Lead for children

Beware, this product tested with absurdly high amount of lead. FDA limit is at 10 ppm and theirs is at 500 ppm. Do not give this toothpaste to your kids. I am mad that this product is still allowed for sale. All of Tom’s toothpaste need to be recalled. I am throwing mine away for sure.
Fred84
2 guests found this review helpful. Did you?
5 out of 5 stars
4 February, 2026Verified purchase

(no review title)

My 7 year old likes it. 5 year old says it’s too spicy
Cuerz
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2026Verified purchase

Tests positive for lead

If I could give this zero stars I would. Seen a bunch of stuff on social media about how peoples kids were getting headaches after using this and the parents tested it for lead and this came up positive. I just bought these for my kids as a safe clean toothpaste and was like let me try this out and what do you know. Ours tested positive for lead as well, so NOT buy this toothpaste.
amber
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
21 January, 2026Verified purchase

(no review title)

Excellent
Yuejin
Did you find this review helpful?
2 out of 5 stars
18 December, 2025Verified purchase

(no review title)

Not a real strong mint flavor I was hoping for no real flavor at all. Would not buy again
David
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase

Great!

My teens love this toothpaste and have been using it for years!
IndyDaddio
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase

Great for a sensitive stomach!

I have GERD and this is perfect for morning & night use because doesn't cause acid reflux.
Dken2345
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase

(no review title)

My kids love it
Baby
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase

Great toothpaste!

My 6 year old love this minty toothpaste!
Danielle
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase

My kids love this toothpaste

It is just the right amount of minty, it freshnes breath but doesn't burn mouth. My girls want only this toothpaste and nothing else!!!
Wings of fire
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase

Good but messy

My daughter likes this toothpaste because it doesn’t have too strong of a favor. But the lid is very hard to open and will sometimes make a mess. The aftertaste is also sometimes weird.
Lauraumn
effectiveness: 4 out of 5
quality: 3 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase

great toothpaste!

My kids love the minty flavor of this toothpaste and I love the ingredients!
Sk4488
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 September, 2025
originally posted on tomsofmaine
Image

Try it if regular mint burns your mouth. Perfect

I’m an adult and have been using this for years. Other mint toothpaste burns my mouth. This is perfect. I highly recommend it for adults too!
Srbmd1222
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2025Verified purchase

Kid Friendly!

This is the only toothpaste that my 10 yo daughter will use. Great mild flavor with fluoride!
VKU
effectiveness: 4 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase

Great mildly minty toothpaste

My 10 year old wanted minty toothpaste, but not as minty as regular toothpaste so this was the perfect match!
Kimmi
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2025Verified purchase

Fresh

I love the fresh feeling it leaves my teeth with
Meme
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
2 April, 2025Verified purchase

Kid approved

perfect transtion from the fruit toothpaste to more adult mint flavors my 9 yr old loves it!
JS
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2025Verified purchase

Love ot!!

I bought this for my toddler since it's a mild mint flavor. He hates any fruity flavors and all the kids toothpaste comes with the same flavors. This is a very mild mint flavor so he loves it. It's not spicy and teeth feel so clean. We love it!!!
Best toothpaste
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
5 guests found this review helpful. Did you?
3 out of 5 stars
27 February, 2025
originally posted on tomsofmaine
Image

Lone kids mint toothpaste- make fluoride-free!

Packaging can improve for children to use better, the top is hard for my daughter to open and it often just ends up getting unscrewed and toothpaste goes everywhere. Tom’s is one of the only brands that offer MINT flavored toothpaste for children BUT I wish there was a fluoride-free version of this toothpaste. We wish for these things to improve soon!
1 reply from Customer Care team - 1 year ago
Thank you so much for taking the time to provide your feedback. We wanted to assure you that we will be passing it along to our team.
Tily
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2025Verified purchase

Good toothpaste

My kids like this. It cleans their teeth well.
Mz
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

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