Almay All-Day Intense Gel Eyeliner - 0.028oz

Almay All-Day Intense Gel Eyeliner - 0.028oz - image 1 of 4Almay All-Day Intense Gel Eyeliner - 0.028oz - image 2 of 4Almay All-Day Intense Gel Eyeliner - 0.028oz - image 3 of 4Almay All-Day Intense Gel Eyeliner - 0.028oz - image 4 of 4
Almay All-Day Intense Gel Eyeliner - 0.028oz - image 1 of 4
$6.99When purchased online

About this item

At a glance

Clean
Clean
Target Zero
Target Zero
Cruelty Free
Cruelty Free
No Synthetic Fragrance
No Synthetic Fragrance

Highlights

  • Experience the intense color of a liquid eyeliner in a sustainable pencil
  • Smooth, creamy, fade-proof, waterproof formula easily glides onto lids (without skipping or tugging)
  • Bold color payoff that lasts up to 24 hours
  • EWG verified; pencil barrel is made from 85% recycled paper
  • Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, Triclosan

Specifications

Suggested Age: 18 Years and Up

Color Palette: Dark Tones

Product Form: Gel

Beauty Purpose: Defining

Net weight: .03 Ounces

TCIN: 80023093
UPC: 309970135485
Item Number (DPCI): 052-01-4967
Origin: Made in the USA and Imported

Description

Meet Almay All-Day Intense Gel Eyeliner™, the versatile eye pencil that is fierce enough for bold eye looks, yet gentle enough for sensitive eyes and contact lens wearers. It is even suitable for use on the waterline! From the outside, this easy-to-use eyeliner looks like an ordinary eye makeup pencil; however, the color is as intense as a liquid liner, gliding smoothly and effortlessly onto lids without skipping or tugging, and dries instantly. This means you can confidently create stylish looks from a classic smoky eye to a trendy cat eye, all without concerns about smudging or fading color. Available in six beautiful, creamy shades, each pencil also comes with a convenient built-in-sharpener for application anywhere, anytime. What’s more, because we love the environment as much as we love your delicate eyes, this product is Environmental Working Group (EWG) verified, plus the barrel is made from 85% recycled paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

Directions for use: Apply liner to the upper lash line to make eyes pop. Add liner along the lower lash line for a defined look. For a smoky eye effect, smudge lines with a brush before color sets.
Clean
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more.
Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero: 1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packaging
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, trimethylsiloxysilicate, mica, dimethicone, synthetic wax, polyethylene, polybutene, silica, alumina, caprylic/capric triglyceride, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, propylene carbonate, stearalkonium hectorite, tocopherol, carmine (ci 75470)/cochineal,ferric ferrocyanide (ci 77510),iron oxides (ci 77491), iron oxides (ci 77492) iron oxides (ci 77499), titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 1.63 inches length x 0.44 inches width x 5.75 inches height
Estimated ship weight: 0.02 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: I purchased an eyeliner with a description that CLEARY reads it comes with a built-in sharpener. One Target Consult replies the eyeliner is self-sharpening, another suggests using the built-in sharpener. Which is it? I wish I could return it

submitted by Amey - 10 months ago
  • A: Hi Amey, thank you for your question about our Almay All-Day Intense Gel Eyeliner. This product does not have a built-in sharpener. Thank you!

    submitted byRevlon Team - 10 months ago
    Brand expert
  • A: Hi Amey! This product is not self sharpening. The Almay All-Day Intense Gel Eyeliner can be sharpened with most sharpeners. I recommend using one designed for cosmetics so it doesn't eat up the product. Hope this helps!

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert

Q: When I twisted off the white cap at the end, it just broke off. Seems something is missing. There is no way to extend or sharpen the crayon. Can you please explain? I don't see the "built-in" sharpener you're referring to. Thanks!

submitted by MyScreenName - 1 year ago
  • A: You mention that this is self sharpening. How, where is sharpener.

    submitted byWendy - 11 months ago
  • A: Hi! The Almay All-Day Intense Gel Eyeliner can be sharpened with most sharpeners. I recommend using one designed for cosmetics so it doesn't eat up the product. Hope this helps :)

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this waterproof? How much does it smear throughout the day?

submitted by Kate - 1 year ago
  • A: Hi Kate! This is waterproof. If left untouched, it shouldn't smear throughout the day. Hope this helps!

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi Kate, thank you for your question about Almay's All-Day Intense Gel Eyeliner. Yes, this is a waterproof formula. The color pay off can last up to 24 hours. Thank you for choosing Almay!

    submitted byRevlon Team - 1 year ago
    Brand expert

Q: People keep asking this, and the response provided is not an answer. How do you get the product out of the pen? There is no option to twist it. It doesn't twist.

submitted by Almay not working - 14 days ago
  • A: Hello, you will need to use an liner sharpener to get the remaining product out of the Almay All-Day Intense Gel Eyeliner. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 14 days ago
    Brand expert

Q: once the tip is used, is there no more product inside the barrel of this pencil? I read the other questions and see that this does not have a built-in sharpener, but my question is: is there more product inside and if so, how do you get it out?

submitted by Northof30 - 9 months ago
  • A: Hi Northof30! The Almay All-Day Intense Gel Eyeliner does have more product inside but needs to sharpened, hope this helps :)

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: When I purchased this item in the past I was able to extend it by turning the bottom so it lasted a long time. This one does not have ability to extend so only lasts a few weeks. Why was it changed?

submitted by Laurie W - 10 months ago
  • A: Hi Laurie W! This Gel Eyeliner can be sharpened with any standard cosmetics sharpener and will go a long way as well. Hope this helps!

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert

Q: Re: sharpener; you mention self sharpening and using a makeup sharpener. which is it because I find no self sharpener on pencil.

submitted by Wendy - 11 months ago
  • A: Hi Wendy, thank you for your question about our Almay All-Day Intense Gel Eyeliner. This product is not self sharpening. Thank you for choosing Almay!

    submitted byRevlon Team - 11 months ago
    Brand expert

Q: the bottom doesn't twist to bring more eyeliner, how do you get more or sharpen?

submitted by Debbie - 1 year ago
  • A: Hi Debbie! This product is not self sharpening. The Almay All-Day Intense Gel Eyeliner can be sharpened with most sharpeners. I recommend using one designed for cosmetics so it doesn't eat up the product. Hope this helps!

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert

Q: I keep reading in the reviews that the pencil is NOT "self-sharpening". So what is the deal? Is there a trick to it, or must you sharpen it like any other eye pencil?

submitted by Robean - 1 year ago
  • A: Hi Robean, thank you for your question about our Almay All-Day Intense Gel Eyeliner. It does come with a built in sharpener. Thank you for choosing Almay!

    submitted byRevlon Team - 1 year ago
    Brand expert
4.2 out of 5 stars with 769 reviews
58% would recommend
50 recommendations
quality: 3.76 out of 5
value: 3.51 out of 5
easy to apply: 4.43 out of 5
long lasting: 4.07 out of 5
easy to remove: 4.24 out of 5

Personal info

  • Eye color:
    Blue
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Skin concern:
    Sensitivity,
    Aging,
    Acne
  • Skin tone:
    Light
  • Long lasting liner!

    5 out of 5 stars
    Would recommend
    Leah - 2 days ago
    I have this liner in several different shades, it goes on smooth and stays put all day! The colors are rich and pigmented as well. I am cracking up about the complaints that these can’t be sharpened. Um…buy a makeup pencil sharpener for like $2 (I like Urban Decay). It works perfectly! Seriously, think outside the box people!
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    Useless

    1 out of 5 stars
    Would not recommend
    Target Guest - 4 days ago, Verified purchaser
    Like other reviews state, it’s useless after a week. Can’t be sharpened! Grr!
    long lasting: 1 out of 5
    quality: 1 out of 5
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    As promised

    5 out of 5 stars
    Would recommend
    BnC - 5 days ago, Verified purchaser
    This gel eyeliner is smudge-proof. the color is very good. I find it easier to use than the liquid when applying to my eye. It all comes off easily with a good waterproof mascara remover.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great color intensity, but no way to extend crayon

    3 out of 5 stars
    Sjmgg - 17 days ago
    originally posted on almay.com
    How do you extend the crayon? I understand that there’s no built-in sharpener, but find it so puzzling that there is no way to extend the crayon as you use it. Does this mean that what is you see is all you get as far as length and time crayon lasts? As far as crayon goes, it’s so much better than pencil version which so easily breaks off, and can often cause smear on floor tile grout.
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • Skin concern:
    Dark circles
  • Skin type:
    Normal
  • Smooth application

    5 out of 5 stars
    Would recommend
    YC - 1 month ago, Verified purchaser
    Absolutely love this eyeliner, so smooth to put on and gentle too. It just glides right on, no need to run it across several times like other products. Stays on for most part of the day too. The price is also fair.
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Great until you need to sharpen

    1 out of 5 stars
    Kitkat - 2 months ago
    originally posted on almay.com
    I loved this gel eyeliner…that is, until it needed sharpen which is impossible to do. I used a sharpener designed for eyeliner and it still broke off each time I tried. Do NOT buy unless you are okay with wasting your money.
    7 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Blue
  • Skin concern:
    Aging,
    Sun damage,
    Sensitivity
  • Skin type:
    Normal
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Love this liner

    5 out of 5 stars
    Would recommend
    Stacy - 2 months ago, Verified purchaser
    It goes on smooth and has some sparkle to it.
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    SHARPEN IT

    4 out of 5 stars
    Kerri - 2 months ago
    originally posted on almay.com
    I need to know how to sharpen this eyeliner please?? It would be Great if I could sharpen it and use it!!
    1 guest found this review helpful. Did you?

    Love the color but cannot re-sharpen correctly

    1 out of 5 stars
    Orchid lover - 2 months ago
    originally posted on almay.com
    I love Almay products as have sensitive eyes. I used the other almay eyeliner product but they don't have green eyeliner so I tried this one. The color is creamy and wonderful but once you have used it and need to re-sharpen you have to toss in trash. I have a special sharpener for eyeliners. I used it. It was terrible to try to sharpen. The color does not work and I had to throw in the trash. NYX has a similar product but their product can be re-sharpened and used. Will not be wasting money on again. Such a pity.
    6 guests found this review helpful. Did you?

    Eye-Liner

    4 out of 5 stars
    Prety - 2 months ago
    originally posted on almay.com
    I bought the all-day Intense Gel eye-liner just a short time ago, and it is all gone. Is it supposed to finish so fast? It is just a stub now. How long is it supposed to last? And my use is very light - not every day. I am rather disappointed by this product. I expect a reply.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Eye color:
    Grey
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Where did it go?

    1 out of 5 stars
    Would not recommend
    Paulie - 2 months ago, Verified purchaser
    After 3 or 4 uses, the end is gone and you can’t twist it to get more out of the platic tube. What a waste of money!
    4 guests found this review helpful. Did you?

    Best gel liners out there!

    5 out of 5 stars
    - 2 months ago
    originally posted on almay.com
    Amazing staying power and so so smooth to apply. Super black as well and no irritation to my sensitive eyes. Please never stop making these! If you added a dark navy blue that would be amazing!
    Did you find this review helpful?

    Eyeliner good/application mechanism poor

    2 out of 5 stars
    Searching - 3 months ago
    originally posted on almay.com
    I purchased this eyeliner because my este lauder pencil is no longer in production. I have sensitivity to many eye products & finally decided to try this one. The eyeliner is wonderful! No eye irritation and it truly stays in place all day and evening. No smudging. Unfortunately, after 3 weeks of daily use, the tip was flat rendering the pencil useless. I can no longer apply lines.
    1 guest found this review helpful. Did you?

    Always eyepencil.

    3 out of 5 stars
    Would not recommend
    Barb - 3 months ago
    I liked that product did not smear, went on very smoothly
    Did you find this review helpful?

    can not twist or push to move more eyeliner out

    1 out of 5 stars
    dll1 - 3 months ago
    originally posted on almay.com
    I bought two colors, but can not get either to extend to get more product. Wrote Almay and they sent me a sharpener, but did not answer my question. I ended up twisting off white end, used a wad of paper and paperclip to push out more product. That can not be right, there has to be a secret, buy Almay is keeping it a secret too. I have bought Almay in the past but this product is not worth my time or $.
    6 guests found this review helpful. Did you?

    Nice eyeliner

    5 out of 5 stars
    mf1e19 - 3 months ago
    originally posted on influenster.com
    Great eyeliner, stays put in the waterline. Doesn’t smudge or irritate my eyes. Strong color, I have no complaints and would recommend this.
    Did you find this review helpful?

    Product great; Design terrible

    2 out of 5 stars
    Would not recommend
    TargetFan - 4 months ago, Verified purchaser
    The eye liner is great until the pencil needs sharpened. The white tab at the bottom is misleading because it looks self-sharpening but isn’t. This pencil doesn’t work with my regular sharpener, the one that works for all other eye liner pencils. I have to buy another sharpener or throw this in the trash after only a handful of uses.
    value: 1 out of 5
    easy to apply: 3 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    quality: 3 out of 5
    6 guests found this review helpful. Did you?

    Personal info

  • Skin concern:
    Aging,
    Uneven skin tone
  • Skin type:
    Normal
  • Hair color:
    Black
  • Skin tone:
    Medium
  • Cannot be sharpened!

    1 out of 5 stars
    Would not recommend
    TLS - 4 months ago, Verified purchaser
    Cannot be sharpened! I was only able to sharpen it once. After that it just gets mangled in the sharpener. Believe the negative reviews about this problem.
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Aging
  • Hair color:
    Blonde
  • Eye color:
    Green
  • my absolute favorite eyeliner!

    5 out of 5 stars
    Would recommend
    Trishy12 - 4 months ago, Verified purchaser
    This eyeliner is great!! I love the colors they come in but more importantly it stays on all day! I sweat a lot, especially in my face and always try to find something that won't run or fade, this pencil is it!! Goes on super easy and stays on smudge free all day, even in the heat and humidity!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Impossible to sharpen

    2 out of 5 stars
    M Kathryn - 4 months ago
    originally posted on almay.com
    I thought I had found a good eyeliner. It is until you have to sharpen. It’s impossible & broke off several times and is unusable. Do not bother with this one.
    9 guests found this review helpful. Did you?

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