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Sponsored

Aveeno Strength & Length Plant Protein Blend Vegan Formula Shampoo - 12 fl oz

Aveeno Strength & Length Plant Protein Blend Vegan Formula Shampoo - 12 fl oz - image 1 of 4
Aveeno Strength & Length Plant Protein Blend Vegan Formula Shampoo - 12 fl oz - image 2 of 4
Aveeno Strength & Length Plant Protein Blend Vegan Formula Shampoo - 12 fl oz - image 3 of 4
Aveeno Strength & Length Plant Protein Blend Vegan Formula Shampoo - 12 fl oz - image 4 of 4
Aveeno Strength & Length Plant Protein Blend Vegan Formula Shampoo - 12 fl oz - image 1 of 4
$8.19 when purchased online

About this item

Highlights

  • This unique formula is designed to nourish and strengthen strands, keep hair growing strong, soften hair and combat intense frizz
  • Made with plant protein, vegan keratin and chia seeds, this nourishing formula strengthens and softens hair with every use
  • Free from sulfates, parabens and dyes, this shampoo gently nourishes your scalp to enhance your hair’s natural beauty
  • Known for bringing the soothing and healing properties of nature to skin care, Aveeno now also offers nourishing care for your scalp and hair
  • Soothe the scalp and nourish hair with clinically proven formulas from the Aveeno Scalp Soothing Haircare Collection

Description

Keep frizzy hair growing strong with Aveeno Plant Protein Blend Shampoo. This strengthening shampoo helps promote a healthy scalp while nourishing and strengthening strands. Great for frizzy, damaged hair, this formula infused with plant protein, vegan keratin and chia seeds helps control frizz while leaving hair soft and manageable.
Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.
Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. We’re not only mindful of what goes into our formulations, but also of our impact on the world around us.
To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Plant Protein Blend Conditioner for the optimal moisturizing routine.
Scent: Oatmeal
Hair Type: Dry, Frizzy, All Hair Types
Health Facts: Vegan, Sulfate-Free, Paraben-Free, Phthalate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Strengthening, Moisturizing, Smoothing, Shine Enhancing
Net weight: 12 fl oz (US)
TCIN: 83601639
UPC: 052800678743
Item Number (DPCI): 063-00-6713
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

colloidal oatmeal extract, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycol distearate, hydrolyzed vegetable protein, hydrolyzed pea protein, salvia hispanica seed oil, polyquaternium-22, peg-7 amodimethicone, sodium hydrolyzed potato starch dodecenylsuccinate, polyquaternium-39, linoleamidopropyl pg-dimonium chloride phosphate, laureth-4, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, hexylene glycol, acrylates/c10-30 alkyl acrylate crosspolymer, propylene glycol, citric acid, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum).

Allergens & Warnings:

Warning: Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other Aveeno hair products.

Shipping details

Estimated ship dimensions: 1.684 inches length x 3.45 inches width x 7.25 inches height
Estimated ship weight: 0.865 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this intended as a direct replacement for Aveeno Active Naturals Pure Renewal Moisturizing Daily Shampoo with Seaweed Extract? Is the smell the same or similar?

submitted by Been - 2 years ago
  • A: We wouldn't call it a direct replacement, but we think you would love the awesome benefits of our Plant Protein Blend Formula! It keeps the great hydration and manageability of the Pure Renewal Formula, with the added benefits of being completely paraben, sulfate, and dye free <3

    submitted byJohnson & Johnson - 2 years ago
    Brand expert
  • A: This smells like coconut perfume and is nothing like Aveenos prior line. All of their new shampoo and conditioners stip your hair, irritate your scalp and leave your hair dry and full of static.

    submitted byNot good - 10 months ago
4.5 out of 5 stars with 400 reviews
41% would recommend
12 recommendations
value: 2.22 out of 5
effectiveness: 2 out of 5
quality: 1.89 out of 5

Spilled

1 out of 5 stars
Thumbs down graphic, would not recommend
Wanda - 3 months ago, Verified purchaser
Bottled came spilled
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

Hair Fell Out

1 out of 5 stars
Thumbs down graphic, would not recommend
Xers - 3 months ago, Verified purchaser
This product caused my hair to fall out.
1 guest found this review helpful. Did you?

Caused scabby sores on my scalp.

1 out of 5 stars
Thumbs down graphic, would not recommend
Tya34 - 4 months ago
I really wanted to like this. I thought it would be gentle on my dry wavy hair. However I have started to get crusty scab sores like oozy pimples on my scalp. I have never had this before so I have to stop using it, and won’t buy again.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Rash- propylene glycol warning

2 out of 5 stars
Lili - 5 months ago
Really wanted to love this shampoo but it has propylene glycol which gave me a severe rash on hands and face. It’s not of the top irritants for sensitive skin.
8 guests found this review helpful. Did you?

I actually like it!!!

4 out of 5 stars
Thumbs up graphic, would recommend
Ht17 - 5 months ago, Verified purchaser
I’ve actually bought this twice which is unheard of for me as I try a new shampoo/conditioner nearly every time (my husband was shocked when I said I was going to buy it again lol). I have fine, porous hair. I’ve got a mix of waves and spiral curls. Its been awesome for my type of hair. I do think, as some review state, it can make your hair feel dry but that (for me) is only where I have grown out bleach at the bottom. But the rest of my hair is SILKY, STRONG, and SHINY. It’s got a great lather. The conditioner doesn’t seem super “thick” once I slide it on my hair so I find myself using a lot. But it still is fine with me! Let’s see if I buy it a third time too! Haha
value: 5 out of 5
effectiveness: 5 out of 5
quality: 4 out of 5
1 guest found this review helpful. Did you?

Hair felt like straw after

1 out of 5 stars
Thumbs down graphic, would not recommend
Lini - 7 months ago, Verified purchaser
I tried both the shampoo and conditioner and hated both. The shampoo stripped my hair of all moisture and left it feeling like straw. The conditioner was thick and heavy but didn’t condition. Do not recommend
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
4 guests found this review helpful. Did you?

Strong Fragrance Irritated Throat/Lungs, headaches

1 out of 5 stars
CarlaM - 7 months ago
originally posted on aveeno.com
Returned product after strong fragrance caused breathing issues, sore throats and even headaches with family members who’ve never had a fragrance issue. We immediately had to rewash our hair but the fragrance remained. We ended up having to use a weak ACV several times to remove the odor. Why can’t companies make products that don’t cause harm?
1 reply from CCC team - 7 months ago
Oh no! We're very sorry to hear about you and your family's experience. We wouldn't expect this at all and we'd like to chat with you more. Please call us at 1-866-428-3366, M-F, 9AM-5:30PM ET. Once again, we're SO sorry to hear this and we look forward to connecting with you soon!
3 guests found this review helpful. Did you?

Feels amazing on my hair

5 out of 5 stars
Brooklyn01 - 9 months ago
originally posted on aveeno.com
I bought this on a whim, when I wanted to try a new shampoo, it it now my go to shampoo and conditioner, I love it!
1 guest found this review helpful. Did you?

Smells and feels amazing!

4 out of 5 stars
michaylas3 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells so good! It didn’t leave a waxy coat on my hair like some other shampoos have. It left my hair feeling super clean and my scalp wasn’t itchy.
Did you find this review helpful?

Great shampoo

5 out of 5 stars
chrissy0422 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was very impressed with this shampoo. It left my hair looking very healthy, soft, and hydrated. I will keep using it.
Did you find this review helpful?

Love the smell!

5 out of 5 stars
lexib117 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the smell of this shampoo! It smells like coconuts and lasts for a while after I rinse it out. It has also made my hair feel healthy and has made my dead ends feel alive again.
Did you find this review helpful?

Love it

5 out of 5 stars
brittanyf167 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this shampoo! It has a thick consistency and lathers really well. As a hair stylist, I’d recommend. Love the smell too. It’s just a light clean scent that isn’t over powering. I have light wavy hair that’s thin. It left my hair and scalp feeling clean, and my hair was so shiny!
1 guest found this review helpful. Did you?

Lightweight

5 out of 5 stars
Thumbs up graphic, would recommend
skyler - 1 year ago, Verified purchaser
Lightweight and smells good. This is good for very fine and ports hair that develops product build up very easily.
2 guests found this review helpful. Did you?

Tangled

3 out of 5 stars
Thumbs up graphic, would recommend
Mik - 1 year ago
This shampoo/Conditioner set makes my hair super tangled when I go to brush after the shower. I wish the conditioner made my hair a bit more soft. I will say after I blow dry, my hair looks nice. It doesn’t leave it oily which is a problem I’ve had in the past with others.
quality: 3 out of 5
value: 4 out of 5
effectiveness: 3 out of 5
9 guests found this review helpful. Did you?

Great product

5 out of 5 stars
- 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Loved the scent, I appreciate the natural selection of ingredients. My hair felt clean, smelled good and was non-drying.
Did you find this review helpful?

great line of products!

5 out of 5 stars
cadyk1 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product smells wonderful and my hair feels so soft and easier to style! It feels healthy and not bogged down. Less overall frizz too and I’ve had even more compliments on it! I would highly recommend this line of products!
Did you find this review helpful?

My new fave shampoo

5 out of 5 stars
maribels316 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] When I tried this I had good hopes and it didn’t let me down. Usually when I try shampoos they leave my scalp dry after a few days but this one left it hydrated for days since I don’t wash my hair every 6-8 days.
Did you find this review helpful?

Great

4 out of 5 stars
brittanyh22 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like how this is sulfate free and has no dyes or anything bad for your hair, it has oat as the first ingredient which I love because that’s a naturally soothing ingredient to use for your hair or skin to keep from drying so I like how it includes that to soothe the scalp and also keep hair healthy. This also has a plant protein blend of vegan keratin and chia seed to help nourish and strengthen strand while being able to help control frizz and adding hydration. The texture is a nice thick but smooth feeling so it lathers pretty well and a little can go a long way. I absolutely love the scent of this, it is strong but not overwhelming and lasted In my hair all day. I thought it was soothing and felt clean so when dried my hair seemed soft and shiny.
Did you find this review helpful?

Love

5 out of 5 stars
makenziep1 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is probably one of the best affordable shampoos I’ve used. I really like it. It makes my hair smell so good and feels very clean. My hair is always nice and smooth after using
Did you find this review helpful?

Love t!i

4 out of 5 stars
adap9 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This left my hair nourish and healthy! Love this new formula and will definitely be recommending to everyone i know! Will definitely be repurchasing.
Did you find this review helpful?

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