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$8.69When purchased online
About this item
At a glance
Clean
Cruelty Free
Highlights
- This unique formula is designed to nourish and strengthen strands, keep hair growing strong, soften hair and combat intense frizz
- Made with plant protein, vegan keratin and chia seeds, this nourishing formula strengthens and softens hair with every use
- Free from sulfates, parabens and dyes, this shampoo gently nourishes your scalp to enhance your hair’s natural beauty
- Known for bringing the soothing and healing properties of nature to skin care, Aveeno now also offers nourishing care for your scalp and hair
- Soothe the scalp and nourish hair with clinically proven formulas from the Aveeno Scalp Soothing Haircare Collection
Specifications
Scent: Oatmeal
Hair Type: Dry, Frizzy, All Hair Types
Health Facts: Vegan, Sulfate-Free, Paraben-Free, Phthalate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Strengthening, Smoothing, Shine Enhancing
Net weight: 12 fl oz (US)
TCIN: 83601639
UPC: 052800678743
Item Number (DPCI): 063-00-6713
Origin: Made in the USA or Imported
Description
Keep frizzy hair growing strong with Aveeno Plant Protein Blend Shampoo. This strengthening shampoo helps promote a healthy scalp while nourishing and strengthening strands. Great for frizzy, damaged hair, this formula infused with plant protein, vegan keratin and chia seeds helps control frizz while leaving hair soft and manageable.
Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.
Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. We’re not only mindful of what goes into our formulations, but also of our impact on the world around us.
To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Plant Protein Blend Conditioner for the optimal moisturizing routine.
Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.
Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. We’re not only mindful of what goes into our formulations, but also of our impact on the world around us.
To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Plant Protein Blend Conditioner for the optimal moisturizing routine.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
colloidal oatmeal extract, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycol distearate, hydrolyzed vegetable protein, hydrolyzed pea protein, salvia hispanica seed oil, polyquaternium-22, peg-7 amodimethicone, sodium hydrolyzed potato starch dodecenylsuccinate, polyquaternium-39, linoleamidopropyl pg-dimonium chloride phosphate, laureth-4, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, hexylene glycol, acrylates/c10-30 alkyl acrylate crosspolymer, propylene glycol, citric acid, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum).
Allergens & Warnings:
Warning: Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other Aveeno hair products.Shipping details
Estimated ship dimensions: 1.684 inches length x 3.45 inches width x 7.25 inches height
Estimated ship weight: 0.865 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this intended as a direct replacement for Aveeno Active Naturals Pure Renewal Moisturizing Daily Shampoo with Seaweed Extract? Is the smell the same or similar?
submitted by Been - 1 year ago
A: This smells like coconut perfume and is nothing like Aveenos prior line. All of their new shampoo and conditioners stip your hair, irritate your scalp and leave your hair dry and full of static.
submitted byNot good - 7 days agoA: We wouldn't call it a direct replacement, but we think you would love the awesome benefits of our Plant Protein Blend Formula! It keeps the great hydration and manageability of the Pure Renewal Formula, with the added benefits of being completely paraben, sulfate, and dye free <3
submitted byJohnson & Johnson - 1 year agoBrand expert
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skyler - 4 months ago, Verified purchaser
Lightweight and smells good. This is good for very fine and ports hair that develops product build up very easily.
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3 out of 5 stars
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Mik - 8 months ago
This shampoo/Conditioner set makes my hair super tangled when I go to brush after the shower. I wish the conditioner made my hair a bit more soft. I will say after I blow dry, my hair looks nice. It doesn’t leave it oily which is a problem I’ve had in the past with others.
Scalp issues cleared up but hair is dry and frizzy now
3 out of 5 stars
Would recommend
LisaC - 11 months ago, Verified purchaser
Bought this shampoo hoping that my scalp breakouts from a different brand would clear up and they did. However, my hair seems to be dried out and frizzy. Also won't hold a curling iron's curl for more than about 15 minutes. Didn't have that problem before. Also there is a pretty strong coconut fragrance. Overall it's good that my scalp breakouts cleared up almost immediately but not great for the dry hair. YMMV.
Dont bother / dandruff
1 out of 5 stars
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brown eyed girl - 1 year ago, Verified purchaser
So much dandruff . I thought this was suppose to help Don’t bother !
Worth It
5 out of 5 stars
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Get It - 1 year ago, Verified purchaser
Made My Hair Soft & Shiny
It was so bad
1 out of 5 stars
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TrippieRay - 1 year ago, Verified purchaser
It made my hair stiff and fall out
Would nkt buy
1 out of 5 stars
Would not recommend
Mnhorsegirl - 1 year ago, Verified purchaser
My roots are oily and the rest of my hair is all static! The fragrance is soooo strong and gives me a head ache.
Great shampoo
5 out of 5 stars
Ang2182928 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] I bought this a month ago I'm so happy that I did because it absolutely did wonders to my hair. My hair was originally damaged and it helped restored making it feel so much better than it was. I previously had breakage that seems to have restored itself.
Great Shampoo
5 out of 5 stars
Kenzieann2010 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] This shampoo smells great and it works amazing. The consistency is amazing and the bottle comes with a lot of product. The packaging looks good and is very easy to read. Will definitely be using it more often
Smells great and leaves my hair shiny and soft
5 out of 5 stars
Meli218 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] I really enjoyed the shampoo. Aveeno makes one of the best products out there. It left my hair so smooth and so shiny. Smells amazing and has a great texture. Great combo to use with the conditioner. Read the back instructions to get best results
Smells good and cleans hair nicely
4 out of 5 stars
Tonnie27 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] This Aveeno shampoo smells really good and cleans my hair pretty good. It does help reduce my oil in my hair so I am happy about that. I wish it did suds up a bit more than it does but still a nice shampoo.
1 reply from Consumer Care team - 1 year ago
We love hearing from our consumers like you and want the chance to hear more! Please call us at 1-866-428-3366 M-F 9 am-5:30 pm ET so we can chat about your experience. Thank you!
Love this brand
5 out of 5 stars
taylor4 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] Aveeno products are always my go-to for all things hair and skin, even for my baby! Once again they have made a great product. I love this plant protein blend shampoo and conditioner set. It has no sulfates or parabens, makes my hair feel soft and smooth, and smells great.
Super fragrant!
1 out of 5 stars
Not good - 1 year ago
I really wish Aveeno would develop a fragrance free hair care product line. I cannot tell you how this shampoo and matching conditioner performs because the smell is offensively strong:( If you are sensitive to fragrance or suffer from a fragrance allergy, avoid this.
Not too bad!
4 out of 5 stars
Cheslsea - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] I have used this shampoo for my past 3 washes so far. It gets the job done! I do wish that it had more of a softening effect. The scent is okay. I'll be honest, its okay and I don't know if I'll buy another bottle.
1 reply from Consumer Care team - 1 year ago
We'd love to learn more about how our shampoo worked for you. When you have a chance, give us a call at 1-866-428-3366 and mention your reviewer ID. We look forward to chatting with you!
works great
5 out of 5 stars
nba989 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] I love the aveeno strength and length plant protein blend shampoo. It smells great and leaves my hair smelling refreshed after every use. It doesn't leave my hair oily like normal shampoos. I love the scent and I love the texture. High quality shampoo.
Love it!
4 out of 5 stars
pem40 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] I was super excited about this product when I got it. I don’t wash my hair every day and this one keeps my hair looking healthy for a long time. It smells really great as well, very natural. It is super light weight as well and feels like quality shampoo.
Soft, great smelling hair!
5 out of 5 stars
Krystal10 - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] First off, this shampoo smells SO good! Even my husband complimented it. It left my hair extremely smooth and soft, even without the conditioner. It also helped define my natural waves a little more too. I normally experience oily hair after using a shampoo for a while, but haven’t noticed it yet with this one and I hope I don’t! 100% in love with this shampoo.
Lathers well
5 out of 5 stars
Noemi - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] The Aveeno strength and length play proteins blend shampoo lathers well and leaves my hair feeling soft and clean. I wasn’t the biggest fan of the scent but still decided to give this product five stars. It gets the job done and will become a staple in the shower
1 reply from Aveeno team - 1 year ago
We want to learn more about the smell from our Strength & Length Plant Protein Blend Shampoo. When you have the time, please give us a call at 1-866-428-3366. We're available M-F 9am-5:30pm ET. When you reach our phone reps, please share your reviewer ID with them.
Smells so good
5 out of 5 stars
Reviewwarrior - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] I love the scent of this shampoo. My hair feels amazing and so soft. I love how light it feels in my hair. I do think the lather could be a little more sudsy but it does not affect the use of the product.
Amazing shampoo
5 out of 5 stars
Ashmc - 1 year ago
originally posted on aveeno.com
[This review was collected as part of a promotion.] This shampoo smells amazing and left my hair feeling clean and soft. Defiantly a product I would reccomend in the future. Very light shampoo that cleans very well. The bottle is a nice size as well it’s not to bulky