Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz
$14.24 sale price when purchased online
$18.99 list price
Target Online store #3991
About this item
Highlights
- CLINICALLY PROVEN: Up to 10x more moisture when using Nourishing Shampoo & Mask together
- HYDRATING FORMULA: Designed to cleanse your hair while revitalizing it with hydration and nutrition
- TAMES FRIZZ: Visibly smooths hair and reduces frizz
- LUXURIOUS FRAGRANCE: Wild Nectar Santal is infused with notes of Bergamot, Fig, Cardamon, and Sandalwood
Description
Our Fundamental Nourishing Shampoo is the first step in our Nourishing system.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Nourishing
Net weight: 14 fl oz (US)
TCIN: 86947998
UPC: 810157940032
Item Number (DPCI): 063-00-5083
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, carthamus tinctorius (safflower) seed oil, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, aloe barbadensis leaf juice*, sodium pca, glycerin, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glycol stearate, cetyl alcohol, glycol distearate, carbomer, cetrimonium chloride, stearamidopropyl dimethylamine, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, sodium hydroxide, fragrance. *certified organic ingredient
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 2.07 inches length x 4.79 inches width x 5.06 inches height
Estimated ship weight: 1.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why is this product so bad?
submitted by Haircarequeen - 3 months ago
A: It's not, in fact many of the bad reviews aren't even verified and they (as well as the previous answer to this question, that I have reported) are examples of extreme ratings manipulation.
submitted byCarrotcake_ - 2 months agoA: I am really disappointed that Target has allowed trolls to manipulate the reviews. I understand that people are upset with Blake Lively. That is their prerogative. That has nothing to do with her line of hair care. I would wager that 95% of these negative comments have NOT used any of these products.
submitted bySharon Weeks - 20 days ago
Q: Is this sulfate / paraben free?
submitted by L - 4 months ago
A: All Blake Brown products are formulated without SLS/SLES, silicones, parabens, phthalates, synthetic dyes, and mineral oil.
submitted byThe Blake Brown Team - 4 months agoBrand expert
Q: The scents natural or artificial?
submitted by Heather - 4 months ago
A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.
submitted byThe Blake Brown Team - 4 months agoBrand expert
Q: Does this weigh hair down? I have very thin/ fine hair
submitted by Jess - 5 months ago
A: Hi Jess! No, this product is designed to be lightweight and won't weigh down thin or fine hair. It’s formulated to add hydration and nourishment to strands without leaving any heavy residue. Many of our customers with fine hair find that it helps to enhance their hair’s natural body and movement, giving it a fuller look without feeling heavy or greasy.
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: What’s wrong with conditioner?
submitted by Jada - 6 months ago
A: Hi Jada, great question! We believe in rethinking haircare routines to deliver better results. Traditional conditioners can often coat your hair without truly nourishing it, which is why we replaced it with our multitasking masks. Our Nourishing Mask and Strengthening Mask don’t just condition—they strengthen, repair, and boost elasticity for long-lasting benefits. Think of it as an upgrade, not an omission!
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Is this good for gray hair?
submitted by Gappy - 6 months ago
A: Hi there! Our products are formulated to work on all hair types. The Nourishing Shampoo, specifically, leaves hair feeling hydrated, manageable, and soft.
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: is this color safe?
submitted by Color Safe - 9 months ago
A: Hi, good question! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 9 months agoBrand expert
Q: Is this product color-safe?
submitted by Rachel - 10 months ago
A: Hi Rachel! Short answer...YES! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 9 months agoBrand expert
Q: Is this line cruelty free?
submitted by Shan127d - 10 months ago
A: We are proud to be vegan and cruelty free! In addition, we do not formulate with SLS/SLES, Silicones, Phthalates, Parabens, Synthetic Dyes, and Mineral Oils.
submitted byThe Blake Brown Team - 9 months agoBrand expert
Q: What hair type is this for?
submitted by CC - 10 months ago
A: Hi CC! Our products are formulated to be suitable for all hair types and we suggest people listen to their own hair on what it needs most (strengthening, nourishment, etc).
submitted byThe Blake Brown Team - 8 months agoBrand expert
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Guests are saying
The shampoo is celebrated for its nourishing and hydrating properties, leaving hair feeling soft, healthy, and manageable. Many guests appreciate its pleasant scent and lightweight formula, which does not weigh hair down. However, some guests have experienced dryness and irritation, indicating that results may vary based on hair type. Overall, it is a popular choice for those seeking a gentle yet effective shampoo that enhances hair health and appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.1 out of 5 stars with 949 reviews
effectiveness: 3.02 out of 5
quality: 3.01 out of 5
value: 2.91 out of 5
47% would recommend
548 recommendations
Love Blake Brown hair products
5 out of 5 stars
Thumbs up graphic, would recommend
Kika - 2 days ago, Verified purchaser
It leaves my hair frizz free and makes my hair look shiny. I love all of her hair products
Sleek and shiny hair!
5 out of 5 stars
Thumbs up graphic, would recommend
vtgirl05468 - 3 days ago, Verified purchaser
Shampoo smells and feels luxurious! Loved how shiny and soft it made my hair and I have thick hair. Also helped reduce flyaways. Didn’t need a lot of product so I think it will last awhile. Will buy again!
Cleans product build up!
5 out of 5 stars
Thumbs up graphic, would recommend
Dk - 6 days ago, Verified purchaser
Love the smell! For my hair type, this shampoo feels more like a clarifying shampoo. I really like that because I do use heavy product on my hair and I do workout often. Everyone will achieve different results based on their hair type but I would absolutely recommend this to my bestie
Not a fan
1 out of 5 stars
Thumbs down graphic, would not recommend
Tina - 6 days ago
I received this as a present along with other products in this line. I didn't like the way it made my hair feel. Would not recommend.
Drying
1 out of 5 stars
Thumbs down graphic, would not recommend
Tried them all - 6 days ago
Very drying on my thin, wavy hair.
Dont buy it. Its so greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
Kenz3 - 8 days ago, Verified purchaser
Made my hair really greasy. The bottle shape is weird too.
Made hair feel gross
1 out of 5 stars
Thumbs down graphic, would not recommend
Kashton - 8 days ago
Awful hair after, do not buy.
Do not waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Lillian - 8 days ago
Horrible packaging, so hard to open/close and get product out. I bet 50% is in there still but unless I cut this open, it’s not coming out
Bad. Does nothing
1 out of 5 stars
Thumbs down graphic, would not recommend
Uesmaam - 8 days ago
Grossed out. Bad bad bad
Great for my thick and dry hair
5 out of 5 stars
Thumbs up graphic, would recommend
KDD - 9 days ago, Verified purchaser
Blake brown products are great for my dry, thick, wavy and sometimes frizzy hair. My friend with thin and fine hair that gets greasy daily didn't love as much but we both loved the smell. I went back to budget brands to test and this brand is superior but not as pricy as luxury brands. I wish they came in pump bottles - my only request. Highly recommend.
Not Worth It
1 out of 5 stars
Thumbs down graphic, would not recommend
LitttleE - 10 days ago
Waste of money. Besides the tiny bottle that lasted barely 2 weeks of washing, it’s very drying and lacks a luxury feeling. I’ve had better result with products that are a third of the price.
Don't Buy - product feels cheap
1 out of 5 stars
Thumbs down graphic, would not recommend
May - 10 days ago
Feels cheap on your hair
Hard pass
1 out of 5 stars
Thumbs down graphic, would not recommend
052411 - 10 days ago
I did not like this product at all, I would stick to drugstore brands.
Buy hair producta by real experts
1 out of 5 stars
Thumbs down graphic, would not recommend
AvaR - 11 days ago
Did not realize who it was from but now not surprised. Buy hair products from real hair experts. This product made my hair itchy and yet still greasy not worth the price. Disappointed with target even carrying this product instead of real hair products created by real hair experts.
I want a refund
1 out of 5 stars
Li - 12 days ago
originally posted on https://www.blakebrownbeauty.com/
Horrible product i want a refund
Horrible product
1 out of 5 stars
Li - 12 days ago
originally posted on https://www.blakebrownbeauty.com/
Horrible product i want a refund
Nothing but great results
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 20 days ago
Great shampoo. There’s no way it is damaging hair like haters are saying. On my second bottle and it’s fantastic.
New favorite shampoo
5 out of 5 stars
Adrianne - 20 days ago
originally posted on https://www.blakebrownbeauty.com/
Absolutely LOVE the smell. The shampoo gently cleanses the scalp and leaves my hair feeling nourished. For someone who has medium thickness hair with an oily scalp and dry-ish strands I feel like it balances my hair texture perfectly. I still have yet to try it with the hair mask.
Damaged hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Salmalyn - 24 days ago
Damaged my hair do not buy!
Will Rebuy 100%!
5 out of 5 stars
KL - 25 days ago
originally posted on https://www.blakebrownbeauty.com/
This shampoo is fantastic. I love the smell, the suds, and I love how it makes my hair feel afterwards. It's made me want to purchase the other one and try the strengthening conditioner. I'm still working through my first bottle of it. It lasts forever. I love this shampoo!!! Please come out with a hair oil in this scent❤️