$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels
submitted by MalloryH - 3 years ago
A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie - 3 years agoBrand expertA: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 3 years agoA: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 3 years agoA: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 2 years agoA: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 3 years ago
Q: This is acceptable for a cows milk protein allergies?
submitted by Nara - 8 months ago
A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!
submitted byBobbie - 8 months agoBrand expert
Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site
submitted by Concered parent - 10 months ago
A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different
submitted byAmy - 6 months agoA: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!
submitted byBobbie - 10 months agoBrand expert
Q: Does Bobbitt Organic contain high fructose corn syrup?
submitted by Randy - 2 years ago
A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie - 2 years agoBrand expert
Q: How many ounces of liquid formula will this make?
submitted by Eric - 2 years ago
A: The can states about 106 fl oz
submitted byDani - 2 years agoA: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie - 1 year agoBrand expert
Q: how many oz of formula does this can make?
submitted by Cb23 - 2 years ago
A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 2 years agoA: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie - 2 years agoBrand expert
Q: How long is 1 can usually good for before expiring?
submitted by CW - 2 years ago
A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie - 2 years agoBrand expertA: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 2 years ago
Q: Is this EBT snap food stamps eligible
submitted by Debo - 3 years ago
A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie - 2 years agoBrand expert
Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.
submitted by Madison - 3 years ago
A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie - 3 years agoBrand expertA: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 3 years ago
Q: How many servings in a can?
submitted by FD - 23 days ago
A: Hello! One 14.1oz can makes 105 fl oz- this is about 25 4oz bottles.
submitted byBobbie - 19 days agoBrand expert
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2556 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.46 out of 5
quality: 4.14 out of 5
value: 3.82 out of 5
69% would recommend
327 recommendations
Dont recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama25 - 3 days ago, Verified purchaser
After just one night of using, I noticed a difference in my babies behavior and sleeping. It’s was not great and the worst night of my life. I do not recommend!
1 reply from Bobbie team - 2 days ago
Hello! We are sorry to hear Organic Original was not a good fit. Sometimes it takes trying different formula types to find the best one since all babies are so different! We want to learn more about your experience. Please email us at consumerresponse@hibobbie.com and refer to this review so that we can help.
Happy baby
5 out of 5 stars
Thumbs up graphic, would recommend
Rebekah - 4 days ago, Verified purchaser
Baby spits up much less and seems to stay full off this formula.
Need the gentle formula
5 out of 5 stars
Carol D. - 14 days ago
originally posted on Bobbie
We tried the regular formula & our newborn didn’t tolerate it well she kept spitting up so we switched to the gentle & have had no issues. We are combo feeding but still rely on this, can we please be on the list of people who will get this once in stock? We will renew our subscription once we are able to when it’s available. Thank you!
Best Formula
5 out of 5 stars
Ryan - 15 days ago
originally posted on Bobbie
We are so happy with our choice to use Bobbie, our baby is thriving!
Baby loves Bobbi
5 out of 5 stars
Lauren - 15 days ago
originally posted on Bobbie
Our baby loves Bobbie! He started exclusively having formula at 4 months old and he loves it! It was a non-event switching from breastmilk to Bobbie.
Loved ingredients, but baby refused it.
2 out of 5 stars
Michelle E. - 15 days ago
originally posted on Bobbie
Great ingredients, great reviews, but my baby refused it every attempt over a few weeks. Even as a mix with mostly breast milk. The gentle type too! Unfortunately they ended up being a waste of money for us.
BEST FORMULA
5 out of 5 stars
Lydia - 16 days ago
originally posted on Bobbie
My baby LOVES bobbie formula compared to others we tried in the market. Absolutely no regrets on subscribing for getting bobbie monthly.
It started out great.
2 out of 5 stars
Mariah V. - 16 days ago
originally posted on Bobbie
It started out with great promise but my boy has been struggling to poop, formula is way too foamy for our liking, not very filling for my son always is crying after feeding
Just giving my real thoughts on this, and I mean it.
5 out of 5 stars
Oksana - 16 days ago
originally posted on Bobbie
I’m thrilled to have discovered the perfect formula for my baby since her first week! It dissolves effortlessly in water—no clumps. Plus, it seems super easy on her tummy because my little one is a poop champion!
Only the BEST for my baby!
5 out of 5 stars
Eugene - 16 days ago
originally posted on Bobbie
After struggling with breastfeeding, I knew we had to switch to formula. After some research, my husband and I landed on Bobbie. We love that it's organic and designed to meet European nutritional standards. The subscription service is SO CONVENIENT. I don't even have to think about ordering more because it just automatically ships!
Bobbie Lover
5 out of 5 stars
Maddi - 17 days ago
originally posted on Bobbie
My son Cam has been combo fed with Bobbi since 2 months old and loves it! We love the ingredients used and composition that closely resembles breast milk. He never seems to notice a difference whether we are feeding him breast milk or formula! We also love how the containers ship right to our door so quickly!
Perfect Match
5 out of 5 stars
Shanlynn - 18 days ago
originally posted on Bobbie
We transitioned our son from a different brand of formula and the transition could not have been more smooth. He seems to have no issue with Bobbie and as parents, we feel great to be able to use such a high quality product.
We love it!
5 out of 5 stars
Emily - 18 days ago
originally posted on Bobbie
We started on Bobbie at 3mo and we are 3 months in and have had zero problems. We started on the hospital recommended Similac at first, but not only did we not feel good about the ingredients, our baby also was fussy and spit up after feeds. He has never spit up after Bobbie and is always satisfied. We will continue to buy! Thank you for making great formula for our babies
The best!
5 out of 5 stars
Kayla - 18 days ago
originally posted on Bobbie
Both my twins love this formula and I feel great giving it to them!
My baby loves this.
5 out of 5 stars
KK - 18 days ago
originally posted on Bobbie
It is made with carefully selected ingredients, so you can give it to your child without worry. They love the taste and drink it all up.
My baby has done really
5 out of 5 stars
Joanna - 18 days ago
originally posted on Bobbie
My baby has done really well on this formula. It took some time to adjust to combo feeding with it and not the premie forumla he was on in the NICU, but he is not a pooping champ! He also seems to really enjoy it and doesn't fuss at the bottle like he did with other formulas.
Feels like the right choice for my baby
5 out of 5 stars
Frankie S. - 18 days ago
originally posted on Bobbie
My 5 month old hasn't had any issues with this formula! It delivers the peace of mind I needed in my combo feeding journey.
We love Bobbie!
5 out of 5 stars
Haley - 19 days ago
originally posted on Bobbie
Perfect for our baby - he has been on it since we came home from the hospital and has had zero issues.
Incredible
5 out of 5 stars
Danielle M. - 19 days ago
originally posted on Bobbie
Unfortunately our breastfeeding journey didn’t go as planned. Thankfully Bobbie formula is such an amazing product! Trusted ingredients, no fillers! So happy with this product!
Love it
5 out of 5 stars
Emily - 19 days ago
originally posted on Bobbie
My baby has thrived on Bobbir organic original since we started using it around 3 months. It’s been 3 months now of daily use (we combo feed) and he has never spit it up or been fussy post feeding. He was fussy on the recommended Similac formula from the hospital, but never on Bobbie! We love it. Also love that it’s delivered to our door.