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Bobbie Organic Gentle Infant Formula - 14.1oz

Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4
$29.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Serving Size: 5 fl oz

Amount :

% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Shipping details

Estimated ship dimensions: 5.1 inches length x 4.1 inches width x 4.1 inches height
Estimated ship weight: 1.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 2 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 29 days ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 2 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 11 months ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 10 months ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 11 months ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 1 year ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 1 month ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 4 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 3 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 5 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 4 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 6 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 6 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 6 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 6 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 7 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 7 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 10 months ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 10 months ago
    Brand expert

Q: Is this acceptable for a cows milk protein allergy?

submitted by Ccmom11 - 1 year ago
  • A: Hi! Great question, no our Bobbie Gentle Infant formula would not be recommended for a little one with a cow milk protein allergy.

    submitted byBobbie - 1 year ago
    Brand expert

Related Categories

Guests are saying

Bobbie Gentle Formula has received mixed reviews from guests. Many appreciate its clean, organic ingredients and its positive impact on reducing gas, spit-up, and discomfort in babies. However, some guests have reported issues with constipation and gas. The formula is praised for being gentle on sensitive tummies and closely resembling breast milk.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 923 reviews
    easy on tummy: 3 out of 5
    easy to prepare: 3.73 out of 5
    quality: 2.97 out of 5
    value: 2.71 out of 5
    37% would recommend
    78 recommendations

    Easy, breezy

    5 out of 5 stars
    Ashley - 14 days ago
    originally posted on Bobbie
    Image
    My combo fed baby started on the regular Bobbie formula but when she started experiencing gas, we switched to the gentle formula and it made all the difference. I feel good about using this formula and she feels better!
    Did you find this review helpful?

    Love

    5 out of 5 stars
    Alicia F. - 15 days ago
    originally posted on Bobbie
    Image
    We tried a lot of formulas this one was the best for our baby. It also has the best ingredients so happy we found it.
    Did you find this review helpful?

    Love!!

    5 out of 5 stars
    Alicia F. - 15 days ago
    originally posted on Bobbie
    Image
    We tried so many formulas and this one the best one for our baby. Not to mention it has the best ingredients.
    Did you find this review helpful?

    Good for reflux

    5 out of 5 stars
    Ashley - 15 days ago
    originally posted on Bobbie
    Image
    I switched to the gentle formula when my baby was around 3. 5 months. She had reflux and was getting pepcid. She still seemed uncomfortable with the original formula so we tried this one. It was great! She is now back on the original formula as her digestive system is maturing.
    Did you find this review helpful?

    Best Formula in the US!

    5 out of 5 stars
    Ivette K. - 17 days ago
    originally posted on Bobbie
    Image
    My husband and I are very health-conscious, so when it came to choosing a formula in the US, we were worried because so many optios seemed to have ingredients we didn't feel comfortable with. Ordering imported formulas from overseas wasn't realistic either, since customs and supply issues made it unreliable. That's why finding Bobbie was such an relief. It doesn't contain any of the ingredients I was concerned about, and our baby drinks it well - we couldn't be happier with it.
    Did you find this review helpful?

    OUR KIDDO LOVES IT

    5 out of 5 stars
    Laurel H. - 17 days ago
    originally posted on Bobbie
    Image
    Bobbie Organic Formula has been amazing for us! It’s gentle on my baby’s stomach, easy to prepare, and I feel good knowing it’s made with clean, organic ingredients. No issues with fussiness or digestion, and my little one loves it. Highly recommend to any parent looking for a trustworthy formula!
    Did you find this review helpful?

    The Only Thing That Worked

    5 out of 5 stars
    Caroline - 17 days ago
    originally posted on Bobbie
    Image
    Saved Us! The only formula that worked for our baby. Our entire family (6 kids and 1 on the way!) uses Bobbie.
    Did you find this review helpful?

    WE LOVE BOBBIE

    5 out of 5 stars
    Krista - 17 days ago
    originally posted on Bobbie
    Image
    My twins love Bobbie, especially the gentle formula. They struggled with reflux in the beginning days, after 2 days of bobbie gentle infant formula, we noticed a SIGNIFICANT difference.
    Did you find this review helpful?

    Perfect on tummy

    5 out of 5 stars
    Kim E. - 17 days ago
    originally posted on Bobbie
    Image
    Loving the Bobbie formula- it’s close to breast milk and gentle on tummy. The subscribe and save is convenient
    Did you find this review helpful?

    Best of the best!

    5 out of 5 stars
    Erin H. - 17 days ago
    originally posted on Bobbie
    Image
    After trying several big name European formulas in the hopes it would settle our babes sensitive stomach with no luck we decided to try the Bobbie gentle formula. . . . and what a night and day difference. She now poops on the regular, doesn't squeal and squirm with tummy pain, and grabs after her bottle because she knows the good stuffs in it. The subscription service is a life saver and its super easy to make changes to the date and quantity if needed. Its feels good to know my girl feels good. I will always recommend Bobbie to anyone thinking about formula feeding!
    Did you find this review helpful?

    Love this formula!

    5 out of 5 stars
    Kim - 17 days ago
    originally posted on Bobbie
    Image
    We chose to Bobbie Gentle to start feeding our newborn and I’m so glad we did. She does really well with it —no spit-ups and good poops. I also really appreciate the clean ingredient list. Knowing it’s organic, free from corn syrup and palm oil, and made to meet both U. S. and EU standards gives me peace of mind. The powder mixes smoothly (no clumps), and I love the subscription option so we never run out. It is a little pricier than some other brands, but for us the quality and how well my baby tolerates it makes it completely worth it. Every baby is different, but Bobbie Gentle has truly been a game changer for our family. 💚
    Did you find this review helpful?

    Organic gentle

    5 out of 5 stars
    Abigail S. - 18 days ago
    originally posted on Bobbie
    Image
    Since I stopped breast feeding , this was the formula that did not upset her stomach and I haven’t changed since .
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Shell - 18 days ago
    originally posted on Bobbie
    Image
    I used the Gentle version with my first child and it was fantastic for their sensitive tummy. Now I’m using it again with my second child and we have no issues at all. Love!!
    Did you find this review helpful?

    Best formula

    5 out of 5 stars
    Tafta - 18 days ago
    originally posted on Bobbie
    Image
    Best formula we used! Baby was having trouble with every other formula we tried but the gentle organic formula has done wonders for us!
    Did you find this review helpful?

    love!

    5 out of 5 stars
    Jenn - 19 days ago
    originally posted on Bobbie
    Image
    This formula is awesome, my baby loves the taste and is gentle on his digestion so he's not constipated!
    Did you find this review helpful?

    Best Gentle Formula

    5 out of 5 stars
    Rachel - 19 days ago
    originally posted on Bobbie
    Image
    Clean ingredients and the only organic formula with broken down milk proteins for sensitive bellies
    Did you find this review helpful?

    Happy we found bobbie!

    5 out of 5 stars
    Jay - 20 days ago
    originally posted on Bobbie
    Image
    Bobbie Gentle Organic has been a game changer for my baby’s sensitive tummy. After struggling with frequent spit ups and a rash from another formula, we made the switch and noticed such a big difference. My baby is much more comfortable, with fewer spit ups and no rash at all. I love that it’s organic and gentle, and it gives me peace of mind knowing my little one is finally happy and thriving.
    Did you find this review helpful?

    Reflux stopper

    5 out of 5 stars
    Linzey J. - 20 days ago
    originally posted on Bobbie
    Image
    I searched and searched day and night for something that would help my daughter. Pediatricians recommend the normal formulas for reflux but I wanted as clean as I could get. Finally I tried Bobbie. Within one feed I knew we had found it. For the first time my daughter went a whole day without refluxing. And when I ran out of organic tried a similar brand and she immediately refluxed again. Long story short. I searched until I got my hands back on this gentle Bobbie. It’s worth the search.
    Did you find this review helpful?

    Only Thing That Works

    5 out of 5 stars
    Katie T. - 20 days ago
    originally posted on Bobbie
    Image
    This is the only formula that we have found that works for our baby girl. We have tried five different formulas and nothing works like Bobbie. No foam or bubbles help minimize her gassy tummy and great ingredients make me feel good about feeding it to her.
    Did you find this review helpful?

    Best formula to combo feed

    5 out of 5 stars
    Gina - 21 days ago
    originally posted on Bobbie
    Image
    This has been the best formula to be able to switch on and off from breastfeeding. The quality and consistency makes me feel so comfortable giving it to my baby.
    Did you find this review helpful?

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