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Bobbie Organic Gentle Infant Formula - 14.1oz

Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4
$29.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Serving Size: 5 fl oz

Amount Each 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.6grm0%
Total Carbohydrate 10.2grm0%
Protein 2.3grm0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
Water 133grm0%
Linoleic Acid 725mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp, oil***, vitamin a palmitate, cholecalciferol (vitamin d3), dl-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b,), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3, folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. ** a source of arachidonic acid (ara). *** a source of docosahexaenoic acid (dha).

Allergens & Warnings:

Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.
Contains: Milk
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.1 inches length x 4.1 inches width x 4.1 inches height
Estimated ship weight: 1.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How many scoops for container of formula?

submitted by Chris - 10 months ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 9 months ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 10 months ago
    Brand expert

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 21 days ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 19 days ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 2 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 2 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 4 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 2 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 5 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 4 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 5 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 5 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 6 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 6 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 9 months ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 8 months ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 10 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 10 months ago
    Brand expert

Q: Is this acceptable for a cows milk protein allergy?

submitted by Ccmom11 - 11 months ago
  • A: Hi! Great question, no our Bobbie Gentle Infant formula would not be recommended for a little one with a cow milk protein allergy.

    submitted byBobbie - 11 months ago
    Brand expert

Related Categories

Guests are saying

This formula has received mixed feedback from guests, with many expressing disappointment regarding its smell, taste, and effects on their babies. While some guests appreciate the clean ingredients and gentle formulation, others report adverse reactions such as gas, vomiting, and refusal to drink. The product's price increase has also been a concern. Overall, it may work well for some babies, but others may need to explore alternatives.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 838 reviews
    easy on tummy: 3 out of 5
    easy to prepare: 3.75 out of 5
    quality: 2.97 out of 5
    value: 2.7 out of 5
    37% would recommend
    75 recommendations

    Poor shipping

    1 out of 5 stars
    Thumbs up graphic, would recommend
    Poor handling of product - 3 days ago, Verified purchaser
    Cans arrived all dented.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Perfect for allergies

    5 out of 5 stars
    Lindsey - 16 days ago
    originally posted on Bobbie
    Image
    We struggled with feeding refusal for months before switching the formula. Baby was sensitive to at least cows milk protein in my breast milk. After starting solids, we realized she was also sensitive to at least tree nuts and eggs, which I hadn't eliminated from my diet. This formula is so clean that baby much prefers it compared to my breast milk. No rash or reflux related refusals since feeding Bobbie Organic Gentle 100% of the time. The delivery guarantee with subscription is priceless since I remember living through the formula shortages in 2022 with my first baby. The small can is actually nice for bringing it out in the diaper bag and fully packed to the brim. I just have to use the old scoop to fish out the new one when I open the can. It also is tall enough to fit a teaspoon, which I use to fortify her bottles (per pediatrician instructions for poor weight gain).
    Did you find this review helpful?

    So Grateful We Found Bobbie!

    5 out of 5 stars
    Lacey P. - 17 days ago
    originally posted on Bobbie
    Image
    I started using Bobbie Organic Gentle® when my baby was around 2 months old and my supply started to dip. I was honestly really nervous about switching to formula, but this one has been such a relief. My little guy (now 3. 5 months) has done so well on it - no tummy troubles, no gas or spit-up, and he took to it right away. I love that it’s organic and modeled after breastmilk, which made me feel a lot better about supplementing. It’s been such a smooth transition and truly a lifesaver for our feeding journey!
    Did you find this review helpful?

    Love this formula

    5 out of 5 stars
    Desare L. - 19 days ago
    originally posted on Bobbie
    Image
    So happy with this formula. Finally found the on we’ll keep our baby on the rest of his first year
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Michele M. - 19 days ago
    originally posted on Bobbie
    Image
    My baby loves her Bobbie! It’s super gentle and her colic has dramatically subsided! I also feel so good that I’m giving my baby a formula that’s not full of the “bad” stuff.
    Did you find this review helpful?

    LOVE

    5 out of 5 stars
    Maggie - 21 days ago
    originally posted on Bobbie
    Image
    really helped settle my baby's tummy after he wasn't tolerating my breastmilk. it's gentle on his stomach and it has been night and day with his fussiness
    Did you find this review helpful?

    Only formula we had to try!

    5 out of 5 stars
    Bre - 21 days ago
    originally posted on Bobbie
    Image
    Our girl has been on this since week 1! Always has agreed with her tummy. Our pediatrician was thrilled we selected Bonnie to keep her fed
    Did you find this review helpful?

    As soon as we started

    5 out of 5 stars
    Rachel G. - 22 days ago
    originally posted on Bobbie
    Image
    As soon as we started Bobbie, my daughter's reflux disappeared. Its been such a relief knowing that she's getting her full bottle in her tummy.
    Did you find this review helpful?

    Amazing formula

    5 out of 5 stars
    Irah P. - 22 days ago
    originally posted on Bobbie
    Image
    This formula saved us when we found out our son had a milk allergy. We trialed different formulas to see what he could handle before trying a hypoallergenic option and we landed on Bobbie Gentle and he did very well!! Instantly a happier baby.
    1 guest found this review helpful. Did you?

    So Thankful for this Formula

    5 out of 5 stars
    Rylie - 23 days ago
    originally posted on Bobbie
    Image
    I put this on my registry as a "just in case" item - & Praise God someone bought it! In 5 days our guy lost 15% of his body weight and we immediately had to start supplementing with formula. As a combo fed baby we have had NO problems switching between this formula and breastmilk. He loves it and it doesn't affect his tummy negatively at all
    1 guest found this review helpful. Did you?

    Confidently Clean

    5 out of 5 stars
    Annamae - 24 days ago
    originally posted on Bobbie
    Image
    I started my baby on a different "clean" formula only to later discover it had tested for lead and arsenic! The article, written by Consumer Reports, had other formulas that were actually clean and Bobbie was one of them. After purchasing, I also found even more articles from more sources about how clean and safe this formula is for babies. And my little girl loves it!
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Joe W. - 24 days ago
    originally posted on Bobbie
    Image
    Our son loves this formula. Previously we were using similac Neosure but this has worked out much better!
    Did you find this review helpful?

    Great Formula

    5 out of 5 stars
    brooke - 25 days ago
    originally posted on Bobbie
    Image
    I was using a goat milk based formula before trying bobbie. My baby was very fussy and spitting up after every feeding. Now she is much happier!!
    Did you find this review helpful?

    Great gentle formula

    5 out of 5 stars
    Liz - 26 days ago
    originally posted on Bobbie
    Image
    My baby had reflux and it was hard to see her struggling with other formulas because they were more thick in consistency. This one was more gentle on her when she did have reflux and she didn't cry as much. So thankful we found this formula.
    Did you find this review helpful?

    Life saver

    5 out of 5 stars
    Bianca - 26 days ago
    originally posted on Bobbie
    Image
    When I had to stop breastfeeding I was nervous my baby wouldn’t get all the nutrients she needed. This formula was amazing and the best formula to have while I could breastfeed anymore. It was great for her belly too. I recommend this formula to every new mom
    Did you find this review helpful?

    All the stars

    5 out of 5 stars
    Adrian O. - 26 days ago
    originally posted on Bobbie
    Image
    My daughter is doing great with the gentle infant formula and I would recommend it to anyone out there shopping the other brands. THIS is the one for you.
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Melanie S. - 28 days ago
    originally posted on Bobbie
    Image
    My baby has reacted well to Bobbie. It feels so good to be giving her Organic Formula.
    Did you find this review helpful?

    Love Bobbie!

    5 out of 5 stars
    Kristin J. - 28 days ago
    originally posted on Bobbie
    Image
    My baby has not fussed, much better with gas compared to other formula we used, and top notch ingredients. Only down fall is i wish bigger cans!
    Did you find this review helpful?

    We love Bobbie

    5 out of 5 stars
    Kate - 28 days ago
    originally posted on Bobbie
    Image
    Bobbie is gentle on our baby’s tummy & helps with reflux. She is healthy and happy!
    Did you find this review helpful?

    Wholesome and gentle

    5 out of 5 stars
    Jenna - 29 days ago
    originally posted on Bobbie
    Image
    We love this formula! Tried a few for our boys like Kirkland, kendramill and both upset their tummies but this one has been great and I have peace of mind with the wholesome ingredients
    Did you find this review helpful?

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