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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

$24.99 ($1.77/ounce)
Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
See all questions (30)

Additional product information and recommendations

Frequently bought together

Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz

$22.99($1.63/ounce)
Buy 1, get 1 25% off Bobbie infant formula powder items
Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz
4.4 out of 5 stars with 59 ratings

Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2980 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.45 out of 5
    quality: 4.15 out of 5
    value: 3.84 out of 5
    69% would recommend
    351 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 February, 2026Verified purchase

    waste of time having to return this

    delivered damaged and now have to waste my time to return
    Garbage Fan
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on Bobbie
    Image

    Love this

    Our baby is so happy on this formula! We never had to go through trying multiple kinds. It smells great and he is so happy and content on this formula!
    Emily M.
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on Bobbie
    Image

    Love Bobbie

    We’ve used the Bobbie Organic with my 1st daughter over 2 years ago and now again with my 2nd! Both handled the formula really well. We used the subscription option with my 1st and again now as it’s so convenient. I’ll always recommend Bobbie!
    Rebecca
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 January, 2026

    First Time

    First time for Target delivery and cane one day earlier than expected !
    SANDY
    easy on tummy: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on Bobbie
    Image

    Couldn't Be Happier!

    We used this formula for my daughter four years ago, and we plan to use it again for our little boy due in a few months. We love the subscription option, which makes getting formula so convenient.
    Kearstynn
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on Bobbie
    Image

    Best brand and formula

    My 7 month old loves Bobbie! Clean ingredients and fun brand.
    Brandi
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on Bobbie
    Image

    Baby seems to enjoy no

    Baby seems to enjoy no gas issues seems like a great formula
    Romanelli, M.
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on Bobbie
    Image

    Amazing and clean

    Used since day 1, no issues. Also read on consumer reports that they tested negative for forever chemicals and heavy metals which was reassuring
    Esther
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on Bobbie
    Image

    Best formula out there

    I wanted to be able to breastfeed but my body had other plans. I read this is the closest to breastmilk so I feel better about giving it my baby. I also feel comfortable with the ingredients as well.
    Lauren
    Did you find this review helpful?
    1 out of 5 stars
    24 January, 2026
    originally posted on Bobbie
    Image

    Not Compatible with Diet

    I have tried giving Bobby a Chance and unfortunately it has caused a severe allergic reaction for my 11 month old who we found out his allergic to milk.
    Stephanie G.
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on Bobbie
    Image

    Braxtons bottles be poppin!!

    I loveeeee bobbi for my baby boy. He struggled with reflux pretty bad and when we transitioned from breastmilk to formula it was smooth like butter. No reflux just my happy healthy baby.
    Kasidy
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on Bobbie
    Image

    Bobbie saved me!

    I am an under supplier so I needed to find a formula to supplement. We tried Bobbie and we have not looked back! Our baby loves it and he tolerated it so well! I’m so glad that we found a formula brand that is very clean and organic unlike other formula’s out there!
    Betsy
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on Bobbie
    Image

    Gentle, easy digestion

    I have used this formula for all three of my babies! It is gentle and easy for them to digest. I love the clean ingredients. The subscription keeps me stocked regularly without having to think about it!
    Regina
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on Bobbie
    Image

    We love Bobbie

    We had no issues with Bobbie from the jump! Our little one thrived on this formula.
    Dana I.
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Bobbie
    Image

    No longer need

    This was a one time gift for my granddaughter. Please put my membership on hold or cancel if you need to. Thank you my daughter loves your formulas! She also has an account with you out of Maryland
    Alyson T.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Bobbie
    Image

    Great formula

    I was hesitant about starting formula after my supply dropped. Bobbie was my first choice and my baby loves it! Glad the transition was smooth.
    Lauren
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Bobbie
    Image

    WOW

    We switched to bobbie from a commonly used formula. We could never find consistency with stock of this formula. It caused a lot of stress, wondering if our baby would ever go without formula simply because we never knew if this formula would or would not be in stock. Not only is Bobbie everything we were looking for ingredient wise- but the subscription option has provided such peace of mind.
    Ashley
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Bobbie
    Image

    from Boobie to Bobbie

    i exclusively breastfed for the past almost 6 months but was starting to have trouble with my supply and gaining so much weight we decided formula was our choice at this point and after trying to find the healthiest brand for our son, we came across Bobbie and decided to give a try, this is the closest to my breastmilk i have found and my son doesn’t spit up from this formula like others we have tried. this made me feel comfortable and confident in our new formula journey
    maddi l.
    Did you find this review helpful?
    5 out of 5 stars
    20 January, 2026
    originally posted on Bobbie
    Image

    Transitioned my baby very easily

    Transitioned my baby very easily and she loved the formula! Great to her stomach. Also Bobbie’s team is great on getting back to you for any concerns and questions !
    Jasmine G.
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on Bobbie
    Image

    So easy

    Both my babies have loved Bobbie! I love the subscription and date change via text. Keeps the guesswork and planning out of everything!
    Colette
    Did you find this review helpful?

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