$27.99 when purchased online
Target Online store #3991
About this item
Highlights
- USDA ORGANIC: Bobbie is always made from non-GMO ingredients and never has corn syrup, palm oil or maltodextrin.
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- ORGANIC MILK: Partnering with small, family-owned farms across the country, Bobbie is proud to be made from organic, grass-fed cows on Organic Valley farms.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
The first of its kind, Bobbie Organic Infant Formula is a USDA Organic, EU-style infant formula that meets all FDA requirements. It is a complete nutrition milk-based powder modeled after breast milk and is easy on tummies. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It includes iron to support brain development and meets the EU requirements for DHA in infant formula. Bobbie is the first US infant formula to receive both the Clean Label Purity Award and Clean Label Pesticide-Free Certification.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount NUTRIENTS PER 100 CALORIES:
Calories: 100
% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil *, mortierella alpina oil **, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, d/ -alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12)., *a source of docosahexaenoic acid (dha) ** a source of arachidonic acid (ara)
Allergens & Warnings:
Required warnings Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK., CONTAINS MILK.Contains: Milk
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.0625 inches length x 4.0625 inches width x 5.0625 inches height
Estimated ship weight: 1.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels
submitted by MalloryH - 2 years ago
A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 1 year agoA: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie baby Team - 2 years agoBrand expertA: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 2 years agoA: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 2 years agoA: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 2 years ago
Q: Does Bobbitt Organic contain high fructose corn syrup?
submitted by Randy - 8 months ago
A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie baby Team - 7 months agoBrand expert
Q: How many ounces of liquid formula will this make?
submitted by Eric - 1 year ago
A: The can states about 106 fl oz
submitted byDani - 1 year agoA: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie baby Team - 5 months agoBrand expert
Q: how many oz of formula does this can make?
submitted by Cb23 - 1 year ago
A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 1 year agoA: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie baby Team - 1 year agoBrand expert
Q: How long is 1 can usually good for before expiring?
submitted by CW - 1 year ago
A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie baby Team - 1 year agoBrand expertA: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 1 year ago
Q: Is this EBT snap food stamps eligible
submitted by Debo - 2 years ago
A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie baby Team - 11 months agoBrand expert
Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.
submitted by Madison - 2 years ago
A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie baby Team - 2 years agoBrand expertA: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 2 years ago
Q: Are the cans BPA free?
submitted by Victoria S - 4 months ago
A: Hi Victoria! Yes, our cans are made of steel and made without BPA.
submitted byBobbie baby Team - 4 months agoBrand expert
Q: Are the cans BPA free? I can’t seem to find that listed anywhere.
submitted by Victoria S - 4 months ago
A: Yes, our cans are made of steel and made without BPA!
submitted byBobbie baby Team - 4 months agoBrand expert
Q: Can you use this formula in a Baby Breeza?
submitted by MamaBear4 - 7 months ago
A: Our manufacturer hasn’t evaluated Bobbie for use in a Baby Brezza machine. To ensure proper preparation of infant formula, we recommend following the preparation instructions on the label. If you choose to use a Baby Brezza machine to prepare Bobbie, please contact Baby Brezza for questions about settings, or support with your machine.
submitted byBobbie baby Team - 7 months agoBrand expert
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4.6 out of 5 stars with 1587 reviews
easy on tummy: 3.9 out of 5
quality: 4.2 out of 5
easy to prepare: 4.53 out of 5
value: 3.88 out of 5
71% would recommend
294 recommendations
Fishy smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Trang - 1 day ago
If you want your child to smell like they been kissed by a dead fish than get/use this formula. I threw away 4 new cans (regular and sensitive) becaus they do not expect return. WASTE OF MONEY!
Just wasn't a match
3 out of 5 stars
Athena - 5 days ago, Verified purchaser
I really wanted to like this formula but unfortunately it just doesn’t sit well with my baby’s tummy. She gets the runs just a couple hours after consuming a bottle. I tried the gentle version but ended up with the same results. Someone recommended easing your baby on to it so I would mix a 1/3 of this formula per bottle and that seemed to help but anything more and she would have an upset stomach again. Giving three stars because she did seems to enjoy the flavor
1 reply from Bobbie baby Team team - 3 days ago
Thank you for taking the time to review our Bobbie Baby formulas. We are sorry to hear that they didn't work for your little one. We always recommend preparing per the directions on the label unless directed otherwise by a healthcare professional. We would love to get some additional details from you regarding your experience. Please email us at hello@hibobbie.com at your convenience
Fishy smell and taste
1 out of 5 stars
Thumbs down graphic, would not recommend
Auds - 7 days ago, Verified purchaser
Strong fishy smell and taste :( it’s like eating a capsule of omega 3. My baby had a strong cry for the following hour after the first try. Will return all cans I bought! Will not even attempt a second bottle!!! I wonder why people love this formula?
1 reply from Bobbie baby Team team - 6 days ago
Thank you for your review of our Bobbie Baby formula. In general the fishy smell is common because of our high DHA sourced from algae. Some temperatures can cause the odor to be stronger. We want you to be 100% confident when feeding your little one Bobbie, please send us an email at hello@hibobbie.com so that we can assist you further!
Issues
3 out of 5 stars
Abby - 15 days ago, Verified purchaser
My baby loved this formula when I started weaning him off breast milk. However this item was rarely in stock in store and we’d go through two cans a week due to the small size available. I had to stock up or buy online through their store which was very stressful considering other brands were regularly stocked.
1 reply from Bobbie baby Team team - 7 days ago
Abby, Thank you for your feedback! We understand the importance of feeding your little one and having the Bobbie formula available when you need it. We know this was frustrating, and we’re sorry that we didn't have an adequate stock during the time you needed us most! Rest assured, we’re heads down working on a continuous supply of inventory for both online and our retail stores across the country! When you subscribe as a Bobbie customer we guarantee your subscription throughout your entire food journey
Best formula out there
5 out of 5 stars
Thumbs up graphic, would recommend
S Patt - 17 days ago, Verified purchaser
I did so much research for which formula would be best for my baby. This one put my mind at ease knowing I was giving her the best possible nutrition.
Not gentle on tummies
1 out of 5 stars
Thumbs down graphic, would not recommend
La_Karma - 17 days ago
I had my son on Kabrita and decided to switch to this and it caused him so much pain in his stomach. He got super constipated and cried for hours. I feel horrible for giving him this.
1 reply from Bobbie baby Team team - 7 days ago
Hi La_Karma! I am sorry to hear about your experience with the Bobbie Routine formula. Please send us an email at hello@hibobbie.com so we can get some additional details from you.
Didnt work for my baby
3 out of 5 stars
Thumbs up graphic, would recommend
Sam - 2 months ago, Verified purchaser
Gave it a try for a month but it made my baby constipated. He wouldn’t poop everyday and when I switched back to a different for formula his poopy went back to normal.
1 reply from Bobbie baby Team team - 2 months ago
Hi Sam, We are sorry to hear about your experience with the Bobbie Infant Formula, our team would like to learn more. Can you send us an email to hello@hibobbie.com so that we can collect additional information. Thank you!
NO LONGER SOY FREE
1 out of 5 stars
Name - 3 months ago
The formula that shows as number 1 on many blogs for soy free formula changed its ingredients. There is nothing on the website nor on social media showing this. I attached the new list on Bobbie's website here as Target is using the old label. Love the formula before the change. Disturbing there was not annoucement on their website as to the change.
1 reply from Bobbie baby Team team - 3 months ago
The Target recipe is remaining the same (soy free) as we have communicated to customers in emails, on site and via social media. The label at Target is the current label for the product being sold at Target. Nothing to be disturbed about!
Amazing company
5 out of 5 stars
Ryan - 3 months ago
originally posted on Bobbie
Best quality baby formula, amazing customer service. Been with Bobbie since my first child and will be til my last. Can’t say enough good things. Thank you for giving our babies the best ingredients out there.
Bobbie baby from day 1!
5 out of 5 stars
Shannon - 3 months ago
originally posted on Bobbie
My daughter just turned 1 and we’ve officially finished our formula feeding journey with Bobbie! I just wanted to say thank you for being such a huge part of our life for the past year. I knew breast feeding was not going to be for me for a few reasons and chose Bobbie while pregnant based on your mission, ingredients and the amazing branding and messaging you’ve put out into the world! We never had to switch formulas, the subscription method was fool proof and we were so happy with our decision the entire time. Thank you for everything!
Didnt go well with my baby
3 out of 5 stars
Thumbs up graphic, would recommend
Jmxo - 3 months ago, Verified purchaser
I'm a first time mom and i combo feed. I chose this for the first formula to give my baby. Unfortunately it didn't work out for him he's very sensitive and colicky :( wish there was a hypoallergenic version.
Bobbie Gentle
2 out of 5 stars
Ariel - 3 months ago
originally posted on Bobbie
My baby's stool has a very strong smell, and it doesn't satisfy my baby's hunger.
Formula
5 out of 5 stars
Thumbs up graphic, would recommend
M - 3 months ago, Verified purchaser
Gentle formula! My baby was exclusively breastfed and once he turned 10 months I decided to start combo feeding I started off with a different formula at first but noticed it was making my baby constipated and uncomfortable I switched to Bobbie right away and the first day of using it he loved it was easier to digest his bowel movements were completely regular and he got used to it pretty quickly it was more the bottles he couldn’t stand haha. I definitely recommend this formula love the gentle ingredients.
My favorite!!!
5 out of 5 stars
Crystal D. - 3 months ago
originally posted on Bobbie
Ohhh i wish l would have known about Bobbie when l started my little one in formula!! When they say CLEAN ingredients they’re not lying , you can tell by your babies diapers when the ingredients are good for there little belly’s! And my baby absolutely loves BOBBIE!! The storage of the formula is just proof how great it is lol i will be using for my future babies !!
A whole year of Bobbie greatness
5 out of 5 stars
Maren - 3 months ago
originally posted on Bobbie
After my c-section I struggled to breastfeed our baby girl. At first we used Bobbie to supplement with breast milk. When I stopped breastfeeding at 8 months, she transitioned easily to formula until around 12 month! She is a healthy strong girl and we are so thankful that we had Bobbie to help us on our feeding journey!
Rocking Baby Formula
5 out of 5 stars
Alan - 4 months ago
originally posted on Bobbie
Our daughter loved Bobbie formula and thrived so well on it! Thank you for providing a personal, healthy alternative to all those impersonal formula factories with their scary recalls and ingredients. We wish you all the deserved success and congratulate you on your vision.
they only care about their subscription customers
1 out of 5 stars
Thumbs down graphic, would not recommend
nothappy - 4 months ago, Verified purchaser
This company should not sell to wholesale customers if they can't keep up with their supply. when I reached out to the company about shortages they told me they are only priortizing their subscription customers and to find formula that works for my baby else where. I shouldn't be penalized for buying their product at target who they choose to sell their product to vs their own website. They claim they want to help moms and care about babies yet they don't care aobut mine and not being able to find formula. They make it seem like it's so easy to just change the formula at this stage when we've been using it for 9 months now. Would never use this brand again - buy Heart or Kendamil this company is unreliable if you soley buy from target
NEVER IN STOCK
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetlover1792 - 4 months ago, Verified purchaser
I would warn other moms not to purchase this brand and get your baby use to it. It is never in stock and when it is in stock, it’s gone within an hour and then you won’t see it again for months. This brand has caused me so much stress and driving all over town to find it. When my baby was first born, this was the only formula she would accept, so I had no choice. Now she’s older and loves: Baby’s Only Formula is a great brand that is always in stock, as well as Happy Baby Formula. Bobbie is a great product, but they need to figure out production/supply before putting it back on the shelves.
Thank you so much
5 out of 5 stars
Amy W. - 4 months ago
originally posted on Bobbie
Thank you so much for feeding my baby!! I never had to worry about formula shortages because of your subscriptions. My baby is thriving and took to Bobbi without a hitch when my breasfeeding journey was coming to an end. Thank you from the bottom of my mama heart.
Quality and Trust
5 out of 5 stars
Jess - 4 months ago
originally posted on Bobbie
My first kiddo is 1 and graduating from formula- just wanted to say thank you for everything you do. I had a back up Bobbie just in case nursing didn’t work for us, but we succeeded in that journey for 7 mos. I felt I was ready to wean to formula and y’all have been such a blessing for the last 6 months! The subscription model is reassuring and the communication is excellent. I never worried we would run out of food. The switch from breastmilk to formula was easy, as the quality of your product is so great. I laugh at every pop top, smile with every newsletter, and just overall enjoyed being a part of this community. Great job! And I will be a repeat customer for baby #2!