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Bobbie Organic Original Infant Formula
$24.99 ($1.77/ounce)
In Stock
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Serving Size: 5
Amount :
% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '
Allergens & Warnings:
REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels
submitted by MalloryH - 3 years ago
A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 3 years agoA: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 3 years agoA: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 3 years agoA: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie - 3 years agoBrand expertA: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 3 years ago
Q: This is acceptable for a cows milk protein allergies?
submitted by Nara - 11 months ago
A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!
submitted byBobbie - 11 months agoBrand expert
Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site
submitted by Concered parent - 1 year ago
A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different
submitted byAmy - 9 months agoA: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!
submitted byBobbie - 1 year agoBrand expert
Q: Does Bobbitt Organic contain high fructose corn syrup?
submitted by Randy - 2 years ago
A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie - 2 years agoBrand expert
Q: How many ounces of liquid formula will this make?
submitted by Eric - 2 years ago
A: The can states about 106 fl oz
submitted byDani - 2 years agoA: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie - 2 years agoBrand expert
Q: how many oz of formula does this can make?
submitted by Cb23 - 2 years ago
A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 2 years agoA: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie - 2 years agoBrand expert
Q: How long is 1 can usually good for before expiring?
submitted by CW - 2 years ago
A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 2 years agoA: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie - 2 years agoBrand expert
Q: Is this EBT snap food stamps eligible
submitted by Debo - 3 years ago
A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie - 2 years agoBrand expert
Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.
submitted by Madison - 3 years ago
A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 3 years agoA: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie - 3 years agoBrand expert
Q: Label Info shows its has Omega6 but the back of the can doesnt show that it includes omega, is this typo?
submitted by Kcbay - 21 days ago
A: Hi there! Send us an email at hello@hibobbie.com so we can learn more and help!
submitted byBobbie - 10 days agoBrand expert
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2792 reviews
easy on tummy: 3.87 out of 5
easy to prepare: 4.44 out of 5
quality: 4.15 out of 5
value: 3.83 out of 5
70% would recommend
342 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Please improve the packaging
I mostly breastfeed but got this to try out after the Byheart recall. While my LO's tummy seemed to tolerate well I do take issue with the can design esp at this price point. Having to dig for a scoop that is longer than the width of the can requiring a little effort to make it fit it isnt ideal. It may seem trivial to some but the quality of free sample formula cans are better. If you're going to price and market it as a superior product why not add a little effort into your packaging as well.
4 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Love the product hate the cans. The cut you! Literally.
Formula is great used with our first and had to switch after byheart recall with our second. Only thing the cans cut the crap out of your hands! Please fix this!!
3 out of 5 stars
27 November, 2025
Scoop should be on the top like other formula brands
I like the formula but they charge too much to be making parents dig for the scoop, I got the formula everywhere
1 out of 5 stars
26 November, 2025Verified purchase
(no review title)
Really freaked out by this- formula has different texture and smell than normal. Sent email to Bobbie — highly concerned
5 out of 5 stars
23 November, 2025
originally posted on Bobbie
Lifesaver
Being a low supplier it was hard to find a company I could trust. I did a lot of of my own research and Bobbie always came on top. I know every baby is different and sometimes they have reactions to formulas but ever since introducing Bobbie to my son he has not had any issues and I couldn't be more thankful.
5 out of 5 stars
22 November, 2025
originally posted on Bobbie
Great for combo feeding
Great for combo feeding. Baby was having sensitivity to other formulas and wasn’t producing enough breast milk, this was a life saver.
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
(no review title)
Mixes well and does not produce a lot of foam.
5 out of 5 stars
22 November, 2025
originally posted on Bobbie
Absolutely LOVE this formula!
Third time mom here - used similac advance for my first two because we were on WIC. I breastfed my 3rd for 3 months and supplemented with Bobbie when he was first born until my supply came in. And my baby never had any issues, it was so gentle on his stomach and he adjusted well. Now he’s almost 4 months and we are exclusively formula feeding with Bobbie. I love the subscription option. It’s so easy and seamless! Definitely happy with this formula
5 out of 5 stars
21 November, 2025
originally posted on Bobbie
Love it!
Works great for our little lady, no tummy issues, and she can't wait to get her bottles!
5 out of 5 stars
21 November, 2025
originally posted on Bobbie
Bobbie lover!
Bobbie is the perfect formula choice! Limited ingredients and amazing brand. My baby loves it!
5 out of 5 stars
20 November, 2025
originally posted on Bobbie
The only one
My babies didn’t tolerate whole milk or gentle well - but the original worked great for all my kids!
5 out of 5 stars
20 November, 2025
originally posted on Bobbie
THE BEST FORMULA!!!! After switching
THE BEST FORMULA!!!! After switching my babies formula 3 times this was the only one she did for best with!! NO MORE GAS AND NO MORE FUSS!!! I love that it has clean ingredients too which is a plus
5 out of 5 stars
19 November, 2025
originally posted on Bobbie
Love It
Our little guy loves this formula. It seems to work really well for him and is easy on his digestion. I like knowing that it has everything he needs.
5 out of 5 stars
18 November, 2025
originally posted on Bobbie
Smooth Poopin'
We had to make a last-minute switch to Bobbie Organic Infant Formula because our usual brand was suddenly recalled, and honestly, it turned out to be such a blessing. Bobbie has been amazing for us! Our baby is noticeably less fussy, and diaper changes have been so much easier because their poops are way more regular and comfortable. I’m genuinely impressed with how smooth the transition was. What started as a stressful situation ended up being the best switch we could’ve made!
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Very gentle on my baby’s tummy. The best formula thus far!
5 out of 5 stars
18 November, 2025
originally posted on Bobbie
Thankful for Bobbie
We needed to make an immediate switch of formula and we kept being recommended Bobbie. We are so glad that our baby had taken well to it!
5 out of 5 stars
17 November, 2025
originally posted on Bobbie
The Best Formula
I just switched my baby to Bobbie and she has been loving it. And for myself, I love the clean ingredients.
5 out of 5 stars
17 November, 2025
originally posted on Bobbie
WE LOVE BOBBIE!
My son LOVES his Bobbie formula! When my son got home from the NICU after 3. 5 weeks since he was born, we swapped to Bobbie right away because his little tummy was not tolerating his previous formula well. We gave Bobbie a try and after a few days there was no more fussing, or gas pains! My son is 6 months now & we still use Bobbie to this day! Thank you, Bobbie!
5 out of 5 stars
17 November, 2025
originally posted on Bobbie
Gas be gone!
We originally were apart of the Enfamil family but my baby started to get bad gas and it caused her pain. We tried another brand but there was a recall and we really didn’t notice a difference with her stomach. We finally made the switch to Bobbie and within 3 days her gas finally settled! We had our happy baby girl back! We will be subscribing and hope Bobbie continues to work well with her belly <3
5 out of 5 stars
17 November, 2025
originally posted on Bobbie
Love love Bobbie
I was looking for a formula that has clean ingredients and I found Bobbie!