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Bobbie Organic Original Infant Formula

Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4
$24.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Serving Size: 5 fl oz

Amount DILUTED: EACH 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).

Allergens & Warnings:

Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.
Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 3 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 3 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 2 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 3 years ago
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 3 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 3 years ago
    Brand expert

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 7 months ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 7 months ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 9 months ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 5 months ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 9 months ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 1 year ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 1 year ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 2 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 2 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 1 year ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 2 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 2 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 2 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 2 years ago
    Brand expert
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 2 years ago

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 3 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 3 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 3 years ago
    Brand expert

Q: Why canola oil? From my understanding, canola oil is inflammatory :(

submitted by Dani - 1 month ago
  • A: Every infant formula in the world uses a fat blend of vegetable oils. It’s imperative to a baby’s growth. The blend of oils needs to provide enough linoleic acid, an essential fatty acid that is not present in very high levels in most vegetable oils, to support growth and development, just like breast milk. The 2 vegetable oils that have the most linoleic acid are soy and canola (erucic acid rapeseed) oils. What’s important to know is that not all oils are processed the same. Bobbie’s are organic (no pesticides, glyphosate used to grow them). And we never use hexane or solvents to process our vegetable oils. They are all expeller pressed!

    submitted byBobbie - 27 days ago
    Brand expert

Related Categories

Guests are saying

Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2242 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.47 out of 5
    quality: 4.14 out of 5
    value: 3.83 out of 5
    69% would recommend
    324 recommendations

    Best Baby Formula

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Crystal Fast - 6 days ago, Verified purchaser
    This is the best baby formula. I got extremly luckily and my son took to it right off the bat. It's clean ingredients which is extremly important to my family. Plus it's not super expensive, which is really nice.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Company let me down

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CircleNYCShopper - 11 days ago
    After spending literally thousands of dollars on their products the company customer service would not address a serious concern I raised.
    1 reply from Bobbie team - 3 days ago
    Hello, We take customer concerns very seriously, and we are sad to hear that you did not feel heard or helped. Please contact us at hello@hibobbie.com and refer to this review so that we can make sure your concerns are addressed.
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Great formula!

    5 out of 5 stars
    Regina F. - 11 days ago
    originally posted on Bobbie
    Image
    Highly recommend. We've been using this for over a month with our 2 month old and it's great!
    Did you find this review helpful?

    Helped gassy fussy baby

    5 out of 5 stars
    Tina C. - 12 days ago
    originally posted on Bobbie
    Image
    Was using another brand of formula and my baby was extremely fussy. Switched to Bobbie and he calmed down within a day! Highly recommend. We love
    1 guest found this review helpful. Did you?

    Easy to manage subscription

    5 out of 5 stars
    Kristen M. - 12 days ago
    originally posted on Bobbie
    Image
    My 9m has loved Bobbie formula since birth! We opted for combo feeding with breast milk and Bobbie makes it so easy to modify the subscription depending on your feeding journey. Ultimate flexibility and convenience.
    Did you find this review helpful?

    We love Bobbie!

    5 out of 5 stars
    Kristina - 12 days ago
    originally posted on Bobbie
    Image
    My 9-month-old just transitioned to all Bobbie after just having breastmilk exclusively. She’s been doing great and loves it! No hesitation moving from breast milk to Bobbie. With the carefully thought out formula I feel great about giving it to her.
    Did you find this review helpful?

    My baby has no issues

    5 out of 5 stars
    Britany Y. - 12 days ago
    originally posted on Bobbie
    Image
    My baby has no issues drinking bobble, but it has caused her bad digestive issues.
    Did you find this review helpful?

    We Love Bobbie!

    5 out of 5 stars
    Taylor B. - 13 days ago
    originally posted on Bobbie
    Image
    I had to supplement in formula and I was hesitant but received a recommendation for Bobbie from a close friend. My daughter really enjoys it and has had no stomach issues. It feels good knowing this brand has done the due diligence to ensure that I am feeding my baby the best formula on the market.
    Did you find this review helpful?

    Amazing and gives peace of mind

    5 out of 5 stars
    Maria - 13 days ago
    originally posted on Bobbie
    Image
    my baby loved this formula and it also gives me the peace of mind that I’m giving my baby a formula that is safe for her! I love Bobbie!
    Did you find this review helpful?

    Baby loves

    5 out of 5 stars
    Taylor - 13 days ago
    originally posted on Bobbie
    Image
    My baby loves this one we tried every can and this one worked out best. I am interested in trying the new organic whole milk though!
    Did you find this review helpful?

    Baby Loves It

    5 out of 5 stars
    Jordan - 13 days ago
    originally posted on Bobbie
    Image
    We combo feed and had received a trail for bobbie. We started my baby on it and never had to try anything else. She does great on it! Soft poops and no spit ups!
    Did you find this review helpful?

    This formula has been great

    5 out of 5 stars
    Rebecca - 14 days ago
    originally posted on Bobbie
    Image
    This formula has been great for our little one. I love the subscription service - one less thing to think about and if we don’t need a reorder yet, I can always push back our delivery date. Highly recommend!
    Did you find this review helpful?

    The switch

    5 out of 5 stars
    Nikki - 14 days ago
    originally posted on Bobbie
    Image
    I went from breast feeding and switched to formula. My milk was slowing down due to stress. Bobbie was recommended to me and I was worried, but she adjusted well. Still poops regularly which is great!
    Did you find this review helpful?

    The only formula I feel good about giving my baby

    5 out of 5 stars
    Melissa - 14 days ago
    originally posted on Bobbie
    Image
    The only formula I feel good about giving my baby. I have to supplement with about 1/3 of formula and wanted to make sure it was super clean, thank you Bobbie! Baby loves it too!
    Did you find this review helpful?

    Love - but need to switch!

    4 out of 5 stars
    Marissa - 15 days ago
    originally posted on Bobbie
    Image
    Baby boy loves this formula but we need to switch to the Bobbie organic whole milk one to support his development! But he seems to really enjoy this formula! :)
    Did you find this review helpful?

    Best formula!

    5 out of 5 stars
    Tania R. - 15 days ago
    originally posted on Bobbie
    Image
    Both my girls took to Bobbie great! First and last stop, never needed to try a different brand. Love having a subscription, no need to go out and get it too. Nice that they offer a sensitive option now.
    Did you find this review helpful?

    The Best Choice We’ve Made As New Parents Yet!!

    5 out of 5 stars
    Victoria B. - 15 days ago
    originally posted on Bobbie
    Image
    When my son was born he had a really hard time latching, but I still wanted to breastfeed, so I pumped exclusively for 6 months and bottle fed breastmilk. Not only did that become EXTREMELY difficult for me mentally and physically, but my supply began to taper off at 6 months too. I was very nervous about switching him to formula, and when we did, the first one he tried he had a severe allergic reaction to that landed us in the ER. When I went looking for better alternatives, everything I saw had funky ingredients and was insanely expensive. Then I saw an ad for Bobbie on Facebook where Tan France from the show Queer Eye was endorsing the formula. I placed my first order off that ad and haven’t looked back since. Not only is my son’s reflux basically gone, but his gut health is the best it’s ever been, his poops are healthy and regular, and he is just a happier baby overall. I’m not kidding, it’s the best thing to have ever happened for our little family!
    Did you find this review helpful?

    Love!

    5 out of 5 stars
    Kristine - 15 days ago
    originally posted on Bobbie
    Image
    Started using Bobbie to combo feed and now fully using Bobbie to feed our little one! Such piece of mind using this formula and love the subscription.
    Did you find this review helpful?

    Love Bobbie

    5 out of 5 stars
    Alexandra - 15 days ago
    originally posted on Bobbie
    Image
    We have used Bobbie with all 3 of our kids. I love the formula, the subscription, and the customer service!
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Dominique C. - 16 days ago
    originally posted on Bobbie
    Image
    I have used this formula now for both of my babies and loved it each time! With baby #1 I slowly phased it in, while for baby #2 I gave it to them cold turkey. No refusal and I am easily able to feed between bottle and breast with no issues. Recommend to all my friends!
    Did you find this review helpful?

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