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Bobbie Organic Gentle Infant Formula - 14.1oz

Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4
$29.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Serving Size: 5 fl oz

Amount Each 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.6grm0%
Total Carbohydrate 10.2grm0%
Protein 2.3grm0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
Water 133grm0%
Linoleic Acid 725mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp, oil***, vitamin a palmitate, cholecalciferol (vitamin d3), dl-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b,), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3, folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. ** a source of arachidonic acid (ara). *** a source of docosahexaenoic acid (dha).

Allergens & Warnings:

Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.
Contains: Milk
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Shipping details

Estimated ship dimensions: 5.1 inches length x 4.1 inches width x 4.1 inches height
Estimated ship weight: 1.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 1 month ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 4 days ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 1 month ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 11 months ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 10 months ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 10 months ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 11 months ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 15 days ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 11 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 3 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 3 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 4 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 3 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 5 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 5 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 6 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 5 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 6 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 6 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 9 months ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 9 months ago
    Brand expert

Q: Is this acceptable for a cows milk protein allergy?

submitted by Ccmom11 - 1 year ago
  • A: Hi! Great question, no our Bobbie Gentle Infant formula would not be recommended for a little one with a cow milk protein allergy.

    submitted byBobbie - 1 year ago
    Brand expert

Related Categories

Guests are saying

Bobbie Gentle Formula has received mixed reviews from guests. Many appreciate its clean, organic ingredients and its positive impact on reducing gas, spit-up, and discomfort in babies. However, some guests have reported issues with constipation and gas. The formula is praised for being gentle on sensitive tummies and closely resembling breast milk.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 856 reviews
    easy on tummy: 3 out of 5
    easy to prepare: 3.73 out of 5
    quality: 2.97 out of 5
    value: 2.71 out of 5
    37% would recommend
    78 recommendations

    Cant fins it

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Concerned parent - 4 days ago, Verified purchaser
    Im so disappointed in Bobbie formula. All of a sudden couldn’t find it anywhere. I had to drive all over to get enough cans to transition her to a different formula. Customer service was no help. I feel like you should have some loyalty to parents. Formula should not be stopped or changed abruptly
    Did you find this review helpful?

    Best formula on the market

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mackin - 6 days ago, Verified purchaser
    Hands down one of the BEST formulas out there. Easy on tummy, very clean, and baby really enjoys it. After switching to Bobbie my baby’s eczema vanished, her tummy was happier and she was a lot less fussy. Cannot recommend the sensitive Bobbie formula enough
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Awful formula

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ashley K - 14 days ago, Verified purchaser
    This gave our newborn skin issues, dark green diarrhea, horrible gas, and non stop crying. The formula itself was also impossible to fully dissolve. Our baby was so miserable on this formula. The greatest gift, was Bobbie running out of production of this so that we made a switch to a different formula. We had a brand new baby with all these symptoms gone when switching to Kendamil. After reading other reviews with similar experiences, I wonder if Bobbie knows their formula for the Gentle wasn’t a good product and is trying to reformulate possibly?
    1 reply from Bobbie team - 13 days ago
    Hi Ashley, We are sorry to hear Organic Gentle was not a good fit for your baby. All baby's have different needs, and many parents notice easier digestion for their baby when using Organic Gentle. This is because partially broken down proteins make digestion easier on sensitive tummies. The inventory issues impacting Organic Gentle online and in stores is due to a production delay. That being said, we are sorry to hear that the product was not a good fit, and didn't mix well! We are always interested in learning about our customer's experiences and we'd like the opportunity to speak with you more about this. Please email us at consumerresponse@hibobbie.com and refer to this review. We wish you the best in your feeding journey, and we hope to hear from you soon!
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Horrible delivery service

    1 out of 5 stars
    MB - 14 days ago, Verified purchaser
    Terrible delivery by target. Already a very difficult item to get due to the formula shortage by Bobbie and this is how it is delivered.
    1 reply from Bobbie team - 13 days ago
    Hello- We are sorry to hear that your can arrived in bad shape! We encourage you to reach out to Target Customer Service for help, but if you run into any trouble, please contact us directly at hello@hibobbie.com. We want you to feel completely confident feeding your baby Bobbie.
    Did you find this review helpful?

    Poor shipping

    1 out of 5 stars
    Thumbs up graphic, would recommend
    Poor handling of product - 19 days ago, Verified purchaser
    Cans arrived all dented.
    1 reply from Bobbie team - 16 days ago
    We are sorry to hear that your cans arrived dented! The Target Customer Service Team should help you with an exchange, but if you run into any trouble, please contact us directly by emailing hello@hibobbie.com.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Baby’s Only to Bobbie

    5 out of 5 stars
    Lindsey - 24 days ago
    originally posted on Bobbie
    Image
    We love the gentle Bobbie formula- it has been perfect for our new baby as part of transitioning from BF journey!
    Did you find this review helpful?

    No complaints!

    5 out of 5 stars
    Becca C. - 24 days ago
    originally posted on Bobbie
    Image
    My baby does not get fussy on this formula. It’s been great and it helped us get to those four hour feeds much faster.
    Did you find this review helpful?

    Love love love!

    5 out of 5 stars
    Payton - 25 days ago
    originally posted on Bobbie
    Image
    Finding the right formula is such a struggle but bobbie makes it easier. I love that I can trust a brand so much and ever since being on Bobby my baby is completely different. Definitely recommend!
    Did you find this review helpful?

    Saved us so many tears

    5 out of 5 stars
    amanda m. - 26 days ago
    originally posted on Bobbie
    Image
    My baby has/had horrible horrible reflux and laryngomalacia (an airway disorder that made feeding so difficult and reflux even worse). We started with breastfeeding for 2 months + bottle feeding breastmilk, and supplemented with organic gentle to help him gain weight. He went from the 14th to 70th percentile for weight (he's 95th percentile for height so he really needed to put on some lbs and his doctors are so proud!). I love that lactose is the only carb source. No other gentle formula like it on the market!
    Did you find this review helpful?

    The BEST on the shelf!

    5 out of 5 stars
    Amanda N. - 26 days ago
    originally posted on Bobbie
    Image
    We LOVE Bobbie and recommend it to everyone! It has made combo feeding my 3 kids so easy! No more upset tummies or spit up. Thank you for all your hard work!
    Did you find this review helpful?

    Easy for a newborn

    5 out of 5 stars
    Lue - 27 days ago
    originally posted on Bobbie
    Image
    Our Newborn went from hospital to formula and has been doing great with this one!
    Did you find this review helpful?

    The best

    5 out of 5 stars
    Jess - 28 days ago
    originally posted on Bobbie
    Image
    My son really loves this milk. The gentle version helps me so much where he does not have the upset stomach like he did before.
    Did you find this review helpful?

    Fantastic

    5 out of 5 stars
    Renee - 28 days ago
    originally posted on Bobbie
    Image
    Bobbie- you are GAME changer. Our baby is thriving with this formula. She’s on the organic gentle and is loving it.
    Did you find this review helpful?

    the only formula my baby will take!

    5 out of 5 stars
    Samantha - 30 days ago
    originally posted on Bobbie
    Image
    I mean it when I say I have tried every formula on the market to find something that worked for my babys colic, sensitive belly, and reflux. The organic gentle formula truly saved my life and made my babys life sooo much better! I know there is a big difference in how it's made, if I try to give her any other type of formula she refuses it!
    Did you find this review helpful?

    Game changer

    5 out of 5 stars
    Anna H. - 30 days ago
    originally posted on Bobbie
    Image
    Bobbie gentle has made all of the difference for my son. When I was only producing a very small amount of breast milk I felt horrible that the formula we had him on was making him constipated. This is the only formula we tried that helped him have regular bowel movements. He never leaves a drop in his bottle!
    Did you find this review helpful?

    Bobbie Organic gentle

    4 out of 5 stars
    Pani - 30 days ago
    originally posted on Bobbie
    Image
    My baby is doing good with this formula. Baby is not much spitting up much after feeding and not fussy as well.
    Did you find this review helpful?

    less fuss for real

    4 out of 5 stars
    Molly - 1 month ago
    originally posted on Bobbie
    Image
    been using this exclusively for about a week and notice huge difference in my 10 week old. still has gas and poops but much less fuss and discomfort dealing with it. One thing i noticed is that she poops in middle of night which makes me sad when idk how long shes been sitting in it. and wonder if it's contributing to shorter stretches of sleep. but overall super happy about how much better it is on her tummy.
    Did you find this review helpful?

    Perfect for allergies

    5 out of 5 stars
    Lindsey - 1 month ago
    originally posted on Bobbie
    Image
    We struggled with feeding refusal for months before switching the formula. Baby was sensitive to at least cows milk protein in my breast milk. After starting solids, we realized she was also sensitive to at least tree nuts and eggs, which I hadn't eliminated from my diet. This formula is so clean that baby much prefers it compared to my breast milk. No rash or reflux related refusals since feeding Bobbie Organic Gentle 100% of the time. The delivery guarantee with subscription is priceless since I remember living through the formula shortages in 2022 with my first baby. The small can is actually nice for bringing it out in the diaper bag and fully packed to the brim. I just have to use the old scoop to fish out the new one when I open the can. It also is tall enough to fit a teaspoon, which I use to fortify her bottles (per pediatrician instructions for poor weight gain).
    Did you find this review helpful?

    So Grateful We Found Bobbie!

    5 out of 5 stars
    Lacey P. - 1 month ago
    originally posted on Bobbie
    Image
    I started using Bobbie Organic Gentle® when my baby was around 2 months old and my supply started to dip. I was honestly really nervous about switching to formula, but this one has been such a relief. My little guy (now 3. 5 months) has done so well on it - no tummy troubles, no gas or spit-up, and he took to it right away. I love that it’s organic and modeled after breastmilk, which made me feel a lot better about supplementing. It’s been such a smooth transition and truly a lifesaver for our feeding journey!
    Did you find this review helpful?

    Love this formula

    5 out of 5 stars
    Desare L. - 1 month ago
    originally posted on Bobbie
    Image
    So happy with this formula. Finally found the on we’ll keep our baby on the rest of his first year
    Did you find this review helpful?

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