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Bobbie Organic Gentle Infant Formula - 14.1oz

Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4
$29.99 when purchased online
Target Online store #3991

About this item

Highlights

  • GENTLE ON BELLIES: Smaller milk proteins for easy digestion and fewer tears.
  • 100% LACTOSE, JUST LIKE BREAST MILK*: Bobbie Gentle feels like second nature as most babies are naturally lactose tolerant from utero.
  • AWARDS AND CERTIFICATIONS: USDA and EU Organic, Clean Label Purity Award, and Pesticide-Free Certified
  • RIGOROUSLY TESTED: Each batch of Bobbie goes through 2,000+ quality checks to ensure it meets all the safety requirements necessary for infant formula.
  • COMPLETE NUTRITION RECIPE: With DHA, iron, choline, and vitamin D to support healthy growth and development.
  • WE’RE PARENTS, TOO: Bobbie is the only formula company in the US to be founded and led by moms.

Description

Bobbie's organic baby formulas are carefully crafted with premium ingredients to provide your baby with complete nutrition. Bobbie Organic Gentle Infant Formula is ideal for parents seeking an organic gentle formula for sensitive tummies. Thoughtfully crafted to ease fussiness and gas, this gentle baby formula features 100% lactose (like breast milk*) and smaller milk proteins for digestion support. Bobbie Organic Gentle Infant Formula is for full-term infants 0-12 months.

AT A GLANCE
USDA Organic
Non-GMO
Clean Label Certified Pesticide-Free
100% lactose, like breast milk*
Clean Label Purity Award winner
Gluten-free

*Compared to gentle formulas made with corn syrup, glucose syrup, or maltodextrin.

Serving Size: 5 fl oz

Amount Each 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.6grm0%
Total Carbohydrate 10.2grm0%
Protein 2.3grm0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
Water 133grm0%
Linoleic Acid 725mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp, oil***, vitamin a palmitate, cholecalciferol (vitamin d3), dl-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b,), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3, folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. ** a source of arachidonic acid (ara). *** a source of docosahexaenoic acid (dha).

Allergens & Warnings:

Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.
Contains: Milk
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 3.94 inches width x 5.28 inches height
Estimated ship weight: 1.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How many scoops for container of formula?

submitted by Chris - 8 months ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 7 months ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 8 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 16 days ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 10 days ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 2 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 22 days ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 3 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 3 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 3 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 3 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 4 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 4 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 7 months ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 7 months ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 9 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 9 months ago
    Brand expert

Q: Is this acceptable for a cows milk protein allergy?

submitted by Ccmom11 - 10 months ago
  • A: Hi! Great question, no our Bobbie Gentle Infant formula would not be recommended for a little one with a cow milk protein allergy.

    submitted byBobbie - 9 months ago
    Brand expert

Q: What are the expiration dates on these cans? I want to order but worried they will expire before my granddaughter uses them all

submitted by Connie - 10 months ago
  • A: Hi Connie, If you are planning on stocking up, you can expect to receive cans from our site that are at least 6 months from their specific USE BY date. However, most often, the timeframe you would have to use the product is much longer than that. If you want to be sure of the USE BY date before you purchase, visit your local Target store, where you will be able to check the USE BY date on each can before you purchase it.

    submitted byBobbie - 10 months ago
    Brand expert

Related Categories

Guests are saying

This formula has received mixed feedback from guests, with many expressing disappointment regarding its smell, taste, and effects on their babies. While some guests appreciate the clean ingredients and gentle formulation, others report adverse reactions such as gas, vomiting, and refusal to drink. The product's price increase has also been a concern. Overall, it may work well for some babies, but others may need to explore alternatives.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 680 reviews
    easy on tummy: 2.86 out of 5
    easy to prepare: 3.69 out of 5
    quality: 2.82 out of 5
    value: 2.52 out of 5
    33% would recommend
    69 recommendations

    Not for us

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Reviewer - 2 days ago
    Smells like chalk, and my baby wouldn’t even drink it. For some reason, it didn’t mix well either. Back to Kendamill we go.
    value: 1 out of 5
    Did you find this review helpful?

    Dented can

    1 out of 5 stars
    Thumbs up graphic, would recommend
    Liv - 8 days ago, Verified purchaser
    I love the formula but received a dented can from target and I’m disappointed
    1 reply from Bobbie team - 3 days ago
    Hi Liv! Bobbie cans with minor dents are OK to use as long as the edges aren’t dented, your can is not punctured, and the seal is fully intact. If your can has a a more significant dent, Target will help you with a replacement. Reach out to us at hello@hibobbie.com if you run into any trouble!
    Did you find this review helpful?

    I regret buying

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Neekg305 - 8 days ago, Verified purchaser
    I bought the gentle-ease formula thinking it would be easy on my newborns stomach. I was supplementing my 2 week old. I noticed a change in his bowel movements immediately. It was VERY dark and stinky.. and his farts smelled like rotten eggs. But that wasn’t the worst part he was super fussy. Switched him to enfamil nueropro it’s been 4 days and poop had gone back to normal scent and color, and he’s less gassy.
    1 reply from Bobbie team - 3 days ago
    We are sorry to hear that Organic Gentle was not a good fit for your babe! Typically, the partially-hydrolyzed proteins in our tolerance formula, Organic Gentle, are easier to digest for most babies. Sometimes it takes trying out multiple formulas to find the right one, though! Please reach out to us at consumerresponse@hibobbie.com and refer to this review so that we can help you further.
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Great switch

    5 out of 5 stars
    Kirsten C. - 14 days ago
    originally posted on Bobbie
    Image
    Mama of 2 under 2 here and exclusively breastfed both my babies, no pumping, just straight from the tap. I decided to make the switch to bottle feeding with formula because it was just too much trying to keep my son satisfied with just BM. He has adjusted very well and has little to no fuss. Definitely recommend this formula for anyone wondering what to feed their baby. My son is currently 5. 5mos.
    Did you find this review helpful?

    Game Changer

    5 out of 5 stars
    Erin - 14 days ago
    originally posted on Bobbie
    Image
    Our baby was struggling to find a good gentle formula. Once he started drinking Bobbie he started to love his milk! And gained lots o weight to boot :) thanks Bobbie!
    Did you find this review helpful?

    We love Bobbie!

    5 out of 5 stars
    Alanna - 14 days ago
    originally posted on Bobbie
    Image
    We love Bobbie organic gentle!! My daughter has always done so well with it since birth.
    Did you find this review helpful?

    Best ever

    5 out of 5 stars
    Cody H. - 15 days ago
    originally posted on Bobbie
    Image
    This formula has changed our lives. It is the best ever.
    Did you find this review helpful?

    Healed my baby’s gas overnight!

    5 out of 5 stars
    Autumn - 15 days ago
    originally posted on Bobbie
    Image
    My son was waking up 5-6 times every night in pain from gas after transitioning to formula from breast milk. We tried Bobbie Gentle and instantly noticed a difference. This formula is perfect if your babe is struggling with gas!!
    Did you find this review helpful?

    Perfect for my baby

    5 out of 5 stars
    Liz - 15 days ago
    originally posted on Bobbie
    Image
    I'm really happy that I was referred this by the dietitians at UCSF. I know that my baby who was a high-risk infant has benefited from this formula.
    Did you find this review helpful?

    Helped tummy troubles

    5 out of 5 stars
    Kayla - 15 days ago
    originally posted on Bobbie
    Image
    When my breastfeeding journey came to and end I switched to Bobbie Gentle. It kept my little one regular and eased tummy troubles.
    Did you find this review helpful?

    The right one!

    5 out of 5 stars
    Gabby - 15 days ago
    originally posted on Bobbie
    Image
    After trying all the Bobbie’s formula I found this one to work best for our little one. No spit ups, less fussy, and no gas pain! It is a little harder to break up when shaking the bottle. But I’ll take that any day if it makes her happy. We were combo feeding and then ultimately switched to fully this formula because it made her feel best
    Did you find this review helpful?

    Formula

    5 out of 5 stars
    Abby - 15 days ago
    originally posted on Bobbie
    Image
    Our baby girl was on different types of formula and continued having bowel movement issues / major reflux issues. One of my mom friends shared her baby formula was on this formula. We made the switch and have never looked back! She had no issues swapping to this great formula and it has been the best for her. I’m so thankful it has worked for us! We love Bobbie!!!!
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Briana - 15 days ago
    originally posted on Bobbie
    Image
    We love Bobbie organic and so does baby! Best of all it is clean!
    Did you find this review helpful?

    Hands best decision

    5 out of 5 stars
    Leo - 15 days ago
    originally posted on Bobbie
    Image
    When we found out we were having another baby. I started looking into formulas due to our first baby. My wife wasn't able to produce that much milk. So i decided to look into different brands. But bobbie just stood out to me with there clean and organic ingredients. When the consumer reports came out on formulas I was glad I choose them
    Did you find this review helpful?

    Perfect

    5 out of 5 stars
    Cassidee - 15 days ago
    originally posted on Bobbie
    Image
    Works great for my baby! She was on similac prior to this and was so gassy. This is much easier on her belly
    Did you find this review helpful?

    AMAZING!!

    5 out of 5 stars
    Alissa R. - 15 days ago
    originally posted on Bobbie
    Image
    This is the absolute best formula for my baby! We love it so much, it was perfect for combo feeding and then eventually transitioning to full time formula.
    Did you find this review helpful?

    Made my baby poop a

    4 out of 5 stars
    Rayna - 16 days ago
    originally posted on Bobbie
    Image
    Made my baby poop a lot which caused diaper rash. Went with organic and had no problems
    Did you find this review helpful?

    Relief

    5 out of 5 stars
    Molly - 16 days ago
    originally posted on Bobbie
    Image
    As a first time mom who struggled for months with breastfeeding finding Bobbie to as a HUGE relief. Bobbie cares about its nutrition, ingredients and quality. Our daughter LOVES this formula and as a first time mom, I feel incredibly comfortable giving her the cream of the crop formula!
    Did you find this review helpful?

    Baby won’t drink it

    1 out of 5 stars
    Mickaela H. - 16 days ago
    originally posted on Bobbie
    Image
    My child refuses to drink it. I’ve tried a few different times and she hates it.
    Did you find this review helpful?

    I especially appreciate the subscription

    5 out of 5 stars
    Emily - 16 days ago
    originally posted on Bobbie
    Image
    I especially appreciate the subscription (and how easy it is to change amount and frequency, as our baby continues to eat more!)
    Did you find this review helpful?

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