$11.59 sale price when purchased online
$12.49 list price
Target Online store #3991
About this item
Highlights
- Cream helps provide fast relief from diaper rash discomfort and instantly protects irritated skin
- Thick, cream -like protective paste with 16% Zinc Oxide helps keep baby's boo-tay dry
- Seals out moisture for instant protection that lasts through the night; cream is ideal for daily prevention and treatment of mild to moderate diaper rash
- Cream is tough on rash and free from parabens, preservatives, dyes and talc
- Pediatrician-recommended brand* for diaper rash ointment *ProVoice Survey February 1, 2021 to January 31, 2026
- Contains 1 jar of Original Boudreaux's Butt Paste Diaper Rash Cream, Ointment for Baby, 16 oz
Description
Developed by a pharmacist and father of four, Boudreaux's Butt Paste Brand has been trusted for over 40 years by pediatricians and parents to help protect irritated skin due to diaper rash and to instantly seal out wetness. When cream is used daily, it is also a great way to help prevent diaper rash. Original Boudreaux's Butt Paste Diaper Rash Ointment is a thick, cream-like protective diaper rash paste with 16% Zinc Oxide and is ideal for treating mild diaper rash. It seals out moisture and helps keep baby’s boo-tay dry. Original Boudreaux's Butt Paste is free from dyes, preservatives, parabens, and talc. Don't forget to keep your baby’s butt protected and your hands mess free with our diaper rash cream and ointment brush applicator. Boudreaux’s Butt Paste has diaper ointments for any baby’s boo-tay needs including maximum strength, sensitive, natural* aloe, and butt barrier. Boudreaux's Butt Paste cream products are FSA- and HSA-eligible in the U.S. *Other ingredients may not be natural. Natural refers to the source of listed ingredients and allows for only minimal, non-chemical processing of these ingredients.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Phthalate-Free, Aluminum-Free, Dye-Free, Contains Zinc Oxide, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Ointment
Primary Active Ingredient: Zinc Oxide
Package Quantity: 1
Net weight: 1.15 Pounds
Features: Non-Irritating
TCIN: 656609
UPC: 362103333066
Item Number (DPCI): 007-08-0172
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide' '16.0%
Purpose
SKIN PROTECTANTUses
HELPS TREAT AND PREVENT DIAPER RASH, PROTECTS CHAFED SKIN DUE TO DIAPER RASH AND HELPS SEAL OUT WETNESSOther information
STORE AT ROOM TEMPERATURE, 20°C TO 27°C (68°F TO 80°F), REMOVE SEAL FROM JAR PRIOR TO USE, WILL STAIN CLOTHING AND FABRIC, USE WITH INFANTS, CHILDREN AND ADULTSInactive ingredients
castor oil, mineral oil, paraffin, peruvian balsam, white petrolatum' '
Shipping details
Estimated ship dimensions: 4 inches length x 3.7 inches width x 3.7 inches height
Estimated ship weight: 1.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the full ingredient list please?
submitted by 847BMJ - 8 years ago
A: Ingredients: -Zinc Oxide, 16% -Castor Oil -Mineral Oil -Paraffin -Peruvian Balsam -White Petrolatum
submitted byRobk - 8 years ago
Q: what is the % of zinc oxide in this?
submitted by ckp - 9 years ago
A: This product contains 16% zinc oxide
submitted byMom02 - 8 years ago
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Guests are saying
This diaper cream is highly praised for its effectiveness in treating and preventing diaper rashes. Guests appreciate its gentle ingredients, pleasant scent, and long-lasting container. Many have noted significant improvements in their children's skin conditions after using this product. The convenient tub design allows for easy application, making it a favorite among parents. Overall, it is considered a must-have for any parent dealing with diaper rashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1160 reviews
quality: 4.92 out of 5
value: 4.27 out of 5
100% would recommend
30 recommendations
Thick
4 out of 5 stars
charml_2614 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This stuff is amazing! The texture is thick, which I love because it stays on all night and really protects my baby’s skin. I noticed a big difference after just one use—redness was almost gone by morning. Definitely a diaper bag must-have! No harsh scent, and it’s gentle on sensitive skin too. Highly recommend the Maximum Strength version for stubborn rashes.
Effective and easy to use diaper cream
5 out of 5 stars
mariarrr_7354 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] We love this diaper paste! It works quickly to calm down diaper rash for our little one. I definitely recommend it. It's mostly smooth and doesn't have any strong smell. What I really like about the texture is that it is less thick than a zinc cream which means it washes off more easily. I hated using the zinc cream and having to wash a sore diaper rash area, that's like torture because those creams stick to the skin like glue. This cream is just as effective as the zinc one too and it's fragrance free. I carry the travel size in the diaper bag at all times!
Recommend
5 out of 5 stars
2020vibes_6496 - 27 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This paste works fast. Packaging is easy tonopen and store away. Very affordable. Scent is mild. Creamy in texture. I'm at peace of mind with this brand.
Redness be gone — this paste works like magic!
5 out of 5 stars
johnpa3f1_7811 - 28 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My baby often gets diaper rashes. This Butt Paste worked wonders! It was effective and fast-acting. It forms a strong moisture barrier and soothes irritation quickly. A little goes a long way, and it stays put between changes. Great for daily prevention or quick relief.
A good butt paste in easy to use bottle.
3 out of 5 stars
leahs74_5927 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have used Boudreaux's Butt Paste in the past in the extra strength formula but have never tried original strength. I also had no idea the product came in a squeeze bottle which is a good idea for travel and diaper bags. You can squeeze out the amount you need without making a mess like the tub version of the paste. My daughter had diaper rash and it took a couple applications to clear it. I think I prefer the extra strength version. This original also seemed thinner. It was easier to spread.
Good product
5 out of 5 stars
michelebaf11_9615 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is soothing and helps to heal rashes quickly. Rather than a longer tube (like some other typical ointments), this is more compact, which I think is easier to squeeze out. Baby likes looking at the baby on the tube lol.
As advertised but scent is unpleasant
4 out of 5 stars
astg1_8384 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Boudreaux’s butt paste says it treats mild rash. That’s what my little one is experiencing at the moment, and it absolutely did it’s job. Rash was cleared overnight. I appreciate that this butt paste is free from harmful ingredients, but the scent is really unpleasant. Luckily it doesn’t stay for a long time, I only smell it during application. I received this product for free in exchange for my honest review.
So far so good
5 out of 5 stars
humble_beauty_7308 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packing is cute. Texture is a nice thick creamy consistency. There really isn’t a scent to it which I like. It had only been used once but so far so good :)
Good cream
5 out of 5 stars
jeanellep2_3348 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I like this product to use to prevent diaper rash. It’s a nice creamy consistency and I feel like it’s soothing to my baby. I love this size of the tube as it’s nice and portable and easy to keep in my diaper bag. I haven’t noticed a scent, I have however noticed that the cream is lightly colored .. I expected it to be white. It doesn’t make a difference but it’s something that caught me off guard originally.
⭐️⭐️⭐️⭐️!!
4 out of 5 stars
sin2_8207 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been using Boudreaux’s Butt Paste Original Strength for a few weeks now, and overall, I’m really pleased with the results. It has a thick consistency that creates a strong barrier, and I noticed a visible improvement in my baby’s diaper rash after just a couple of uses. The redness and irritation started to clear up quickly, and it helps prevent new rashes from forming when used regularly. I also appreciate that it’s free from harsh chemicals and has a simple, effective formula. The 2 oz size is convenient for the diaper bag, although I do wish it came in a slightly larger size for better value at home. The only reason I’m giving it 4 stars instead of 5 is because it’s a bit harder to wipe off during changes, especially compared to some other creams. But honestly, that also shows how well it stays in place to protect the skin. Highly recommend for parents looking for a reliable, gentle rash cream that works!
Perfect for even the most stubborn diaper rash
5 out of 5 stars
ellene7_8986 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love love love Boudreaux’s diaper rash products. When my two year old has a lot of runny poops I put this on to keep diaper rash at bay and it works great. I even use it on my four year old if he complains about itchiness. I usually use an applicator so I don’t get my hands messy and then use a baby wipe to wipe any excess. I love the travel size. It was easy to squeeze on and it’s not runny so it doesn’t fall off while applying it. I also like that it’s not strong scented. Just be careful of dropping any on the carpet cause it is very difficult to get out.
A diaper bag must have
5 out of 5 stars
ginag144_5354 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a must have for the diaper bag! Boudreaux’s has been and will always be a favorite when battling diaper rashes! Mom of 3 kids who always recommends to every knew mom! I like how it’s thick and stays put when diapers are wet and literally kicks the rash away! The smell is fine.
A classic
5 out of 5 stars
kelseycb1df_3701 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a great product. I always buy this for baby showers and welcoming babies home, especially for first time parents. One of my best friends is pregnant for the first time and I’m going to gift this to her.
A great gentle butt paste !
5 out of 5 stars
annierose09_8514 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The cream is awesome and is effective at relieving and protecting my baby’s diaper rash and bottom ! The cream is easy to apply and it is free of dyes, talc, parabens, and preservatives! The scent is pretty mild and is not overpowering. I would reccomened this to my friends and family!
Perfect butt paste.
5 out of 5 stars
lauras185_5102 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I absolutely love this rash paste. This stuff stays put and acts as a barrier. A little goes a long way. The scent is great for rash paste. Fantastic value for the money. Cute packaging.
Rash be gone
5 out of 5 stars
amberspear8721_3369 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This stuff works miracles! Baby has a bad rash? This clears it up literally in a day after applying a few times in between diaper changes! Thick and pasty! Covers good! Scent smells similar to Destin.
Great
4 out of 5 stars
juliev132 - 1 year ago
originally posted on influenster.com

I use this buttpaste for my daughter and it works great so far. No scent and texture is creamy. Packaging is convenience to use with a great value. However, it doesn't work if there is a poopy diaper stay little long
Best stuff ever!!
5 out of 5 stars
mommaj90 - 1 year ago
originally posted on influenster.com

Hands down this is the best stuff ever. Butt paste worked when nothing else would. Doesn't smell bad and provides coverage that last for hours. Highly recommend!!!
Works Great!
5 out of 5 stars
tdunk1163 - 1 year ago
originally posted on influenster.com

This stuff works great! It doesn’t have a strong odor compared to the other diaper creams that I have used. The packaging makes me smile every time I see it.
Always on hand
5 out of 5 stars
heatherb768 - 1 year ago
originally posted on influenster.com

Boudreaux’s Butt Paste is what we have always had on hand for diaper rash…it was used on my daughter, niece, nephew, and now my grand baby. It’s the product we trust to prevent and heal diaper rash.