Sponsored
Bright Starts Lights & Colors Driver Steering Wheel Baby Toy
$19.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Babys behind the wheel of playtime
- Dashboard activities keep busy hands entertained
- Realistic turn signals, odometer, gear shifter and more
- 3 buttons activate music and realistic car sounds
- Introduces numbers and shapes for babies 6 months and up
- Turn the steering wheel to move the arrow, activate blinker lights, and to hear opposites
Description
Put the pedal to the metal babys on the road to fun! With real car noises, shifting gears and a steering wheel to turn and spin, your little one is about to go on the ride of her life. This sit and play musical toy from Bright Starts brings the open road right to your living room. Crank up the tunes on the car radio, adjust the mirror and flip the turn signals for a journey through your babys imagination. Shift gears to teach your little driver about numbers and shapes, and hit the buttons to illuminate this light up toy. Buckle up mom and dad, babys driving a million smiles per hour.
Number of Pieces: 1
Dimensions (Overall): 8 Inches (H) x 12 Inches (W) x 7 Inches (D)
Weight: 1.98 Pounds
Suggested Age: 6-36 Months
Features: Volume Control, Lights Up, Music, Multiple Activities
Assembly Details: No Assembly Required
Educational Focus: Numbers, Music, Fine Motor Skills, Shapes and Colors, Teaching Aid
Industry or Government Certifications: Meets ASTM Standards
Material: Plastic
Battery: 3 AA Alkaline, Required, Not Included
TCIN: 76152393
UPC: 074451521780
Item Number (DPCI): 030-10-6560
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.74 inches length x 9.75 inches width x 13.34 inches height
Estimated ship weight: 2.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you hook this to a car seat
submitted by Terri - 8 months ago
A: Thank you for your question about the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy! This item is not meant to be used on a car seat.
submitted byKids2 - 8 months agoBrand expert
Q: How do I change the battery after it won't work
submitted by Peggy - 10 months ago
A: Thank you for your question about the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy! This product has a battery cover that needs to be unscrewed to get to the batteries. Please feel free to call our service team at 800-230-8190 Monday-Friday, 9 a.m. - 5 p.m. EST if you need further assistance.
submitted byKids2 - 10 months agoBrand expert
Q: Does the steering wheel turn
submitted by LaLa - 1 year ago
A: Thank you for your question about the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy! The steering wheel does turn.
submitted byKids2 - 1 year agoBrand expert
Q: Is this toy bpa, pvc, and phthalate free?
submitted by Dr4gonhunt3r - 1 year ago
A: Thank you for your question about the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy! This product does not contain any bpa, pvc, or phthalates.
submitted byKids2 - 1 year agoBrand expert
Q: What is the age requirement
submitted by Eva - 5 years ago
A: Thanks for reaching out! We appreciate your brand loyalty to our Kids2 products! I’m happy to hear from you. The age requirement for the Bright Starts Lights and Color Driver Baby Learning Toy 6-36 Months.
submitted byKids2 - 5 years agoBrand expert
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Guests are saying
This toy is designed to engage and entertain young children with its vibrant colors, sounds, and interactive features. Many guests appreciate its ability to keep babies occupied and help them develop skills like hand-eye coordination. However, some guests have experienced issues with durability, as several toys stopped working after a short period. Overall, it is a fun and engaging option for infants and toddlers, making it a popular choice for playtime.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 313 reviews
appropriate for age: 4.75 out of 5
design: 4.04 out of 5
safety: 4.66 out of 5
72% would recommend
44 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
Great Toy, Poor Quality.
It’s a great toy, but unfortunately, we’re down two of them now — both with the same issue: they randomly stop working and won’t turn back on, even after replacing the batteries.
1 reply from Kids2 team - 3 days ago
Thank you for reaching out. Please contact our Consumer Services Team@ 800-230-8190 or email us@ consumerservices@kidsii.com please be sure to provide your model# & manufacture date code for assistance.
3 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025
WARNING: Overstimulating Flashing Lights
the wheel moves well and when you turn left or right, the sounds and lights indicate your turning direction. the shift knob counts 1-2-3 depending on what 'gear' you move it too. The music and car noises are relatively enjoyable, but the lighting design on this needs works. It flashes lights in a chaotic way, like this is a NASCAR event and the toy is speeding across your face. I could deal with the lack of volume control--it's just one loudish volume--but, the lights is too much. Even our OT agreed the lights were overkill.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
Didn't last long
My twins loved it, but it stopped working after 3 months. Changed the batteries, but it still won't turn on.
1 reply from Kids2 team - 1 month ago
We always strive to be helpful and appreciate your feedback. We apologize for any unsatisfactory experience you may have had with our product, Bright Starts Lights & Colors Driver Steering Wheel Baby Toy. To assist you as quickly as possible, please contact us at 800-230-8190 during our business hours of Monday to Friday, 9 a.m. to 5 p.m. EST.
1 out of 5 stars
14 September, 2025
Cheap
Day 1 and it quit working. Changed batteries and still not working. Very cheap and I do not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2025Verified purchase
Cheap dont waste your money
Cheaply made, broke fast, didn't last long
1 reply from Kids2 team - 7 months ago
We've received your comments regarding the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy. We value hearing feedback from parents like you and appreciate you sharing this information. To help us learn more and offer support, please call our team directly at 800-230-8190 Monday-Friday, 9 a.m. - 5 p.m. EST.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2025Verified purchase
Doesn't last long!
It was a fun toy, for about 2 days and it doesn’t turn on even after changing batteries. Seems like a common problem.
1 reply from Kids2 team - 9 months ago
We value feedback and are sorry to learn that your experience with the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy was unsatisfactory. Our team always wants to be helpful! So that we may assist you as quickly as possible, please give us a call at 800-230-8190 Monday-Friday, 9 am - 5 pm EST.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2025Verified purchase
Broke fast
Great toy. However, it doesn’t last long. It broke down after 1 month
1 reply from Kids2 team - 9 months ago
We are grateful that you shared this information regarding Bright Starts Lights & Colors Driver Steering Wheel Baby Toy with us and that parents like you provided us with feedback. For additional assistance, please give us a call on 800-230-8190, Monday through Friday, from 9 a.m. to 5 p.m. EST.
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2024Verified purchase
Fun!
Super cute! Grands loved it, easy on and off tpp
1 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2024Verified purchase
Didnt last
Stopped working after three months! Played with by my baby (7-9 months old) can’t understand how it no longer works after replacing batteries.
1 reply from Kids2 team - 1 year ago
Your input means a great deal to us. Thank you for sharing your experience with the Bright Starts Lights & Colors Driver Wheel Baby Toy. Our product specialists are eager to learn more and offer support. Call us at 800-230-8190, Monday through Friday, from 9 AM to 5 PM EST.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2024Verified purchase
Perfect for sitting baby or trying to reach milestone!
Great for babies who are learning to sit.
5 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2024Verified purchase
Cute toy
This is a really cute toy. I got it for my 7th month old and he loves to press all the buttons and hold on to the wheel! It fits perfectly on top of a high chair
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2024Verified purchase
Fun for baby
I bought this early for the age recommendation but baby loves it! Bought it when he was 6-7 months I think and he's still using it at 9 months!
5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2024Verified purchase
Absolute Must!!!
My son loves this toy and forced him to sit up to play with it. He was getting behind on milestones but when I brought this home he sat up independently for the first time to play.
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2023Verified purchase
Great toy
I enjoyed the game I was playing it myself and I loved it so I know my Greatgrand baby will love him
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2023Verified purchase
Fun
It’s a good size and keeps baby entertained. Lots of lights and sounds.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2023Verified purchase
The best toy for the car!
The best toy for the car! Our 1 & 4 year old girls fight over it because they love it so much. Highly recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2023Verified purchase
Steering wheel toy
Like the colors & style. A Christmas gift for my grandson.
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2023Verified purchase
Worth it
My daughter loves to play with it.
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2023Verified purchase
Worth it!
Got this for my baby almost a year ago and she still love it!!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2023Verified purchase
Doesnt work / last long
Stopped working right after the return period was up. Tried new batteries won’t work. Piece of junk.