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Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead

Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 2 of 4Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 3 of 4Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 4 of 4
Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 1 of 4
$19.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Get cleaner*, great-tasting, water without the waste^ with Brita Elite water filter replacements; you can save money and replace 1,800 single-use plastic water bottles^ per year; Packaging may vary
  • Reduces 99% of lead, filters Chlorine (taste and odor), Cadmium, Mercury, Benzene, Asbestos, and more; Brita Elite filters out more than 3x the contaminants vs. standard Brita filters*
  • The Brita Elite lasts 3x longer than Pur filters and 6x longer than standard ZeroWater filters; only replace the Brita Elite water filter 2x a year, about 6 months**
  • Compatible with all Brita pitchers and dispensers except Stream; just insert filter into reservoir, line up pitcher notch with filter groove, press firmly to ensure tight seal
  • Blue in color and made without BPA, Brita Elite filters feature a pull-top cap for easy removal and with no presoaking, filter installation is fast and simple

Description

Get cleaner*, great-tasting water for longer with the Brita Elite Pitcher Replacement Filters which remove 99% of Lead* in your water and reduces 30 contaminants. This long-lasting water filter is made with Advanced Carbon Core Technology to reduce more than 3x the contaminants of standard Brita filters. The Brita Elite replacement filter reduces Lead, Asbestos, Mercury, Benzene, Cadmium, and more*. Change the Brita Elite filter every 120 gallons, about every 6 months for best performance**. The pull top cap makes insertion and removal easy. With activated carbon to reduce chlorine taste and odor, this water filter delivers great-tasting water and maintains a healthy level of fluoride (applies to fluoridated municipal tap water). The fibrous matrix in the filter holds active ingredients in place so no black flecks appear in your water. One Brita Elite filter can replace up to 900 16.9 oz single-use plastic bottles and reduces more contaminants vs. PUR and ZeroWater (based on NSF/WQA certifications for Brita OB06, PUR PPF951K, and ZeroWater ZF-201 pitcher filters as of 8/17/21). *Cleaner vs. tap water. Healthier based on health contaminant reduction per WQA certifications. Substances reduced may not be in all users water. See certifications. Performance Data Sheet available on Brita.com. **Approximate timing based on 120 gallon (454 litres) lter life and average family usage of 11 glasses per day. ^Versus standard 16.9 oz bottled water. No single-use plastic bottle waste.Usage Directions: Change your filter with just a few simple steps. Wash your hands before unwrapping the filter. Flush filter with cold water for 15 seconds. Insert filter into reservoir. Add cold tap water. Discard your first 3 pitchers/1 dispenser of filter water, or use this water for plants. Fill up your pitcher and enjoy great tasting water. Replace the water filter every 120 gallons or 6 months. Substances reduced may not be in all users' water.Caution Statements: IMPORTANT NOTICE: Please read the Performance Data Sheet enclosed in the box for complete details. The Brita Pitcher Filter is not intended to purify water. Do not use with water that is microbiologically unsafe or of unknown quality without adequate disinfection before or after the system. Individuals requiring water of special microbiological purity should follow the advice of their doctor or local health officials regarding the use and consumption of their tap water and Brita filtered water.
Number of Pieces: 1
Dimensions (Overall): 5.34 Inches (H) x 2.34 Inches (W) x 2.34 Inches (D)
Weight: .12 Pounds
Features: Reduces Odors, BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Benzene, chlorine, Asbestos, Mercury, Lead, Cadmium
Maximum Filter Life: 6 Months
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51847357
UPC: 060258362435
Item Number (DPCI): 072-00-0313
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.35 inches length x 2.51 inches width x 2.4 inches height
Estimated ship weight: 0.15 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), United States Minor Outlying Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Will the Brita filters remove calcium from the water?????

submitted by Jdm - 8 years ago
  • A: Hi there. Great question. Our Longlast filters remove chlorine, lead, mercury, cadmium, benzene, and asbestos from tap water. Hope this helps! -Brita Consumer Services

    submitted byBrita - 8 years ago
    Brand expert
  • A: No, it doesn’t. If you need hard water filtered go with ZeroWater.

    submitted bybundysmom - 2 months ago

Q: Does this longstand filter compatible with the Soho pitcher (5-cup)? It is shorter than the original standard filter with my pitcher.

submitted by lkj312951210 - 5 years ago
  • A: Hello, and thanks for the great question. Our Standard and Longlast filters are designed to fit all of our pitchers, except our Brita Stream. Still, if you have any further questions, please don't hesitate to reach out to us at 800-242-7482 and mention this reference number: 200722-001034. We're looking forward to talking to you soon. London from the Brita team

    submitted byBrita - 5 years ago
    Brand expert

Q: Does this filter work in the 6 cup Brita pitcher?

submitted by brattykathy - 7 years ago
  • A: Hello there! All Brita filters are designed to fit inside all Brita pitchers and dispensers. This filter should fit your system just fine! We hope this clears things up! -Mel with Brita

    submitted byBrita - 7 years ago
    Brand expert

Summary of reviews

The Brita long-lasting filter has garnered mixed feedback from guests, with many appreciating its ability to improve water taste and reduce plastic waste. However, concerns about its longevity and filtering efficiency have been raised, as some filters reportedly clog or fail to fit properly. Despite these issues, guests value the convenience of less frequent replacements and the overall quality of filtered water, making it a popular choice for those seeking better hydration options.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 333 reviews
    quality: 2.29 out of 5
    value: 2.14 out of 5
    32% would recommend
    34 recommendations

    Definitely recommend

    5 out of 5 stars
    nicoleb643_5676 - 2 months ago
    originally posted on influenster.com
    Brita lonlast filter do extra what they say . Nice clean tasteful water. Definitely save money on bottles of water and are easy to install/ replace.
    Did you find this review helpful?

    Not priced right in stores

    1 out of 5 stars
    Bryce - 3 months ago
    originally posted on brita.com
    The retailers you recommended price at the least twice the amount you show.
    1 guest found this review helpful. Did you?

    A really big THANK YOU

    4 out of 5 stars
    mrjohn05131957 - 4 months ago
    originally posted on brita.com
    It was a gift from a heck of a guy. Thank you Mr. Rodgers
    Did you find this review helpful?

    Excellent filter.

    5 out of 5 stars
    55grahbaum - 4 months ago
    originally posted on brita.com
    Excellent filter. Have been using for two years (4 filters). Water tastes great.
    Did you find this review helpful?

    Great Drinking Water

    5 out of 5 stars
    Lily19 - 4 months ago
    originally posted on brita.com
    I am very happy that I bought this! Drinking this water is so satisfying!
    Did you find this review helpful?

    Worth the price

    5 out of 5 stars
    job192 - 4 months ago
    originally posted on influenster.com
    These are worth the extra cost compared to regular filters for the convenience of less frequent filter changes. Water tastes great, and it filters quickly.
    Did you find this review helpful?

    Like the filter

    4 out of 5 stars
    Dee h - 4 months ago
    originally posted on brita.com
    Just have to check to be sure the filter stays seated.
    Did you find this review helpful?

    Fix my account PLEASE

    5 out of 5 stars
    Deek - 4 months ago
    originally posted on brita.com
    I have subscription for elite but you keep trying to send the white ones. You promise every timectll that the issue is fixed. I is not. I just want my blue filters.Please, please please send it and correct your files
    1 guest found this review helpful. Did you?

    Stopped working!

    1 out of 5 stars
    Rani6 - 4 months ago
    originally posted on brita.com
    I have been using regular Brita filters without issue for many, many years. I am always looking to decrease the plastic I throw away, and was excited by the longer lasting filter option. However, it has stopped working after a month! Very disappointing! Tried shaking it (which I have never had to do with the original filters), with no improvement. Not a happy consumer!
    1 reply from Monique from The Brita Team team - 4 months ago
    Rani, thanks for sharing your review. We appreciate your longtime loyalty and are sorry to hear our Elite Filter stopped performing the way it should. So we can steer your experience in a positive direction, please give us a ring at 800-242-7482 and mention reference number 241015-000524. We look forward to hearing from you.
    3 guests found this review helpful. Did you?

    Beware of incompatible filter types

    1 out of 5 stars
    Samwise - 4 months ago
    originally posted on brita.com
    These filters are advertised as fitting all models. However there are 2 types of pitchers/filters that Brita doesn't seem to mention anywhere. One type of filter has a single groove in the bottom and the other has 4 grooves. A 1-groove filter does not fit a 4-groove pitcher.
    1 reply from Monique from The Brita Team team - 4 months ago
    Sam, we appreciate you sharing your review and are sorry to learn of your disappointment with our Brita Filters. So we may discuss this, please reach out to us at 800-242-7482 and mention reference number 241008-000570. We look forward to assisting you.
    3 guests found this review helpful. Did you?

    Great consistency. Has worked great for months.

    4 out of 5 stars
    Matt2701 - 5 months ago
    originally posted on brita.com
    I've read a crazy amount of really bad reviews about it takings literal hours to filter through, filtering way too fast or not fitting right. I suppose I either got lucky or there are plenty of good opinions that just weren't officially reviewed here. I think it's probably the latter because mine works great. I'm very picky with water filters, I used ZeroWater and always tested my water for a long time but it's too expensive so I tried this. For the money you can't beat it I think. It's probably not the absolute best out there but if you don't want to spend a ton of money but want better than a standard brita filter(which is not very effective honestly), this is a great choice.
    2 guests found this review helpful. Did you?

    Doesnt last long

    3 out of 5 stars
    eden88 - 5 months ago
    originally posted on brita.com
    Makes water taste great but only works normally for about 2 weeks then starts slowing down tremendously daily. It might be due to the tap water having lots of sediments in it, but it is still frustrating since this product isn't cheap.
    2 guests found this review helpful. Did you?

    Will Not Set Properly

    2 out of 5 stars
    Cigarsmoker - 5 months ago
    originally posted on brita.com
    I have used the regular filters for some time but decided to try the elite filter. I received my filters today and attempted to install. The directions suggest pushing down firmly but the filter floats out of the housing. I noticed other customer with similar problems. I have not had this problem with the regular filters. How do I fix this problem?
    1 reply from Monique from The Brita Team team - 5 months ago
    We appreciate you sharing your feedback. We're sorry to hear you're having trouble placing our Elite Filter into your pitcher. We understand how frustrating this can be and want to help. Please reach out to us at 800-242-7482 and mention reference number 240930-000266. Hope to hear from you soon.
    Did you find this review helpful?

    Fluoride

    1 out of 5 stars
    Daisy Mae - 5 months ago
    originally posted on brita.com
    I bought this pitcher thinking it filters everything, I should have checked. It does not filter Fluoride, which is very bad for you. Look at the clinical trial that Harvard University has just come out about Fluoride and your brain. Very disappointed..
    4 guests found this review helpful. Did you?

    I hoped it would be great, it definitely was not.

    2 out of 5 stars
    Nick123 - 5 months ago
    originally posted on brita.com
    I had hoped it would be great. The first few weeks the water tasted great. Then, it began to taste bad. I use the water in a stainless steel tea pot. The water leaves MUCH calcium buildup in the pitcher. I can use Zero water filters for months with no build up in my tea pot. I also dont like that the pitcher lid has an opening. I prefer it not. I keep a plastic cover over it to keep any dust, etc. out of the water. I'll be switching back to Zero water filters and pitchers.
    1 reply from Monique from The Brita Team team - 5 months ago
    Nick, thanks for sharing your experience with us. We're sorry to hear you weren't happy with the taste of your filtered water while using our Elite Filter and that you were disappointed with the design of our Brita Pitcher. So we may find the best solution for you, please give us a ring at 800-242-7482 and mention reference number 240910-000585. Talk soon.
    1 guest found this review helpful. Did you?

    Disappointed

    2 out of 5 stars
    Daisy24 - 5 months ago
    originally posted on brita.com
    I got the brita elite filter with jug a little over a month ago. Firstly, water came through the filter too quickly for it to have been thoroughly filtered. I made sure the filter was well placed and there was no leak through the sides but still the water was filtered out in less than 5 minutes. Secondly, the filter lasted only a month (not the 6 months advertised) before the jug sensor turned red.
    1 reply from Monique from The Brita Team team - 5 months ago
    Daisy, thanks for sharing this with us. We're sorry to hear you experienced fast filtration with our Elite Filter and that it didn't last long enough. So we may help, please reach out to us at 800-242-7482 and mention reference number 240910-000805. Talk to you soon.
    Did you find this review helpful?

    Longlast filter

    1 out of 5 stars
    LJ48 - 6 months ago
    originally posted on brita.com
    Purchased the Longlast filter since the Elite was out of stock. It doesn’t filter anything, water pours into the dispenser like there’s no filter at all. I tasted the water and could smell the chlorine. Went out and purchased the two-month filters. Much better!
    1 reply from Monique from The Brita Team team - 6 months ago
    Thanks for sharing your honest feedback. We're sorry to hear you were disappointed with the performance of our Longlast Filter, and we want to help. Please reach out to us at 800-242-7482 and mention reference number 240826-000227. Talk to you soon.
    1 guest found this review helpful. Did you?

    (no review title)

    2 out of 5 stars
    rickvet - 6 months ago
    originally posted on brita.com
    I bought the elite replacement filter and it lasted under 2 months. i am the only one using it.
    1 reply from Monique from The Brita Team team - 6 months ago
    Thanks for sharing your feedback, Rick. We're sorry to hear our Elite Filter didn't last long enough, and we want to help. Please reach out at 800-242-8472 and mention reference number 240826-000228. Talk to you soon.
    Did you find this review helpful?

    DOES NOT FIT

    1 out of 5 stars
    Firecracker - 6 months ago
    originally posted on brita.com
    I just received my 4 new filters and not one of them fit my old pitcher! The filter does not set and the water leaks around it. I am so disappointed! Now I have to put back the old filter and order the less effective product. I feel ripped off!
    1 reply from Monique from The Brita Team team - 6 months ago
    Oh no. Thanks for letting us know. We're sorry to hear our Elite Filters didn't fit your pitcher properly. Your frustration is understandable, and we want to help. Please connect with us at 800-242-7482 and mention reference number 240826-000989. Hope to hear from you soon.
    1 guest found this review helpful. Did you?

    Doesn’t last a month!

    1 out of 5 stars
    mads00 - 7 months ago
    originally posted on brita.com
    I have bought (2) two packs of elite filters and the first one worked perfectly and lasted about 6 months. The second filter in that pack only lasted about a month- thought maybe it just malfunctioned or was a one off. When I opened the second two pack both filters didn’t even last a month. They only drained for about a week or so each, and now are not draining at all into my Brita. For the elite filters being significantly higher in price and having now 3 not work is very frustrating - I’ve tried everything to fix it and I’m very disappointed.
    1 reply from The Brita Team team - 7 months ago
    Oh no, and thanks for sharing your grievance with us. We agree that this does sound very frustrating, and we're so sorry our Elite filters didn't last 6 months for you. Our Elite filters should take at most 10-15 minutes to filter a reservoir of water in your pitcher or dispenser. The only exceptions are water that contains high levels of either air or sediment; which is the case in a small fraction of households across the States. We're aiming to get you on the right path to enjoying cleaner, great-tasting water so would you call us at 800-242-7482 and refer to this number: 240807-000135? We look forward to hearing from you soon.
    3 guests found this review helpful. Did you?

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