$8.99 when purchased online
About this item
Highlights
- Get great-tasting water with Brita® Standard water filter replacement
- Switch to Brita® and you can save money and replace 1800 single-use plastic bottles* a year
- Reduce Chlorine (taste & odor) Mercury, Copper, Zinc, Cadmium
- For the best tasting water, replace your water filter after 40 gallons or approximately every 2 months; Brita® Standard filters last 2x longer than ZeroWater filters
- Compatible with all Brita pitchers and dispensers except Stream; Brita water filters are simple to replace with a pull top cap for easy removal; *16.9 oz water bottle
Description
Keep tap water healthier and tasting better when you regularly change your Brita replacement filter. Made to fit all Brita pitchers and dispensers, this replacement filter reduces copper, mercury and cadmium impurities that can adversely affect your health over time, while cutting chlorine taste and odor to deliver great tasting water. Designed to leave no black flecks in your water and with no pre-soak required, the Brita filters are quick and easy to use. Change your Brita filters every 40 gallons or approximately 2 months for best performance. Start drinking healthier, great tasting water with Brita today. Reusable product – Brita is designed to be reusable and reduce the use of single use plastic water bottles
Usage Directions: Change your filter with just a few simple steps. Wash your hands before unwrapping the filter. Flush filter with cold water for 15 seconds. Insert filter into reservoir. Add cold tap water. Discard your first 3 pitchers of filter water, or use this water for plants. It is normal for carbon dust to appear in your first fillings. Fill up your pitcher and enjoy great tasting water. Replace the water filter every 40 gallons or 2 months. Substances reduced may not be in all users' water.
Usage Directions: Change your filter with just a few simple steps. Wash your hands before unwrapping the filter. Flush filter with cold water for 15 seconds. Insert filter into reservoir. Add cold tap water. Discard your first 3 pitchers of filter water, or use this water for plants. It is normal for carbon dust to appear in your first fillings. Fill up your pitcher and enjoy great tasting water. Replace the water filter every 40 gallons or 2 months. Substances reduced may not be in all users' water.
Number of Pieces: 1
Dimensions (Overall): 4.83 Inches (H) x 2.31 Inches (W) x 2.3 Inches (D)
Weight: .98 Pounds
Features: Reduces Odors, BPA-Free
Water Filtration Compatibility: Fits All Brita Pitchers and Dispensers
Filters: Chlorine, Copper, Unpleasant Odors, Cadmium, Unpleasant Tastes, Zinc, Mercury
Maximum Filter Life: 2 Months
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 10997228
UPC: 060258355017
Item Number (DPCI): 072-00-0355
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.54 inches length x 2.4 inches width x 2.36 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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96% would recommend
30 recommendations
value: 4.5 out of 5
quality: 4.71 out of 5
(no review title)
5 out of 5 stars
Addiso - 14 days ago
originally posted on brita.com
I have used Brita since my mom told me about when it first cane out and now my kids use it. Thank you for cleaning out water. Our family has lived all over the US and it's always worked for us.
Brita, The Best!!!
5 out of 5 stars
Annie Deo - 2 months ago
originally posted on brita.com
Used for years since first was available, and I’m 83 years old!!!! My go- to!!!!!!
Long term user
5 out of 5 stars
HerbS44 - 3 months ago
originally posted on brita.com
Excellent product! I would not use any other filtration system. The only problem is that my grocery store is out of stock of both filters frequently, so I buy whatever they have.. Buy a backup filter when you have a chance,
multi pack
4 out of 5 stars
danielam - 3 months ago
originally posted on influenster.com

These are great, been using them for years because our water is terrible and it tastes better with the Brita pitcher. I took off a star because one of my filters was broken 😞
Please Redesign the pitcher
2 out of 5 stars
Jenny 221 - 5 months ago
originally posted on brita.com
Better design is a must, and I say this as a product designer. The filter is half under filtered water. Unless you remove the filter and do not let the water sit with the filter half submerged, the water will pick up contaminants . The filter needs to be above the water level Terracycle does not seem to be taking new recycling at the moment- what’s up with that?
1 reply from The Brita Team team - 5 months ago
Thanks for sharing your feedback, Jenny, and we're sorry that you're dissatisfied with the performance of our Standard Filter and pitcher. To help us better understand your experience, please give us a call at 800-242-7482 and mention 230717-000564. We look forward to finding a solution for you.
Ok feature
4 out of 5 stars
Lori 2 - 5 months ago
originally posted on brita.com
It’s ok but the water still doesn’t taste like other filtered water I had.
I a back and will get this filter todsay.
4 out of 5 stars
Darlikesh2o - 6 months ago
originally posted on brita.com
I had this pitcher a few years ago. I didn't realize how much I missed this tasty water Ted
Just okay
3 out of 5 stars
Thumbs down graphic, would not recommend
Kylie - 6 months ago, Verified purchaser
I know these are the name brand. But even after following all directions with these replacement filters, I still was not fully satisfied with the filter quality. I had also purchased the Target brand of this filter, which I definitely prefered. The Target brand did a much better job and was so much cheaper. Don't waste your money.
Brita filtered water delivers tasty water
5 out of 5 stars
Queeny - 7 months ago
originally posted on brita.com
[This review was collected as part of a promotion.] I purchased my Brita about 3 months ago and I had ran out of bottled water and pulled my Brita out instead of racing to the store for more bottled water. I had gotten so tired of running to store to purchase bottled water. I’m now glad I ran out of Bottled water. My Brita have great taste and impurities are reduced, and I’m glad I’m not a slave to bottled water ANYMORE.
Has Brita filters been changed?
3 out of 5 stars
Bob78 - 8 months ago
originally posted on brita.com
We would like to know if anything concerning your standard (Model OB03) water filters has changed. We have been using you filters for years even though our town's central water system improved and monitored by the EPA is doing well. We could easily use one of your filters for at least 2 months without any problems. Now we are lucky to get a month or less out of one. Our supply water has 0% of arsenic, iron and other minerals and our usage is normally 6 8 oz cups per day that we filter. It seems the price of your filters has increased but the quality has decreased. If we are doing something wrong please let us know as we strictly follow the directions of install for the filters. Thank you for your consideration.
Can’t Get Rid of Used Filters
1 out of 5 stars
PS2023 - 9 months ago
originally posted on brita.com
The only channel to recycle used filters is Brita’s partner, TeraCycle. I just learned that there’s a several-month waiting list to join their recycling program. I have a stockpile of a dozen of these filters. I will wait, but, I suspect there are tons of these filters going to landfills. May be better to jus drink the tap water.
1 reply from The Brita Team team - 9 months ago
Thank you for contacting us about the Brita Free Recycling program, and we're sorry about the wait. We're grateful for your help in keeping plastic out of landfills. While our program is currently on hold, you can contact Terracycle directly at 866-967-6766 to request a shipping label. If you have any additional questions, please give us a call at 800-242-7482 using reference number 230314-000236. We look forward to speaking with you.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
duke1 - 9 months ago
brita filter replacement exactly what was needed
Like Brita Water Filters
5 out of 5 stars
Thumbs up graphic, would recommend
Selenasmomy - 10 months ago, Verified purchaser
If you use Brita water pitchers you'll like these easy to use replacement filters. I try to purchased while on sale.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Tes - 10 months ago, Verified purchaser
Works well well great taste to tap water
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
ricks1219 - 10 months ago
Works great. Replacement filter for my Brita Pitcher
Fridge water
5 out of 5 stars
Mike 44 - 1 year ago
originally posted on brita.com
[This review was collected as part of a promotion.] 2 years ago when we purchased our home because our water was terrible
great product
5 out of 5 stars
shonda - 1 year ago
originally posted on brita.com
[This review was collected as part of a promotion.] love this filter really makes water taste good and different
shape
4 out of 5 stars
smileyspider - 1 year ago
originally posted on brita.com
[This review was collected as part of a promotion.] the shape is easy to use, quality and pricing. I love this product
Great filter
5 out of 5 stars
User18492 - 1 year ago
originally posted on brita.com
[This review was collected as part of a promotion.] Works well. Been using this type of filter for years.
Great product
5 out of 5 stars
Sunshine66 - 1 year ago
originally posted on brita.com
[This review was collected as part of a promotion.] I always keep my supply of Filters in case I ran out.