$8.99 when purchased online
About this item
Highlights
- Guaranteed to fit and perform in Brita pitchers (except Stream)
- No pre-soaking
- Delivers fresh, great tasting water
- Each filter lasts 2 months or 40 gallons
- Improved design prevents clogging and ensures consistent flow of water
- Activated carbon and ion exchange resin reduce impurities* to make your water taste better (*Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury.)
- BPA Free
Description
Drinking filtered water is good for you and our planet. Every up&up™ filter lasts two months, filtering up to 40 gallons of water, the equivalent of 300 single-use plastic bottles*. up & up™ replacement water filters are guaranteed to fit and perform in Brita pitchers (except Stream). Plus, our filters now feature a brand new, patent-pending* design that prevents clogging. Enjoying fresh, great tasting water has never been easier.
*Patent application WO 2021/013581 A1
**16.9 ounce bottles
*Patent application WO 2021/013581 A1
**16.9 ounce bottles
Number of Pieces: 2
Dimensions (Overall): 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D)
Weight: .48 Pounds
Features: BPA-Free
Water Filtration Compatibility: Fits All Brita Pitchers and Dispensers
Filters: Benzene, Cadmium, Copper, chlorine, Unpleasant Odors, Unpleasant Tastes, Mercury, Zinc
Maximum Filter Life: 2 Months
Material: Plastic
Warranty: No Applicable Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 14511038
UPC: 812501010989
Item Number (DPCI): 072-00-0060
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.31 inches length x 4.76 inches width x 2.52 inches height
Estimated ship weight: 0.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What material is the activated carbon in these filters produced from? Coconut husk, bamboo, willow peat, wood, coal??
submitted by Alyssa - 5 months ago
A: Coconut husk
submitted byup&up Customer Service - 5 months agoBrand expertA: Great question These wonderful water filters are made of Coconut husk. I hope this information was helpful. - Tearia
submitted byTearia - 5 months agoTarget staff support
Q: Do these filters remove lead?
submitted by Sogoodsogood2004 - 10 months ago
A: No the Up & Up brand does not "remove" Lead, PFAS, Chloramines or Cadmium.
submitted byHot Food - 9 months agoA: Hi Sogoodsogood2004, Our filters do not remove lead but whey do reduce Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury.
submitted byup&up Customer Service - 10 months agoBrand expert
Q: How many months before changing the filter?
submitted by Aglow - 3 years ago
A: I change it every 3 months
submitted byDee - 3 years agoA: It really depends upon how much you use it. My assumption from the description is it should be comparable to brita filters. If so, they say on average to replace every 2 months or 40 gallons.
submitted bymrstikig - 3 years ago
Q: Will these work on brita water pitchers?
submitted by Jojo - 4 years ago
A: Hi Jojo - We know how important drinking water is. These replacement filters work with both Pur and Brita water filtration systems. Thanks for stopping by! - Melissa
submitted byMelissa - 4 years agoTarget staff supportA: Your answer is clearly in the product description.
submitted byblock - 4 years ago
Q: can this work on PUR water pitchers?
submitted by nancy - 4 years ago
A: Hi nancy - Yes! These replacement filters work with both Pur and Brita water filtration systems. Have a great day! - Melissa
submitted byMelissa - 4 years agoTarget staff supportA: ...I just asked this too but I see now the label says that it will, if you zoom in it can be read.
submitted byIngrid - 4 years ago
Q: Does these filters work with the Zerowater 32 cup water dispenser?
submitted by Oatmeal Love sweater - 7 months ago
A: Hello - Great Replacement Water Filters - up & up™ question! All up & up™ replacement water filters are guaranteed to fit and perform in Brita pitchers (except Stream). Thank you. - Kay
submitted byKay - 7 months agoTarget staff support
Q: Can you please tell me what "reduce" actually means? ie. What percentage (%) is "reduced" for the following key concerns: Lead, PFAS, Choloramines, Cadmium, Mercury, Chlorine, Taste & Order?
submitted by Hot Food - 9 months ago
A: Hello! - Thanks for reaching out about this handy filter. We have not conducted any official particle retention tests, which can certify a specific Micron Rating. However, due to the construction of our mesh, which sits on the bottom of the cartridge, we can expect to accomplish a 270 Micron Rating, if we were to test it officially. We hope this was helpful. Happy shopping! - Tania
submitted byT - 9 months agoTarget staff support
Q: Will these work with the Culligan which takes Model P-1rrr
submitted by DJ - 10 months ago
A: Please be sure to check specifications under item description
submitted byMJ - 10 months agoTarget staff support
Q: it says when changing the filter that I should discard the water after two cycles. Do I need to fill the reservoir to the top for two cycles and discard it
submitted by Can - 10 months ago
A: Hello Can, Yes, please run two full cycles, with the water filled to the top of the reservoir each time and then discard the water. Your filter is then ready for use.
submitted byup&up Customer Service - 10 months agoBrand expert
Q: Good day, Can I use this filtered water for a ultrasonic humidifier. Its states filtered water. Does this filter (model 1026417) qualify?
submitted by Help pls - 11 months ago
A: Hi Help pls, Our filters reduce limescale and therefore the water should be compatible for your humidifier.
submitted byup&up Customer Service - 10 months agoBrand expert
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273 recommendations
quality: 4.44 out of 5
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Good
5 out of 5 stars
Thumbs up graphic, would recommend
kt - 9 days ago, Verified purchaser
Good value. Works the same as name brand.
Comparable
5 out of 5 stars
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Anna - 12 days ago, Verified purchaser
Fit my older Brita water pitcher, and they’re comparable in quality to name brand at a better price!
I would definitely choose this filter.
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MKaminoF - 16 days ago, Verified purchaser
Our family drinks a lot of water. So filter change also a lot of times. For this quality at this price, I would definitely choose this filter.
Just like the namebrand but with more savings.
3 out of 5 stars
Moongirl1973 - 17 days ago
This is actually a really good alternative to any namebrand filters we have purchased before. It worked just fine and was easy to use, nothing crazy. For the savings, I would definitely suggest it. It was even super easy for hubby to use.
Great water filters
5 out of 5 stars
Thumbs up graphic, would recommend
TheKatsReviews - 22 days ago
These water filters work just as well as the name brand. I waited to review until they had been used for a full cycle, and they performed great. They fit well in the standard brand name water pitcher, and they seemed to improve the taste of our hard water.
Average filter
3 out of 5 stars
Thumbs down graphic, would not recommend
lawnmowerman - 23 days ago, Verified purchaser
We've been using this filter for over a week and the water from this filter does not taste as good as from the original Brita filter. It still has a carbon and some other taste and smell which we didn't have before.
Good value
5 out of 5 stars
Thumbs up graphic, would recommend
NRaymond - 29 days ago, Verified purchaser
Good value for two filters. Fits my Brita pitcher perfectly.
Affordable
5 out of 5 stars
Thumbs up graphic, would recommend
MeatballHyena - 1 month ago
I always get these never had any issues compared to the company brand been purchasing for the past 3 years
Good Deal
5 out of 5 stars
First one didnt work - 1 month ago, Verified purchaser
much better price than Brita!
Water filters
5 out of 5 stars
Thumbs up graphic, would recommend
Lo - 1 month ago, Verified purchaser
I bought these before and they really work good.
Good enough, but doesn't neutralize metallic taste
4 out of 5 stars
Thumbs up graphic, would recommend
Heidi - 2 months ago, Verified purchaser
They do fit standard Brita filters, but not as snuggly as name-brand. There’s also a noticeable amount of empty space if you look inside the filter which is odd—not as dense as the name brand. And while they take away the chlorine later taste of tap water, they leave a mild copper taste. This is probably from Chicago’s pipes, but the name brand takes it away. It’s not too bad if you keep your water cold though.
Better than name brand.
5 out of 5 stars
Thumbs up graphic, would recommend
Tropic - 2 months ago, Verified purchaser
I prefer these to the name brand. The name brand have a taste that is a bit clay like when the water is not cold. These do not have this issue, the water tastes much better than the name brand.
Cheaper than brita
5 out of 5 stars
Thumbs up graphic, would recommend
Caitlyn - 2 months ago, Verified purchaser
These are comparable to the Brita brand’s filter, and do the exact same feature. Comparing the job of the filter, I feel that my water is being safely filtered. You can’t beat the price.
I like that I can use them in my Brita water pitcher. I buy Up ,& Up brand products when I can because to me they are as good as the big name brand products but more affordable.
5 out of 5 stars
Thumbs up graphic, would recommend
Nahzeejune - 2 months ago, Verified purchaser
I like the quality of the water filters and that they are reasonably priced
Filters
5 out of 5 stars
Thumbs up graphic, would recommend
ABC - 2 months ago, Verified purchaser
Several to store. First one tried is working well. Great price.
Fresh water supply
5 out of 5 stars
Thumbs up graphic, would recommend
Lisa - 2 months ago, Verified purchaser
I like the price and pick up. Easy to find it and it has that product that other stores do not have that I looked for. Thanks.
pretty bad
1 out of 5 stars
Thumbs down graphic, would not recommend
ugh - 2 months ago, Verified purchaser
don’t buy, they leave little black specks of carbon in the water even after running it through water a bajillion times. other reviews also say they filter little to nothing after testing it. they’re also very cheap feeling. just buy the real brita filters
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Foofoo2023 - 3 months ago
Do not work. Have used brita filters for years. Got these because there were no brita available. Water tastes the same as if it came out of the tap. Never had this problem with brita
1 reply from up&up Customer Service team - 2 months ago
Hello Foofoo2023 - We're sorry you had a bad experience. I would like to share, however, that our filters eliminate as many, if not more impurities. Hopefully, your filter was installed correctly? Please see https://www.target.com/p/replacement-water-filters-up-up/-/A-86870794?preselect=14511038#lnk=sametab for an illustration on how it should be installed.
Filters almost nothing
1 out of 5 stars
Thumbs down graphic, would not recommend
Anekin - 3 months ago
Tested with TDS water meter and didnt do much. My tap water was 170ppm. Filtered was 160ppm. After 10 pitcher filters it 165ppm. Filters almost nothing
Seems to work well
5 out of 5 stars
Thumbs up graphic, would recommend
Dragnfly57 - 3 months ago
i typically buy the Brita brand of water filter, but the past few times I have used the Up & Up brand.. I really do not see a difference. Now, I have not had the water tested in a lab to compare how well they work, but taste wise I notice no difference.