$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Guaranteed to fit and perform in Brita pitchers (except Stream)
- No pre-soaking
- No black flecks
- Each filter filters up to 40 gallons of water
Description
up&up™ universal replacement water filters deliver superior performance and value for great tasting water. up&up™ filters are guaranteed to fit and perform in Brita pitchers (except Stream). Each up&up™ filter requires NO pre-soaking, reduces the release of black carbon particles, is NSF/ANSI 42 certified for the removal of chlorine taste and odor, and filters up to 40 gallons of water.
Number of Pieces: 2
Dimensions (Overall): 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D)
Weight: .48 Pounds
Features: BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Benzene, Cadmium, Copper, chlorine, Unpleasant Odors, Unpleasant Tastes, Mercury, Zinc
Maximum Filter Life: 2 Months
Material: Plastic
TCIN: 14511038
UPC: 812501010989
Item Number (DPCI): 072-00-0060
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.31 inches length x 4.76 inches width x 2.52 inches height
Estimated ship weight: 0.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I have an old up&up pitcher model 1011577, the 4 pack replacement model number is 1008234, will these fit?
submitted by JetsetterJason - 5 months ago
A: Hello Jetsetter Jason, Yes, the 4 pack filter (item 072-00-0120) will fit previous Up & Up pitchers.
submitted byup&up Customer Service - 5 months agoBrand expertA: Hello JetsetterJason - Thank you so much for taking an interest in this product. Please find the overall dimensions 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D). Hope this helps. Happy Shopping! - Amy
submitted byAmy - 5 months agoTarget staff support
Q: What material is the activated carbon in these filters produced from? Coconut husk, bamboo, willow peat, wood, coal??
submitted by Alyssa - 1 year ago
A: Coconut husk
submitted byup&up Customer Service - 1 year agoBrand expertA: Great question These wonderful water filters are made of Coconut husk. I hope this information was helpful. - Tearia
submitted byTearia - 1 year agoTarget staff support
Q: Do these filters remove lead?
submitted by Sogoodsogood2004 - 2 years ago
A: Hi Sogoodsogood2004, Our filters do not remove lead but whey do reduce Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury.
submitted byup&up Customer Service - 2 years agoBrand expertA: No the Up & Up brand does not "remove" Lead, PFAS, Chloramines or Cadmium.
submitted byHot Food - 2 years ago
Q: How many months before changing the filter?
submitted by Aglow - 4 years ago
A: It really depends upon how much you use it. My assumption from the description is it should be comparable to brita filters. If so, they say on average to replace every 2 months or 40 gallons.
submitted bymrstikig - 3 years agoA: I change it every 3 months
submitted byDee - 3 years ago
Q: Will these work on brita water pitchers?
submitted by Jojo - 5 years ago
A: Hi Jojo - We know how important drinking water is. These replacement filters work with both Pur and Brita water filtration systems. Thanks for stopping by! - Melissa
submitted byMelissa - 4 years agoTarget staff supportA: Your answer is clearly in the product description.
submitted byblock - 5 years ago
Q: can this work on PUR water pitchers?
submitted by nancy - 5 years ago
A: ...I just asked this too but I see now the label says that it will, if you zoom in it can be read.
submitted byIngrid - 4 years agoA: Hi nancy - Yes! These replacement filters work with both Pur and Brita water filtration systems. Have a great day! - Melissa
submitted byMelissa - 4 years agoTarget staff support
Q: I've 35 Cup Filtered Water Dispenser - up & up model. Replacement filter models are 1045320 (2-pack), 104532 (4-pack), and 1045324 (6-pack). Can you confirm if your filters are compatible?
submitted by Swat - 3 months ago
A: Yes! All up & up filters are compatible with the up & up 35C Water Dispenser. Please let us know if you have any further questions by emailing us at support@water-filtration.net.
submitted byup&up Customer Service - 3 months agoBrand expert
Q: Inserted two new filters. Brita still says need replacing.
submitted by Smith - 4 months ago
A: Hello Smith - We appreciate your interest in this product. We request you to contact the Brita Customer care team and they should help you on this. Thanks for stopping by, happy shopping at Target! - Griffin
submitted byGriffin - 3 months agoTarget staff support
Q: Will this filter fit pur 7 pitcher? Thanks!
submitted by Unknown - 5 months ago
A: Unfortunately, the Up&Up filters do not fit Pur pitchers.
submitted byup&up Customer Service - 5 months agoBrand expert
Q: Good morning, Do these filters contain any gluten elements? I would never have thought of a water filter being an item I would need to worry about, but I see a Brita version of this contains Gluten.
submitted by TC - 5 months ago
A: Hello TC - No, Up&Up filters do not contain gluten.
submitted byup&up Customer Service - 5 months agoBrand expert
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Work very well at almost half the price.
4 out of 5 stars
Thumbs up graphic, would recommend
el7 - 3 days ago, Verified purchaser
I very much appreciate being able to get two of these filters at only a dollar more than it would cost me to get one of the name brand filters. This store brand lasts a good long while and the water tastes good. My only caveat is that sometimes these filters can swell in the pitcher over time, making it difficult to get them back out again. Just whack it with a spoon and then shake the pitcher upside down, it'll come out.
Doesn't work in the Brita pitcher
1 out of 5 stars
NYLiz - 1 month ago, Verified purchaser
I bought these because the package said that it would fit the Brita water pitchers. I just recently tried to use them and they do not fit my pitcher. The water runs right through the pitcher.
Up n Up for the win
5 out of 5 stars
Thumbs up graphic, would recommend
No - 1 month ago, Verified purchaser
These are so much cheaper than the name brand and have consistently fit into my Brita pitcher much better than the actual Brita filters. I’ve been purchasing these for about five years.
Great price and works well!
5 out of 5 stars
Thumbs up graphic, would recommend
Lilypad222 - 2 months ago, Verified purchaser
These are great. About half the price of the name brand one and they work just as good.
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5 out of 5 stars
Thumbs up graphic, would recommend
WTerfilter - 2 months ago, Verified purchaser
I am using this for more than four years. Served the purpose
Stick with Brita
1 out of 5 stars
popko109 - 3 months ago
Not as good as name brand
1 reply from up&up Customer Service team - 3 months ago
Could you please provide more insights for this review? If you could please email us at support@water-filtration.net, we'd appreciate the opportunity to understand your position better. Thank you!
Filters filter
5 out of 5 stars
Thumbs up graphic, would recommend
Metro_Bee - 3 months ago, Verified purchaser
I like my Target brand filtering water pitcher very much. I buy these filters when they are on sale.
Perfect replacement
5 out of 5 stars
Thumbs up graphic, would recommend
Cbd3 - 3 months ago, Verified purchaser
Fits my Pur water tank perfectly. So much more cost effective!
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Christyma87 - 3 months ago, Verified purchaser
Love it! I rather have this than going to the grocery store and getting filtered water from the machine it makes you think how clean the tubes are in throes things but that’s just my opinion: I love these Up&Up brand filter I have no issues using them this is also with the private brand by target pitcher water tastes fresh and clean I like adding a small pinch of baking soda to my water for a really nice taste!
Bad water
1 out of 5 stars
Thumbs down graphic, would not recommend
Eric T - 4 months ago
Filter leaves black sediment in water and does not taste as good as other filter. water goes through it a bit too fast, rather have it be slow and actually filter out stuff.
1 reply from up&up Customer Service team - 4 months ago
Thank you for your comment. We're sorry to hear you weren't pleased with your up&up filter experience. The black/dark gray sediment you refer to in the water is activated carbon dust from inside the filter, which is completed food safe (made from coconut shells) and not harmful to ingest. Usually, the carbon stays inside the filter but can sometimes release during bumpy transit. To prevent this in the future, you can flush out the pitcher/filter water a few more times prior to drinking. The up&up filters have a patent-pending design that improves the filtration rate yet still prevents clogging; they are WQA certified to NSF 42 & 53 standards to reduce impurities that make your water taste better: Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury. Please let us know if you have further comments or questions any time by emailing us at: support@water-filtration.net.
Skip these and buy the name brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
TG - 4 months ago, Verified purchaser
Water goes right around the filter into the pitcher. Pointless.
1 reply from up&up Customer Service team - 4 months ago
Thank you for your comment. We're sorry to hear you weren't pleased with your up&up filter experience. We would love to understand what's going on in more detail. Perhaps the filter wasn't pushed firmly into the pitcher prior to filling? Also, which pitcher brand are you using? We would greatly appreciate it if you could email us photos or even a video of your filter experience to support@water-filtration.net so we can better understand what's happening.
Water filter
5 out of 5 stars
Thumbs up graphic, would recommend
True - 4 months ago, Verified purchaser
It does what it was made to do
Spend the extra for the name brand
3 out of 5 stars
Thumbs down graphic, would not recommend
CMG2113 - 4 months ago, Verified purchaser
Leaves a lot of black powder on the bottom of the water
1 reply from up&up Customer Service team - 4 months ago
Thank you for your comment. We're sorry to hear you weren't pleased with your up&up filter experience. The black/dark gray sediment you refer to in the water is activated carbon dust from inside the filter, which is completed food safe (made from coconut shells) and not harmful to ingest. Usually, the carbon stays inside the filter but can sometimes release during bumpy transit. To prevent this in the future, you can flush out the pitcher/filter water a few more times prior to drinking. Please let us know if you have further comments or questions any time by emailing us at: support@water-filtration.net.
Inexpensive alternative!
5 out of 5 stars
Thumbs up graphic, would recommend
Jenelle - 4 months ago, Verified purchaser
These water filters are great!
Gross water! :(
1 out of 5 stars
Thumbs down graphic, would not recommend
LC - 5 months ago, Verified purchaser
First, I did not like that the sediment was all over the interior of the package when I opened it. Second, my water tasted like sharpie. Possibly from the sediment everywhere?? Going to see if I can return this.
1 reply from the Product Manufacturer team - 4 months ago
Thank you for your comment. We're sorry to hear you weren't pleased with your up&up filter experience. The black/dark gray sediment you refer to in the water is activated carbon dust from inside the filter, which is completed food safe (made from coconut shells) and not harmful to ingest. Usually, the carbon stays inside the filter but can sometimes release during bumpy transit. To prevent this in the future, you can flush out the pitcher/filter water a few more times prior to drinking. Please let us know if you have further comments or questions any time by emailing us at: support@water-filtration.net.
Great Purchase
5 out of 5 stars
Thumbs up graphic, would recommend
igar - 5 months ago, Verified purchaser
Love these ❤️ cheaper than Brita and work the same. They last awhile with two people in the house.
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3 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
I liked the price for the two. However I felt like they didn’t fit as well as the actual Britta brand and left gaps.
1 reply from up&up Customer Service team - 4 months ago
Thank you for your comment. We're sorry to hear you weren't pleased with your up&up filter experience. We would love to understand what's going on in more detail. If you could please email us photos or even a video of your filter experience to support@water-filtration.net that would be helpful in determining what's going on.
Algae!
1 out of 5 stars
Thumbs down graphic, would not recommend
Cass - 5 months ago, Verified purchaser
I do not recommend this item. I purchased it as a substitute for my Brita and there was literal algae growing in my pitcher. That was never a problem before I bought these.
Ok in a pinch
3 out of 5 stars
Thumbs down graphic, would not recommend
tayyyrenaee - 6 months ago, Verified purchaser
I don’t really feel like these filter as well as the name brand. Usually target brand is great but these fall short.
1 reply from up&up Customer Service team - 4 months ago
The up&up filters have a patent-pending design that improves the filtration rate yet still prevents clogging. Just like the national brand filters, they are WQA certified to NSF 42 & 53 standards to reduce impurities that make your water taste better: Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury. Please let us know if you have further comments or questions any time by emailing us at: support@water-filtration.net.
💧💧💧💧
5 out of 5 stars
Thumbs up graphic, would recommend
Auntieann - 6 months ago, Verified purchaser
🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩