Sponsored
Replacement Water Filters for Pitchers - up&up™
Only at target
$9.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Guaranteed to fit and perform in Brita pitchers (except Stream)
- No pre-soaking
- No black flecks
- Each filter filters up to 40 gallons of water
Description
up&up™ universal replacement water filters deliver superior performance and value for great tasting water. up&up™ filters are guaranteed to fit and perform in Brita pitchers (except Stream). Each up&up™ filter requires NO pre-soaking, reduces the release of black carbon particles, is NSF/ANSI 42 certified for the removal of chlorine taste and odor, and filters up to 40 gallons of water.
Number of Pieces: 2
Dimensions (Overall): 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D)
Weight: .48 Pounds
Features: BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Cadmium, Benzene, Copper, chlorine, Unpleasant Odors, Unpleasant Tastes, Mercury, Zinc
Maximum Filter Life: 2 Months
Material: Plastic
TCIN: 14511038
UPC: 812501010989
Item Number (DPCI): 072-00-0060
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.4 inches length x 4.6 inches width x 2.2 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do these filters fit Pur products?
submitted by someone - 9 months ago
A: They sure do fit a Pur 7 pitcher I've been buying this filters for 2 years and the water taste good I have no idea why they say the filters doesn't fit a Pur 7 pitcher it fits my pitcher.
submitted byUnknown - 8 months agoA: Thank you for your inquiry. No, the up&up filters do not fit Pur products. Rather they're compatible with up&up pitchers and Brita pitchers, except Stream.
submitted byup&up Customer Service - 9 months agoBrand expert
Q: I have an old up&up pitcher model 1011577, the 4 pack replacement model number is 1008234, will these fit?
submitted by JetsetterJason - 2 years ago
A: Hello JetsetterJason - Thank you so much for taking an interest in this product. Please find the overall dimensions 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D). Hope this helps. Happy Shopping! - Amy
submitted byAmy - 2 years agoTarget staff supportA: Hello Jetsetter Jason, Yes, the 4 pack filter (item 072-00-0120) will fit previous Up & Up pitchers.
submitted byup&up Customer Service - 2 years agoBrand expert
Q: What material is the activated carbon in these filters produced from? Coconut husk, bamboo, willow peat, wood, coal??
submitted by Alyssa - 2 years ago
A: Great question These wonderful water filters are made of Coconut husk. I hope this information was helpful. - Tearia
submitted byTearia - 2 years agoTarget staff supportA: Coconut husk
submitted byup&up Customer Service - 2 years agoBrand expert
Q: Do these filters remove lead?
submitted by Sogoodsogood2004 - 3 years ago
A: No the Up & Up brand does not "remove" Lead, PFAS, Chloramines or Cadmium.
submitted byHot Food - 3 years agoA: Hi Sogoodsogood2004, Our filters do not remove lead but whey do reduce Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury.
submitted byup&up Customer Service - 3 years agoBrand expert
Q: How many months before changing the filter?
submitted by Aglow - 5 years ago
A: It really depends upon how much you use it. My assumption from the description is it should be comparable to brita filters. If so, they say on average to replace every 2 months or 40 gallons.
submitted bymrstikig - 4 years agoA: I change it every 3 months
submitted byDee - 5 years ago
Q: Will these work on brita water pitchers?
submitted by Jojo - 6 years ago
A: Hi Jojo - We know how important drinking water is. These replacement filters work with both Pur and Brita water filtration systems. Thanks for stopping by! - Melissa
submitted byMelissa - 5 years agoTarget staff supportA: Your answer is clearly in the product description.
submitted byblock - 6 years ago
Q: can this work on PUR water pitchers?
submitted by nancy - 6 years ago
A: ...I just asked this too but I see now the label says that it will, if you zoom in it can be read.
submitted byIngrid - 6 years agoA: Hi nancy - Yes! These replacement filters work with both Pur and Brita water filtration systems. Have a great day! - Melissa
submitted byMelissa - 5 years agoTarget staff support
Q: What substances do these filters remove?
submitted by AI Shopping Assistant - 11 days ago
A: These filters remove benzene, cadmium, copper, chlorine, unpleasant odors, unpleasant tastes, mercury, and zinc.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: Do these filters require pre-soaking before use?
submitted by AI Shopping Assistant - 11 days ago
A: No, these filters do not require pre-soaking before use.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: How long does each filter last?
submitted by AI Shopping Assistant - 11 days ago
A: Each filter has a maximum life of 2 months or filters up to 40 gallons of water.
submitted byAI Shopping Assistant - 11 days agoAi generated
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Guests are saying
These water filters offer a cost-effective alternative to name brand options, providing good filtration and improved taste for your drinking water. Many guests appreciate their compatibility with Brita pitchers and the ease of installation. While some have experienced issues with fit and sediment, the majority find them to be a reliable choice for maintaining clean and fresh water at home. Overall, they are a practical solution for budget-conscious guests looking for quality filtration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1575 reviews
quality: 3.87 out of 5
value: 4.06 out of 5
85% would recommend
335 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
(no review title)
I have been using this product for more than 10 years
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Water Filter
This filter is a substitute for a Brita water filter. It fits properly and so far is doing a good job. The price is great.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
THEY WORK
I only buy the Up&Up water filters. But 80% of the Brita filters never worked right. They always seemed clogged. I have only had that issue once with the Up&Up filters. I have used them for a few years now.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Faux brita filters
Love the cost of these.
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Replacement filters
I have bought these filters multiple times times for water pitcher. Getting a multi pack on sale was a great buy.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Water filter
Work just as good as the name brand but cost less
1 out of 5 stars
9 August, 2025Verified purchase
Doesnt work
Does not work - I have the stream pitcher and the filters do not properly align in the slot that they go in, just like I read in other reviews. I went through two of them thinking the first was maybe defective and it’s the same thing. There’s a gap and water just runs down it, so the water isn’t even being filtered. Pay the extra few dollars and buy the actual Brita brand, otherwise you’ll be defeating the purpose and be drinking sink water lol
1 reply from the Product Manufacturer team - 2 months ago
The up&up Replacement Water Filters for Pitchers are not meant to be used in the Brita Stream pitchers and are not compatible; this is why they do not work. I recommend returning them to Target for a refund. If you have further questions or concerns, please email us at support@water-filtration.net.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Target brand replacement Brita filters
I bought the Target brand replacement filters for my Brita pitcher, which states that it removes more impurities than the original. My water tastes like chlorine! Don't buy this. The number 1 thing that filters should remove is chlorine. I may as well drink tap water. Really disappointed
5 out of 5 stars
Thumbs up graphic, would recommend
12 June, 2025Verified purchase
Water Filters
These Up & Up brand water filters work as expected for a great price!!! :D
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
Replacement filters
Good price point and they work. Water is filtered, fits in a standard water filter system.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2025Verified purchase
Filters
Work as well as other comparable filters for a lower price
2 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2025Verified purchase
Gross
Leaks charcoal into the water.
1 reply from the Product Manufacturer team - 7 months ago
The activated charcoal in the filter reduces the odor and taste of chlorine from the water. During transit it can dislodge from the filter and get through the small filter holes. However, it’s perfectly safe for human consumption as it's made from coconut shells.
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2025Verified purchase
Target water filters
Work good, last long time.
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2025Verified purchase
Up & Up replacement filter
These work as expected.
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2025Verified purchase
This works
Does the job, no difference so far from the brand name.
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2025Verified purchase
Great product
These are a great alternative for the expensive Britta filters. they don’t quite last two months, but other than that, they’re great!
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2025Verified purchase
Good filters
I don't know why they say this filters don't fit a Pur 7 pitcher when they do I've been buying this filters for my pur 7 pitcher for 2 years they fit and the water taste good delicious I recommend them if you have a Pur 7 pitcher I don't know about the rest of they fit.
5 out of 5 stars
24 January, 2025Verified purchase
Helps with water taste
We were looking for brita but these were great at a fraction of the price. Hoping they filter the same. But has helped with our water taste
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2025Verified purchase
Doesnt fit!
Does NOT fit regular sized brita, it will leak through the side and doesn’t fit all the way. Waste of time if it doesn’t fit and isn’t actually filtering the water
1 reply from the Product Manufacturer team - 9 months ago
Hi marie21, we would love to assist you with this. Could you please provide us with some more information, such as which Brita pitcher were you using and whether the up&up filter was pushed firmly into the pitcher hopper? If you could please email us directly at support@water-filtration.net with this information and images, if possible, we'd greatly appreciate it. Thanks, up&up water filtration support.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Great value!
Great value and works just as good as the Brita filter
1 reply from the Product Manufacturer team - 9 months ago
Thank you so much for your nice review! We're happy to hear you're enjoying your up&up water filters :)