Cheer Original HE Liquid Laundry Detergent 107 Loads - 154 fl oz
$14.29 ($0.09/fluid ounce)See 1 deal for this item
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4.7 out of 5 stars with 838 ratings
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4.8 out of 5 stars with 1748 ratings
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4.8 out of 5 stars with 1037 ratings
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Guests are saying
Cheer laundry detergent is highly regarded for its ability to clean clothes effectively while preserving colors, especially darks. Many guests appreciate its pleasant scent and mildness on fabrics, making it suitable for sensitive skin. Despite some concerns about the absence of powder options and occasional performance issues, the overall consensus is that Cheer delivers great value and keeps clothes looking fresh and vibrant. Guests have used it for years, often returning for its reliable performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 761 reviews
cleans effectively: 4.74 out of 5
quality: 4.71 out of 5
scent: 4.69 out of 5
value: 4.65 out of 5
94% would recommend
94 recommendations
5 out of 5 stars
6 March, 2026Verified purchase
(no review title)
I just want to say that I was impressed at how each bottle of detergent was in a plastic bag & sealed shut so that there would be no chance of spill & they were packed so that they wouldn't bump each other. It was perfect!
5 out of 5 stars
3 March, 2026Verified purchase
(no review title)
Great for dark clothes
1 out of 5 stars
1 March, 2026Verified purchase
(no review title)
Not eliminating the smell of teenage boys from the laundry
1 reply from Cheer team - 3 days ago
Hello Dear Consumer We hope you're doing great. We’re sorry you’re not getting the experience you were expecting from Cheer. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 632-4337.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026
Good for Sensitive skin
Good detergent for sensitive skin! Smells good and cleans well
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026Verified purchase
(no review title)
Clothes coned out good
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026Verified purchase
Great for dark clothes
Great for dark clothes. It will not fade black jeans.
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2026Verified purchase
The best
Smells fantastic!
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase
Grest Product
I have used this Cheer for years and love the Color Guard for my clothes.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
(no review title)
I’ve been using this washing detergent in my dark clothes for years now and it works perfectly
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
(no review title)
My cousin, who is a textiles specialist, recommended this product years ago, and I continue to use it for all my cold water laundry loads. I always buy it when it’s on sale.
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Cheer is great for sensitive skin
Been using Cheer for years. Whenever we’ve tried to switch (to something packaged without plastic), our sensitive skin reacts. I love that it isn’t a smelly perfume scent like a lot of detergents that use scents to cover stink. Clean clothes shouldn’t have a smell. Cheer checks all the boxes except for the plastic jug. Wish this was powdered and in a box (better for the environment).
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Color-saving, gentle, good cleaning power
I have used liquid Cheer detergent for 25+ years, converted from Tide. Cheer gets my clothes clean but protects the color and also does not leave any perfume sent.
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Keeps darks dark!
Love this detergent! Cleans so well!!!
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
(no review title)
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Love this item.
This item came in perfect condition. Secure to not leak out any liquid.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
(no review title)
Best smell! Target is one of the few places to carry Cheer.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
Want clean clothes
It really gets your clothes clean
3 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2025Verified purchase
Too heavy for box shipped in
Because packer used a flimsey box....prouct was damaged upon delivery
1 reply from Cheer team - 7 months ago
We're sorry to hear your order of Cheer Liquid Laundry Detergent arrived damaged! For help with your order and delivery, we recommend reaching out to Target directly for the best assistance at 1-800-440-0680.
4 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025Verified purchase
Mr
If it helps keep my clothes nicer, I’ll use it.
3 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
Need to get back to the original container size
It wasn't as big as I am used to buying elsewhere. It is now skinnier container. Just less for the money.