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BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 2 of 4BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 3 of 4BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 4 of 4
BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz - 1 of 4

BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz

$8.99

ColorPurple
  • Pastel Pink
  • Pastel Purple
  • Pink
  • Purple

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Color lasts 5-30 washes, with a gradual and even fade
  • The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
  • No ammonia or parabens
  • PETA certified, vegan and cruelty-free

Description

WASH. Shampoo and dry your hair. No need for conditioner.

2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.

3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.

4. WAIT. Check the color after 10 minutes and see if the color has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the color tends to last after.

5. RINSE. Rinse out the color in a sink or basin.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 10 Minutes
Net weight: 3.38 fl oz (US)
TCIN: 90995522
UPC: 9421029556445
Item Number (DPCI): 063-01-2043
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), cetearyl alcohol, distearoylethyl hydroxyethylmonium methosulfate, cetrimonium chloride, ceteareth-20, glyceryl stearate, citric acid. may contain: basic red 51, basic blue 99 (ci56059), hc yellow no 2, basic violet 2 (ci42520), acid violet 43 (ci60730).' '

Allergens & Warnings:

SAFETY: I have been formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface., KEEP ME OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 6.27 inches length x 3.81 inches width x 1.8 inches height
Estimated ship weight: 0.26 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have no dye in my hair, it is all natural. The color ranges from dark gray to white in spots. Do I need to do any bleaching or any pre-treatments? I am just looking for a purplish tint to my hair.

submitted by shorty - 4 years ago
  • A: Hi - No bleaching or pre-treatment needed if your are looking for a hint of color. Bleaching/ Lightening to a more uniform color before application will create a more vibrant color. Happy coloring.

    submitted byBRITE - 4 years ago
  • A: Hi Shorty! Our Virtual consultants can help with some grat advise, simply text "BEAUTYCHAT" to 82738 from your phone. We look forward to hearing from you :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: In no way is this pastel it doesn’t dye evenly if you have a lot of hair just mix two parts this with one part conditioner and leave on for an hour and you should be alright 💅

    submitted bylumies - 1 year ago

Q: Will this work on white hair (grey that has completely turned white)?

submitted by Carol - 3 years ago
  • A: Hello Carol, the BRITE Instant Color in Pastel Purple would be perfect for your grey hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: hi. i just used it on my white roots. i left it on 20 minutes and it did nothing. not even a hint of color.

    submitted byshiloh - 8 months ago

Q: When will it most likely come out of my hair/fade

submitted by BOTBORG - 5 years ago
  • A: Hi, The colour will fade over 5 to 30 washes depending on your hair. All hair is different and the colour and fading will depend on your hair type, the condition of your hair, previous colouring and treatments. Remember, any variation in your hair colour before application may show through to the end result, especially with pastel shades. Hope it helps BRITE

    submitted byBRITE - 5 years ago
    Brand expert
  • A: I used pastel pink on my level 10 hair and I left this in for about 4 hours. I wasn't overly impressed with the color. I washed it a few days later and it washed out! I use color care products. It was fun for one day,but now I have a weird peach color.It's vegan,but has some not so good ingredients. Back to Punky Color!

    submitted byKAS - 5 years ago

Q: Does it work on salt/pepper hair

submitted by Mimi - 2 months ago
  • A: Hi! Gray or virgin hair can be more resistant to semi-permanent color since it lacks porosity. Pre-lightening with bleach can help create a texture for better pigment absorption! Thank you!

    submitted byBrand Expert - 27 days ago

Q: Does the pastel pink bleed to the rest of your hair if you do little highlights? And will it dye the bathtub

submitted by Janet - 4 months ago
  • A: A little color transfer can occur but if you check out our socials you will see that many people achieve complex and fun colouring without much bleeding. Rinsing off in a basin is always a good idea and staining can be removed with standard cleaning products suitable for the surface if it does occur.

    submitted byBRITE - 4 months ago
    Brand expert

Q: My hair is bleached, so its like platnuim now . can i use the pastel pink? and how do i apply it ? need instructions please.

submitted by Bruny - 4 months ago
  • A: Hi there! You can use the pastel pink, yes! The instructions are on the bottle, but also in the description of this item online. Thank you for your interest!

    submitted byTarget Brand Expert - 4 months ago

Q: will the bright pink color show up in dark brown hair?

submitted by t - 4 months ago
  • A: The BRITE PINK like all our non pastel shades will provide tonal color on dark hair ✨

    submitted byBRITE - 4 months ago
    Brand expert

Q: Will chlorine from a swimming pool affect the color?

submitted by JJ - 5 months ago
  • A: Hi there! Yes, know that chlorine from a swimming pool may affect the color and also the longeivity of it.

    submitted byTarget Brand Expert - 5 months ago

Q: Will your original color be restored after the 5 washes?

submitted by Riley - 5 months ago
  • A: Hi there - This is a semi-permanent hair color and washes out in 5-30 washes. It is all depdendent on your hair type. Thank you!

    submitted byTarget Brand Expert - 5 months ago

Q: On the pastel purple bottle it says you can mix conditioner to make your color lighter. So I did that . Will the color still last next time I wash my hair ?

submitted by Rose - 6 months ago
  • A: Hi there - This is a semi-permanent hair color and washes out in 5-30 washes. It will not wash out on your first wash! Thank you!

    submitted byTarget Brand Expert - 6 months ago

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60% would recommend
392 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase

Good color for the price

The color was easy to apply. I have darker hair with blond highlights. The color attached mainly to the blond, but could be seen easily among my darker hair. It was more subtle which was the look I was wanting for my wedding. I left it on longer than the time on the bottle said to make sure it took. I did it on a Thursday & it seemed to fade some by Friday. I colored it again on Saturday the night before the wedding & the color looked great. Washing your hair will take the color out little by little. My new husband loves it.
Amy
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3 out of 5 stars
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(no review title)

I had this dye sitting in a cabinet for a bit and decided to try it. The purple did nothing for my hair and acted more like a purple shampoo, and the bright pink did stain my hair but it’s not how I would like it to be, but it’s still pretty… I’ve only washed my hair two times since I dyed it with the pink, and it’s been coming out. If you want something more vibrant and colorful, I wouldn’t recommend this product!!!
Abbymel0dy
effectiveness: 2 out of 5
quality: 2 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
11 October, 2025Verified purchase

Only good flr

This only lasted through one wash - after the second wash it was gone.
Girl Mom
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase

mom and daughter time

my daughter loved how her hair came out
Mom
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase

Just No

Just no. If you don’t bleach your hair, it barely shows up if you don’t have bleach blonde hair I would recommend the darker one.
Pinkbarbie
effectiveness: 1 out of 5
quality: 3 out of 5
value: 2 out of 5
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2 out of 5 stars
Thumbs down graphic, would not recommend
5 July, 2025

yea...no

it didn’t work at all. the only reason i’m giving two stars is because i ended up not getting grounded for dying my hair since it didn’t work.
e
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2025

Not bad

Did not bleach hair before applying, and let sit for 20 minutes before rinsing it out. My daughter has dark brown hair so I think the results are good for her dark hair tone. We got the pink color, not the pastel pink.
Brittany
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2025

Waste of money

Did not work, waste of money don’t buy it
Kimberly P
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2025Verified purchase

Very Cute

I used this on my level 8-9 blonde and it turned out very cute! I diluted it with toner to make it a little more pastel and it worked well. It does wash out fairly quickly so if you can skip shampooing, that may make it last longer!
Ellie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2025

Zero Star Review

Genuinely, this product is horrible and a waste of money. I have dark brown hair, but bleached it so that I could use this product. I left it on my hair for approx. 2 hours. Once I washed it off, I was left with an icky brownish-semi purple color. Wouldn’t recommend this product to anyone. Definitely will be hiding my hair after this.
joyce
effectiveness: 1 out of 5
quality: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2025Verified purchase

Amaaazzzziiinnnggg

I love this stuff. Its great temporary dye and it isn't harsh on my hair. First time using it, I tried the purple and eeeek was it purple! I put it on my brown hair and it was so vibrant! It took weeeeks to fade but it was super cute. Now, I use the pastel purple and its amazing.
Emily
effectiveness: 5 out of 5
quality: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
8 April, 2025Verified purchase

Love it

Love it! Color still in after 5 washes. Make sure to use color safe shampoo and wash under cold water. I left the product on for 30 minutes instead of the 10 minutes they recommend. Wish the bottle was bigger though. Would probably need 2 bottles if I do my whole head that medium length.
Raquel
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2025

Not worth it

Daughter has dirty blonde hair and now her hair looks brown with a few strands of pale purple hair. Not worth $9. Had to use 1.5 bottles
Ehglmr
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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2 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2025Verified purchase

Good for Temporary

Washed out after one wash. very cute for the time it was in my hair, but did not last. let it sit the recommended 10 minutes on clean hair and washed out with cold water. Going to try and let sit for longer next time.
anonymous
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1 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2025Verified purchase

Don't buy unless you just want a colorful hair mask

Never gave any color just a hair mask basically
H
effectiveness: 1 out of 5
quality: 1 out of 5
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1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2025Verified purchase

Good color & easy application - will use again

Good color & easy to apply even on my daughter's medium dark hair. Just did it today, so not sure how many washes it will last, but we're pleased with the results so far.
KH42
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quality: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2025Verified purchase

Pastel purple

This is my new go-to hair color. I had professional highlights and balayage done, however, it turned out rusty orange, brassy yellow, and uneven throughout. I wasn't thrilled. I was hoping that purple would even out the colors and look good as it faded. So far, I'm really happy with this change. ~Coloring tips~ - I left on for one hour, and after about 30 min, combed through with conditioner to avoid patchiness. - rinsed with cold water. - I wish I used at least 2 bottles, one was barely enough. (In the future I might try the regular purple diluted with conditioner.) Hope this helps!
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5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2025Verified purchase

Super bright

I have natural brown hair. I applied a bleach before the color and it is super vibrant and fun!
Lizzie B
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5 out of 5 stars
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Just what my daughter wanted

My daughter wanted hair just like Ghost Spider. Found this after a quick Google search. It was very easy to apply. Left it on for 15 minutes or so and rinsed with water. We’ll see how long it stays in. I hope she lets me try other colors!
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PINK PONY TAIL

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