VITAMINS AND MINERALS: A good source of 7 vitamins and minerals; A cereal the whole family will love
DELICIOUSLY CRUNCHY: Cereal pieces with a crispy, shell outside and smooth and chocolatey inside
WHOLE GRAIN: Each serving provides 13g of whole grains; Beyond breakfast, try tossing a handful into homemade trail mix or sweet and salty snack mix
MORNING OR SNACK TIME: A tasty cereal to enjoy with your favorite dairy milk or oat milk; Serve this pantry staple as convenient after school snacks
WHAT YOU GET: Includes one 16.2 oz family size box of Kellogg's Krave Double Chocolate Brownie Batter cereal; Shelf stable; Instant and ready to eat
Description
Wake your taste buds with the chocolatey crunch of Kellogg's Krave Double Chocolate Brownie Batter Breakfast Cereal. Crispy cereal pieces with a smooth, chocolatey center deliver a burst of flavor and delightful texture in every bite. A good source of 7 essential vitamins and minerals, Krave is a cereal the whole family will enjoy. Serve a bowl with your favorite dairy or oat milk, snack on some at home or on the go, or add a handful to homemade snack mix. However you enjoy the taste, Kellogg's Krave brings fun, chocolatey flavor, and crispy satisfaction to breakfast time or any time.
Serving Size: 1 cup
Serving Per Container: About 11
Amount 1 Cup (41g) of Cereal
Calories: 170
% Daily Value*
Total Fat 4.5grm6%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 2.5grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 32grm12%
Dietary Fiber 2grm9%
Total Sugars 15grm0%
Added Sugars 14grm28%
Protein 3grm0%
Vitamin D 0mcg0%
Calcium 10mg0%
Iron 5.4mg30%
Potassium 120mg2%
folic acid 20mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount
Calories: 230
% Daily Value*
Total Fat 5grm6%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 2.5grm0%
Monounsaturated Fat 1grm0%
Cholesterol 5mg1%
Sodium 220mg10%
Total Carbohydrate 41grm15%
Dietary Fiber 2grm9%
Total Sugars 25grm0%
Added Sugars 14grm28%
Protein 9grm0%
Vitamin D 2.2mcg10%
Calcium 240mg15%
Iron 5.5mg30%
Potassium 400mg8%
folic acid 20mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
chocolate flavored filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, whole grain oat flour, rice flour, contains 2% or less of cocoa processed with alkali, oat fiber, corn bran, caramel color, salt, palm oil, natural flavor, red 40, yellow 5, blue 1, yellow 6, vitamins and minerals: iron, vitamin b1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamin b6 (pyridoxine hydrochloride), folic acid.
Allergens & Warnings:
Contains milk, soy and wheat ingredients.
Dietary Needs: Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 87283375
UPC: 038000277368
Item Number (DPCI): 231-00-1096
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.7 inches length x 13.3 inches width x 2.2 inches height
Estimated ship weight: 1.83 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
This cereal has captured the hearts of many guests, especially children, with its delightful chocolatey flavor and satisfying crunch. While some guests appreciate its sweetness and versatility for breakfast or snacking, others have raised concerns about its artificial ingredients and occasional inconsistency in taste. Overall, it stands out as a fun and indulgent treat that can brighten up any morning or snack time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
913 star ratings
4.6 out of 5 stars with 913 reviews
quality
4.5 out of 5
quality: 4.47 out of 5
taste
4.3 out of 5
taste: 4.32 out of 5
value
4.2 out of 5
value: 4.19 out of 5
75% would recommend
45 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 September, 2026Verified purchase
Delish
A staple for us to have
Stylish
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
3 September, 2026
originally posted on wkkellogg.com
I need my favorite cereal plis
Please don't know why in Puerto Rico I haven't been able to get more Krave brownie cereal I've been eating it for years it's my favorite cereal please
AER-PR
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5 out of 5 stars
14 August, 2026Verified purchase
Great taste
Very good kids love it
quality
5.0 out of 5
quality: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 August, 2026Verified purchase
honestly the chocolate ruins it
honestly the chocolate ruins it
David S
quality
3.0 out of 5
quality: 3 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 June, 2026Verified purchase
You Should Enjoy This Cereal
This cereal rocks. Chocolatey, tasty goodness. Love to eat.
David
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
5 June, 2026Verified purchase
(no review title)
Good
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 May, 2026
artificial dye for a chocolate cereal.
why the use of artificial dyes for chocolate? I ended up throwing it away unfortunately.
Kendall
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 March, 2026Verified purchase
Kids love it
Kids love it and it tastes good. Hard to find this version but Target always have it in stock and for a good price. it's delicious
Creepy
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 February, 2026Verified purchase
Kids favorite
My kids favorite cereal. Not exactly healthy, so I don't buy it regularly. Just as an occasional breakfast treat. Plus, cereal is expensive!
UmmBilal
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
15 January, 2026
originally posted on wkkellogg.com
best cereal ever
Great flavor would definitely recommend if you have kids or just like sweeter cereals.
beavus
1 guest found this review helpful. Did you?
5 out of 5 stars
14 January, 2026Verified purchase
(no review title)
Tastes really good and worth the price 💞
Aysenur
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 December, 2025
(no review title)
These are my favorite. Flavor is 10/10
Taline
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 December, 2025Verified purchase
Yummy and addictive
So yummy and addictive
Mhee
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
16 December, 2025Verified purchase
(no review title)
Sooooo yummy and craveable, the best cereal I’ve ever tasted
Susie
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1 out of 5 stars
10 December, 2025Verified purchase
Missing from order
We wouldn't know if the product is like to rate it but because we never received it. The target shopper scanned the item but didn't deliver it so Target said that they can't do anything about it because she shopper marked a successful delivery. They advised to rate she shopper 1 star and not give her a tip or dispute it with the bank.
Jessica
1 guest found this review helpful. Did you?
5 out of 5 stars
10 December, 2025
originally posted on wkkellogg.com
HOLY PEAK T_T
i ate a whole box by myself without milk i love these things and would kill for them if u want to cry while eating please eat these i beg you
kravelover
2 guests found this review helpful. Did you?
5 out of 5 stars
29 November, 2025Verified purchase
(no review title)
Best packaged shipment I’ve ever received from target. Nothing was crushed, things were neatly wrapped up…. Please continue this!
Jessica
1 guest found this review helpful. Did you?
5 out of 5 stars
5 November, 2025
originally posted on wkkellogg.com
best
best cereal oat enough said......................................
yousef
1 guest found this review helpful. Did you?
1 out of 5 stars
21 September, 2025
Has 0 chocolate inside
False advertisement, it doesn’t even have any chocolate inside, i bought cuz in the packaging it is overflowing with it.
