$5.29 when purchased online
Target Online store #3991
About this item
Highlights
- Kellogg’s is partnering with Penguin Random House to provide two free books when you purchase one participating Kellogg's cereal and one participating partner product; Go to
- feedingreading.com for details; Packaging may vary
- A crisp way to start your day, Rice Krispies brings the classic crunch of puffed, oven-toasted rice cereal; Perfect for a family breakfast
- A healthy, fat-free cereal; Good source of 8 vitamins and minerals in every serving; No artificial colors or flavors; Kosher Pareve
- Create homemade marshmallow treats using butter, marshmallows and Rice Krispies cereal; Enjoy as dessert, a lunch box snack, or a quick dinner
- Includes 1, 9oz box of ready-to-eat Kellogg's Rice Krispies cereal; Packaged for freshness and great taste
Description
Whether you're enjoying it by the bowlful or through the tempting taste of The Original Treats recipe, Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with crispy oven-toasted puffed rice cereal, Rice Krispies are a satisfying and healthy way to start your morning. Our healthy cereal is a good source of 8 vitamins and minerals and fat free. Decorate your bowl with fresh strawberries, blueberries or bananas; Enjoy sweet cereal milk after a delicious bowl of Rice Krispies cereal. Whip up a tasty batch of memories with your family by making marshmallow treats together. All you need are three simple ingredients, butter, marshmallows and Rice Krispies cereal. Whether you're enjoying a morning bowl of Rice Krispies cereal, a scrumptious marshmallow treat with your family, or digging in to a late night snack, the delicious possibilities of this crispy, puffed cereal are endless.
Serving Size: 1 Cup
Serving Per Container: About 13
Amount 1 Cup (40g) of Cereal:
Calories: 150
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 170mg7%
Total Carbohydrate 35grm13%
Dietary Fiber 1grm2%
Total Sugars 15grm0%
Added Sugars 15grm30%
Protein 2grm0%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 7.2mg40%
Potassium 60mg0%
Folic Acid 70mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 220
% Daily Value*
Total Fat 1grm1%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 250mg11%
Total Carbohydrate 44grm16%
Dietary Fiber 1grm2%
Total Sugars 24grm0%
Added Sugars 15grm30%
Protein 8grm0%
Vitamin D 4.2mcg20%
Calcium 220mg15%
Iron 7.2mg40%
Potassium 340mg6%
Folic Acid 70mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, sugar, cocoa processed with alkali, contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, artificial flavor. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 19 Ounces
TCIN: 87494609
UPC: 038000281792
Item Number (DPCI): 231-00-1115
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 7.8 inches width x 2.5 inches height
Estimated ship weight: 1.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Rice Krispies have long been a beloved choice for both breakfast and homemade treats, offering versatility and nostalgia. Many guests appreciate the family size packaging for its value and the delightful snap, crackle, and pop that enhances the eating experience. However, recent reviews indicate concerns about changes in texture and quality, with some guests reporting hard bits that could potentially damage teeth. Despite these issues, Rice Krispies remain a cherished ingredient for making classic treats.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2631 reviews
quality: 3.6 out of 5
taste: 3.69 out of 5
value: 3.51 out of 5
57% would recommend
52 recommendations
Different recipe between sizes
3 out of 5 stars
Heather - 3 days ago, Verified purchaser
The recipe is different for the 23.3 oz “Choco Krispies”. Less sugar and a little more starchy texture. Not bad, but not what I’m used to.
Bad ingredients.
1 out of 5 stars
Thumbs down graphic, would not recommend
Atticsalted - 4 days ago, Verified purchaser
I used to love this cereal but now I’ve learned how bad hydrogenated oils are. I won’t be buying again. I thought they were made illegal a long time ago.
Shipping and Handling
2 out of 5 stars
Thumbs down graphic, would not recommend
Horrible Shipping - 9 days ago, Verified purchaser
This review does not apply to the actual product, only the handling and shipping of the product. I am extremely disappointed with the care taken to package my order. EVERYTHING that was in any kind of plastic/cardboard container was damaged. The attached picture doesn't adequately reflect the bent, crushed, broken boxes. I store my merchandise neatly in the pantry and it is disappointng to receive any merchandise with such blatent regard to shipping and handling. I won't be ordered from Target in the future
Kellogg's Rice Krispies Cereal
5 out of 5 stars
Thumbs up graphic, would recommend
Snacks - 11 days ago, Verified purchaser
Love the taste even as a summer snack at a reasonable price and fast free shipping! Also make Rice Krispies treats!
Worst Recipe Ever!
1 out of 5 stars
Cereal-n-Milk - 1 month ago
originally posted on wkkellogg.com
What did you do to my cereal?!? I’ve eaten Cocoa Krispies for YEARS, i.e. lunch, dinner etc. I’m in my 50’s, so I’m a longtime indulger. I’ve tolerated my recipe changes over the years for this cereal but this version is the WORSE! Within seconds, the cereal turns to MUSH! It’s just AWEFUL. I’ve delayed purchases to see if Kellogg’s realize what colossal mistake was made to the recipe. I’ve had resort to purchasing versions of the cereal that expire in November or December, 2025. If the expiration date states 2026, it’s the new recipe. Luckily, I’m able to find the old version in the single breakfast cup servings. In a nutshell, CHANGE THE RECIPE BACK!
1 reply from Consumer Care team - 1 month ago
We hear and value your comments about our Kellogg's® Cocoa Krispies® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Avoid
1 out of 5 stars
Thumbs down graphic, would not recommend
avid target shopper - 1 month ago, Verified purchaser
Tastes awful! Almost plastic-like.
Small and crunchy, taste well.
5 out of 5 stars
liubovz1_850 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] New favourite cereal of my son. Small and crunchy, taste well. They are good, have chocolate flavour and decent nutritional value . The pack lasts long
Just not the same...
2 out of 5 stars
RRM - 2 months ago
originally posted on wkkellogg.com
Is it cereal? Yes. It is chocolately? Somewhat. Is it Kellogg's Cocoa Krispies?? NO WAY!! This has such an odd flavor- it's darker in color but tastes nothing like chocolate and nothing like the Kellogg's Cocoa Krispies I grew up loving. I used to buy them but since the recipe changed- I really can't bring myself to eat them. I tried but I did not enjoy them and my husband wouldn't even eat them after the first taste. Please bring back the original recipe!! These taste like chocolate flavored cardboard :(
Yummy!!
5 out of 5 stars
veronicaz1bb2_4406 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m a chocolate addict. So of course I’m going to LOVE this cereal. Cocoa krispies has always been one of my fave cereals. So if you love chocolate and the sound of your cereal popping then you need to get this. At my place there’s always some cocoa krispies lol
Great
4 out of 5 stars
meghanp46_2240 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My son loves these. They stay crunchy in milk, but you get a good chocolate flavor in the milk as well. Stayed fresh. Good serving size and not super high in sugar
Basically Cocoa Pebbles Now
1 out of 5 stars
Kilee - 3 months ago
originally posted on wkkellogg.com
First yall got rid of the purple box rice crispie cereal, now yall have gone and changed the recipe for cocoa crispies to where it is IDENTICAL to cocoa pebbles. I hate it. Haven’t seen a single good review about it either. I was so appalled that I had to come write a review.
It's confirmed, we are in the Bad Place
1 out of 5 stars
AfterSixtyFiveYears - 3 months ago
originally posted on wkkellogg.com
The one thing in life that used to bring me comfort no longer exists. I thought I was being finicky or got a bad batch when I decided to ask Google why my favorite cereal tastes funny. It replied: Yes, Kellogg's has reformulated Cocoa Krispies and removed the real semi-sweet chocolate that was in the cereal for 65 years. Instead, the new recipe now contains "artificial flavor". Many consumers have expressed dissatisfaction with the change, finding the new version less chocolatey and tasting different. I am one of them. After 65 years? Ew.
It could be better if it wasn't this
1 out of 5 stars
Thumbs down graphic, would not recommend
Michael - 3 months ago
They're pretty artificial and meh-tasting. I think that most other real reviewers would agree. Unfortunately, Target's review space has been taken over by 5-star-loving influenster bots. Cool.
Look at ingredients before considering
2 out of 5 stars
vaibhavs9_8438 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product as complementary for an honest review. To be honest, this is ok cereal. I saw few ingredients that I chose not to feed my family members. Taste is ok but it leaves after taste in your mouth. I would rather spend ew extra money and buy organic chocolate cereal.
Yummy in the tummy
5 out of 5 stars
naimahb2_704 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My son is a very picky kid when it comes to food, but he LOVES this cereal! The packaging being close to the original Rice Krispies box helps him recognize it as related to,his favorite treat-,Rice Krispy Treats. The small cereal size is perfect for hi, and he loves the way the cereal makes his milk chocolate milk! The content is still very high in sugar, so he doesn’t have it every day.
SWEEEEEEEEEEEEEEEEEET
5 out of 5 stars
Dog Man - 3 months ago
originally posted on wkkellogg.com
Cocoa Krispies is all I wanted. Mom made Treats a year ago and now she made Cocoa Treats yesterday. SO SWEEET!'!!!!!!!
Classic cereal taste
5 out of 5 stars
stephanieg149_9984 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Classic chocolatey crunch! Cocoa Krispies are a nostalgic favorite. It turn milk into delicious chocolate milk, and the 'snap, crackle, pop' is always fun. A bit sugary, but a great treat
I love em
5 out of 5 stars
brittanyj153_7310 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The taste of these cereal is sooo good omg this was my first time trying these and they were so good , I will Be buying again . The texture is good the freshness of the product is awsome
Yummy in my tummy
5 out of 5 stars
heatherw576_2886 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The cocoa rice Krispy cereal is soo yummy. The box is good size with a design that pulls you in. . I can’t wait to make some rice Krispy bars in the morning . The bars come out so soft and delicious with the marshmallows and butter mixed in with it. The kids will savor the bars and they will be gone in minutes.
Simply the best!
5 out of 5 stars
joylola569_1578 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Still one of my favorite cereals! Super fresh. You have to live that snap crackle and pop! I love chocolate milk that's left after all the cereal is gone. Great classic flavor. Please never change! Can't beat making Coco Rice Krispies Treats too!