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Kellogg's Rice Krispies Cereal
$5.29 ($0.28/ounce)
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About this item
Highlights
- A classic, family-favorite cereal, perfect for breakfast and treat-making; Enjoy with your favorite milk or as part of scrumptious marshmallow treats
- A crisp way to start your day; Enjoy the classic crunch of puffed, oven-toasted Cocoa Krispies cereal for a wholesome, family breakfast
- A healthy, low-fat cereal; Good source of 8 vitamins and minerals; Kosher Pareve
- Create chocolatey homemade marshmallow treats using Cocoa Krispies cereal; Enjoy as quick breakfast, school snack, or late-night treat
- Includes 1, 19oz family-size box of ready-to-eat Kellogg's Cocoa Krispies cereal; Packaged for freshness and great taste
Description
Whether you enjoy it by the bowlful or through the tempting taste of chocolatey marshmallow treats, Kellogg's Cocoa Krispies cereal makes it easy to bring magic to your day. Made with crispy oven-toasted puffed rice cereal, Cocoa Krispies are a satisfying way to start your morning. This healthy cereal contains a good source of 8 vitamins and minerals and is low in fat. Decorate your bowl with fresh strawberries, blueberries or bananas for a quick breakfast; Indulge in a late-night bowlful of sweet, crunchy cereal and finish off with sweet, chocolatey cereal milk. Whip up a tasty batch of family memories by giving a chocolatey twist to marshmallow treats together. All you need are three simple ingredients, butter, marshmallows, and Cocoa Krispies cereal. Pack for a school snack, add to picnic baskets, or take as a road trip treat. Everyone loves the crunchy, crispy taste of Cocoa Krispies in their morning cereal bowl. The delicious, chocolatey possibilities are endless.
Serving Size: 1 Cup
Serving Per Container: About 13
Amount 1 Cup (40g) of Cereal:
Calories: 150
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 170mg7%
Total Carbohydrate 35grm13%
Dietary Fiber 1grm2%
Total Sugars 15grm0%
Added Sugars 15grm30%
Protein 2grm0%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 7.2mg40%
Potassium 60mg0%
Folic Acid 70mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 220
% Daily Value*
Total Fat 1grm1%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 250mg11%
Total Carbohydrate 44grm16%
Dietary Fiber 1grm2%
Total Sugars 24grm0%
Added Sugars 15grm30%
Protein 8grm0%
Vitamin D 4.2mcg20%
Calcium 220mg15%
Iron 7.2mg40%
Potassium 340mg6%
Folic Acid 70mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, sugar, cocoa processed with alkali, contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, artificial flavor. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 19 Ounces
TCIN: 87494609
UPC: 038000281792
Item Number (DPCI): 231-00-1115
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 7.8 inches width x 2.5 inches height
Estimated ship weight: 1.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The recent changes to the cocoa krispies recipe have left many guests disappointed, as they find the new flavor less appealing compared to the classic version. However, some guests still enjoy the nostalgic snap, crackle, and pop experience, especially when making rice krispie treats. The cereal remains a versatile option for breakfast or snacks, with some guests appreciating its chocolatey flavor and texture. Overall, it evokes fond memories for many, despite mixed feelings about the new formulation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2066 reviews
quality: 3.56 out of 5
taste: 3.63 out of 5
value: 3.4 out of 5
56% would recommend
58 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
Perfumed cereal?????
Stop FUMIGATING items with air freshener, Target! The last three times we’ve purchased Rice Krispies from Target, the actual cereal—inside the bag!!—has smelled and TASTED of air freshener. Somehow, the perfume permeates the plastic bag. Ridiculous. This isn’t a problem at other grocery stores, literally just Target. And this has happened at two separate stores, too, so it’s not an isolated incident. Chemically perfumed food shouldn’t be consumed, it’s insane that Target is perfuming things to this degree. We’ll stick to buying cereals at grocery stores.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
The ingredients list is wack
Have you seen the ingredients!?! There is no need for half of them, especially the food coloring!!
1 out of 5 stars
8 October, 2025
originally posted on wkkellogg.com
Maybe dangerous
I haven't had any problem with Cocoa Krispies before. Even when they made it more chocolatey. We always have a box available in the house But my purchase in sept 2025 taste like a very strong chemical. There is a strong odor to it also. I wish I could get it analyzed and find out what is making it taste so bad. What ever it is I think it is spoiled during manufacturing or someone added something harmful to human.
1 reply from Consumer Care team - 13 days ago
We hear and value your comments about our Kellogg's® Cocoa Krispies® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Not what i thought.
I thought they would be like Kellogg chocolate krispies and they were not. Different taste and harder than real ones. This says Kellogg but totally different. I’ll pay the small difference and get the regular ones.
1 out of 5 stars
17 September, 2025
originally posted on wkkellogg.com
Brown Rice Krispies
Bought a big box of these for my chocolate cereal loving son and he will not eat them after the first bowl. They have very little flavor just brown Rice Krispies. So disappointed that I wasted money and food.
5 out of 5 stars
9 September, 2025
originally posted on wkkellogg.com
Excellent flavor
I'm eating this rn and I'm glad that I can eat it cause I love how it make the milk chocolate milk and the recipe cook
5 out of 5 stars
30 August, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] Loved the Kelloggs Coco Krispies! They were so delicious and chocolatey and made my milk into chocolate milk. I would a hundred percent recommend.
1 out of 5 stars
26 August, 2025
originally posted on wkkellogg.com
Ruined my favorite cereal
Ruined my favorite cereal. After one bite I noticed the difference. Went to see if there was a change and lo and behold there is a new recipe. Didn’t finish the bowl, and trashed the brand new box. This recipe is trash!
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
The kids love it too
Love the chocolate flavor
1 out of 5 stars
17 August, 2025
originally posted on wkkellogg.com
So disappointing!
I am 60 years old and have enjoyed Cocoa Krispies since childhood. Recently purchased a new box and was disappointed to find the recipe had changed. The new Krispies are much darker and have a very unpleasant artificial chocolate flavor. Tossed the remainder of the box. Sad to see the end of an era.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Toothpaste
Crest detoxify is the best toothpaste
1 out of 5 stars
13 August, 2025
originally posted on wkkellogg.com
Yuck!
I’m 67 and I’ve eaten this cereal since I was a kid. The box I bought last week tastes NOTHING like the Cocoa Krispies I’m used to. Color is darker and has a weird chemical taste. Blech!
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's® Cocoa Krispies® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
5 out of 5 stars
20 July, 2025
originally posted on wkkellogg.com
So yummy!!!
I bought these for me because I love chocolate and I made Chocolate Rice Krispie Treats Bars.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
The original is best!
These are the best for making rice crispy treats! Don't sell out for the knock offs
3 out of 5 stars
3 July, 2025Verified purchase
Different recipe between sizes
The recipe is different for the 23.3 oz “Choco Krispies”. Less sugar and a little more starchy texture. Not bad, but not what I’m used to.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 July, 2025Verified purchase
Bad ingredients.
I used to love this cereal but now I’ve learned how bad hydrogenated oils are. I won’t be buying again. I thought they were made illegal a long time ago.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2025Verified purchase
Shipping and Handling
This review does not apply to the actual product, only the handling and shipping of the product. I am extremely disappointed with the care taken to package my order. EVERYTHING that was in any kind of plastic/cardboard container was damaged. The attached picture doesn't adequately reflect the bent, crushed, broken boxes. I store my merchandise neatly in the pantry and it is disappointng to receive any merchandise with such blatent regard to shipping and handling. I won't be ordered from Target in the future
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
Kellogg's Rice Krispies Cereal
Love the taste even as a summer snack at a reasonable price and fast free shipping! Also make Rice Krispies treats!
1 out of 5 stars
31 May, 2025
originally posted on wkkellogg.com
Worst Recipe Ever!
What did you do to my cereal?!? I’ve eaten Cocoa Krispies for YEARS, i.e. lunch, dinner etc. I’m in my 50’s, so I’m a longtime indulger. I’ve tolerated my recipe changes over the years for this cereal but this version is the WORSE! Within seconds, the cereal turns to MUSH! It’s just AWEFUL. I’ve delayed purchases to see if Kellogg’s realize what colossal mistake was made to the recipe. I’ve had resort to purchasing versions of the cereal that expire in November or December, 2025. If the expiration date states 2026, it’s the new recipe. Luckily, I’m able to find the old version in the single breakfast cup servings. In a nutshell, CHANGE THE RECIPE BACK!
1 reply from Consumer Care team - 5 months ago
We hear and value your comments about our Kellogg's® Cocoa Krispies® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2025Verified purchase
Avoid
Tastes awful! Almost plastic-like.