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Kellogg's Rice Krispies Cereal - 2 of 4Kellogg's Rice Krispies Cereal - 3 of 4Kellogg's Rice Krispies Cereal - 4 of 4
Kellogg's Rice Krispies Cereal - 1 of 4

Kellogg's Cocoa Krispies Breakfast Cereal - 19oz

$5.29 ($0.28/ounce)
FlavorChocolate
Size19oz
Count1

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • VITAMINS AND MINERALS: A good source of 8 vitamins and minerals; A delicious cereal the whole family will love
  • SNAP, CRACKLE, POP: Start the day with the deliciously chocolatey flavor of this classic crispy, puffed, oven-toasted rice cereal
  • DELICIOUS INGREDIENTS: Made with USA rice and real cocoa; This family favorite is a delicious way to start your day
  • MORNING OR SNACK TIME: A low fat cereal to enjoy with your favorite dairy milk or oat milk; Serve this pantry staple as after school snacks or road trip snacks
  • WHAT YOU GET: Includes one 19 oz family size box of Kellogg's Cocoa Krispies cereal; Shelf stable; Instant and ready to eat

Description

Start your mornings with the Snap, Crackle, Pop of Kellogg's Cocoa Krispies. This classic crispy, puffed, oven-toasted rice cereal bursts with delicious chocolatey flavor in every spoonful. Made with real cocoa and USA-grown rice, it's a family favorite that delivers light, crispy texture and chocolatey goodness. Fortified with 8 essential vitamins and minerals and low in fat, Cocoa Krispies is a tasty way to start the day. Add milk to hear the magical sounds while enjoying a bowlful, or grab a handful for an anytime snack. Whip up a tasty batch of memories with your family by making a chocolatey version of Rice Krispies Treats recipe together. All you need for this beloved classic is butter, marshmallows, and Cocoa Krispies cereal. Spark truly special moments, listen for the magical sounds, and discover the delicious possibilities with Kellogg's Cocoa Krispies.

Serving Size: 40.0 g

Serving Per Container: 13

Amount Per Serving:

Calories: 150
% Daily Value*
Total Fat 1g1%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 170mg7%
Total Carbohydrate 35g13%
Dietary Fiber 1g2%
Sugars 15g
Added Sugars 15g30%
Protein 2g
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 7.2mg40%
Potassium 60mg0%
Thiamin mg20%
Riboflavin mg20%
Niacin mg20%
Vitamin B6 mg20%
Folate mcg30%
Folic Acid 70mcg
Vitamin B12 mcg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 220
% Daily Value*
Total Fat 1g1%
Saturated Fat 1g5%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 250mg11%
Total Carbohydrate 44g16%
Dietary Fiber 1g2%
Sugars 24g
Added Sugars 15g30%
Protein 8g
Vitamin D 4.2mcg20%
Calcium 220mg15%
Iron 7.2mg40%
Potassium 340mg6%
Folic Acid 70mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, sugar, cocoa processed with alkali, contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, artificial flavor, vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b₆ (pyridoxine hydrochloride), vitamin b₂ (riboflavin), vitamin b₁ (thiamin hydrochloride), folic acid, vitamin d₃, vitamin b₁₂
Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 19 Ounces
TCIN: 87494609
UPC: 038000281792
Item Number (DPCI): 231-00-1115
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.7 inches length x 7.82 inches width x 13.05 inches height
Estimated ship weight: 1.36 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: are rice krispies gluten free

submitted by Maggie Mae - 5 years ago

  • A: Question: is there IRON in rice crispires?

    submitted byJanie - 3 months ago

  • A: There is 11.2 mg of iron per serving. You can view the smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045

    submitted byConsumer Care - 2 months ago

  • A: Kellogg's Rice Krispies are made with malt, which comes from barley and may contain gluten; therefore, they are not labeled gluten free.

    submitted byGreatlakesemerald - 4 years ago

Q: Is this a NON-GMO cereal?

submitted by GramsHere - 2 months ago

  • A: This product Contains a bioengineered food ingredient. You can view the smart label at https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045#aboutproduct

    submitted byConsumer Care - 2 months ago

Q: Are Rice Krispies made in the same facility that processes peanuts?

submitted by Nia - 3 months ago

  • A: Products may be manufactured in different facilities from time to time, because of this we do not share information regarding specific allergens in our facilites. If used, will be listed on the label.

    submitted byConsumer Care - 2 months ago

Q: Does this cereal have vitamin A I need no vitamin a or beta carotene

submitted by Stella - 6 months ago

  • A: No, this product does not contain Vitamin A or Beta Carotene. Please note that our recipies may change so we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 5 months ago

Q: Do you have a recipe for rice krispy treats (cookies)?

submitted by bruce - 8 months ago

  • A: We love to cook and we're here to help you get the most out of your recipe box! Check out our recipes at https://www.wkkellogg.com/recipes.

    submitted byConsumer Care - 6 months ago

Q: What chocolate are we using to make this cereal since it’s real

submitted by Chcoclate - 10 months ago

  • A: This product is made with cocoa.

    submitted byConsumer Care - 9 months ago

Q: these dont taste the same in a bad way. Did something change with ingredients or the way they're made?

submitted by summerdays - 1 year ago

  • A: Thank you for your question. There has been no changes to the ingredients of Kellogg's Rice Krispies.

    submitted byConsumer Care - 1 year ago

Q: does this habe gealtin beacuse im elurgic to gealtin

submitted by jey - 5 years ago

  • A: This cereal does not contain gelatin.

    submitted byConsumer Care - 4 years ago
See all questions (8)

Additional product information and recommendations

Guests are saying

The recent changes to the cocoa krispies recipe have left many guests disappointed, as they find the new flavor less appealing compared to the classic version. However, some guests still enjoy the nostalgic snap, crackle, and pop experience, especially when making rice krispie treats. The cereal remains a versatile option for breakfast or snacks, with some guests appreciating its chocolatey flavor and texture. Overall, it evokes fond memories for many, despite mixed feelings about the new formulation.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2602 reviews
    quality: 3.61 out of 5
    taste: 3.68 out of 5
    value: 3.45 out of 5
    58% would recommend
    63 recommendations
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    So yummy

    [This review was collected as part of a promotion.] This cereal taste so fresh and delicious! It’s crunchy and is perfect for chocolate lovers! Love eating this in the morning for breakfast or a late night snack!!
    FaizehH
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Yummy

    [This review was collected as part of a promotion.] These are as yummy as they were when I was a kid . They are small and tasty , just perfectly sweet without going overboard . I do like them but dislike how easily they get soggy in my milk.
    DaniD
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 March, 2026Verified purchase

    Love, wish it was cleaner.

    Love this nostalgic cereal. Wish they made it with cleaner ingredients that made you feel better about eating it.
    Kelly
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on wkkellogg.com
    Image

    The good things about Cocoa Krispies™️

    They’re really good. It’s always happy times with Cocoa Krispies™️. A good day starts with a nice cup of coffee and ends with a Cocoa Krispies™️ before bed. I love them! 🤩
    KrispyFan
    Did you find this review helpful?
    1 out of 5 stars
    18 February, 2026
    originally posted on wkkellogg.com
    Image

    Nutition information unavailable on site

    Unable to locate any nutrition or ingredient information on the product page.
    BacktoBasics
    Did you find this review helpful?
    1 out of 5 stars
    15 February, 2026
    originally posted on wkkellogg.com
    Image

    If it ain’t broke don’t fix it!

    I have eaten Cocoa Krispies for many years. The recent change is very different in taste and texture. Why do companies have to change a good thing? I am sorry to say I will no longer be purchasing your cereal.
    Spookie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026Verified purchase

    (no review title)

    I order this cereal with other stuff to and when I took the cereal out of the package the cereal box was broken and the plastic bag was broken from inside of the cereal box and it was spilled all over the package box.
    Lourdes
    Did you find this review helpful?
    3 out of 5 stars
    2 February, 2026
    originally posted on wkkellogg.com
    Image

    Bad ceral

    I bought this cereal last week and it had some clumps and the cereal was as hard as a rock
    1 reply from Consumer Care team - 1 month ago
    I'm sorry to hear that your cereal had clumps and was as hard as a rock. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    Bad cereal
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    28 January, 2026
    originally posted on wkkellogg.com
    Image

    Disgusting new recipe

    Just bought a box of Cocoa Krispies with the new recipe and tried a bowl today. The taste is off and tastes very artificial and not chocolatey. I immediately felt sick after eating them because of whatever artificial flavor they added! I will not be buying anymore!
    1 reply from Consumer Care team - 1 month ago
    We are sorry that you felt sick after eating the cereal and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
    StopCuttingCorners
    Did you find this review helpful?
    3 out of 5 stars
    15 January, 2026
    originally posted on wkkellogg.com
    Image

    Why change perfection

    What happened. Cocoa Krispies used to give me my chocolate fix. The recipe has changed and I don't like it. I don't taste that great chocolate flavor like before.
    Lovely
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on wkkellogg.com
    Image

    Great tasting cereal

    Love this cereal my favorite so good has great chocolate flavor so good
    Ciara27
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on wkkellogg.com
    Image

    Best Cereal Ever…

    One of the best cereals EVER!!!!! It has the perfect CRUNCH to every BITEEE!!
    Catlover67
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025

    (no review title)

    received
    Dawn
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 December, 2025Verified purchase

    (no review title)

    Needed this for rice crispy treats. Too pricey and no other option but needed it.
    cathleen
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase

    (no review title)

    perfect for baking bars.
    Shawn
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 December, 2025
    originally posted on wkkellogg.com
    Image

    Too chocolately

    The cocoa krispies are too strong in chocolate. Could you please go back to what I grew up with for so many yrs? Its not an improvement. Stop trying to be like another well known cereal. I stay away from it because it was too strong and have always lived the mild chocolate taste of your cocoa krispies. Thanks
    Ktdid
    Did you find this review helpful?
    5 out of 5 stars
    19 November, 2025
    originally posted on wkkellogg.com
    Image

    I like

    Yummy chocolatey snap crackle pop yum deliciously yummy
    Rice treat krispie
    Did you find this review helpful?
    2 out of 5 stars
    12 November, 2025Verified purchase

    (no review title)

    Stale when opened
    Sierra
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 November, 2025
    originally posted on wkkellogg.com
    Image

    Change it back!

    [This review was collected as part of a promotion.] Why did you change the recipe? Its crap. Its not the same! Im angey about my life long love for this cereal is taken from me? You probably put some tpye of cancer in it.
    AllyAnneHoff
    Did you find this review helpful?
    2 out of 5 stars
    30 October, 2025
    originally posted on wkkellogg.com
    Image

    Terrible quality

    We bought this box of Coca-Cola crispies a day ago, and when I went to open it, it was all mostly crumbs. There was no actual cereal. It was only crumbs of the cereal.
    1 reply from Consumer Care team - 4 months ago
    I'm sorry to learn that your cereal was crushed into crumbs. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    L.A
    Did you find this review helpful?

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