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Kellogg's Rice Krispies Cereal - 2 of 4Kellogg's Rice Krispies Cereal - 3 of 4Kellogg's Rice Krispies Cereal - 4 of 4
Kellogg's Rice Krispies Cereal - 1 of 4

Kellogg's Rice Krispies Breakfast Cereal - 18oz: Fat Free, No High Fructose Corn Syrup

11 Questions
$5.29 ($0.29/ounce)
FlavorRice
Size18oz
Count1

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • 4 SIMPLE INGREDIENTS: Crafted with rice, sugar, salt, and malt, plus 8 vitamins and minerals; Made with USA rice and no artificial colors or flavors
  • SNAP, CRACKLE, POP: Start the day with this classic crispy, puffed, oven-toasted rice cereal; Add milk, and spoon up magical sounds in every bite
  • FEEL GOOD BREAKFAST: 150 calories per serving; Fat free, nourishing cereal the whole family will love
  • YUMMY CEREAL BARS: Create homemade treats using butter, marshmallows, and Kellogg's Rice Krispies cereal; Then enjoy as a dessert or a lunch box snack
  • WHAT YOU GET: Includes one 18 oz family-size box of Kellogg's Rice Krispies Original breakfast cereal; Shelf stable; Instant and ready to eat

Description

Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with 4 simple ingredients, plus a good source of 8 vitamins and minerals, this nourishing cereal is crafted with crispy oven-toasted puffed rice made in the USA. This cereal is fat free and contains no artificial colors or flavors, making it a feel-good way to start your morning. Decorate your bowl with fresh strawberries, blueberries, or bananas. This iconic cereal is delicious any time of day. Enjoy a bowl with dairy milk or oat milk for part of breakfast or as a snack for movie night. They're perfect for busy mornings or slow-paced weekends. Whip up a tasty batch of memories with your family by making The Original Rice Krispies Treats recipe together. All you need for this beloved classic is butter, marshmallows, and Rice Krispies cereal. Spark truly special moments, listen for the magical sounds, and discover the delicious possibilities with Kellogg's Rice Krispies cereal.

Serving Size: 1.5 Cup

Serving Per Container: About 12

Amount 1 1/2 Cup (40g) of Cereal

Calories: 150
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 36grm13%
Dietary Fiber 0grm0%
Total Sugars 4grm0%
Added Sugars 4grm8%
Protein 3grm0%
Vitamin D 3mcg15%
Calcium 0mg0%
Iron 11.2mg60%
Potassium 30mg0%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 220
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 45grm16%
Dietary Fiber 0grm0%
Total Sugars 14grm0%
Added Sugars 4grm8%
Protein 9grm0%
Vitamin D 5.2mcg25%
Calcium 220mg15%
Iron 11.2mg60%
Potassium 320mg6%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, sugar, contains 2% or less of salt, malt flavor. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Features: No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup
Dietary Needs: Fat Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 83963752
UPC: 038000200038
Item Number (DPCI): 231-00-1025
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.4 inches length x 7.75 inches width x 13.15 inches height
Estimated ship weight: 1.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: are rice krispies gluten free

submitted by Maggie Mae - 5 years ago

  • A: There is 11.2 mg of iron per serving. You can view the smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045

    submitted byConsumer Care - 9 months ago

  • A: Question: is there IRON in rice crispires?

    submitted byJanie - 11 months ago

  • A: Kellogg's Rice Krispies are made with malt, which comes from barley and may contain gluten; therefore, they are not labeled gluten free.

    submitted byGreatlakesemerald - 5 years ago

Q: Dose this taste sweet

submitted by Slay Baddie - 4 months ago

  • A: Kellogg's Rice Krispies is not a sweet cereal. It tastes toasted and savory rather than sugary.

    submitted bywkkellogg Team - 2 months ago
    Brand expert

Q: How many come in the pack

submitted by Badda - 5 months ago

  • A: Thanks for your question, this is a single 9 oz box.

    submitted bywkkellogg Team - 2 months ago
    Brand expert

Q: Is this a NON-GMO cereal?

submitted by GramsHere - 10 months ago

  • A: This product Contains a bioengineered food ingredient. You can view the smart label at https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045#aboutproduct

    submitted byConsumer Care - 9 months ago

Q: Are Rice Krispies made in the same facility that processes peanuts?

submitted by Nia - 11 months ago

  • A: Products may be manufactured in different facilities from time to time, because of this we do not share information regarding specific allergens in our facilites. If used, will be listed on the label.

    submitted byConsumer Care - 10 months ago

Q: Does this cereal have vitamin A I need no vitamin a or beta carotene

submitted by Stella - 1 year ago

  • A: No, this product does not contain Vitamin A or Beta Carotene. Please note that our recipies may change so we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 1 year ago

Q: Do you have a recipe for rice krispy treats (cookies)?

submitted by bruce - 1 year ago

  • A: We love to cook and we're here to help you get the most out of your recipe box! Check out our recipes at https://www.wkkellogg.com/recipes.

    submitted byConsumer Care - 1 year ago

Q: What chocolate are we using to make this cereal since it’s real

submitted by Chcoclate - 1 year ago

  • A: This product is made with cocoa.

    submitted byConsumer Care - 1 year ago

Q: these dont taste the same in a bad way. Did something change with ingredients or the way they're made?

submitted by summerdays - 2 years ago

  • A: Thank you for your question. There has been no changes to the ingredients of Kellogg's Rice Krispies.

    submitted byConsumer Care - 2 years ago

Q: does this habe gealtin beacuse im elurgic to gealtin

submitted by jey - 5 years ago

  • A: This cereal does not contain gelatin.

    submitted byConsumer Care - 5 years ago
See all questions (11)

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Guests are saying

The reviews highlight a significant decline in the quality and taste of the rice krispies, with many guests expressing disappointment over changes in flavor and texture. While some guests appreciate the nostalgic value and versatility of the cereal for making treats, others report issues with stale or hard pieces. The product's classic appeal remains, but many guests are calling for a return to the original recipe to restore their fond memories.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3026 reviews
    quality: 3.65 out of 5
    taste: 3.69 out of 5
    value: 3.46 out of 5
    58% would recommend
    77 recommendations
    5 out of 5 stars
    23 October, 2026
    originally posted on wkkellogg.com
    Image

    Krispy

    [This review was collected as part of a promotion.] Perfect for breakfast or making rice treats. I was able to make an entire batch of treats and still have some left over for daily breakfast. They were fresh and tasted great!
    SamanthaG
    Did you find this review helpful?
    4 out of 5 stars
    23 October, 2026
    originally posted on wkkellogg.com
    Image

    Plain cereal but delicious as a bar

    [This review was collected as part of a promotion.] This isn’t my favorite as a cereal, it’s a little too plain. It does have a good crunch but it can get soggy very quickly. I prefer it for rice krispy treats but if you have some fruit or something sweet to add to it, it’s good as a cereal too.
    ChrissyT
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on wkkellogg.com
    Image

    A family favorite!

    [This review was collected as part of a promotion.] As a mother, I love buying Rice Krispies cereal because it gives me a fun and easy way to spend quality time with my children. One of our favorite things to do together is make homemade rice crispy treats. It only takes a few simple ingredients and we can get creative by adding different toppings, sprinkles, chocolate, or other fun ingredients to make them our own. I love that something so simple can turn into such fun bonding activities and create special memories with my kids. The cereal itself is also delicious, with a light, crispy texture that makes it great for eating in a bowl or enjoying straight from the box as a snack. It’s a classic pantry staple in our house and I do love how versatile it is. 
    BrittanyE
    Did you find this review helpful?
    4 out of 5 stars
    22 October, 2026
    originally posted on wkkellogg.com
    Image

    Special treat

    [This review was collected as part of a promotion.] Can’t go wrong with rice crispy treats! I love to make a treat to put in my kids’ lunches each week, this is always a hit! My kids are happy and I like to add holiday sprinkles!
    KatieP
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on wkkellogg.com
    Image

    Basic, versatile

    [This review was collected as part of a promotion.] As if there’s any question what I’m going to make when I have a box of Kellogg’s Rice Krispies in my house. Only the most unassumingly delicious treat there is. And of course I had to utilize the super cute Halloween night sky themed sprinkles. My kids are going to love these.
    BrittanyG
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on wkkellogg.com
    Image

    Great flavor, not sugary

    [This review was collected as part of a promotion.] Listen to that snap, crackle and pop! Brings back memories. Still tastes just as good as it did 30 years ago. A bowl, Kellogg's Rice Krispies, milk and maybe a banana...all you need for a great start to the morning. I like the texture, they are not overly sweet like other cereal can be. And if course, they can also be made into those yummy marshmallow treats!
    KimberlyM
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on wkkellogg.com
    Image

    Childhood Fave!

    [This review was collected as part of a promotion.] It tastes just like I remember Rice Krispies! I stopped getting them a very long time ago due to all the ingredients in it that were bad for you. It’s nice to see popular brands using better ingredients for their products. I’m more mindful of what enters my body so crazy ingredients that I find on the back of like say glue and it’s in my food i definitely don’t get it.
    MariahB
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on wkkellogg.com
    Image

    Snap Crackle Pop

    [This review was collected as part of a promotion.] Best part of my morning . Especially this spooky season with my fav spooky pumpkin bowl ! If you listen carefully you can hear the infamous snap crackle and pop . I keep it simple . A bowl a spoon milk and a dash of sugar . I also make spooky Rice Krispies . Happy eating
    ArielW
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2026Verified purchase

    Yum!

    Best cereal for treats!
    Kylene
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on wkkellogg.com
    Image

    Doesn’t get soggy fast

    [This review was collected as part of a promotion.] Nostalgic breakfast at its best!!! Appearance has changed but still taste the same as i remember when I was a kid. Light and airy with a satisfying crunch throughout the bowl. Love to hear it crack and pop
    JuanitaB
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on wkkellogg.com
    Image

    Fun and Tasty Cereal

    [This review was collected as part of a promotion.] My kids have fun eating this cereal, especially when it makes the snap, crackle and pop sounds. They enjoy the taste and crunch. I'm happy to have a quick breakfast option they enjoy.
    PrachiA
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on wkkellogg.com
    Image

    An easy sweet treat to make with your kids

    [This review was collected as part of a promotion.] Love using Rice Krispies! It’s a treat that has been passed down through generations and one that you can easily get creative with too! We used ours to make spooky Halloween krispy treats. The taste is unbeatable and it’s a core childhood memory!
    LauraS
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on wkkellogg.com
    Image

    Delicious cereal

    [This review was collected as part of a promotion.] I've been eating Rice Krispies since I was a kid and I still love them! Add some milk and bananas and I'm good to go. I love the snap crackle and pop and the flavor.
    ChristopherK
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on wkkellogg.com
    Image

    Flavors

    [This review was collected as part of a promotion.] Rice Krispie cereal has an bland flavor but a crunch when you pour the milk over it. I love to add some honey over it to give it a bit of sweetness. Just if it would taste when adding marshmallows to make rice Krispy treats.
    JasonB
    Did you find this review helpful?
    5 out of 5 stars
    17 October, 2026
    originally posted on wkkellogg.com
    Image

    Great Cereal

    [This review was collected as part of a promotion.] Rice Krispies are delicious! We don’t buy them regularly because they are pretty expensive, but my kids love the crackling sound they make when the milk is poured on, and they also like that they stay crunchy long enough to eat before getting soggy. We also love using them to make peanut butter rice krispy treats.
    TerraC
    Did you find this review helpful?
    4 out of 5 stars
    17 October, 2026
    originally posted on wkkellogg.com
    Image

    I like it but I love the real thing better

    [This review was collected as part of a promotion.] I love Rice Krispies they are so good and this is ok though I prefer the real thing the taste packaging is nice and sleek I like it but don’t love it next time I’ll try the chocolate one and see how that one is
    AngelicaG
    Did you find this review helpful?
    5 out of 5 stars
    17 October, 2026
    originally posted on wkkellogg.com
    Image

    Resourceful

    [This review was collected as part of a promotion.] I love Rice Krispies cereal but turning it into treats is always better! Cannot beat it! I didn’t need but about half of this box to make some delicious protein packed treats by adding in my own protein powder I had laying around. I’ll always highly recommend this cereal for it has more than one use!
    ShelbyV
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on wkkellogg.com
    Image

    Delicious cereal

    [This review was collected as part of a promotion.] My daughter loves rice crispies , it's her favorite brand of cereal and the type of cereal which is easy accessible for quick morning breakfast. It's light and delicious.
    NahidA
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on wkkellogg.com
    Image

    A classic favorite for a reason

    [This review was collected as part of a promotion.] Rice Krispie treats are the perfect, simple treat to make for any occasion. My kids love these and they take only minutes to put together. You can add sprinkles on top to match a theme or occasion, or can add mix-ins as desired. For this batch, we browned the butter before adding marshmallows to get a richer, more caramel flavor. There are many off-brand imitators, but they’re either too hard or stale. These, with only four simple ingredients, are perfect every time. And, although they’re good in these treats, my kids also like to eat them for breakfast, so I recommend getting a big box!
    JoyG
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on wkkellogg.com
    Image

    Best cereal

    [This review was collected as part of a promotion.] Rice Krispies is just the best cereal ever, it’s not sweet or sugary so it’s better then other cereals out there. Serving size is generous so you won’t be consuming so many calories by eating 1 bowl. And best of all it tastes great and it’s a good way to start your morning.
    MiaM
    Did you find this review helpful?

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